CXM vs ZETA vs BRZE vs HUBS

For growth investors, Zeta Global Holdings Corp.

(ZETA) is the stronger pick with 29. 7% revenue growth year-over-year, versus 7. 6% for Sprinklr, Inc. (CXM). Sprinklr, Inc. (CXM) offers the better valuation at 60. 6x trailing P/E (12. 0x forward), making it the more compelling value choice. Analysts rate Zeta Global Holdings Corp. (ZETA) a "Buy" — based on 15 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Sprinklr, Inc.

(CXM) is the cheapest at 60. 6x versus HubSpot, Inc. at 284. 1x. On forward P/E, Sprinklr, Inc. is actually cheaper at 12. 0x.

Over the past 5 years, Zeta Global Holdings Corp.

(ZETA) delivered a total return of +94. 4%, compared to -75. 8% for Braze, Inc. (BRZE). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus BRZE's -75. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Sprinklr, Inc.

(CXM) is the lower-risk stock at 0. 82β versus Zeta Global Holdings Corp. 's 2. 79β — meaning ZETA is approximately 240% more volatile than CXM relative to the S&P 500. On balance sheet safety, Sprinklr, Inc. (CXM) carries a lower debt/equity ratio of 8% versus 24% for Zeta Global Holdings Corp. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Zeta Global Holdings Corp.

(ZETA) is pulling ahead at 29. 7% versus 7. 6% for Sprinklr, Inc. (CXM). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -79. 5% for Sprinklr, Inc.. Over a 3-year CAGR, ZETA leads at 30. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Sprinklr, Inc.

(CXM) is the more profitable company, earning 2. 7% net margin versus -17. 8% for Braze, Inc. — meaning it keeps 2. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CXM leads at 4. 7% versus -19. 6% for BRZE. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Sprinklr, Inc.

(CXM) trades at 12. 0x forward P/E versus 35. 7x for Braze, Inc. — 23. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BRZE: 87. 8% to $42. 44.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, HubSpot, Inc.

(HUBS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 18), +469. 1% 10Y return). Zeta Global Holdings Corp. (ZETA) carries a higher beta of 2. 79 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HUBS: +469. 1%, ZETA: +94. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CXM is a small-cap quality compounder stock; ZETA is a small-cap high-growth stock; BRZE is a small-cap high-growth stock; HUBS is a mid-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.