FFBC vs UBSI vs WSFS vs SFNC

For growth investors, United Bankshares, Inc.

(UBSI) is the stronger pick with 12. 3% revenue growth year-over-year, versus -56. 7% for Simmons First National Corporation (SFNC). First Financial Bancorp. (FFBC) offers the better valuation at 11. 4x trailing P/E (9. 6x forward), making it the more compelling value choice. Analysts rate Simmons First National Corporation (SFNC) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, First Financial Bancorp.

(FFBC) is the cheapest at 11. 4x versus WSFS Financial Corporation at 14. 2x. On forward P/E, First Financial Bancorp. is actually cheaper at 9. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: WSFS Financial Corporation wins at 0. 67x versus United Bankshares, Inc. 's 1. 88x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, WSFS Financial Corporation (WSFS) delivered a total return of +43.

1%, compared to -15. 4% for Simmons First National Corporation (SFNC). Over 10 years, the gap is even starker: WSFS returned +128. 5% versus SFNC's +24. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), WSFS Financial Corporation (WSFS) is the lower-risk stock at 0.

87β versus Simmons First National Corporation's 1. 01β — meaning SFNC is approximately 17% more volatile than WSFS relative to the S&P 500. On balance sheet safety, WSFS Financial Corporation (WSFS) carries a lower debt/equity ratio of 11% versus 43% for First Financial Bancorp. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), United Bankshares, Inc.

(UBSI) is pulling ahead at 12. 3% versus -56. 7% for Simmons First National Corporation (SFNC). On earnings-per-share growth, the picture is similar: United Bankshares, Inc. grew EPS 18. 9% year-over-year, compared to -343. 8% for Simmons First National Corporation. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

United Bankshares, Inc.

(UBSI) is the more profitable company, earning 25. 5% net margin versus -63. 4% for Simmons First National Corporation — meaning it keeps 25. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: UBSI leads at 32. 4% versus -84. 2% for SFNC. At the gross margin level — before operating expenses — WSFS leads at 74. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, WSFS Financial Corporation (WSFS) is the more undervalued stock at a PEG of 0. 67x versus United Bankshares, Inc. 's 1. 88x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, First Financial Bancorp. (FFBC) trades at 9. 6x forward P/E versus 12. 0x for United Bankshares, Inc. — 2. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WSFS: 9. 6% to $79. 00.

All stocks in this comparison pay dividends.

Simmons First National Corporation (SFNC) offers the highest yield at 4. 0%, versus 0. 9% for WSFS Financial Corporation (WSFS).

For long-horizon retirement investors, WSFS Financial Corporation (WSFS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

87), 0. 9% yield, +128. 5% 10Y return). Both have compounded well over 10 years (WSFS: +128. 5%, SFNC: +24. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: FFBC is a small-cap deep-value stock; UBSI is a small-cap deep-value stock; WSFS is a small-cap deep-value stock; SFNC is a small-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.