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FA vs EFX vs TRU vs FICO vs VRSK

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
FA
First Advantage Corporation

Specialty Business Services

IndustrialsNASDAQ • US
Market Cap$2.75B
5Y Perf.-20.8%
EFX
Equifax Inc.

Consulting Services

IndustrialsNYSE • US
Market Cap$21.19B
5Y Perf.-26.7%
TRU
TransUnion

Consulting Services

IndustrialsNYSE • US
Market Cap$14.07B
5Y Perf.-33.6%
FICO
Fair Isaac Corporation

Software - Application

TechnologyNYSE • US
Market Cap$26.20B
5Y Perf.+124.7%
VRSK
Verisk Analytics, Inc.

Consulting Services

IndustrialsNASDAQ • US
Market Cap$22.89B
5Y Perf.-0.0%

FA vs EFX vs TRU vs FICO vs VRSK — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
FA logoFA
EFX logoEFX
TRU logoTRU
FICO logoFICO
VRSK logoVRSK
IndustrySpecialty Business ServicesConsulting ServicesConsulting ServicesSoftware - ApplicationConsulting Services
Market Cap$2.75B$21.19B$14.07B$26.20B$22.89B
Revenue (TTM)$1.61B$6.28B$4.73B$2.26B$3.10B
Net Income (TTM)$9M$699M$705M$760M$910M
Gross Margin29.3%44.7%52.7%84.2%67.4%
Operating Margin9.9%18.3%18.1%50.4%44.9%
Forward P/E13.1x20.4x15.3x26.4x22.9x
Total Debt$9M$5.09B$5.16B$3.07B$5.04B
Cash & Equiv.$240M$181M$854M$134M$2.18B

FA vs EFX vs TRU vs FICO vs VRSKLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

FA
EFX
TRU
FICO
VRSK
StockJun 21May 26Return
First Advantage Cor… (FA)10079.2-20.8%
Equifax Inc. (EFX)10073.3-26.7%
TransUnion (TRU)10066.4-33.6%
Fair Isaac Corporat… (FICO)100224.7+124.7%
Verisk Analytics, I… (VRSK)100100.0-0.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: FA vs EFX vs TRU vs FICO vs VRSK

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: FA and FICO are tied at the top with 3 categories each (5-stock set) — the right choice depends on your priorities. Fair Isaac Corporation is the stronger pick specifically for profitability and margin quality and capital preservation and lower volatility. EFX also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
FA
First Advantage Corporation
The Growth Play

FA carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.

  • Rev growth 83.0%, EPS growth 73.0%, 3Y rev CAGR 24.8%
  • Lower volatility, beta 1.15, Low D/E 0.7%, current ratio 2.44x
  • 83.0% revenue growth vs VRSK's 6.6%
  • Lower P/E (13.1x vs 22.9x)
Best for: growth exposure and sleep-well-at-night
EFX
Equifax Inc.
The Income Pick

EFX ranks third and is worth considering specifically for income & stability and defensive.

  • Dividend streak 1 yrs, beta 0.87, yield 1.1%
  • Beta 0.87, yield 1.1%, current ratio 0.60x
  • 1.1% yield, 1-year raise streak, vs VRSK's 1.0%, (2 stocks pay no dividend)
Best for: income & stability and defensive
TRU
TransUnion
The Quality Angle

TRU lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: industrials exposure
FICO
Fair Isaac Corporation
The Long-Run Compounder

FICO is the #2 pick in this set and the best alternative if long-term compounding and valuation efficiency is your priority.

  • 9.5% 10Y total return vs VRSK's 137.1%
  • PEG 0.96 vs EFX's 4.39
  • 33.7% margin vs FA's 0.5%
  • Beta 0.86 vs TRU's 1.36
Best for: long-term compounding and valuation efficiency
VRSK
Verisk Analytics, Inc.
The Lower-Volatility Pick

Among these 5 stocks, VRSK doesn't own a clear edge in any measured category.

Best for: industrials exposure
See the full category breakdown
CategoryWinnerWhy
GrowthFA logoFA83.0% revenue growth vs VRSK's 6.6%
ValueFA logoFALower P/E (13.1x vs 22.9x)
Quality / MarginsFICO logoFICO33.7% margin vs FA's 0.5%
Stability / SafetyFICO logoFICOBeta 0.86 vs TRU's 1.36
DividendsEFX logoEFX1.1% yield, 1-year raise streak, vs VRSK's 1.0%, (2 stocks pay no dividend)
Momentum (1Y)FA logoFA+5.3% vs FICO's -46.1%
Efficiency (ROA)FICO logoFICO39.8% ROA vs FA's 0.2%, ROIC 59.7% vs 4.8%

FA vs EFX vs TRU vs FICO vs VRSK — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

FAFirst Advantage Corporation
FY 2025
Sterling
49.2%$775M
First Advantage Americas
44.5%$700M
First Advantage International
6.3%$99M
EFXEquifax Inc.
FY 2025
United States Consumer Information Solutions
51.0%$4.2B
Workforce
31.7%$2.6B
International
17.3%$1.4B
TRUTransUnion
FY 2025
U.S. Markets
78.0%$3.6B
International
22.0%$1.0B
FICOFair Isaac Corporation
FY 2025
Scores
58.7%$1.2B
Applications
41.3%$822M
VRSKVerisk Analytics, Inc.
FY 2025
Insurance
100.0%$2.2B

FA vs EFX vs TRU vs FICO vs VRSK — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLFICOLAGGINGVRSK

Income & Cash Flow (Last 12 Months)

FICO leads this category, winning 5 of 6 comparable metrics.

EFX is the larger business by revenue, generating $6.3B annually — 3.9x FA's $1.6B. FICO is the more profitable business, keeping 33.7% of every revenue dollar as net income compared to FA's 0.5%. On growth, FICO holds the edge at +38.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricFA logoFAFirst Advantage C…EFX logoEFXEquifax Inc.TRU logoTRUTransUnionFICO logoFICOFair Isaac Corpor…VRSK logoVRSKVerisk Analytics,…
RevenueTrailing 12 months$1.6B$6.3B$4.7B$2.3B$3.1B
EBITDAEarnings before interest/tax$408M$1.9B$1.4B$1.2B$1.7B
Net IncomeAfter-tax profit$9M$699M$705M$760M$910M
Free Cash FlowCash after capex$219M$1.1B$697M$893M$1.1B
Gross MarginGross profit ÷ Revenue+29.3%+44.7%+52.7%+84.2%+67.4%
Operating MarginEBIT ÷ Revenue+9.9%+18.3%+18.1%+50.4%+44.9%
Net MarginNet income ÷ Revenue+0.5%+11.1%+14.9%+33.7%+29.3%
FCF MarginFCF ÷ Revenue+13.6%+18.1%+14.7%+39.6%+36.3%
Rev. Growth (YoY)Latest quarter vs prior year+8.6%+14.3%+13.7%+38.7%+3.9%
EPS Growth (YoY)Latest quarter vs prior year+104.2%+34.0%+172.0%+69.0%+4.8%
FICO leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

FA leads this category, winning 5 of 7 comparable metrics.

At 26.9x trailing earnings, VRSK trades at a 37% valuation discount to FICO's 42.6x P/E. Adjusting for growth (PEG ratio), FICO offers better value at 1.55x vs EFX's 7.11x — a lower PEG means you pay less per unit of expected earnings growth.

MetricFA logoFAFirst Advantage C…EFX logoEFXEquifax Inc.TRU logoTRUTransUnionFICO logoFICOFair Isaac Corpor…VRSK logoVRSKVerisk Analytics,…
Market CapShares × price$2.7B$21.2B$14.1B$26.2B$22.9B
Enterprise ValueMkt cap + debt − cash$2.5B$26.1B$18.4B$29.1B$25.7B
Trailing P/EPrice ÷ TTM EPS-78.80x33.01x31.44x42.57x26.92x
Forward P/EPrice ÷ next-FY EPS est.13.13x20.38x15.28x26.43x22.85x
PEG RatioP/E ÷ EPS growth rate7.11x5.91x1.55x3.16x
EV / EBITDAEnterprise value multiple6.46x14.38x12.83x31.01x15.34x
Price / SalesMarket cap ÷ Revenue1.75x3.49x3.08x13.16x7.45x
Price / BookPrice ÷ Book value/share2.08x4.60x3.16x78.44x
Price / FCFMarket cap ÷ FCF19.50x18.68x21.27x34.03x19.20x
FA leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — FA and FICO each lead in 3 of 9 comparable metrics.

VRSK delivers a 4.4% return on equity — every $100 of shareholder capital generates $4 in annual profit, vs $1 for FA. FA carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to VRSK's 16.26x. On the Piotroski fundamental quality scale (0–9), TRU scores 8/9 vs VRSK's 5/9, reflecting strong financial health.

MetricFA logoFAFirst Advantage C…EFX logoEFXEquifax Inc.TRU logoTRUTransUnionFICO logoFICOFair Isaac Corpor…VRSK logoVRSKVerisk Analytics,…
ROE (TTM)Return on equity+0.7%+14.2%+15.1%+4.4%
ROA (TTM)Return on assets+0.2%+5.9%+6.2%+39.8%+16.7%
ROICReturn on invested capital+4.8%+8.5%+7.3%+59.7%+33.0%
ROCEReturn on capital employed+3.9%+11.2%+8.6%+78.5%+39.6%
Piotroski ScoreFundamental quality 0–966875
Debt / EquityFinancial leverage0.01x1.07x1.13x16.26x
Net DebtTotal debt minus cash-$231M$4.9B$4.3B$2.9B$2.9B
Cash & Equiv.Liquid assets$240M$181M$854M$134M$2.2B
Total DebtShort + long-term debt$9M$5.1B$5.2B$3.1B$5.0B
Interest CoverageEBIT ÷ Interest expense0.85x5.38x3.61x7.20x7.87x
Evenly matched — FA and FICO each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

FICO leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in FICO five years ago would be worth $22,769 today (with dividends reinvested), compared to $7,067 for TRU. Over the past 12 months, FA leads with a +5.3% total return vs FICO's -46.1%. The 3-year compound annual growth rate (CAGR) favors FICO at 15.3% vs VRSK's -5.1% — a key indicator of consistent wealth creation.

MetricFA logoFAFirst Advantage C…EFX logoEFXEquifax Inc.TRU logoTRUTransUnionFICO logoFICOFair Isaac Corpor…VRSK logoVRSKVerisk Analytics,…
YTD ReturnYear-to-date+10.6%-17.7%-12.3%-31.3%-20.7%
1-Year ReturnPast 12 months+5.3%-33.2%-13.9%-46.1%-43.0%
3-Year ReturnCumulative with dividends+35.7%-9.9%+13.9%+53.4%-14.5%
5-Year ReturnCumulative with dividends-12.4%-23.2%-29.3%+127.7%+1.8%
10-Year ReturnCumulative with dividends-12.4%+58.3%+142.0%+949.1%+137.1%
CAGR (3Y)Annualised 3-year return+10.7%-3.4%+4.4%+15.3%-5.1%
FICO leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — FA and VRSK each lead in 1 of 2 comparable metrics.

VRSK is the less volatile stock with a -0.04 beta — it tends to amplify market swings less than TRU's 1.36 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. FA currently trades 82.9% from its 52-week high vs FICO's 50.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricFA logoFAFirst Advantage C…EFX logoEFXEquifax Inc.TRU logoTRUTransUnionFICO logoFICOFair Isaac Corpor…VRSK logoVRSKVerisk Analytics,…
Beta (5Y)Sensitivity to S&P 5001.15x0.87x1.36x0.86x-0.04x
52-Week HighHighest price in past year$19.01$281.03$99.39$2217.60$322.92
52-Week LowLowest price in past year$8.82$166.02$65.23$870.01$161.70
% of 52W HighCurrent price vs 52-week peak+82.9%+62.5%+73.4%+50.9%+54.1%
RSI (14)Momentum oscillator 0–10058.242.047.250.939.5
Avg Volume (50D)Average daily shares traded1.3M1.6M2.3M371K1.9M
Evenly matched — FA and VRSK each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — EFX and VRSK each lead in 1 of 2 comparable metrics.

Analyst consensus: FA as "Buy", EFX as "Buy", TRU as "Buy", FICO as "Buy", VRSK as "Hold". Consensus price targets imply 46.0% upside for FICO (target: $1649) vs -4.8% for FA (target: $15). For income investors, EFX offers the higher dividend yield at 1.07% vs TRU's 0.63%.

MetricFA logoFAFirst Advantage C…EFX logoEFXEquifax Inc.TRU logoTRUTransUnionFICO logoFICOFair Isaac Corpor…VRSK logoVRSKVerisk Analytics,…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyHold
Price TargetConsensus 12-month target$15.00$227.60$94.88$1649.11$231.25
# AnalystsCovering analysts1234261825
Dividend YieldAnnual dividend ÷ price+0.0%+1.1%+0.6%+1.0%
Dividend StreakConsecutive years of raises01107
Dividend / ShareAnnual DPS$0.00$1.88$0.46$1.81
Buyback YieldShare repurchases ÷ mkt cap0.0%+4.4%+2.4%+5.4%+2.7%
Evenly matched — EFX and VRSK each lead in 1 of 2 comparable metrics.
Key Takeaway

FICO leads in 2 of 6 categories (Income & Cash Flow, Total Returns). FA leads in 1 (Valuation Metrics). 3 tied.

Best OverallFair Isaac Corporation (FICO)Leads 2 of 6 categories
Loading custom metrics...

FA vs EFX vs TRU vs FICO vs VRSK: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is FA or EFX or TRU or FICO or VRSK a better buy right now?

For growth investors, First Advantage Corporation (FA) is the stronger pick with 83.

0% revenue growth year-over-year, versus 6. 6% for Verisk Analytics, Inc. (VRSK). Verisk Analytics, Inc. (VRSK) offers the better valuation at 26. 9x trailing P/E (22. 9x forward), making it the more compelling value choice. Analysts rate First Advantage Corporation (FA) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — FA or EFX or TRU or FICO or VRSK?

On trailing P/E, Verisk Analytics, Inc.

(VRSK) is the cheapest at 26. 9x versus Fair Isaac Corporation at 42. 6x. On forward P/E, First Advantage Corporation is actually cheaper at 13. 1x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Fair Isaac Corporation wins at 0. 96x versus Equifax Inc. 's 4. 39x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — FA or EFX or TRU or FICO or VRSK?

Over the past 5 years, Fair Isaac Corporation (FICO) delivered a total return of +127.

7%, compared to -29. 3% for TransUnion (TRU). Over 10 years, the gap is even starker: FICO returned +949. 1% versus FA's -12. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — FA or EFX or TRU or FICO or VRSK?

By beta (market sensitivity over 5 years), Verisk Analytics, Inc.

(VRSK) is the lower-risk stock at -0. 04β versus TransUnion's 1. 36β — meaning TRU is approximately -3899% more volatile than VRSK relative to the S&P 500. On balance sheet safety, First Advantage Corporation (FA) carries a lower debt/equity ratio of 1% versus 16% for Verisk Analytics, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — FA or EFX or TRU or FICO or VRSK?

By revenue growth (latest reported year), First Advantage Corporation (FA) is pulling ahead at 83.

0% versus 6. 6% for Verisk Analytics, Inc. (VRSK). On earnings-per-share growth, the picture is similar: First Advantage Corporation grew EPS 73. 0% year-over-year, compared to -3. 3% for Verisk Analytics, Inc.. Over a 3-year CAGR, FA leads at 24. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — FA or EFX or TRU or FICO or VRSK?

Fair Isaac Corporation (FICO) is the more profitable company, earning 32.

7% net margin versus -2. 2% for First Advantage Corporation — meaning it keeps 32. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FICO leads at 46. 5% versus 9. 0% for FA. At the gross margin level — before operating expenses — FICO leads at 82. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is FA or EFX or TRU or FICO or VRSK more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Fair Isaac Corporation (FICO) is the more undervalued stock at a PEG of 0. 96x versus Equifax Inc. 's 4. 39x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, First Advantage Corporation (FA) trades at 13. 1x forward P/E versus 26. 4x for Fair Isaac Corporation — 13. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FICO: 46. 0% to $1649. 11.

08

Which pays a better dividend — FA or EFX or TRU or FICO or VRSK?

In this comparison, EFX (1.

1% yield), VRSK (1. 0% yield), TRU (0. 6% yield) pay a dividend. FA, FICO do not pay a meaningful dividend and should not be held primarily for income.

09

Is FA or EFX or TRU or FICO or VRSK better for a retirement portfolio?

For long-horizon retirement investors, Verisk Analytics, Inc.

(VRSK) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 04), 1. 0% yield, +137. 1% 10Y return). Both have compounded well over 10 years (VRSK: +137. 1%, FA: -12. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between FA and EFX and TRU and FICO and VRSK?

These companies operate in different sectors (FA (Industrials) and EFX (Industrials) and TRU (Industrials) and FICO (Technology) and VRSK (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: FA is a small-cap high-growth stock; EFX is a mid-cap quality compounder stock; TRU is a mid-cap quality compounder stock; FICO is a mid-cap high-growth stock; VRSK is a mid-cap quality compounder stock. EFX, TRU, VRSK pay a dividend while FA, FICO do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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FA

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EFX

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TRU

Stable Dividend Mega-Cap

  • Sector: Industrials
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High-Growth Quality Leader

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  • Revenue Growth > 19%
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Quality Mega-Cap Compounder

  • Sector: Industrials
  • Market Cap > $100B
  • Net Margin > 17%
  • Dividend Yield > 0.5%
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Beat Both

Find stocks that outperform FA and EFX and TRU and FICO and VRSK on the metrics below

Revenue Growth>
%
(FA: 8.6% · EFX: 14.3%)

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