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DKS vs RGS vs ASO vs SKIN vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
DKS
DICK'S Sporting Goods, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$20.22B
5Y Perf.+291.3%
RGS
Regis Corporation

Personal Products & Services

Consumer CyclicalNASDAQ • US
Market Cap$68M
5Y Perf.-83.5%
ASO
Academy Sports and Outdoors, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$3.48B
5Y Perf.+225.5%
SKIN
The Beauty Health Company

Household & Personal Products

Consumer DefensiveNASDAQ • US
Market Cap$118M
5Y Perf.-91.0%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+71.2%

DKS vs RGS vs ASO vs SKIN vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
DKS logoDKS
RGS logoRGS
ASO logoASO
SKIN logoSKIN
AMZN logoAMZN
IndustrySpecialty RetailPersonal Products & ServicesSpecialty RetailHousehold & Personal ProductsSpecialty Retail
Market Cap$20.22B$68M$3.48B$118M$2.92T
Revenue (TTM)$17.22B$233M$6.05B$296M$742.78B
Net Income (TTM)$849M$114M$377M$-6M$90.80B
Gross Margin32.9%47.6%34.8%64.9%50.6%
Operating Margin7.7%10.5%8.5%-3.6%11.5%
Forward P/E15.6x0.6x9.1x34.8x
Total Debt$4.49B$351M$1.41B$379M$152.99B
Cash & Equiv.$1.69B$35M$330M$233M$86.81B

DKS vs RGS vs ASO vs SKIN vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

DKS
RGS
ASO
SKIN
AMZN
StockNov 20May 26Return
DICK'S Sporting Goo… (DKS)100391.3+291.3%
Regis Corporation (RGS)10016.5-83.5%
Academy Sports and … (ASO)100325.5+225.5%
The Beauty Health C… (SKIN)1009.0-91.0%
Amazon.com, Inc. (AMZN)100171.2+71.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: DKS vs RGS vs ASO vs SKIN vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: RGS leads in 5 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. DICK'S Sporting Goods, Inc. is the stronger pick specifically for growth and revenue expansion and dividend income and shareholder returns. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
DKS
DICK'S Sporting Goods, Inc.
The Income Pick

DKS is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 11 yrs, beta 1.45, yield 2.2%
  • Lower volatility, beta 1.45, Low D/E 0.1%, current ratio 1530.03x
  • Beta 1.45, yield 2.2%, current ratio 1530.03x
  • 28.1% revenue growth vs SKIN's -10.0%
Best for: income & stability and sleep-well-at-night
RGS
Regis Corporation
The Value Play

RGS carries the broadest edge in this set and is the clearest fit for value and quality.

  • Lower P/E (0.6x vs 34.8x)
  • 48.9% margin vs SKIN's -2.0%
  • Beta 0.79 vs SKIN's 2.00, lower leverage
  • +49.9% vs SKIN's -35.9%
Best for: value and quality
ASO
Academy Sports and Outdoors, Inc.
The Value Pick

ASO ranks third and is worth considering specifically for valuation efficiency.

  • PEG 0.88 vs DKS's 1.32
Best for: valuation efficiency
SKIN
The Beauty Health Company
The Quality Angle

SKIN lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer defensive exposure
AMZN
Amazon.com, Inc.
The Growth Play

AMZN is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • 7.0% 10Y total return vs DKS's 450.0%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthDKS logoDKS28.1% revenue growth vs SKIN's -10.0%
ValueRGS logoRGSLower P/E (0.6x vs 34.8x)
Quality / MarginsRGS logoRGS48.9% margin vs SKIN's -2.0%
Stability / SafetyRGS logoRGSBeta 0.79 vs SKIN's 2.00, lower leverage
DividendsDKS logoDKS2.2% yield, 11-year raise streak, vs ASO's 1.0%, (3 stocks pay no dividend)
Momentum (1Y)RGS logoRGS+49.9% vs SKIN's -35.9%
Efficiency (ROA)RGS logoRGS19.4% ROA vs SKIN's -1.2%, ROIC 3.2% vs -6.8%

DKS vs RGS vs ASO vs SKIN vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

DKSDICK'S Sporting Goods, Inc.
FY 2024
Hardlines
36.4%$4.9B
Apparel
32.9%$4.4B
Footwear
28.5%$3.8B
Other Non Merchandise Category
2.2%$289M
RGSRegis Corporation
FY 2025
Royalty
43.6%$58M
Company Owned Salon Products And Services
32.7%$44M
Advertising
16.4%$22M
Fees
7.3%$10M
ASOAcademy Sports and Outdoors, Inc.
FY 2025
Outdoors
30.2%$1.8B
Apparel
27.2%$1.6B
Sports And Recreation
22.1%$1.3B
Footwear
19.8%$1.2B
Product and Service, Other
0.6%$36M
SKINThe Beauty Health Company
FY 2025
Consumables
70.7%$213M
Delivery Systems
29.3%$88M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

DKS vs RGS vs ASO vs SKIN vs AMZN — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLDKSLAGGINGSKIN

Income & Cash Flow (Last 12 Months)

Evenly matched — DKS and AMZN each lead in 2 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 3182.0x RGS's $233M. RGS is the more profitable business, keeping 48.9% of every revenue dollar as net income compared to SKIN's -2.0%. On growth, DKS holds the edge at +59.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricDKS logoDKSDICK'S Sporting G…RGS logoRGSRegis CorporationASO logoASOAcademy Sports an…SKIN logoSKINThe Beauty Health…AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$17.2B$233M$6.1B$296M$742.8B
EBITDAEarnings before interest/tax$1.4B$29M$635M$9M$155.9B
Net IncomeAfter-tax profit$849M$114M$377M-$6M$90.8B
Free Cash FlowCash after capex$399.7B$15M$264M$29M-$2.5B
Gross MarginGross profit ÷ Revenue+32.9%+47.6%+34.8%+64.9%+50.6%
Operating MarginEBIT ÷ Revenue+7.7%+10.5%+8.5%-3.6%+11.5%
Net MarginNet income ÷ Revenue+4.9%+48.9%+6.2%-2.0%+12.2%
FCF MarginFCF ÷ Revenue+23.2%+6.4%+4.4%+9.8%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year+59.9%+22.3%+2.5%-6.7%+16.6%
EPS Growth (YoY)Latest quarter vs prior year-61.0%-94.1%+8.2%+38.0%+74.8%
Evenly matched — DKS and AMZN each lead in 2 of 6 comparable metrics.

Valuation Metrics

ASO leads this category, winning 3 of 7 comparable metrics.

At 0.6x trailing earnings, RGS trades at a 98% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), ASO offers better value at 0.94x vs DKS's 1.90x — a lower PEG means you pay less per unit of expected earnings growth.

MetricDKS logoDKSDICK'S Sporting G…RGS logoRGSRegis CorporationASO logoASOAcademy Sports an…SKIN logoSKINThe Beauty Health…AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$20.2B$68M$3.5B$118M$2.92T
Enterprise ValueMkt cap + debt − cash$23.0B$384M$4.6B$264M$2.98T
Trailing P/EPrice ÷ TTM EPS22.29x0.64x9.67x-5.69x37.82x
Forward P/EPrice ÷ next-FY EPS est.15.56x9.11x34.77x
PEG RatioP/E ÷ EPS growth rate1.90x0.94x1.35x
EV / EBITDAEnterprise value multiple12.66x16.75x7.18x7331.15x20.47x
Price / SalesMarket cap ÷ Revenue1.17x0.32x0.57x0.39x4.07x
Price / BookPrice ÷ Book value/share0.00x0.40x1.68x2.02x7.14x
Price / FCFMarket cap ÷ FCF0.05x5.48x15.66x3.17x378.98x
ASO leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — RGS and AMZN each lead in 3 of 9 comparable metrics.

RGS delivers a 60.4% return on equity — every $100 of shareholder capital generates $60 in annual profit, vs $-9 for SKIN. DKS carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to SKIN's 6.20x. On the Piotroski fundamental quality scale (0–9), ASO scores 7/9 vs DKS's 5/9, reflecting strong financial health.

MetricDKS logoDKSDICK'S Sporting G…RGS logoRGSRegis CorporationASO logoASOAcademy Sports an…SKIN logoSKINThe Beauty Health…AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity+0.1%+60.4%+18.1%-9.4%+23.3%
ROA (TTM)Return on assets+6.1%+19.4%+7.1%-1.2%+11.5%
ROICReturn on invested capital+0.0%+3.2%+11.4%-6.8%+14.7%
ROCEReturn on capital employed+0.0%+3.9%+12.5%-4.5%+15.3%
Piotroski ScoreFundamental quality 0–956776
Debt / EquityFinancial leverage0.00x1.89x0.65x6.20x0.37x
Net DebtTotal debt minus cash$2.8B$316M$1.1B$146M$66.2B
Cash & Equiv.Liquid assets$1.7B$35M$330M$233M$86.8B
Total DebtShort + long-term debt$4.5B$351M$1.4B$379M$153.0B
Interest CoverageEBIT ÷ Interest expense19.04x1.31x14.33x0.81x39.96x
Evenly matched — RGS and AMZN each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in DKS five years ago would be worth $27,378 today (with dividends reinvested), compared to $707 for SKIN. Over the past 12 months, RGS leads with a +49.9% total return vs SKIN's -35.9%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs SKIN's -56.4% — a key indicator of consistent wealth creation.

MetricDKS logoDKSDICK'S Sporting G…RGS logoRGSRegis CorporationASO logoASOAcademy Sports an…SKIN logoSKINThe Beauty Health…AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date+11.6%+4.7%+3.0%-35.0%+19.7%
1-Year ReturnPast 12 months+20.6%+49.9%+39.1%-35.9%+43.7%
3-Year ReturnCumulative with dividends+67.2%+35.9%-9.4%-91.7%+156.2%
5-Year ReturnCumulative with dividends+173.8%-85.5%+63.6%-92.9%+64.8%
10-Year ReturnCumulative with dividends+450.0%-89.7%+325.9%-91.6%+697.8%
CAGR (3Y)Annualised 3-year return+18.7%+10.8%-3.2%-56.4%+36.8%
AMZN leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — RGS and AMZN each lead in 1 of 2 comparable metrics.

RGS is the less volatile stock with a 0.79 beta — it tends to amplify market swings less than SKIN's 2.00 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs SKIN's 33.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricDKS logoDKSDICK'S Sporting G…RGS logoRGSRegis CorporationASO logoASOAcademy Sports an…SKIN logoSKINThe Beauty Health…AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5001.45x0.79x1.72x2.00x1.51x
52-Week HighHighest price in past year$237.31$31.50$62.45$2.69$278.56
52-Week LowLowest price in past year$167.03$17.50$37.96$0.76$185.01
% of 52W HighCurrent price vs 52-week peak+93.7%+88.9%+85.7%+33.8%+97.3%
RSI (14)Momentum oscillator 0–10059.056.346.252.181.1
Avg Volume (50D)Average daily shares traded1.1M9K1.4M760K45.5M
Evenly matched — RGS and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

DKS leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: DKS as "Buy", ASO as "Buy", SKIN as "Hold", AMZN as "Buy". Consensus price targets imply 42.9% upside for SKIN (target: $1) vs 8.3% for ASO (target: $58). For income investors, DKS offers the higher dividend yield at 2.19% vs ASO's 0.95%.

MetricDKS logoDKSDICK'S Sporting G…RGS logoRGSRegis CorporationASO logoASOAcademy Sports an…SKIN logoSKINThe Beauty Health…AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyHoldBuy
Price TargetConsensus 12-month target$251.43$58.00$1.30$306.77
# AnalystsCovering analysts63221394
Dividend YieldAnnual dividend ÷ price+2.2%+1.0%
Dividend StreakConsecutive years of raises1103
Dividend / ShareAnnual DPS$4.86$0.51
Buyback YieldShare repurchases ÷ mkt cap+1.7%0.0%+5.7%0.0%0.0%
DKS leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

ASO leads in 1 of 6 categories (Valuation Metrics). AMZN leads in 1 (Total Returns). 3 tied.

Best OverallDICK'S Sporting Goods, Inc. (DKS)Leads 1 of 6 categories
Loading custom metrics...

DKS vs RGS vs ASO vs SKIN vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is DKS or RGS or ASO or SKIN or AMZN a better buy right now?

For growth investors, DICK'S Sporting Goods, Inc.

(DKS) is the stronger pick with 28. 1% revenue growth year-over-year, versus -10. 0% for The Beauty Health Company (SKIN). Regis Corporation (RGS) offers the better valuation at 0. 6x trailing P/E, making it the more compelling value choice. Analysts rate DICK'S Sporting Goods, Inc. (DKS) a "Buy" — based on 63 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — DKS or RGS or ASO or SKIN or AMZN?

On trailing P/E, Regis Corporation (RGS) is the cheapest at 0.

6x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Academy Sports and Outdoors, Inc. is actually cheaper at 9. 1x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Academy Sports and Outdoors, Inc. wins at 0. 88x versus DICK'S Sporting Goods, Inc. 's 1. 32x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — DKS or RGS or ASO or SKIN or AMZN?

Over the past 5 years, DICK'S Sporting Goods, Inc.

(DKS) delivered a total return of +173. 8%, compared to -92. 9% for The Beauty Health Company (SKIN). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus SKIN's -91. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — DKS or RGS or ASO or SKIN or AMZN?

By beta (market sensitivity over 5 years), Regis Corporation (RGS) is the lower-risk stock at 0.

79β versus The Beauty Health Company's 2. 00β — meaning SKIN is approximately 154% more volatile than RGS relative to the S&P 500. On balance sheet safety, DICK'S Sporting Goods, Inc. (DKS) carries a lower debt/equity ratio of 0% versus 6% for The Beauty Health Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — DKS or RGS or ASO or SKIN or AMZN?

By revenue growth (latest reported year), DICK'S Sporting Goods, Inc.

(DKS) is pulling ahead at 28. 1% versus -10. 0% for The Beauty Health Company (SKIN). On earnings-per-share growth, the picture is similar: The Beauty Health Company grew EPS 55. 6% year-over-year, compared to -29. 0% for DICK'S Sporting Goods, Inc.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — DKS or RGS or ASO or SKIN or AMZN?

DICK'S Sporting Goods, Inc.

(DKS) is the more profitable company, earning 49. 3% net margin versus -3. 2% for The Beauty Health Company — meaning it keeps 49. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus -6. 9% for SKIN. At the gross margin level — before operating expenses — SKIN leads at 65. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is DKS or RGS or ASO or SKIN or AMZN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Academy Sports and Outdoors, Inc. (ASO) is the more undervalued stock at a PEG of 0. 88x versus DICK'S Sporting Goods, Inc. 's 1. 32x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Academy Sports and Outdoors, Inc. (ASO) trades at 9. 1x forward P/E versus 34. 8x for Amazon. com, Inc. — 25. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SKIN: 42. 9% to $1. 30.

08

Which pays a better dividend — DKS or RGS or ASO or SKIN or AMZN?

In this comparison, DKS (2.

2% yield), ASO (1. 0% yield) pay a dividend. RGS, SKIN, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is DKS or RGS or ASO or SKIN or AMZN better for a retirement portfolio?

For long-horizon retirement investors, DICK'S Sporting Goods, Inc.

(DKS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (2. 2% yield, +450. 0% 10Y return). The Beauty Health Company (SKIN) carries a higher beta of 2. 00 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (DKS: +450. 0%, SKIN: -91. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between DKS and RGS and ASO and SKIN and AMZN?

These companies operate in different sectors (DKS (Consumer Cyclical) and RGS (Consumer Cyclical) and ASO (Consumer Cyclical) and SKIN (Consumer Defensive) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: DKS is a mid-cap high-growth stock; RGS is a small-cap deep-value stock; ASO is a small-cap deep-value stock; SKIN is a small-cap quality compounder stock; AMZN is a mega-cap quality compounder stock. DKS, ASO pay a dividend while RGS, SKIN, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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DKS

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 29%
  • Gross Margin > 19%
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RGS

High-Growth Quality Leader

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Net Margin > 29%
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ASO

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 0.5%
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SKIN

Quality Business

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Gross Margin > 38%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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Custom Screen

Beat Both

Find stocks that outperform DKS and RGS and ASO and SKIN and AMZN on the metrics below

Revenue Growth>
%
(DKS: 59.9% · RGS: 22.3%)
Net Margin>
%
(DKS: 4.9% · RGS: 48.9%)
P/E Ratio<
x
(DKS: 22.3x · RGS: 0.6x)

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