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DIS vs AAPL vs MSFT vs AMZN vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
DIS
The Walt Disney Company

Entertainment

Communication ServicesNYSE • US
Market Cap$192.60B
5Y Perf.-7.3%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.22T
5Y Perf.+261.6%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+455.2%

DIS vs AAPL vs MSFT vs AMZN vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
DIS logoDIS
AAPL logoAAPL
MSFT logoMSFT
AMZN logoAMZN
GOOGL logoGOOGL
IndustryEntertainmentConsumer ElectronicsSoftware - InfrastructureSpecialty RetailInternet Content & Information
Market Cap$192.60B$4.22T$3.13T$2.92T$4.81T
Revenue (TTM)$97.26B$451.44B$318.27B$742.78B$422.57B
Net Income (TTM)$11.22B$122.58B$125.22B$90.80B$160.21B
Gross Margin37.2%47.9%68.3%50.6%60.4%
Operating Margin15.5%32.6%46.8%11.5%32.7%
Forward P/E16.5x33.8x25.3x34.8x29.6x
Total Debt$44.88B$112.38B$112.18B$152.99B$59.29B
Cash & Equiv.$5.70B$35.93B$30.24B$86.81B$30.71B

DIS vs AAPL vs MSFT vs AMZN vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

DIS
AAPL
MSFT
AMZN
GOOGL
StockMay 20May 26Return
The Walt Disney Com… (DIS)10092.7-7.3%
Apple Inc. (AAPL)100361.6+261.6%
Microsoft Corporati… (MSFT)100229.7+129.7%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Alphabet Inc. (GOOGL)100555.2+455.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: DIS vs AAPL vs MSFT vs AMZN vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: DIS and MSFT are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Microsoft Corporation is the stronger pick specifically for profitability and margin quality and capital preservation and lower volatility. GOOGL and AAPL also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
DIS
The Walt Disney Company
The Value Play

DIS has the current edge in this matchup, primarily because of its strength in value and dividends.

  • Lower P/E (16.5x vs 34.8x)
  • 0.9% yield, 1-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend)
Best for: value and dividends
AAPL
Apple Inc.
The Long-Run Compounder

AAPL is the clearest fit if your priority is long-term compounding.

  • 11.7% 10Y total return vs GOOGL's 10.0%
  • 34.0% ROA vs DIS's 5.6%, ROIC 67.4% vs 6.9%
Best for: long-term compounding
MSFT
Microsoft Corporation
The Income Pick

MSFT is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs DIS's 11.5%
Best for: income & stability and sleep-well-at-night
AMZN
Amazon.com, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, AMZN doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
GOOGL
Alphabet Inc.
The Growth Play

GOOGL ranks third and is worth considering specifically for growth exposure and valuation efficiency.

  • Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
  • PEG 0.99 vs AAPL's 1.89
  • 15.1% revenue growth vs DIS's 3.4%
  • +163.5% vs MSFT's -2.1%
Best for: growth exposure and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthGOOGL logoGOOGL15.1% revenue growth vs DIS's 3.4%
ValueDIS logoDISLower P/E (16.5x vs 34.8x)
Quality / MarginsMSFT logoMSFT39.3% margin vs DIS's 11.5%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs AMZN's 1.51, lower leverage
DividendsDIS logoDIS0.9% yield, 1-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs MSFT's -2.1%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs DIS's 5.6%, ROIC 67.4% vs 6.9%

DIS vs AAPL vs MSFT vs AMZN vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

DISThe Walt Disney Company
FY 2025
Admission
20.7%$11.7B
Advertising
19.6%$11.1B
Retail and wholesale sales of merchandise, food and beverage
17.0%$9.6B
Resort and vacations
16.3%$9.2B
Other Revenue
8.3%$4.7B
License
6.8%$3.9B
TV/SVOD distribution licensing
6.7%$3.8B
Other (1)
4.6%$2.6B
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

DIS vs AAPL vs MSFT vs AMZN vs GOOGL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLDISLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 7.6x DIS's $97.3B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to DIS's 11.5%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricDIS logoDISThe Walt Disney C…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$97.3B$451.4B$318.3B$742.8B$422.6B
EBITDAEarnings before interest/tax$20.5B$160.0B$192.6B$155.9B$161.3B
Net IncomeAfter-tax profit$11.2B$122.6B$125.2B$90.8B$160.2B
Free Cash FlowCash after capex$7.1B$129.2B$72.9B-$2.5B$73.3B
Gross MarginGross profit ÷ Revenue+37.2%+47.9%+68.3%+50.6%+60.4%
Operating MarginEBIT ÷ Revenue+15.5%+32.6%+46.8%+11.5%+32.7%
Net MarginNet income ÷ Revenue+11.5%+27.2%+39.3%+12.2%+37.9%
FCF MarginFCF ÷ Revenue+7.3%+28.6%+22.9%-0.3%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year+6.5%+16.6%+18.3%+16.6%+21.8%
EPS Growth (YoY)Latest quarter vs prior year-29.8%+21.8%+23.4%+74.8%+81.9%
MSFT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

DIS leads this category, winning 6 of 7 comparable metrics.

At 15.9x trailing earnings, DIS trades at a 59% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.

MetricDIS logoDISThe Walt Disney C…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$192.6B$4.22T$3.13T$2.92T$4.81T
Enterprise ValueMkt cap + debt − cash$231.8B$4.30T$3.21T$2.98T$4.84T
Trailing P/EPrice ÷ TTM EPS15.87x38.53x30.86x37.82x36.82x
Forward P/EPrice ÷ next-FY EPS est.16.53x33.78x25.34x34.77x29.61x
PEG RatioP/E ÷ EPS growth rate2.16x1.64x1.35x1.23x
EV / EBITDAEnterprise value multiple12.10x29.68x19.72x20.47x32.22x
Price / SalesMarket cap ÷ Revenue2.04x10.14x11.10x4.07x11.95x
Price / BookPrice ÷ Book value/share1.72x58.49x9.15x7.14x11.72x
Price / FCFMarket cap ÷ FCF19.11x42.72x43.66x378.98x65.72x
DIS leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $10 for DIS. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), DIS scores 8/9 vs AMZN's 6/9, reflecting strong financial health.

MetricDIS logoDISThe Walt Disney C…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity+9.8%+146.7%+33.1%+23.3%+39.0%
ROA (TTM)Return on assets+5.6%+34.0%+19.2%+11.5%+27.4%
ROICReturn on invested capital+6.9%+67.4%+24.9%+14.7%+25.1%
ROCEReturn on capital employed+8.5%+69.6%+29.7%+15.3%+30.3%
Piotroski ScoreFundamental quality 0–988667
Debt / EquityFinancial leverage0.39x1.52x0.33x0.37x0.14x
Net DebtTotal debt minus cash$39.2B$76.4B$81.9B$66.2B$28.6B
Cash & Equiv.Liquid assets$5.7B$35.9B$30.2B$86.8B$30.7B
Total DebtShort + long-term debt$44.9B$112.4B$112.2B$153.0B$59.3B
Interest CoverageEBIT ÷ Interest expense9.95x55.65x39.96x392.15x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $6,017 for DIS. Over the past 12 months, GOOGL leads with a +163.5% total return vs MSFT's -2.1%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs DIS's 2.6% — a key indicator of consistent wealth creation.

MetricDIS logoDISThe Walt Disney C…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date-2.8%+6.2%-10.8%+19.7%+26.4%
1-Year ReturnPast 12 months+7.7%+47.0%-2.1%+43.7%+163.5%
3-Year ReturnCumulative with dividends+8.0%+67.4%+39.5%+156.2%+270.8%
5-Year ReturnCumulative with dividends-39.8%+124.4%+72.5%+64.8%+239.8%
10-Year ReturnCumulative with dividends+11.8%+1174.1%+787.7%+697.8%+996.1%
CAGR (3Y)Annualised 3-year return+2.6%+18.7%+11.7%+36.8%+54.8%
GOOGL leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MSFT and GOOGL each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs MSFT's 75.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricDIS logoDISThe Walt Disney C…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5000.90x0.99x0.89x1.51x1.26x
52-Week HighHighest price in past year$124.69$292.13$555.45$278.56$400.10
52-Week LowLowest price in past year$92.19$193.25$356.28$185.01$147.84
% of 52W HighCurrent price vs 52-week peak+87.2%+98.4%+75.8%+97.3%+99.5%
RSI (14)Momentum oscillator 0–10064.469.454.081.183.4
Avg Volume (50D)Average daily shares traded9.1M39.8M32.5M45.5M28.3M
Evenly matched — MSFT and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — DIS and MSFT each lead in 1 of 2 comparable metrics.

Analyst consensus: DIS as "Buy", AAPL as "Buy", MSFT as "Buy", AMZN as "Buy", GOOGL as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs 2.1% for GOOGL (target: $406). For income investors, DIS offers the higher dividend yield at 0.92% vs GOOGL's 0.21%.

MetricDIS logoDISThe Walt Disney C…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$139.50$317.11$551.75$306.77$406.28
# AnalystsCovering analysts63110819482
Dividend YieldAnnual dividend ÷ price+0.9%+0.4%+0.8%+0.2%
Dividend StreakConsecutive years of raises114192
Dividend / ShareAnnual DPS$1.00$1.03$3.23$0.82
Buyback YieldShare repurchases ÷ mkt cap+1.8%+2.1%+0.6%0.0%+0.9%
Evenly matched — DIS and MSFT each lead in 1 of 2 comparable metrics.
Key Takeaway

MSFT leads in 1 of 6 categories (Income & Cash Flow). DIS leads in 1 (Valuation Metrics). 2 tied.

Best OverallThe Walt Disney Company (DIS)Leads 1 of 6 categories
Loading custom metrics...

DIS vs AAPL vs MSFT vs AMZN vs GOOGL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is DIS or AAPL or MSFT or AMZN or GOOGL a better buy right now?

For growth investors, Alphabet Inc.

(GOOGL) is the stronger pick with 15. 1% revenue growth year-over-year, versus 3. 4% for The Walt Disney Company (DIS). The Walt Disney Company (DIS) offers the better valuation at 15. 9x trailing P/E (16. 5x forward), making it the more compelling value choice. Analysts rate The Walt Disney Company (DIS) a "Buy" — based on 63 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — DIS or AAPL or MSFT or AMZN or GOOGL?

On trailing P/E, The Walt Disney Company (DIS) is the cheapest at 15.

9x versus Apple Inc. at 38. 5x. On forward P/E, The Walt Disney Company is actually cheaper at 16. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Apple Inc. 's 1. 89x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — DIS or AAPL or MSFT or AMZN or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -39. 8% for The Walt Disney Company (DIS). Over 10 years, the gap is even starker: AAPL returned +1174% versus DIS's +11. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — DIS or AAPL or MSFT or AMZN or GOOGL?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 71% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — DIS or AAPL or MSFT or AMZN or GOOGL?

By revenue growth (latest reported year), Alphabet Inc.

(GOOGL) is pulling ahead at 15. 1% versus 3. 4% for The Walt Disney Company (DIS). On earnings-per-share growth, the picture is similar: The Walt Disney Company grew EPS 151. 8% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — DIS or AAPL or MSFT or AMZN or GOOGL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 10. 8% for Amazon. com, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is DIS or AAPL or MSFT or AMZN or GOOGL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Apple Inc. 's 1. 89x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, The Walt Disney Company (DIS) trades at 16. 5x forward P/E versus 34. 8x for Amazon. com, Inc. — 18. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.

08

Which pays a better dividend — DIS or AAPL or MSFT or AMZN or GOOGL?

In this comparison, DIS (0.

9% yield), MSFT (0. 8% yield), AAPL (0. 4% yield), GOOGL (0. 2% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is DIS or AAPL or MSFT or AMZN or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between DIS and AAPL and MSFT and AMZN and GOOGL?

These companies operate in different sectors (DIS (Communication Services) and AAPL (Technology) and MSFT (Technology) and AMZN (Consumer Cyclical) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: DIS is a mid-cap deep-value stock; AAPL is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; GOOGL is a mega-cap high-growth stock. DIS, MSFT pay a dividend while AAPL, AMZN, GOOGL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

DIS

Stable Dividend Mega-Cap

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 6%
Run This Screen
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AAPL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 16%
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform DIS and AAPL and MSFT and AMZN and GOOGL on the metrics below

Revenue Growth>
%
(DIS: 6.5% · AAPL: 16.6%)
Net Margin>
%
(DIS: 11.5% · AAPL: 27.2%)
P/E Ratio<
x
(DIS: 15.9x · AAPL: 38.5x)

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