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CRCT vs SONO vs LOGI vs GPRO vs SSYS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CRCT
Cricut, Inc.

Computer Hardware

TechnologyNASDAQ • US
Market Cap$915M
5Y Perf.-78.0%
SONO
Sonos, Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$1.80B
5Y Perf.-60.3%
LOGI
Logitech International S.A.

Computer Hardware

TechnologyNASDAQ • CH
Market Cap$14.81B
5Y Perf.-1.2%
GPRO
GoPro, Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$213M
5Y Perf.-88.1%
SSYS
Stratasys Ltd.

Computer Hardware

TechnologyNASDAQ • US
Market Cap$707M
5Y Perf.-68.3%

CRCT vs SONO vs LOGI vs GPRO vs SSYS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CRCT logoCRCT
SONO logoSONO
LOGI logoLOGI
GPRO logoGPRO
SSYS logoSSYS
IndustryComputer HardwareConsumer ElectronicsComputer HardwareConsumer ElectronicsComputer Hardware
Market Cap$915M$1.80B$14.81B$213M$707M
Revenue (TTM)$706M$1.46B$4.84B$652M$551M
Net Income (TTM)$73M$-41M$711M$-93M$-104M
Gross Margin54.5%44.8%43.2%33.6%43.6%
Operating Margin12.7%2.0%16.0%-12.8%-11.7%
Forward P/E33.8x47.3x18.6x27.8x69.8x
Total Debt$12M$60M$0.00$83M$27M
Cash & Equiv.$256M$175M$1.75B$50M$95M

CRCT vs SONO vs LOGI vs GPRO vs SSYSLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CRCT
SONO
LOGI
GPRO
SSYS
StockMar 21May 26Return
Cricut, Inc. (CRCT)10022.0-78.0%
Sonos, Inc. (SONO)10039.7-60.3%
Logitech Internatio… (LOGI)10098.8-1.2%
GoPro, Inc. (GPRO)10011.9-88.1%
Stratasys Ltd. (SSYS)10031.7-68.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: CRCT vs SONO vs LOGI vs GPRO vs SSYS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: LOGI leads in 4 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Cricut, Inc. is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. GPRO also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
CRCT
Cricut, Inc.
The Income Pick

CRCT is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 1 yrs, beta 1.20, yield 21.3%
  • Lower volatility, beta 1.20, Low D/E 3.4%, current ratio 2.26x
  • Beta 1.20, yield 21.3%, current ratio 2.26x
  • Beta 1.20 vs GPRO's 3.08, lower leverage
Best for: income & stability and sleep-well-at-night
SONO
Sonos, Inc.
The Technology Pick

SONO lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: technology exposure
LOGI
Logitech International S.A.
The Growth Play

LOGI carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 6.3%, EPS growth 16.2%, 3Y rev CAGR 2.2%
  • 6.4% 10Y total return vs SONO's -25.2%
  • 6.3% revenue growth vs GPRO's -18.7%
  • Lower P/E (18.6x vs 69.8x)
Best for: growth exposure and long-term compounding
GPRO
GoPro, Inc.
The Momentum Pick

GPRO ranks third and is worth considering specifically for momentum.

  • +134.6% vs SSYS's -15.6%
Best for: momentum
SSYS
Stratasys Ltd.
The Technology Pick

Among these 5 stocks, SSYS doesn't own a clear edge in any measured category.

Best for: technology exposure
See the full category breakdown
CategoryWinnerWhy
GrowthLOGI logoLOGI6.3% revenue growth vs GPRO's -18.7%
ValueLOGI logoLOGILower P/E (18.6x vs 69.8x)
Quality / MarginsLOGI logoLOGI14.7% margin vs SSYS's -18.9%
Stability / SafetyCRCT logoCRCTBeta 1.20 vs GPRO's 3.08, lower leverage
DividendsCRCT logoCRCT21.3% yield, 1-year raise streak, vs LOGI's 1.5%, (3 stocks pay no dividend)
Momentum (1Y)GPRO logoGPRO+134.6% vs SSYS's -15.6%
Efficiency (ROA)LOGI logoLOGI18.5% ROA vs GPRO's -20.0%, ROIC 97.8% vs -44.4%

CRCT vs SONO vs LOGI vs GPRO vs SSYS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CRCTCricut, Inc.
FY 2025
Platform
46.2%$327M
Connected Machines
27.2%$192M
Accessories And Materials
26.7%$189M
SONOSonos, Inc.
FY 2025
Sonos Speakers
77.7%$1.1B
Sonos System Products
17.3%$249M
Partner Products And Other Revenue
5.0%$72M
LOGILogitech International S.A.
FY 2025
Retail Gaming
29.4%$1.3B
Retail Keyboards Desktops
19.4%$883M
Retail Pointing Devices
17.3%$789M
Retail Video Collaboration
13.7%$626M
Retail Video
6.9%$316M
Retail Tablet And Other Accessories
6.6%$300M
Retail Headsets
3.9%$180M
Other (1)
2.7%$124M
GPROGoPro, Inc.
FY 2024
Subscription and Service Revenue
100.0%$107M
SSYSStratasys Ltd.
FY 2025
Product
69.0%$380M
Services Member
31.0%$171M

CRCT vs SONO vs LOGI vs GPRO vs SSYS — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLLOGILAGGINGSSYS

Income & Cash Flow (Last 12 Months)

LOGI leads this category, winning 3 of 6 comparable metrics.

LOGI is the larger business by revenue, generating $4.8B annually — 8.8x SSYS's $551M. LOGI is the more profitable business, keeping 14.7% of every revenue dollar as net income compared to SSYS's -18.9%. On growth, SONO holds the edge at +8.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCRCT logoCRCTCricut, Inc.SONO logoSONOSonos, Inc.LOGI logoLOGILogitech Internat…GPRO logoGPROGoPro, Inc.SSYS logoSSYSStratasys Ltd.
RevenueTrailing 12 months$706M$1.5B$4.8B$652M$551M
EBITDAEarnings before interest/tax$102M$61M$855M-$78M-$32M
Net IncomeAfter-tax profit$73M-$41M$711M-$93M-$104M
Free Cash FlowCash after capex$137M$118M$976M-$24M-$8M
Gross MarginGross profit ÷ Revenue+54.5%+44.8%+43.2%+33.6%+43.6%
Operating MarginEBIT ÷ Revenue+12.7%+2.0%+16.0%-12.8%-11.7%
Net MarginNet income ÷ Revenue+10.4%-2.8%+14.7%-14.3%-18.9%
FCF MarginFCF ÷ Revenue+19.5%+8.1%+20.2%-3.7%-1.4%
Rev. Growth (YoY)Latest quarter vs prior year-1.9%+8.4%+7.4%+0.4%-6.9%
EPS Growth (YoY)Latest quarter vs prior year-9.1%-29.3%+2.1%+75.0%+62.7%
LOGI leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

CRCT leads this category, winning 2 of 6 comparable metrics.

At 12.5x trailing earnings, CRCT trades at a 42% valuation discount to LOGI's 21.5x P/E. On an enterprise value basis, CRCT's 7.0x EV/EBITDA is more attractive than SONO's 142.1x.

MetricCRCT logoCRCTCricut, Inc.SONO logoSONOSonos, Inc.LOGI logoLOGILogitech Internat…GPRO logoGPROGoPro, Inc.SSYS logoSSYSStratasys Ltd.
Market CapShares × price$915M$1.8B$14.8B$213M$707M
Enterprise ValueMkt cap + debt − cash$671M$1.7B$13.1B$246M$639M
Trailing P/EPrice ÷ TTM EPS12.46x-29.20x21.50x-2.36x-6.41x
Forward P/EPrice ÷ next-FY EPS est.33.80x47.27x18.60x27.80x69.79x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple6.98x142.14x16.85x
Price / SalesMarket cap ÷ Revenue1.29x1.25x3.06x0.33x1.28x
Price / BookPrice ÷ Book value/share2.76x5.06x6.88x2.88x0.79x
Price / FCFMarket cap ÷ FCF5.21x16.64x15.18x
CRCT leads this category, winning 2 of 6 comparable metrics.

Profitability & Efficiency

LOGI leads this category, winning 6 of 9 comparable metrics.

LOGI delivers a 32.2% return on equity — every $100 of shareholder capital generates $32 in annual profit, vs $-102 for GPRO. SSYS carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to GPRO's 1.09x. On the Piotroski fundamental quality scale (0–9), CRCT scores 7/9 vs GPRO's 4/9, reflecting strong financial health.

MetricCRCT logoCRCTCricut, Inc.SONO logoSONOSonos, Inc.LOGI logoLOGILogitech Internat…GPRO logoGPROGoPro, Inc.SSYS logoSSYSStratasys Ltd.
ROE (TTM)Return on equity+21.4%-10.4%+32.2%-102.5%-12.3%
ROA (TTM)Return on assets+12.1%-4.8%+18.5%-20.0%-9.6%
ROICReturn on invested capital+41.3%-13.4%+97.8%-44.4%-5.8%
ROCEReturn on capital employed+22.6%-9.9%+31.1%-49.3%-6.6%
Piotroski ScoreFundamental quality 0–974546
Debt / EquityFinancial leverage0.03x0.17x1.09x0.03x
Net DebtTotal debt minus cash-$245M-$115M-$1.8B$34M-$68M
Cash & Equiv.Liquid assets$256M$175M$1.8B$50M$95M
Total DebtShort + long-term debt$12M$60M$0$83M$27M
Interest CoverageEBIT ÷ Interest expense180.57x2587.88x-52.43x
LOGI leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

LOGI leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in LOGI five years ago would be worth $9,536 today (with dividends reinvested), compared to $1,287 for GPRO. Over the past 12 months, GPRO leads with a +134.6% total return vs SSYS's -15.6%. The 3-year compound annual growth rate (CAGR) favors LOGI at 18.5% vs GPRO's -31.3% — a key indicator of consistent wealth creation.

MetricCRCT logoCRCTCricut, Inc.SONO logoSONOSonos, Inc.LOGI logoLOGILogitech Internat…GPRO logoGPROGoPro, Inc.SSYS logoSSYSStratasys Ltd.
YTD ReturnYear-to-date-7.7%-14.9%+2.9%-4.8%-9.0%
1-Year ReturnPast 12 months-13.0%+66.0%+35.0%+134.6%-15.6%
3-Year ReturnCumulative with dividends-30.5%-31.6%+66.3%-67.6%-42.9%
5-Year ReturnCumulative with dividends-68.3%-60.4%-4.6%-87.1%-59.1%
10-Year ReturnCumulative with dividends-59.2%-25.2%+640.3%-85.8%-60.6%
CAGR (3Y)Annualised 3-year return-11.4%-11.9%+18.5%-31.3%-17.0%
LOGI leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CRCT and LOGI each lead in 1 of 2 comparable metrics.

CRCT is the less volatile stock with a 1.20 beta — it tends to amplify market swings less than GPRO's 3.08 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. LOGI currently trades 83.9% from its 52-week high vs GPRO's 45.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCRCT logoCRCTCricut, Inc.SONO logoSONOSonos, Inc.LOGI logoLOGILogitech Internat…GPRO logoGPROGoPro, Inc.SSYS logoSSYSStratasys Ltd.
Beta (5Y)Sensitivity to S&P 5001.20x1.75x1.36x3.08x1.79x
52-Week HighHighest price in past year$7.33$19.82$123.01$3.05$12.81
52-Week LowLowest price in past year$3.73$8.73$76.81$0.54$7.34
% of 52W HighCurrent price vs 52-week peak+59.5%+75.1%+83.9%+45.6%+64.0%
RSI (14)Momentum oscillator 0–10056.556.165.058.164.8
Avg Volume (50D)Average daily shares traded548K1.3M1.0M7.3M818K
Evenly matched — CRCT and LOGI each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — CRCT and LOGI each lead in 1 of 2 comparable metrics.

Analyst consensus: CRCT as "Sell", SONO as "Buy", LOGI as "Hold", GPRO as "Hold", SSYS as "Buy". Consensus price targets imply 259.7% upside for GPRO (target: $5) vs -8.3% for CRCT (target: $4). For income investors, CRCT offers the higher dividend yield at 21.33% vs LOGI's 1.52%.

MetricCRCT logoCRCTCricut, Inc.SONO logoSONOSonos, Inc.LOGI logoLOGILogitech Internat…GPRO logoGPROGoPro, Inc.SSYS logoSSYSStratasys Ltd.
Analyst RatingConsensus buy/hold/sellSellBuyHoldHoldBuy
Price TargetConsensus 12-month target$4.00$19.50$109.00$5.00$13.50
# AnalystsCovering analysts49192836
Dividend YieldAnnual dividend ÷ price+21.3%+1.5%
Dividend StreakConsecutive years of raises1121
Dividend / ShareAnnual DPS$0.93$1.57
Buyback YieldShare repurchases ÷ mkt cap+2.7%+4.5%0.0%0.0%0.0%
Evenly matched — CRCT and LOGI each lead in 1 of 2 comparable metrics.
Key Takeaway

LOGI leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CRCT leads in 1 (Valuation Metrics). 2 tied.

Best OverallLogitech International S.A. (LOGI)Leads 3 of 6 categories
Loading custom metrics...

CRCT vs SONO vs LOGI vs GPRO vs SSYS: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CRCT or SONO or LOGI or GPRO or SSYS a better buy right now?

For growth investors, Logitech International S.

A. (LOGI) is the stronger pick with 6. 3% revenue growth year-over-year, versus -18. 7% for GoPro, Inc. (GPRO). Cricut, Inc. (CRCT) offers the better valuation at 12. 5x trailing P/E (33. 8x forward), making it the more compelling value choice. Analysts rate Sonos, Inc. (SONO) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CRCT or SONO or LOGI or GPRO or SSYS?

On trailing P/E, Cricut, Inc.

(CRCT) is the cheapest at 12. 5x versus Logitech International S. A. at 21. 5x. On forward P/E, Logitech International S. A. is actually cheaper at 18. 6x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — CRCT or SONO or LOGI or GPRO or SSYS?

Over the past 5 years, Logitech International S.

A. (LOGI) delivered a total return of -4. 6%, compared to -87. 1% for GoPro, Inc. (GPRO). Over 10 years, the gap is even starker: LOGI returned +640. 3% versus GPRO's -85. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CRCT or SONO or LOGI or GPRO or SSYS?

By beta (market sensitivity over 5 years), Cricut, Inc.

(CRCT) is the lower-risk stock at 1. 20β versus GoPro, Inc. 's 3. 08β — meaning GPRO is approximately 156% more volatile than CRCT relative to the S&P 500. On balance sheet safety, Stratasys Ltd. (SSYS) carries a lower debt/equity ratio of 3% versus 109% for GoPro, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — CRCT or SONO or LOGI or GPRO or SSYS?

By revenue growth (latest reported year), Logitech International S.

A. (LOGI) is pulling ahead at 6. 3% versus -18. 7% for GoPro, Inc. (GPRO). On earnings-per-share growth, the picture is similar: GoPro, Inc. grew EPS 79. 1% year-over-year, compared to -64. 5% for Sonos, Inc.. Over a 3-year CAGR, LOGI leads at 2. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CRCT or SONO or LOGI or GPRO or SSYS?

Logitech International S.

A. (LOGI) is the more profitable company, earning 14. 7% net margin versus -18. 9% for Stratasys Ltd. — meaning it keeps 14. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LOGI leads at 16. 0% versus -12. 8% for GPRO. At the gross margin level — before operating expenses — CRCT leads at 55. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CRCT or SONO or LOGI or GPRO or SSYS more undervalued right now?

On forward earnings alone, Logitech International S.

A. (LOGI) trades at 18. 6x forward P/E versus 69. 8x for Stratasys Ltd. — 51. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GPRO: 259. 7% to $5. 00.

08

Which pays a better dividend — CRCT or SONO or LOGI or GPRO or SSYS?

In this comparison, CRCT (21.

3% yield), LOGI (1. 5% yield) pay a dividend. SONO, GPRO, SSYS do not pay a meaningful dividend and should not be held primarily for income.

09

Is CRCT or SONO or LOGI or GPRO or SSYS better for a retirement portfolio?

For long-horizon retirement investors, Logitech International S.

A. (LOGI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1. 5% yield, +640. 3% 10Y return). GoPro, Inc. (GPRO) carries a higher beta of 3. 08 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (LOGI: +640. 3%, GPRO: -85. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CRCT and SONO and LOGI and GPRO and SSYS?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CRCT is a small-cap deep-value stock; SONO is a small-cap quality compounder stock; LOGI is a mid-cap quality compounder stock; GPRO is a small-cap quality compounder stock; SSYS is a small-cap quality compounder stock. CRCT, LOGI pay a dividend while SONO, GPRO, SSYS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Gross Margin > 26%
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(CRCT: -1.9% · SONO: 8.4%)

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