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CMG vs AMZN vs MSFT vs SFM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CMG
Chipotle Mexican Grill, Inc.

Restaurants

Consumer CyclicalNYSE • US
Market Cap$43.33B
5Y Perf.+65.7%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%
SFM
Sprouts Farmers Market, Inc.

Grocery Stores

Consumer DefensiveNASDAQ • US
Market Cap$7.62B
5Y Perf.+222.3%

CMG vs AMZN vs MSFT vs SFM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CMG logoCMG
AMZN logoAMZN
MSFT logoMSFT
SFM logoSFM
IndustryRestaurantsSpecialty RetailSoftware - InfrastructureGrocery Stores
Market Cap$43.33B$2.92T$3.13T$7.62B
Revenue (TTM)$12.14B$742.78B$318.27B$8.90B
Net Income (TTM)$1.45B$90.80B$125.22B$507M
Gross Margin36.1%50.6%68.3%37.0%
Operating Margin15.8%11.5%46.8%7.6%
Forward P/E29.3x34.8x25.3x14.5x
Total Debt$9.85B$152.99B$112.18B$1.94B
Cash & Equiv.$351M$86.81B$30.24B$257M

CMG vs AMZN vs MSFT vs SFMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CMG
AMZN
MSFT
SFM
StockMay 20May 26Return
Chipotle Mexican Gr… (CMG)100165.7+65.7%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Microsoft Corporati… (MSFT)100229.7+129.7%
Sprouts Farmers Mar… (SFM)100322.3+222.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: CMG vs AMZN vs MSFT vs SFM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Sprouts Farmers Market, Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. AMZN also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
CMG
Chipotle Mexican Grill, Inc.
The Value Pick

CMG is the clearest fit if your priority is valuation efficiency.

  • PEG 0.83 vs MSFT's 1.35
Best for: valuation efficiency
AMZN
Amazon.com, Inc.
The Momentum Pick

AMZN is the clearest fit if your priority is momentum.

  • +43.7% vs SFM's -51.7%
Best for: momentum
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • 7.9% 10Y total return vs AMZN's 7.0%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
Best for: income & stability and growth exposure
SFM
Sprouts Farmers Market, Inc.
The Value Play

SFM is the #2 pick in this set and the best alternative if value and stability is your priority.

  • Lower P/E (14.5x vs 25.3x), PEG 0.86 vs 1.35
  • Beta 0.17 vs AMZN's 1.51
Best for: value and stability
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs CMG's 5.4%
ValueSFM logoSFMLower P/E (14.5x vs 25.3x), PEG 0.86 vs 1.35
Quality / MarginsMSFT logoMSFT39.3% margin vs SFM's 5.7%
Stability / SafetySFM logoSFMBeta 0.17 vs AMZN's 1.51
DividendsMSFT logoMSFT0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)AMZN logoAMZN+43.7% vs SFM's -51.7%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs AMZN's 11.5%, ROIC 24.9% vs 14.7%

CMG vs AMZN vs MSFT vs SFM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CMGChipotle Mexican Grill, Inc.
FY 2025
Food and Beverage
99.5%$11.9B
Delivery Service
0.5%$60M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
SFMSprouts Farmers Market, Inc.
FY 2025
Perishables
57.0%$5.0B
Non Perishables
43.0%$3.8B

CMG vs AMZN vs MSFT vs SFM — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGCMG

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 5 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 83.5x SFM's $8.9B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to SFM's 5.7%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCMG logoCMGChipotle Mexican …AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SFM logoSFMSprouts Farmers M…
RevenueTrailing 12 months$12.1B$742.8B$318.3B$8.9B
EBITDAEarnings before interest/tax$2.3B$155.9B$192.6B$996M
Net IncomeAfter-tax profit$1.5B$90.8B$125.2B$507M
Free Cash FlowCash after capex$1.5B-$2.5B$72.9B$361M
Gross MarginGross profit ÷ Revenue+36.1%+50.6%+68.3%+37.0%
Operating MarginEBIT ÷ Revenue+15.8%+11.5%+46.8%+7.6%
Net MarginNet income ÷ Revenue+12.0%+12.2%+39.3%+5.7%
FCF MarginFCF ÷ Revenue+12.4%-0.3%+22.9%+4.1%
Rev. Growth (YoY)Latest quarter vs prior year+7.4%+16.6%+18.3%+4.1%
EPS Growth (YoY)Latest quarter vs prior year-17.9%+74.8%+23.4%-5.5%
MSFT leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

SFM leads this category, winning 6 of 7 comparable metrics.

At 15.3x trailing earnings, SFM trades at a 60% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), CMG offers better value at 0.82x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricCMG logoCMGChipotle Mexican …AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SFM logoSFMSprouts Farmers M…
Market CapShares × price$43.3B$2.92T$3.13T$7.6B
Enterprise ValueMkt cap + debt − cash$52.8B$2.98T$3.21T$9.3B
Trailing P/EPrice ÷ TTM EPS29.18x37.82x30.86x15.25x
Forward P/EPrice ÷ next-FY EPS est.29.29x34.77x25.34x14.52x
PEG RatioP/E ÷ EPS growth rate0.82x1.35x1.64x0.90x
EV / EBITDAEnterprise value multiple22.25x20.47x19.72x9.35x
Price / SalesMarket cap ÷ Revenue3.63x4.07x11.10x0.86x
Price / BookPrice ÷ Book value/share15.78x7.14x9.15x5.70x
Price / FCFMarket cap ÷ FCF29.93x378.98x43.66x16.29x
SFM leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

MSFT leads this category, winning 5 of 9 comparable metrics.

CMG delivers a 48.4% return on equity — every $100 of shareholder capital generates $48 in annual profit, vs $23 for AMZN. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to CMG's 3.48x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs SFM's 5/9, reflecting solid financial health.

MetricCMG logoCMGChipotle Mexican …AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SFM logoSFMSprouts Farmers M…
ROE (TTM)Return on equity+48.4%+23.3%+33.1%+36.1%
ROA (TTM)Return on assets+16.0%+11.5%+19.2%+12.5%
ROICReturn on invested capital+15.3%+14.7%+24.9%+17.8%
ROCEReturn on capital employed+25.4%+15.3%+29.7%+22.1%
Piotroski ScoreFundamental quality 0–95665
Debt / EquityFinancial leverage3.48x0.37x0.33x1.39x
Net DebtTotal debt minus cash$9.5B$66.2B$81.9B$1.7B
Cash & Equiv.Liquid assets$351M$86.8B$30.2B$257M
Total DebtShort + long-term debt$9.8B$153.0B$112.2B$1.9B
Interest CoverageEBIT ÷ Interest expense39.96x55.65x254.65x
MSFT leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in SFM five years ago would be worth $31,381 today (with dividends reinvested), compared to $11,666 for CMG. Over the past 12 months, AMZN leads with a +43.7% total return vs SFM's -51.7%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs CMG's -6.5% — a key indicator of consistent wealth creation.

MetricCMG logoCMGChipotle Mexican …AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SFM logoSFMSprouts Farmers M…
YTD ReturnYear-to-date-11.3%+19.7%-10.8%+0.4%
1-Year ReturnPast 12 months-35.6%+43.7%-2.1%-51.7%
3-Year ReturnCumulative with dividends-18.2%+156.2%+39.5%+125.7%
5-Year ReturnCumulative with dividends+16.7%+64.8%+72.5%+213.8%
10-Year ReturnCumulative with dividends+267.2%+697.8%+787.7%+203.9%
CAGR (3Y)Annualised 3-year return-6.5%+36.8%+11.7%+31.2%
AMZN leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and SFM each lead in 1 of 2 comparable metrics.

SFM is the less volatile stock with a 0.17 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs SFM's 44.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCMG logoCMGChipotle Mexican …AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SFM logoSFMSprouts Farmers M…
Beta (5Y)Sensitivity to S&P 5001.11x1.51x0.89x0.17x
52-Week HighHighest price in past year$58.42$278.56$555.45$182.00
52-Week LowLowest price in past year$29.75$185.01$356.28$64.75
% of 52W HighCurrent price vs 52-week peak+56.9%+97.3%+75.8%+44.5%
RSI (14)Momentum oscillator 0–10043.081.154.054.9
Avg Volume (50D)Average daily shares traded14.5M45.5M32.5M2.2M
Evenly matched — AMZN and SFM each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 1 of 1 comparable metric.

Analyst consensus: CMG as "Buy", AMZN as "Buy", MSFT as "Buy", SFM as "Buy". Consensus price targets imply 31.4% upside for CMG (target: $44) vs 12.4% for SFM (target: $91). MSFT is the only dividend payer here at 0.77% yield — a key consideration for income-focused portfolios.

MetricCMG logoCMGChipotle Mexican …AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…SFM logoSFMSprouts Farmers M…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$43.72$306.77$551.75$91.00
# AnalystsCovering analysts67948143
Dividend YieldAnnual dividend ÷ price+0.8%
Dividend StreakConsecutive years of raises191
Dividend / ShareAnnual DPS$3.23
Buyback YieldShare repurchases ÷ mkt cap+5.6%0.0%+0.6%+6.2%
MSFT leads this category, winning 1 of 1 comparable metric.
Key Takeaway

MSFT leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). SFM leads in 1 (Valuation Metrics). 1 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 3 of 6 categories
Loading custom metrics...

CMG vs AMZN vs MSFT vs SFM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CMG or AMZN or MSFT or SFM a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus 5. 4% for Chipotle Mexican Grill, Inc. (CMG). Sprouts Farmers Market, Inc. (SFM) offers the better valuation at 15. 3x trailing P/E (14. 5x forward), making it the more compelling value choice. Analysts rate Chipotle Mexican Grill, Inc. (CMG) a "Buy" — based on 67 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CMG or AMZN or MSFT or SFM?

On trailing P/E, Sprouts Farmers Market, Inc.

(SFM) is the cheapest at 15. 3x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Sprouts Farmers Market, Inc. is actually cheaper at 14. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Chipotle Mexican Grill, Inc. wins at 0. 83x versus Microsoft Corporation's 1. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — CMG or AMZN or MSFT or SFM?

Over the past 5 years, Sprouts Farmers Market, Inc.

(SFM) delivered a total return of +213. 8%, compared to +16. 7% for Chipotle Mexican Grill, Inc. (CMG). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus SFM's +203. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CMG or AMZN or MSFT or SFM?

By beta (market sensitivity over 5 years), Sprouts Farmers Market, Inc.

(SFM) is the lower-risk stock at 0. 17β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 777% more volatile than SFM relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 3% for Chipotle Mexican Grill, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — CMG or AMZN or MSFT or SFM?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus 5. 4% for Chipotle Mexican Grill, Inc. (CMG). On earnings-per-share growth, the picture is similar: Sprouts Farmers Market, Inc. grew EPS 41. 6% year-over-year, compared to 2. 7% for Chipotle Mexican Grill, Inc.. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CMG or AMZN or MSFT or SFM?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 5. 9% for Sprouts Farmers Market, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 7. 8% for SFM. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CMG or AMZN or MSFT or SFM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Chipotle Mexican Grill, Inc. (CMG) is the more undervalued stock at a PEG of 0. 83x versus Microsoft Corporation's 1. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Sprouts Farmers Market, Inc. (SFM) trades at 14. 5x forward P/E versus 34. 8x for Amazon. com, Inc. — 20. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CMG: 31. 4% to $43. 72.

08

Which pays a better dividend — CMG or AMZN or MSFT or SFM?

In this comparison, MSFT (0.

8% yield) pays a dividend. CMG, AMZN, SFM do not pay a meaningful dividend and should not be held primarily for income.

09

Is CMG or AMZN or MSFT or SFM better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CMG and AMZN and MSFT and SFM?

These companies operate in different sectors (CMG (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and SFM (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: CMG is a mid-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; SFM is a small-cap deep-value stock. MSFT pays a dividend while CMG, AMZN, SFM do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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CMG

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SFM

Quality Business

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 5%
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Custom Screen

Beat Both

Find stocks that outperform CMG and AMZN and MSFT and SFM on the metrics below

Revenue Growth>
%
(CMG: 7.4% · AMZN: 16.6%)
Net Margin>
%
(CMG: 12.0% · AMZN: 12.2%)
P/E Ratio<
x
(CMG: 29.2x · AMZN: 37.8x)

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