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FLO vs BGS vs NWFL vs GIS vs CPB

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
FLO
Flowers Foods, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$1.81B
5Y Perf.-63.7%
BGS
B&G Foods, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$433M
5Y Perf.-76.7%
NWFL
Norwood Financial Corp.

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$283M
5Y Perf.+25.2%
GIS
General Mills, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$19.05B
5Y Perf.-43.4%
CPB
Campbell Soup Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$6.34B
5Y Perf.-58.3%

FLO vs BGS vs NWFL vs GIS vs CPB — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
FLO logoFLO
BGS logoBGS
NWFL logoNWFL
GIS logoGIS
CPB logoCPB
IndustryPackaged FoodsPackaged FoodsBanks - RegionalPackaged FoodsPackaged Foods
Market Cap$1.81B$433M$283M$19.05B$6.34B
Revenue (TTM)$5.26B$1.83B$136M$18.37B$10.04B
Net Income (TTM)$84M$-43M$28M$2.21B$550M
Gross Margin48.1%21.8%63.6%33.0%29.3%
Operating Margin6.0%5.3%26.1%19.1%12.1%
Forward P/E10.3x9.6x8.9x10.4x9.7x
Total Debt$2.33B$2.00B$74M$15.30B$7.21B
Cash & Equiv.$12M$56M$44M$364M$132M

FLO vs BGS vs NWFL vs GIS vs CPBLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

FLO
BGS
NWFL
GIS
CPB
StockMay 20May 26Return
Flowers Foods, Inc. (FLO)10036.3-63.7%
B&G Foods, Inc. (BGS)10023.3-76.7%
Norwood Financial C… (NWFL)100125.2+25.2%
General Mills, Inc. (GIS)10056.6-43.4%
Campbell Soup Compa… (CPB)10041.7-58.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: FLO vs BGS vs NWFL vs GIS vs CPB

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NWFL leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Flowers Foods, Inc. is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. BGS and GIS also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
FLO
Flowers Foods, Inc.
The Income Pick

FLO is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 19 yrs, beta 0.32, yield 11.5%
  • Lower volatility, beta 0.32, current ratio 0.75x
  • Beta 0.32, yield 11.5%, current ratio 0.75x
  • Beta 0.32 vs NWFL's 0.72
Best for: income & stability and sleep-well-at-night
BGS
B&G Foods, Inc.
The Momentum Pick

BGS ranks third and is worth considering specifically for momentum.

  • +30.9% vs FLO's -45.0%
Best for: momentum
NWFL
Norwood Financial Corp.
The Banking Pick

NWFL carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 34.2%, EPS growth 152.5%
  • 120.6% 10Y total return vs GIS's -9.2%
  • PEG 1.15 vs GIS's 3.64
  • 34.2% NII/revenue growth vs BGS's -5.4%
Best for: growth exposure and long-term compounding
GIS
General Mills, Inc.
The Niche Pick

GIS is the clearest fit if your priority is efficiency.

  • 6.8% ROA vs BGS's -1.5%, ROIC 10.6% vs 2.9%
Best for: efficiency
CPB
Campbell Soup Company
The Income Angle

Among these 5 stocks, CPB doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
See the full category breakdown
CategoryWinnerWhy
GrowthNWFL logoNWFL34.2% NII/revenue growth vs BGS's -5.4%
ValueNWFL logoNWFLLower P/E (8.9x vs 9.7x)
Quality / MarginsNWFL logoNWFL20.4% margin vs BGS's -2.4%
Stability / SafetyFLO logoFLOBeta 0.32 vs NWFL's 0.72
DividendsFLO logoFLO11.5% yield, 19-year raise streak, vs NWFL's 4.1%, (1 stock pays no dividend)
Momentum (1Y)BGS logoBGS+30.9% vs FLO's -45.0%
Efficiency (ROA)GIS logoGIS6.8% ROA vs BGS's -1.5%, ROIC 10.6% vs 2.9%

FLO vs BGS vs NWFL vs GIS vs CPB — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

FLOFlowers Foods, Inc.
FY 2024
Branded Retail
63.9%$3.3B
Other
36.1%$1.8B
BGSB&G Foods, Inc.
FY 2025
Specialty Segment
58.6%$630M
Meals Segment
41.4%$444M
NWFLNorwood Financial Corp.
FY 2025
Debit Card
29.6%$2M
Overdraft Fees
19.6%$2M
Fiduciary Activities
12.9%$1M
Loan Related Service Fees
9.6%$768,000
Financial Service Other
9.4%$749,000
Commissions On Mutual Funds And Annuities
8.9%$708,000
Deposit Account
5.9%$470,000
Other (2)
4.1%$331,000
GISGeneral Mills, Inc.
FY 2025
Snacks
21.5%$4.2B
Cereal
15.8%$3.1B
Convenient meals
14.5%$2.8B
Pet Segment
13.3%$2.6B
Dough
12.2%$2.4B
Baking mixes and ingredients
10.0%$1.9B
Yogurt
7.1%$1.4B
Other (2)
5.7%$1.1B
CPBCampbell Soup Company
FY 2025
Baked Snacks
43.2%$4.4B
Beverages
29.7%$3.0B
Soups
27.1%$2.8B

FLO vs BGS vs NWFL vs GIS vs CPB — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNWFLLAGGINGCPB

Income & Cash Flow (Last 12 Months)

NWFL leads this category, winning 5 of 6 comparable metrics.

GIS is the larger business by revenue, generating $18.4B annually — 134.9x NWFL's $136M. NWFL is the more profitable business, keeping 20.4% of every revenue dollar as net income compared to BGS's -2.4%. On growth, FLO holds the edge at +11.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricFLO logoFLOFlowers Foods, In…BGS logoBGSB&G Foods, Inc.NWFL logoNWFLNorwood Financial…GIS logoGISGeneral Mills, In…CPB logoCPBCampbell Soup Com…
RevenueTrailing 12 months$5.3B$1.8B$136M$18.4B$10.0B
EBITDAEarnings before interest/tax$482M$157M$37M$3.9B$1.6B
Net IncomeAfter-tax profit$84M-$43M$28M$2.2B$550M
Free Cash FlowCash after capex$329M$79M$30M$1.7B$919M
Gross MarginGross profit ÷ Revenue+48.1%+21.8%+63.6%+33.0%+29.3%
Operating MarginEBIT ÷ Revenue+6.0%+5.3%+26.1%+19.1%+12.1%
Net MarginNet income ÷ Revenue+1.6%-2.4%+20.4%+12.1%+5.5%
FCF MarginFCF ÷ Revenue+6.3%+4.3%+21.2%+9.0%+9.2%
Rev. Growth (YoY)Latest quarter vs prior year+11.0%-2.2%-8.4%-4.5%
EPS Growth (YoY)Latest quarter vs prior year-2.6%+93.2%+152.6%-50.0%-17.2%
NWFL leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

BGS leads this category, winning 3 of 7 comparable metrics.

At 8.7x trailing earnings, GIS trades at a 59% valuation discount to FLO's 21.4x P/E. Adjusting for growth (PEG ratio), NWFL offers better value at 1.31x vs GIS's 3.04x — a lower PEG means you pay less per unit of expected earnings growth.

MetricFLO logoFLOFlowers Foods, In…BGS logoBGSB&G Foods, Inc.NWFL logoNWFLNorwood Financial…GIS logoGISGeneral Mills, In…CPB logoCPBCampbell Soup Com…
Market CapShares × price$1.8B$433M$283M$19.1B$6.3B
Enterprise ValueMkt cap + debt − cash$4.1B$2.4B$313M$34.0B$13.4B
Trailing P/EPrice ÷ TTM EPS21.43x-10.04x10.12x8.71x10.57x
Forward P/EPrice ÷ next-FY EPS est.10.31x9.64x8.89x10.43x9.74x
PEG RatioP/E ÷ EPS growth rate1.31x3.04x
EV / EBITDAEnterprise value multiple8.06x24.48x8.56x8.84x7.51x
Price / SalesMarket cap ÷ Revenue0.34x0.24x2.08x0.98x0.62x
Price / BookPrice ÷ Book value/share1.39x0.95x1.16x2.16x1.63x
Price / FCFMarket cap ÷ FCF5.67x6.13x9.79x8.31x8.99x
BGS leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

GIS leads this category, winning 5 of 9 comparable metrics.

GIS delivers a 23.7% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $-9 for BGS. NWFL carries lower financial leverage with a 0.31x debt-to-equity ratio, signaling a more conservative balance sheet compared to BGS's 4.42x. On the Piotroski fundamental quality scale (0–9), NWFL scores 7/9 vs BGS's 4/9, reflecting strong financial health.

MetricFLO logoFLOFlowers Foods, In…BGS logoBGSB&G Foods, Inc.NWFL logoNWFLNorwood Financial…GIS logoGISGeneral Mills, In…CPB logoCPBCampbell Soup Com…
ROE (TTM)Return on equity+6.4%-8.9%+12.0%+23.7%+14.0%
ROA (TTM)Return on assets+2.0%-1.5%+1.2%+6.8%+3.7%
ROICReturn on invested capital+8.1%+2.9%+7.3%+10.6%+9.1%
ROCEReturn on capital employed+11.4%+3.6%+11.8%+13.3%+11.4%
Piotroski ScoreFundamental quality 0–944757
Debt / EquityFinancial leverage1.79x4.42x0.31x1.66x1.85x
Net DebtTotal debt minus cash$2.3B$1.9B$30M$14.9B$7.1B
Cash & Equiv.Liquid assets$12M$56M$44M$364M$132M
Total DebtShort + long-term debt$2.3B$2.0B$74M$15.3B$7.2B
Interest CoverageEBIT ÷ Interest expense4.52x0.67x0.74x5.01x3.14x
GIS leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

NWFL leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in NWFL five years ago would be worth $14,579 today (with dividends reinvested), compared to $3,724 for BGS. Over the past 12 months, BGS leads with a +30.9% total return vs FLO's -45.0%. The 3-year compound annual growth rate (CAGR) favors NWFL at 10.0% vs FLO's -26.3% — a key indicator of consistent wealth creation.

MetricFLO logoFLOFlowers Foods, In…BGS logoBGSB&G Foods, Inc.NWFL logoNWFLNorwood Financial…GIS logoGISGeneral Mills, In…CPB logoCPBCampbell Soup Com…
YTD ReturnYear-to-date-18.3%+33.6%+11.8%-19.2%-20.5%
1-Year ReturnPast 12 months-45.0%+30.9%+23.9%-29.9%-35.4%
3-Year ReturnCumulative with dividends-59.9%-49.8%+33.0%-52.3%-52.6%
5-Year ReturnCumulative with dividends-46.3%-62.8%+45.8%-25.3%-41.9%
10-Year ReturnCumulative with dividends-14.3%-53.5%+120.6%-9.2%-44.9%
CAGR (3Y)Annualised 3-year return-26.3%-20.5%+10.0%-21.8%-22.0%
NWFL leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — NWFL and GIS each lead in 1 of 2 comparable metrics.

GIS is the less volatile stock with a -0.04 beta — it tends to amplify market swings less than NWFL's 0.72 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. NWFL currently trades 95.2% from its 52-week high vs FLO's 48.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricFLO logoFLOFlowers Foods, In…BGS logoBGSB&G Foods, Inc.NWFL logoNWFLNorwood Financial…GIS logoGISGeneral Mills, In…CPB logoCPBCampbell Soup Com…
Beta (5Y)Sensitivity to S&P 5000.32x0.40x0.72x-0.04x-0.02x
52-Week HighHighest price in past year$17.68$6.38$32.23$55.35$36.16
52-Week LowLowest price in past year$7.86$3.67$23.70$33.58$19.76
% of 52W HighCurrent price vs 52-week peak+48.5%+85.0%+95.2%+64.5%+58.8%
RSI (14)Momentum oscillator 0–10048.651.550.642.246.7
Avg Volume (50D)Average daily shares traded4.9M2.0M21K8.7M9.1M
Evenly matched — NWFL and GIS each lead in 1 of 2 comparable metrics.

Analyst Outlook

FLO leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: FLO as "Hold", BGS as "Hold", NWFL as "Hold", GIS as "Hold", CPB as "Hold". Consensus price targets imply 30.4% upside for GIS (target: $47) vs 1.5% for BGS (target: $6). For income investors, FLO offers the higher dividend yield at 11.51% vs NWFL's 4.09%.

MetricFLO logoFLOFlowers Foods, In…BGS logoBGSB&G Foods, Inc.NWFL logoNWFLNorwood Financial…GIS logoGISGeneral Mills, In…CPB logoCPBCampbell Soup Com…
Analyst RatingConsensus buy/hold/sellHoldHoldHoldHoldHold
Price TargetConsensus 12-month target$10.00$5.50$33.00$46.58$25.83
# AnalystsCovering analysts201713429
Dividend YieldAnnual dividend ÷ price+11.5%+4.1%+6.7%+7.2%
Dividend StreakConsecutive years of raises191951
Dividend / ShareAnnual DPS$0.99$1.25$2.40$1.53
Buyback YieldShare repurchases ÷ mkt cap+0.3%0.0%+0.1%+6.3%+1.0%
FLO leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

NWFL leads in 2 of 6 categories (Income & Cash Flow, Total Returns). BGS leads in 1 (Valuation Metrics). 1 tied.

Best OverallNorwood Financial Corp. (NWFL)Leads 2 of 6 categories
Loading custom metrics...

FLO vs BGS vs NWFL vs GIS vs CPB: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is FLO or BGS or NWFL or GIS or CPB a better buy right now?

For growth investors, Norwood Financial Corp.

(NWFL) is the stronger pick with 34. 2% revenue growth year-over-year, versus -5. 4% for B&G Foods, Inc. (BGS). General Mills, Inc. (GIS) offers the better valuation at 8. 7x trailing P/E (10. 4x forward), making it the more compelling value choice. Analysts rate Flowers Foods, Inc. (FLO) a "Hold" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — FLO or BGS or NWFL or GIS or CPB?

On trailing P/E, General Mills, Inc.

(GIS) is the cheapest at 8. 7x versus Flowers Foods, Inc. at 21. 4x. On forward P/E, Norwood Financial Corp. is actually cheaper at 8. 9x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Norwood Financial Corp. wins at 1. 15x versus General Mills, Inc. 's 3. 64x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — FLO or BGS or NWFL or GIS or CPB?

Over the past 5 years, Norwood Financial Corp.

(NWFL) delivered a total return of +45. 8%, compared to -62. 8% for B&G Foods, Inc. (BGS). Over 10 years, the gap is even starker: NWFL returned +120. 6% versus BGS's -53. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — FLO or BGS or NWFL or GIS or CPB?

By beta (market sensitivity over 5 years), General Mills, Inc.

(GIS) is the lower-risk stock at -0. 04β versus Norwood Financial Corp. 's 0. 72β — meaning NWFL is approximately -2137% more volatile than GIS relative to the S&P 500. On balance sheet safety, Norwood Financial Corp. (NWFL) carries a lower debt/equity ratio of 31% versus 4% for B&G Foods, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — FLO or BGS or NWFL or GIS or CPB?

By revenue growth (latest reported year), Norwood Financial Corp.

(NWFL) is pulling ahead at 34. 2% versus -5. 4% for B&G Foods, Inc. (BGS). On earnings-per-share growth, the picture is similar: Norwood Financial Corp. grew EPS 152. 5% year-over-year, compared to -65. 8% for Flowers Foods, Inc.. Over a 3-year CAGR, CPB leads at 6. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — FLO or BGS or NWFL or GIS or CPB?

Norwood Financial Corp.

(NWFL) is the more profitable company, earning 20. 4% net margin versus -2. 4% for B&G Foods, Inc. — meaning it keeps 20. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NWFL leads at 26. 1% versus 5. 3% for BGS. At the gross margin level — before operating expenses — NWFL leads at 63. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is FLO or BGS or NWFL or GIS or CPB more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Norwood Financial Corp. (NWFL) is the more undervalued stock at a PEG of 1. 15x versus General Mills, Inc. 's 3. 64x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Norwood Financial Corp. (NWFL) trades at 8. 9x forward P/E versus 10. 4x for General Mills, Inc. — 1. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GIS: 30. 4% to $46. 58.

08

Which pays a better dividend — FLO or BGS or NWFL or GIS or CPB?

In this comparison, FLO (11.

5% yield), CPB (7. 2% yield), GIS (6. 7% yield), NWFL (4. 1% yield) pay a dividend. BGS does not pay a meaningful dividend and should not be held primarily for income.

09

Is FLO or BGS or NWFL or GIS or CPB better for a retirement portfolio?

For long-horizon retirement investors, General Mills, Inc.

(GIS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 04), 6. 7% yield). Both have compounded well over 10 years (GIS: -9. 2%, BGS: -53. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between FLO and BGS and NWFL and GIS and CPB?

These companies operate in different sectors (FLO (Consumer Defensive) and BGS (Consumer Defensive) and NWFL (Financial Services) and GIS (Consumer Defensive) and CPB (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: FLO is a small-cap income-oriented stock; BGS is a small-cap quality compounder stock; NWFL is a small-cap high-growth stock; GIS is a mid-cap deep-value stock; CPB is a small-cap deep-value stock. FLO, NWFL, GIS, CPB pay a dividend while BGS does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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