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Stock Comparison

CNF vs UWMC vs RKT vs PFSI vs TREE

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CNF
CNFinance Holdings Limited

Financial - Mortgages

Financial ServicesNYSE • CN
Market Cap$1M
5Y Perf.-89.7%
UWMC
UWM Holdings Corporation

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$526M
5Y Perf.-67.9%
RKT
Rocket Companies, Inc.

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$39.90B
5Y Perf.-49.5%
PFSI
PennyMac Financial Services, Inc.

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$4.62B
5Y Perf.+68.2%
TREE
LendingTree, Inc.

Financial - Conglomerates

Financial ServicesNASDAQ • US
Market Cap$552M
5Y Perf.-87.1%

CNF vs UWMC vs RKT vs PFSI vs TREE — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CNF logoCNF
UWMC logoUWMC
RKT logoRKT
PFSI logoPFSI
TREE logoTREE
IndustryFinancial - MortgagesFinancial - MortgagesFinancial - MortgagesFinancial - MortgagesFinancial - Conglomerates
Market Cap$1M$526M$39.90B$4.62B$552M
Revenue (TTM)$626M$3.16B$6.88B$4.36B$1.12B
Net Income (TTM)$-51M$27M$-68M$507M$181M
Gross Margin87.0%85.6%91.6%91.4%94.3%
Operating Margin-11.2%58.0%8.7%34.6%7.3%
Forward P/E4.5x8.0x19.3x7.2x7.1x
Total Debt$4.22B$14.44B$0.00$23.06B$435M
Cash & Equiv.$338M$503M$2.70B$302M$81M

CNF vs UWMC vs RKT vs PFSI vs TREELong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CNF
UWMC
RKT
PFSI
TREE
StockAug 20May 26Return
CNFinance Holdings … (CNF)10010.3-89.7%
UWM Holdings Corpor… (UWMC)10032.1-67.9%
Rocket Companies, I… (RKT)10050.5-49.5%
PennyMac Financial … (PFSI)100168.2+68.2%
LendingTree, Inc. (TREE)10012.9-87.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: CNF vs UWMC vs RKT vs PFSI vs TREE

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: UWMC leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. CNFinance Holdings Limited is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. RKT and PFSI also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
CNF
CNFinance Holdings Limited
The Banking Pick

CNF is the #2 pick in this set and the best alternative if sleep-well-at-night and bank quality is your priority.

  • Lower volatility, beta 0.09, current ratio 0.46x
  • NIM 0.6% vs UWMC's 0.0%
  • Lower P/E (4.5x vs 7.1x)
  • Beta 0.09 vs RKT's 1.77
Best for: sleep-well-at-night and bank quality
UWMC
UWM Holdings Corporation
The Banking Pick

UWMC carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 1 yrs, beta 1.50, yield 100.0%
  • Beta 1.50, yield 100.0%, current ratio 0.67x
  • Efficiency ratio 0.3% vs CNF's 1.0% (lower = leaner)
  • 100.0% yield, 1-year raise streak, vs PFSI's 1.3%, (3 stocks pay no dividend)
Best for: income & stability and defensive
RKT
Rocket Companies, Inc.
The Banking Pick

RKT ranks third and is worth considering specifically for momentum.

  • +21.6% vs CNF's -56.0%
Best for: momentum
PFSI
PennyMac Financial Services, Inc.
The Banking Pick

PFSI is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 173.8%, EPS growth 59.2%
  • 6.0% 10Y total return vs RKT's -20.7%
  • 173.8% NII/revenue growth vs CNF's -60.9%
Best for: growth exposure and long-term compounding
TREE
LendingTree, Inc.
The Financial Play

Among these 5 stocks, TREE doesn't own a clear edge in any measured category.

Best for: financial services exposure
See the full category breakdown
CategoryWinnerWhy
GrowthPFSI logoPFSI173.8% NII/revenue growth vs CNF's -60.9%
ValueCNF logoCNFLower P/E (4.5x vs 7.1x)
Quality / MarginsUWMC logoUWMCEfficiency ratio 0.3% vs CNF's 1.0% (lower = leaner)
Stability / SafetyCNF logoCNFBeta 0.09 vs RKT's 1.77
DividendsUWMC logoUWMC100.0% yield, 1-year raise streak, vs PFSI's 1.3%, (3 stocks pay no dividend)
Momentum (1Y)RKT logoRKT+21.6% vs CNF's -56.0%
Efficiency (ROA)UWMC logoUWMCEfficiency ratio 0.3% vs CNF's 1.0%

CNF vs UWMC vs RKT vs PFSI vs TREE — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CNFCNFinance Holdings Limited

Segment breakdown not available.

UWMCUWM Holdings Corporation

Segment breakdown not available.

RKTRocket Companies, Inc.
FY 2025
Direct To Customer Segment
87.8%$4.8B
Partner Network Segment
12.2%$668M
PFSIPennyMac Financial Services, Inc.
FY 2025
Mortgage banking Production
63.1%$1.3B
Mortgage banking Servicing
36.9%$737M
TREELendingTree, Inc.
FY 2025
Other Products And Services
100.0%$310,000

CNF vs UWMC vs RKT vs PFSI vs TREE — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLTREELAGGINGPFSI

Income & Cash Flow (Last 12 Months)

TREE leads this category, winning 3 of 5 comparable metrics.

RKT is the larger business by revenue, generating $6.9B annually — 11.0x CNF's $626M. TREE is the more profitable business, keeping 13.5% of every revenue dollar as net income compared to CNF's -73.1%.

MetricCNF logoCNFCNFinance Holding…UWMC logoUWMCUWM Holdings Corp…RKT logoRKTRocket Companies,…PFSI logoPFSIPennyMac Financia…TREE logoTREELendingTree, Inc.
RevenueTrailing 12 months$626M$3.2B$6.9B$4.4B$1.1B
EBITDAEarnings before interest/tax$198M$695M$639M$1.0B$120M
Net IncomeAfter-tax profit-$51M$27M-$68M$507M$181M
Free Cash FlowCash after capex$0-$2.7B-$4.1B-$3.8B$73M
Gross MarginGross profit ÷ Revenue+87.0%+85.6%+91.6%+91.4%+94.3%
Operating MarginEBIT ÷ Revenue-11.2%+58.0%+8.7%+34.6%+7.3%
Net MarginNet income ÷ Revenue-73.1%+0.9%-1.0%+11.5%+13.5%
FCF MarginFCF ÷ Revenue+12.6%-86.1%-58.4%-32.4%+5.4%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year-8.5%-89.6%+7.7%+2.3%
TREE leads this category, winning 3 of 5 comparable metrics.

Valuation Metrics

CNF leads this category, winning 4 of 6 comparable metrics.

At 3.7x trailing earnings, TREE trades at a 87% valuation discount to UWMC's 28.2x P/E. On an enterprise value basis, UWMC's 7.7x EV/EBITDA is more attractive than RKT's 41.8x.

MetricCNF logoCNFCNFinance Holding…UWMC logoUWMCUWM Holdings Corp…RKT logoRKTRocket Companies,…PFSI logoPFSIPennyMac Financia…TREE logoTREELendingTree, Inc.
Market CapShares × price$1M$526M$39.9B$4.6B$552M
Enterprise ValueMkt cap + debt − cash$571M$14.5B$37.2B$27.4B$906M
Trailing P/EPrice ÷ TTM EPS-0.02x28.17x-282.60x9.53x3.69x
Forward P/EPrice ÷ next-FY EPS est.4.49x8.01x19.30x7.17x7.11x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple7.68x41.81x18.11x8.73x
Price / SalesMarket cap ÷ Revenue0.01x0.17x5.80x1.06x0.49x
Price / BookPrice ÷ Book value/share0.00x0.45x0.82x1.11x1.95x
Price / FCFMarket cap ÷ FCF0.09x9.09x
CNF leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

TREE leads this category, winning 5 of 9 comparable metrics.

TREE delivers a 86.0% return on equity — every $100 of shareholder capital generates $86 in annual profit, vs $-1 for CNF. CNF carries lower financial leverage with a 1.18x debt-to-equity ratio, signaling a more conservative balance sheet compared to UWMC's 9.06x. On the Piotroski fundamental quality scale (0–9), TREE scores 6/9 vs RKT's 2/9, reflecting solid financial health.

MetricCNF logoCNFCNFinance Holding…UWMC logoUWMCUWM Holdings Corp…RKT logoRKTRocket Companies,…PFSI logoPFSIPennyMac Financia…TREE logoTREELendingTree, Inc.
ROE (TTM)Return on equity-1.2%+1.7%-0.6%+12.0%+86.0%
ROA (TTM)Return on assets-0.4%+0.2%-0.2%+1.8%+21.8%
ROICReturn on invested capital-0.6%+8.9%+2.0%+4.4%+9.0%
ROCEReturn on capital employed-0.9%+19.0%+1.6%+10.4%+13.2%
Piotroski ScoreFundamental quality 0–955246
Debt / EquityFinancial leverage1.18x9.06x5.35x1.52x
Net DebtTotal debt minus cash$3.9B$13.9B-$2.7B$22.8B$354M
Cash & Equiv.Liquid assets$338M$503M$2.7B$302M$81M
Total DebtShort + long-term debt$4.2B$14.4B$0$23.1B$435M
Interest CoverageEBIT ÷ Interest expense-0.14x0.75x0.43x1.35x4.45x
TREE leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — PFSI and TREE each lead in 2 of 6 comparable metrics.

A $10,000 investment in PFSI five years ago would be worth $16,366 today (with dividends reinvested), compared to $915 for CNF. Over the past 12 months, RKT leads with a +21.6% total return vs CNF's -56.0%. The 3-year compound annual growth rate (CAGR) favors TREE at 28.5% vs CNF's -50.6% — a key indicator of consistent wealth creation.

MetricCNF logoCNFCNFinance Holding…UWMC logoUWMCUWM Holdings Corp…RKT logoRKTRocket Companies,…PFSI logoPFSIPennyMac Financia…TREE logoTREELendingTree, Inc.
YTD ReturnYear-to-date-46.8%-21.1%-28.9%-32.4%-22.7%
1-Year ReturnPast 12 months-56.0%-7.4%+21.6%-8.0%+6.1%
3-Year ReturnCumulative with dividends-88.0%-21.7%+77.3%+59.2%+112.0%
5-Year ReturnCumulative with dividends-90.9%-22.7%-11.9%+63.7%-78.7%
10-Year ReturnCumulative with dividends-95.8%-41.1%-20.7%+603.4%-45.7%
CAGR (3Y)Annualised 3-year return-50.6%-7.8%+21.0%+16.8%+28.5%
Evenly matched — PFSI and TREE each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CNF and RKT each lead in 1 of 2 comparable metrics.

CNF is the less volatile stock with a 0.09 beta — it tends to amplify market swings less than RKT's 1.77 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RKT currently trades 58.0% from its 52-week high vs CNF's 36.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCNF logoCNFCNFinance Holding…UWMC logoUWMCUWM Holdings Corp…RKT logoRKTRocket Companies,…PFSI logoPFSIPennyMac Financia…TREE logoTREELendingTree, Inc.
Beta (5Y)Sensitivity to S&P 5000.09x1.50x1.77x0.93x1.55x
52-Week HighHighest price in past year$8.80$7.14$24.36$160.36$77.35
52-Week LowLowest price in past year$2.36$3.27$11.08$82.67$32.65
% of 52W HighCurrent price vs 52-week peak+36.3%+47.3%+58.0%+55.3%+51.5%
RSI (14)Momentum oscillator 0–10044.542.145.840.439.3
Avg Volume (50D)Average daily shares traded5K15.7M25.0M604K326K
Evenly matched — CNF and RKT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — UWMC and PFSI each lead in 1 of 2 comparable metrics.

Analyst consensus: UWMC as "Hold", RKT as "Hold", PFSI as "Buy", TREE as "Buy". Consensus price targets imply 76.9% upside for UWMC (target: $6) vs 53.1% for RKT (target: $22). For income investors, UWMC offers the higher dividend yield at 100.00% vs PFSI's 1.31%.

MetricCNF logoCNFCNFinance Holding…UWMC logoUWMCUWM Holdings Corp…RKT logoRKTRocket Companies,…PFSI logoPFSIPennyMac Financia…TREE logoTREELendingTree, Inc.
Analyst RatingConsensus buy/hold/sellHoldHoldBuyBuy
Price TargetConsensus 12-month target$5.98$21.63$143.00$69.00
# AnalystsCovering analysts13252023
Dividend YieldAnnual dividend ÷ price+100.0%+1.3%
Dividend StreakConsecutive years of raises1120
Dividend / ShareAnnual DPS$3.39$1.16
Buyback YieldShare repurchases ÷ mkt cap+23.7%0.0%0.0%+0.1%0.0%
Evenly matched — UWMC and PFSI each lead in 1 of 2 comparable metrics.
Key Takeaway

TREE leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CNF leads in 1 (Valuation Metrics). 3 tied.

Best OverallLendingTree, Inc. (TREE)Leads 2 of 6 categories
Loading custom metrics...

CNF vs UWMC vs RKT vs PFSI vs TREE: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CNF or UWMC or RKT or PFSI or TREE a better buy right now?

For growth investors, PennyMac Financial Services, Inc.

(PFSI) is the stronger pick with 173. 8% revenue growth year-over-year, versus -60. 9% for CNFinance Holdings Limited (CNF). LendingTree, Inc. (TREE) offers the better valuation at 3. 7x trailing P/E (7. 1x forward), making it the more compelling value choice. Analysts rate PennyMac Financial Services, Inc. (PFSI) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CNF or UWMC or RKT or PFSI or TREE?

On trailing P/E, LendingTree, Inc.

(TREE) is the cheapest at 3. 7x versus UWM Holdings Corporation at 28. 2x. On forward P/E, CNFinance Holdings Limited is actually cheaper at 4. 5x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — CNF or UWMC or RKT or PFSI or TREE?

Over the past 5 years, PennyMac Financial Services, Inc.

(PFSI) delivered a total return of +63. 7%, compared to -90. 9% for CNFinance Holdings Limited (CNF). Over 10 years, the gap is even starker: PFSI returned +603. 4% versus CNF's -95. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CNF or UWMC or RKT or PFSI or TREE?

By beta (market sensitivity over 5 years), CNFinance Holdings Limited (CNF) is the lower-risk stock at 0.

09β versus Rocket Companies, Inc. 's 1. 77β — meaning RKT is approximately 1840% more volatile than CNF relative to the S&P 500. On balance sheet safety, CNFinance Holdings Limited (CNF) carries a lower debt/equity ratio of 118% versus 9% for UWM Holdings Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — CNF or UWMC or RKT or PFSI or TREE?

By revenue growth (latest reported year), PennyMac Financial Services, Inc.

(PFSI) is pulling ahead at 173. 8% versus -60. 9% for CNFinance Holdings Limited (CNF). On earnings-per-share growth, the picture is similar: LendingTree, Inc. grew EPS 443. 3% year-over-year, compared to -122. 3% for CNFinance Holdings Limited. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CNF or UWMC or RKT or PFSI or TREE?

LendingTree, Inc.

(TREE) is the more profitable company, earning 13. 5% net margin versus -73. 1% for CNFinance Holdings Limited — meaning it keeps 13. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: UWMC leads at 58. 0% versus -11. 2% for CNF. At the gross margin level — before operating expenses — TREE leads at 94. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CNF or UWMC or RKT or PFSI or TREE more undervalued right now?

On forward earnings alone, CNFinance Holdings Limited (CNF) trades at 4.

5x forward P/E versus 19. 3x for Rocket Companies, Inc. — 14. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UWMC: 76. 9% to $5. 98.

08

Which pays a better dividend — CNF or UWMC or RKT or PFSI or TREE?

In this comparison, UWMC (100.

0% yield), PFSI (1. 3% yield) pay a dividend. CNF, RKT, TREE do not pay a meaningful dividend and should not be held primarily for income.

09

Is CNF or UWMC or RKT or PFSI or TREE better for a retirement portfolio?

For long-horizon retirement investors, PennyMac Financial Services, Inc.

(PFSI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 93), 1. 3% yield, +603. 4% 10Y return). Rocket Companies, Inc. (RKT) carries a higher beta of 1. 77 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PFSI: +603. 4%, RKT: -20. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CNF and UWMC and RKT and PFSI and TREE?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CNF is a small-cap quality compounder stock; UWMC is a small-cap high-growth stock; RKT is a mid-cap high-growth stock; PFSI is a small-cap high-growth stock; TREE is a small-cap high-growth stock. UWMC, PFSI pay a dividend while CNF, RKT, TREE do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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CNF

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  • Sector: Financial Services
  • Market Cap > $100B
  • Gross Margin > 52%
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  • Sector: Financial Services
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  • Revenue Growth > 32%
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RKT

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 13%
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PFSI

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 86%
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TREE

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 12%
  • Net Margin > 8%
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Revenue Growth>
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(CNF: -60.9% · UWMC: 65.8%)

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