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FIG vs CXM vs MSFT vs GOOGL vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
FIG
Figma, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$6.52B
5Y Perf.-30.1%
CXM
Sprinklr, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$1.24B
5Y Perf.-75.4%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.03T
5Y Perf.+50.5%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.69T
5Y Perf.+217.3%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.86T
5Y Perf.+54.5%

FIG vs CXM vs MSFT vs GOOGL vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
FIG logoFIG
CXM logoCXM
MSFT logoMSFT
GOOGL logoGOOGL
AMZN logoAMZN
IndustrySoftware - ApplicationSoftware - ApplicationSoftware - InfrastructureInternet Content & InformationSpecialty Retail
Market Cap$6.52B$1.24B$3.03T$4.69T$2.86T
Revenue (TTM)$1.06B$857M$318.27B$422.57B$742.78B
Net Income (TTM)$-1.31B$23M$125.22B$160.21B$90.80B
Gross Margin82.4%67.4%68.3%60.4%50.6%
Operating Margin-122.2%4.7%46.8%32.7%11.5%
Forward P/E81.1x11.2x24.3x27.9x30.6x
Total Debt$58M$47M$112.18B$59.29B$152.99B
Cash & Equiv.$403M$163M$30.24B$30.71B$86.81B

FIG vs CXM vs MSFT vs GOOGL vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

FIG
CXM
MSFT
GOOGL
AMZN
StockJun 21May 26Return
Sprinklr, Inc. (CXM)10024.6-75.4%
Microsoft Corporati… (MSFT)100150.5+50.5%
Alphabet Inc. (GOOGL)100317.3+217.3%
Amazon.com, Inc. (AMZN)100154.5+54.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: FIG vs CXM vs MSFT vs GOOGL vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CXM and MSFT are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Microsoft Corporation is the stronger pick specifically for profitability and margin quality and dividend income and shareholder returns. GOOGL and FIG also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
FIG
Figma, Inc.
The Growth Leader

FIG is the clearest fit if your priority is growth.

  • 41.0% revenue growth vs CXM's 7.6%
Best for: growth
CXM
Sprinklr, Inc.
The Defensive Pick

CXM has the current edge in this matchup, primarily because of its strength in sleep-well-at-night.

  • Lower volatility, beta 0.74, Low D/E 7.9%, current ratio 1.60x
  • Lower P/E (11.2x vs 30.6x)
  • Beta 0.74 vs FIG's 1.55
Best for: sleep-well-at-night
MSFT
Microsoft Corporation
The Income Pick

MSFT is the #2 pick in this set and the best alternative if income & stability and defensive is your priority.

  • Dividend streak 19 yrs, beta 0.85, yield 0.8%
  • Beta 0.85, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs FIG's -124.5%
  • 0.8% yield, 19-year raise streak, vs GOOGL's 0.2%, (3 stocks pay no dividend)
Best for: income & stability and defensive
GOOGL
Alphabet Inc.
The Growth Play

GOOGL ranks third and is worth considering specifically for growth exposure and long-term compounding.

  • Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
  • 9.7% 10Y total return vs MSFT's 7.4%
  • PEG 0.94 vs MSFT's 1.29
  • +145.0% vs FIG's -83.3%
Best for: growth exposure and long-term compounding
AMZN
Amazon.com, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, AMZN doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthFIG logoFIG41.0% revenue growth vs CXM's 7.6%
ValueCXM logoCXMLower P/E (11.2x vs 30.6x)
Quality / MarginsMSFT logoMSFT39.3% margin vs FIG's -124.5%
Stability / SafetyCXM logoCXMBeta 0.74 vs FIG's 1.55
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs GOOGL's 0.2%, (3 stocks pay no dividend)
Momentum (1Y)GOOGL logoGOOGL+145.0% vs FIG's -83.3%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs FIG's -56.0%, ROIC 25.1% vs -95.3%

FIG vs CXM vs MSFT vs GOOGL vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

FIGFigma, Inc.

Segment breakdown not available.

CXMSprinklr, Inc.
FY 2025
License and Service
90.1%$718M
Professional Services
9.9%$78M
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

FIG vs CXM vs MSFT vs GOOGL vs AMZN — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

Evenly matched — FIG and MSFT and GOOGL each lead in 2 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 866.5x CXM's $857M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to FIG's -124.5%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricFIG logoFIGFigma, Inc.CXM logoCXMSprinklr, Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$1.1B$857M$318.3B$422.6B$742.8B
EBITDAEarnings before interest/tax-$1.3B$48M$192.6B$161.3B$155.9B
Net IncomeAfter-tax profit-$1.3B$23M$125.2B$160.2B$90.8B
Free Cash FlowCash after capex$243M$155M$72.9B$73.3B-$2.5B
Gross MarginGross profit ÷ Revenue+82.4%+67.4%+68.3%+60.4%+50.6%
Operating MarginEBIT ÷ Revenue-122.2%+4.7%+46.8%+32.7%+11.5%
Net MarginNet income ÷ Revenue-124.5%+2.7%+39.3%+37.9%+12.2%
FCF MarginFCF ÷ Revenue+23.1%+18.1%+22.9%+17.3%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year+8.9%+18.3%+21.8%+16.6%
EPS Growth (YoY)Latest quarter vs prior year-90.1%+23.4%+81.9%+74.8%
Evenly matched — FIG and MSFT and GOOGL each lead in 2 of 6 comparable metrics.

Valuation Metrics

CXM leads this category, winning 4 of 7 comparable metrics.

At 29.9x trailing earnings, MSFT trades at a 47% valuation discount to CXM's 56.2x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.20x vs MSFT's 1.59x — a lower PEG means you pay less per unit of expected earnings growth.

MetricFIG logoFIGFigma, Inc.CXM logoCXMSprinklr, Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$6.5B$1.2B$3.03T$4.69T$2.86T
Enterprise ValueMkt cap + debt − cash$6.2B$1.1B$3.11T$4.71T$2.92T
Trailing P/EPrice ÷ TTM EPS-5.21x56.22x29.90x35.83x37.07x
Forward P/EPrice ÷ next-FY EPS est.81.12x11.15x24.33x27.94x30.62x
PEG RatioP/E ÷ EPS growth rate1.59x1.20x1.33x
EV / EBITDAEnterprise value multiple28.02x19.12x31.37x20.07x
Price / SalesMarket cap ÷ Revenue6.17x1.45x10.75x11.63x3.99x
Price / BookPrice ÷ Book value/share4.31x2.20x8.86x11.41x7.00x
Price / FCFMarket cap ÷ FCF26.46x7.88x42.30x63.96x371.50x
CXM leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 6 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-87 for FIG. FIG carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to AMZN's 0.37x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs FIG's 3/9, reflecting strong financial health.

MetricFIG logoFIGFigma, Inc.CXM logoCXMSprinklr, Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity-87.0%+3.9%+33.1%+39.0%+23.3%
ROA (TTM)Return on assets-56.0%+2.0%+19.2%+27.4%+11.5%
ROICReturn on invested capital-95.3%+6.1%+24.9%+25.1%+14.7%
ROCEReturn on capital employed-4.8%+6.1%+29.7%+30.3%+15.3%
Piotroski ScoreFundamental quality 0–936676
Debt / EquityFinancial leverage0.04x0.08x0.33x0.14x0.37x
Net DebtTotal debt minus cash-$345M-$116M$81.9B$28.6B$66.2B
Cash & Equiv.Liquid assets$403M$163M$30.2B$30.7B$86.8B
Total DebtShort + long-term debt$58M$47M$112.2B$59.3B$153.0B
Interest CoverageEBIT ÷ Interest expense55.65x392.15x39.96x
GOOGL leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $35,359 today (with dividends reinvested), compared to $1,674 for FIG. Over the past 12 months, GOOGL leads with a +145.0% total return vs FIG's -83.3%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 49.0% vs FIG's -44.9% — a key indicator of consistent wealth creation.

MetricFIG logoFIGFigma, Inc.CXM logoCXMSprinklr, Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date-48.6%-30.9%-13.6%+23.0%+17.4%
1-Year ReturnPast 12 months-83.3%-39.8%-8.5%+145.0%+27.4%
3-Year ReturnCumulative with dividends-83.3%-56.0%+35.1%+231.0%+141.1%
5-Year ReturnCumulative with dividends-83.3%-71.3%+76.7%+253.6%+68.7%
10-Year ReturnCumulative with dividends-83.3%-71.3%+737.3%+968.7%+640.4%
CAGR (3Y)Annualised 3-year return-44.9%-23.9%+10.5%+49.0%+34.1%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CXM and GOOGL each lead in 1 of 2 comparable metrics.

CXM is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than FIG's 1.55 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 96.4% from its 52-week high vs FIG's 13.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricFIG logoFIGFigma, Inc.CXM logoCXMSprinklr, Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5001.55x0.74x0.85x1.28x1.50x
52-Week HighHighest price in past year$142.92$9.40$555.45$402.00$278.56
52-Week LowLowest price in past year$16.60$4.71$356.28$156.16$197.28
% of 52W HighCurrent price vs 52-week peak+13.5%+53.8%+73.4%+96.4%+95.4%
RSI (14)Momentum oscillator 0–10051.145.152.271.768.8
Avg Volume (50D)Average daily shares traded14.1M3.5M32.0M27.5M44.6M
Evenly matched — CXM and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: FIG as "Hold", CXM as "Hold", MSFT as "Buy", GOOGL as "Buy", AMZN as "Buy". Consensus price targets imply 87.1% upside for FIG (target: $36) vs 4.9% for GOOGL (target: $406). For income investors, MSFT offers the higher dividend yield at 0.79% vs GOOGL's 0.21%.

MetricFIG logoFIGFigma, Inc.CXM logoCXMSprinklr, Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellHoldHoldBuyBuyBuy
Price TargetConsensus 12-month target$36.17$7.13$556.88$406.28$306.77
# AnalystsCovering analysts717818294
Dividend YieldAnnual dividend ÷ price+0.8%+0.2%
Dividend StreakConsecutive years of raises1192
Dividend / ShareAnnual DPS$3.23$0.82
Buyback YieldShare repurchases ÷ mkt cap+0.4%+0.4%+0.6%+1.0%0.0%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

GOOGL leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). CXM leads in 1 (Valuation Metrics). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

FIG vs CXM vs MSFT vs GOOGL vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is FIG or CXM or MSFT or GOOGL or AMZN a better buy right now?

For growth investors, Figma, Inc.

(FIG) is the stronger pick with 41. 0% revenue growth year-over-year, versus 7. 6% for Sprinklr, Inc. (CXM). Microsoft Corporation (MSFT) offers the better valuation at 29. 9x trailing P/E (24. 3x forward), making it the more compelling value choice. Analysts rate Microsoft Corporation (MSFT) a "Buy" — based on 81 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — FIG or CXM or MSFT or GOOGL or AMZN?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 29.

9x versus Sprinklr, Inc. at 56. 2x. On forward P/E, Sprinklr, Inc. is actually cheaper at 11. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 94x versus Microsoft Corporation's 1. 29x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — FIG or CXM or MSFT or GOOGL or AMZN?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +253. 6%, compared to -83. 3% for Figma, Inc. (FIG). Over 10 years, the gap is even starker: GOOGL returned +968. 7% versus FIG's -83. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — FIG or CXM or MSFT or GOOGL or AMZN?

By beta (market sensitivity over 5 years), Sprinklr, Inc.

(CXM) is the lower-risk stock at 0. 74β versus Figma, Inc. 's 1. 55β — meaning FIG is approximately 110% more volatile than CXM relative to the S&P 500. On balance sheet safety, Figma, Inc. (FIG) carries a lower debt/equity ratio of 4% versus 37% for Amazon. com, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — FIG or CXM or MSFT or GOOGL or AMZN?

By revenue growth (latest reported year), Figma, Inc.

(FIG) is pulling ahead at 41. 0% versus 7. 6% for Sprinklr, Inc. (CXM). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -79. 5% for Sprinklr, Inc.. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — FIG or CXM or MSFT or GOOGL or AMZN?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -118. 4% for Figma, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -122. 2% for FIG. At the gross margin level — before operating expenses — FIG leads at 82. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is FIG or CXM or MSFT or GOOGL or AMZN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 94x versus Microsoft Corporation's 1. 29x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Sprinklr, Inc. (CXM) trades at 11. 2x forward P/E versus 81. 1x for Figma, Inc. — 70. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FIG: 87. 1% to $36. 17.

08

Which pays a better dividend — FIG or CXM or MSFT or GOOGL or AMZN?

In this comparison, MSFT (0.

8% yield), GOOGL (0. 2% yield) pay a dividend. FIG, CXM, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is FIG or CXM or MSFT or GOOGL or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

85), 0. 8% yield, +737. 3% 10Y return). Figma, Inc. (FIG) carries a higher beta of 1. 55 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +737. 3%, FIG: -83. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between FIG and CXM and MSFT and GOOGL and AMZN?

These companies operate in different sectors (FIG (Technology) and CXM (Technology) and MSFT (Technology) and GOOGL (Communication Services) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: FIG is a small-cap high-growth stock; CXM is a small-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; GOOGL is a mega-cap high-growth stock; AMZN is a mega-cap quality compounder stock. MSFT pays a dividend while FIG, CXM, GOOGL, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Revenue Growth>
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(FIG: 41.0% · CXM: 8.9%)

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