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5 / 10Stock Comparison
CRCT vs SONO vs LOGI vs GPRO vs SSYS
Revenue, margins, valuation, and 5-year total return — side by side.
Consumer Electronics
Computer Hardware
Consumer Electronics
Computer Hardware
CRCT vs SONO vs LOGI vs GPRO vs SSYS — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Computer Hardware | Consumer Electronics | Computer Hardware | Consumer Electronics | Computer Hardware |
| Market Cap | $915M | $1.80B | $14.81B | $213M | $707M |
| Revenue (TTM) | $706M | $1.46B | $4.84B | $652M | $551M |
| Net Income (TTM) | $73M | $-41M | $711M | $-93M | $-104M |
| Gross Margin | 54.5% | 44.8% | 43.2% | 33.6% | 43.6% |
| Operating Margin | 12.7% | 2.0% | 16.0% | -12.8% | -11.7% |
| Forward P/E | 33.8x | 47.3x | 18.6x | 27.8x | 69.8x |
| Total Debt | $12M | $60M | $0.00 | $83M | $27M |
| Cash & Equiv. | $256M | $175M | $1.75B | $50M | $95M |
CRCT vs SONO vs LOGI vs GPRO vs SSYS — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Mar 21 | May 26 | Return |
|---|---|---|---|
| Cricut, Inc. (CRCT) | 100 | 22.0 | -78.0% |
| Sonos, Inc. (SONO) | 100 | 39.7 | -60.3% |
| Logitech Internatio… (LOGI) | 100 | 98.8 | -1.2% |
| GoPro, Inc. (GPRO) | 100 | 11.9 | -88.1% |
| Stratasys Ltd. (SSYS) | 100 | 31.7 | -68.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CRCT vs SONO vs LOGI vs GPRO vs SSYS
Each card shows where this stock fits in a portfolio — not just who wins on paper.
CRCT is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.
- Dividend streak 1 yrs, beta 1.20, yield 21.3%
- Lower volatility, beta 1.20, Low D/E 3.4%, current ratio 2.26x
- Beta 1.20, yield 21.3%, current ratio 2.26x
- Beta 1.20 vs GPRO's 3.08, lower leverage
SONO lags the leaders in this set but could rank higher in a more targeted comparison.
LOGI carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 6.3%, EPS growth 16.2%, 3Y rev CAGR 2.2%
- 6.4% 10Y total return vs SONO's -25.2%
- 6.3% revenue growth vs GPRO's -18.7%
- Lower P/E (18.6x vs 69.8x)
GPRO ranks third and is worth considering specifically for momentum.
- +134.6% vs SSYS's -15.6%
Among these 5 stocks, SSYS doesn't own a clear edge in any measured category.
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 6.3% revenue growth vs GPRO's -18.7% | |
| Value | Lower P/E (18.6x vs 69.8x) | |
| Quality / Margins | 14.7% margin vs SSYS's -18.9% | |
| Stability / Safety | Beta 1.20 vs GPRO's 3.08, lower leverage | |
| Dividends | 21.3% yield, 1-year raise streak, vs LOGI's 1.5%, (3 stocks pay no dividend) | |
| Momentum (1Y) | +134.6% vs SSYS's -15.6% | |
| Efficiency (ROA) | 18.5% ROA vs GPRO's -20.0%, ROIC 97.8% vs -44.4% |
CRCT vs SONO vs LOGI vs GPRO vs SSYS — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
CRCT vs SONO vs LOGI vs GPRO vs SSYS — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
LOGI leads in 3 of 6 categories
CRCT leads 1 • SONO leads 0 • GPRO leads 0 • SSYS leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
LOGI leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
LOGI is the larger business by revenue, generating $4.8B annually — 8.8x SSYS's $551M. LOGI is the more profitable business, keeping 14.7% of every revenue dollar as net income compared to SSYS's -18.9%. On growth, SONO holds the edge at +8.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $706M | $1.5B | $4.8B | $652M | $551M |
| EBITDAEarnings before interest/tax | $102M | $61M | $855M | -$78M | -$32M |
| Net IncomeAfter-tax profit | $73M | -$41M | $711M | -$93M | -$104M |
| Free Cash FlowCash after capex | $137M | $118M | $976M | -$24M | -$8M |
| Gross MarginGross profit ÷ Revenue | +54.5% | +44.8% | +43.2% | +33.6% | +43.6% |
| Operating MarginEBIT ÷ Revenue | +12.7% | +2.0% | +16.0% | -12.8% | -11.7% |
| Net MarginNet income ÷ Revenue | +10.4% | -2.8% | +14.7% | -14.3% | -18.9% |
| FCF MarginFCF ÷ Revenue | +19.5% | +8.1% | +20.2% | -3.7% | -1.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | -1.9% | +8.4% | +7.4% | +0.4% | -6.9% |
| EPS Growth (YoY)Latest quarter vs prior year | -9.1% | -29.3% | +2.1% | +75.0% | +62.7% |
Valuation Metrics
CRCT leads this category, winning 2 of 6 comparable metrics.
Valuation Metrics
At 12.5x trailing earnings, CRCT trades at a 42% valuation discount to LOGI's 21.5x P/E. On an enterprise value basis, CRCT's 7.0x EV/EBITDA is more attractive than SONO's 142.1x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $915M | $1.8B | $14.8B | $213M | $707M |
| Enterprise ValueMkt cap + debt − cash | $671M | $1.7B | $13.1B | $246M | $639M |
| Trailing P/EPrice ÷ TTM EPS | 12.46x | -29.20x | 21.50x | -2.36x | -6.41x |
| Forward P/EPrice ÷ next-FY EPS est. | 33.80x | 47.27x | 18.60x | 27.80x | 69.79x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — | — |
| EV / EBITDAEnterprise value multiple | 6.98x | 142.14x | 16.85x | — | — |
| Price / SalesMarket cap ÷ Revenue | 1.29x | 1.25x | 3.06x | 0.33x | 1.28x |
| Price / BookPrice ÷ Book value/share | 2.76x | 5.06x | 6.88x | 2.88x | 0.79x |
| Price / FCFMarket cap ÷ FCF | 5.21x | 16.64x | 15.18x | — | — |
Profitability & Efficiency
LOGI leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
LOGI delivers a 32.2% return on equity — every $100 of shareholder capital generates $32 in annual profit, vs $-102 for GPRO. SSYS carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to GPRO's 1.09x. On the Piotroski fundamental quality scale (0–9), CRCT scores 7/9 vs GPRO's 4/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +21.4% | -10.4% | +32.2% | -102.5% | -12.3% |
| ROA (TTM)Return on assets | +12.1% | -4.8% | +18.5% | -20.0% | -9.6% |
| ROICReturn on invested capital | +41.3% | -13.4% | +97.8% | -44.4% | -5.8% |
| ROCEReturn on capital employed | +22.6% | -9.9% | +31.1% | -49.3% | -6.6% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 4 | 5 | 4 | 6 |
| Debt / EquityFinancial leverage | 0.03x | 0.17x | — | 1.09x | 0.03x |
| Net DebtTotal debt minus cash | -$245M | -$115M | -$1.8B | $34M | -$68M |
| Cash & Equiv.Liquid assets | $256M | $175M | $1.8B | $50M | $95M |
| Total DebtShort + long-term debt | $12M | $60M | $0 | $83M | $27M |
| Interest CoverageEBIT ÷ Interest expense | 180.57x | 2587.88x | — | -52.43x | — |
Total Returns (Dividends Reinvested)
LOGI leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in LOGI five years ago would be worth $9,536 today (with dividends reinvested), compared to $1,287 for GPRO. Over the past 12 months, GPRO leads with a +134.6% total return vs SSYS's -15.6%. The 3-year compound annual growth rate (CAGR) favors LOGI at 18.5% vs GPRO's -31.3% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -7.7% | -14.9% | +2.9% | -4.8% | -9.0% |
| 1-Year ReturnPast 12 months | -13.0% | +66.0% | +35.0% | +134.6% | -15.6% |
| 3-Year ReturnCumulative with dividends | -30.5% | -31.6% | +66.3% | -67.6% | -42.9% |
| 5-Year ReturnCumulative with dividends | -68.3% | -60.4% | -4.6% | -87.1% | -59.1% |
| 10-Year ReturnCumulative with dividends | -59.2% | -25.2% | +640.3% | -85.8% | -60.6% |
| CAGR (3Y)Annualised 3-year return | -11.4% | -11.9% | +18.5% | -31.3% | -17.0% |
Risk & Volatility
Evenly matched — CRCT and LOGI each lead in 1 of 2 comparable metrics.
Risk & Volatility
CRCT is the less volatile stock with a 1.20 beta — it tends to amplify market swings less than GPRO's 3.08 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. LOGI currently trades 83.9% from its 52-week high vs GPRO's 45.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.20x | 1.75x | 1.36x | 3.08x | 1.79x |
| 52-Week HighHighest price in past year | $7.33 | $19.82 | $123.01 | $3.05 | $12.81 |
| 52-Week LowLowest price in past year | $3.73 | $8.73 | $76.81 | $0.54 | $7.34 |
| % of 52W HighCurrent price vs 52-week peak | +59.5% | +75.1% | +83.9% | +45.6% | +64.0% |
| RSI (14)Momentum oscillator 0–100 | 56.5 | 56.1 | 65.0 | 58.1 | 64.8 |
| Avg Volume (50D)Average daily shares traded | 548K | 1.3M | 1.0M | 7.3M | 818K |
Analyst Outlook
Evenly matched — CRCT and LOGI each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: CRCT as "Sell", SONO as "Buy", LOGI as "Hold", GPRO as "Hold", SSYS as "Buy". Consensus price targets imply 259.7% upside for GPRO (target: $5) vs -8.3% for CRCT (target: $4). For income investors, CRCT offers the higher dividend yield at 21.33% vs LOGI's 1.52%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Sell | Buy | Hold | Hold | Buy |
| Price TargetConsensus 12-month target | $4.00 | $19.50 | $109.00 | $5.00 | $13.50 |
| # AnalystsCovering analysts | 4 | 9 | 19 | 28 | 36 |
| Dividend YieldAnnual dividend ÷ price | +21.3% | — | +1.5% | — | — |
| Dividend StreakConsecutive years of raises | 1 | — | 12 | 1 | — |
| Dividend / ShareAnnual DPS | $0.93 | — | $1.57 | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +2.7% | +4.5% | 0.0% | 0.0% | 0.0% |
LOGI leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CRCT leads in 1 (Valuation Metrics). 2 tied.
CRCT vs SONO vs LOGI vs GPRO vs SSYS: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is CRCT or SONO or LOGI or GPRO or SSYS a better buy right now?
For growth investors, Logitech International S.
A. (LOGI) is the stronger pick with 6. 3% revenue growth year-over-year, versus -18. 7% for GoPro, Inc. (GPRO). Cricut, Inc. (CRCT) offers the better valuation at 12. 5x trailing P/E (33. 8x forward), making it the more compelling value choice. Analysts rate Sonos, Inc. (SONO) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CRCT or SONO or LOGI or GPRO or SSYS?
On trailing P/E, Cricut, Inc.
(CRCT) is the cheapest at 12. 5x versus Logitech International S. A. at 21. 5x. On forward P/E, Logitech International S. A. is actually cheaper at 18. 6x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — CRCT or SONO or LOGI or GPRO or SSYS?
Over the past 5 years, Logitech International S.
A. (LOGI) delivered a total return of -4. 6%, compared to -87. 1% for GoPro, Inc. (GPRO). Over 10 years, the gap is even starker: LOGI returned +640. 3% versus GPRO's -85. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CRCT or SONO or LOGI or GPRO or SSYS?
By beta (market sensitivity over 5 years), Cricut, Inc.
(CRCT) is the lower-risk stock at 1. 20β versus GoPro, Inc. 's 3. 08β — meaning GPRO is approximately 156% more volatile than CRCT relative to the S&P 500. On balance sheet safety, Stratasys Ltd. (SSYS) carries a lower debt/equity ratio of 3% versus 109% for GoPro, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — CRCT or SONO or LOGI or GPRO or SSYS?
By revenue growth (latest reported year), Logitech International S.
A. (LOGI) is pulling ahead at 6. 3% versus -18. 7% for GoPro, Inc. (GPRO). On earnings-per-share growth, the picture is similar: GoPro, Inc. grew EPS 79. 1% year-over-year, compared to -64. 5% for Sonos, Inc.. Over a 3-year CAGR, LOGI leads at 2. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CRCT or SONO or LOGI or GPRO or SSYS?
Logitech International S.
A. (LOGI) is the more profitable company, earning 14. 7% net margin versus -18. 9% for Stratasys Ltd. — meaning it keeps 14. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LOGI leads at 16. 0% versus -12. 8% for GPRO. At the gross margin level — before operating expenses — CRCT leads at 55. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CRCT or SONO or LOGI or GPRO or SSYS more undervalued right now?
On forward earnings alone, Logitech International S.
A. (LOGI) trades at 18. 6x forward P/E versus 69. 8x for Stratasys Ltd. — 51. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GPRO: 259. 7% to $5. 00.
08Which pays a better dividend — CRCT or SONO or LOGI or GPRO or SSYS?
In this comparison, CRCT (21.
3% yield), LOGI (1. 5% yield) pay a dividend. SONO, GPRO, SSYS do not pay a meaningful dividend and should not be held primarily for income.
09Is CRCT or SONO or LOGI or GPRO or SSYS better for a retirement portfolio?
For long-horizon retirement investors, Logitech International S.
A. (LOGI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1. 5% yield, +640. 3% 10Y return). GoPro, Inc. (GPRO) carries a higher beta of 3. 08 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (LOGI: +640. 3%, GPRO: -85. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CRCT and SONO and LOGI and GPRO and SSYS?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: CRCT is a small-cap deep-value stock; SONO is a small-cap quality compounder stock; LOGI is a mid-cap quality compounder stock; GPRO is a small-cap quality compounder stock; SSYS is a small-cap quality compounder stock. CRCT, LOGI pay a dividend while SONO, GPRO, SSYS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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