CMRC vs SHOP vs WIX vs CART vs VTEX

For growth investors, Shopify Inc.

(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus 2. 8% for Commerce. com, Inc. (CMRC). Instacart (Maplebear Inc. ) (CART) offers the better valuation at 23. 7x trailing P/E (15. 8x forward), making it the more compelling value choice. Analysts rate Shopify Inc. (SHOP) a "Buy" — based on 63 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Instacart (Maplebear Inc.

) (CART) is the cheapest at 23. 7x versus Shopify Inc. at 118. 9x. On forward P/E, Commerce. com, Inc. is actually cheaper at 8. 2x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, Instacart (Maplebear Inc.

) (CART) delivered a total return of +12. 7%, compared to -92. 6% for Commerce. com, Inc. (CMRC). Over 10 years, the gap is even starker: SHOP returned +41. 2% versus CMRC's -95. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Instacart (Maplebear Inc.

) (CART) is the lower-risk stock at 0. 39β versus Shopify Inc. 's 2. 64β — meaning SHOP is approximately 582% more volatile than CART relative to the S&P 500. On balance sheet safety, Vtex (VTEX) carries a lower debt/equity ratio of 1% versus 4% for Commerce. com, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Shopify Inc.

(SHOP) is pulling ahead at 30. 1% versus 2. 8% for Commerce. com, Inc. (CMRC). On earnings-per-share growth, the picture is similar: Vtex grew EPS 76. 3% year-over-year, compared to -62. 7% for Wix. com Ltd.. Over a 3-year CAGR, SHOP leads at 27. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Instacart (Maplebear Inc.

) (CART) is the more profitable company, earning 11. 9% net margin versus -5. 6% for Commerce. com, Inc. — meaning it keeps 11. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CART leads at 15. 4% versus -4. 7% for CMRC. At the gross margin level — before operating expenses — CMRC leads at 78. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Commerce.

com, Inc. (CMRC) trades at 8. 2x forward P/E versus 60. 9x for Shopify Inc. — 52. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WIX: 69. 2% to $135. 92.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, Instacart (Maplebear Inc.

) (CART) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39)). Shopify Inc. (SHOP) carries a higher beta of 2. 64 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CART: +12. 7%, SHOP: +41. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (CMRC (Technology) and SHOP (Technology) and WIX (Technology) and CART (Consumer Cyclical) and VTEX (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: CMRC is a small-cap quality compounder stock; SHOP is a mid-cap high-growth stock; WIX is a small-cap quality compounder stock; CART is a small-cap quality compounder stock; VTEX is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.