Travel Lodging
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GHG vs AMZN vs MSFT vs H
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
Software - Infrastructure
Travel Lodging
GHG vs AMZN vs MSFT vs H — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Travel Lodging | Specialty Retail | Software - Infrastructure | Travel Lodging |
| Market Cap | $123M | $2.92T | $3.13T | $16.28B |
| Revenue (TTM) | $921M | $742.78B | $318.27B | $6.22B |
| Net Income (TTM) | $254M | $90.80B | $125.22B | $-34M |
| Gross Margin | 38.1% | 50.6% | 68.3% | 17.6% |
| Operating Margin | 17.5% | 11.5% | 46.8% | 9.2% |
| Forward P/E | 0.3x | 34.8x | 25.3x | 53.0x |
| Total Debt | $1.47B | $152.99B | $112.18B | $4.80B |
| Cash & Equiv. | $1.66B | $86.81B | $30.24B | $788M |
GHG vs AMZN vs MSFT vs H — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| GreenTree Hospitali… (GHG) | 100 | 9.1 | -90.9% |
| Amazon.com, Inc. (AMZN) | 100 | 222.1 | +122.1% |
| Microsoft Corporati… (MSFT) | 100 | 229.7 | +129.7% |
| Hyatt Hotels Corpor… (H) | 100 | 309.4 | +209.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: GHG vs AMZN vs MSFT vs H
Each card shows where this stock fits in a portfolio — not just who wins on paper.
GHG carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 0 yrs, beta 0.58, yield 5.0%
- Lower volatility, beta 0.58, Low D/E 91.6%, current ratio 1.61x
- Beta 0.58, yield 5.0%, current ratio 1.61x
- Lower P/E (0.3x vs 53.0x)
AMZN is the clearest fit if your priority is valuation efficiency.
- PEG 1.24 vs MSFT's 1.35
- +43.7% vs GHG's -34.9%
MSFT is the #2 pick in this set and the best alternative if long-term compounding is your priority.
- 7.9% 10Y total return vs H's 254.9%
- 39.3% margin vs H's -0.5%
- 19.2% ROA vs H's -0.2%, ROIC 24.9% vs 5.8%
H is the clearest fit if your priority is growth exposure.
- Rev growth 117.0%, EPS growth -104.3%, 3Y rev CAGR 29.8%
- 117.0% revenue growth vs GHG's -88.6%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 117.0% revenue growth vs GHG's -88.6% | |
| Value | Lower P/E (0.3x vs 53.0x) | |
| Quality / Margins | 39.3% margin vs H's -0.5% | |
| Stability / Safety | Beta 0.58 vs AMZN's 1.51 | |
| Dividends | 5.0% yield, vs MSFT's 0.8%, (1 stock pays no dividend) | |
| Momentum (1Y) | +43.7% vs GHG's -34.9% | |
| Efficiency (ROA) | 19.2% ROA vs H's -0.2%, ROIC 24.9% vs 5.8% |
GHG vs AMZN vs MSFT vs H — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
GHG vs AMZN vs MSFT vs H — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MSFT leads in 2 of 6 categories
GHG leads 1 • AMZN leads 1 • H leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MSFT leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 806.5x GHG's $921M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to H's -0.5%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $921M | $742.8B | $318.3B | $6.2B |
| EBITDAEarnings before interest/tax | $242M | $155.9B | $192.6B | $899M |
| Net IncomeAfter-tax profit | $254M | $90.8B | $125.2B | -$34M |
| Free Cash FlowCash after capex | $21M | -$2.5B | $72.9B | $63M |
| Gross MarginGross profit ÷ Revenue | +38.1% | +50.6% | +68.3% | +17.6% |
| Operating MarginEBIT ÷ Revenue | +17.5% | +11.5% | +46.8% | +9.2% |
| Net MarginNet income ÷ Revenue | +27.6% | +12.2% | +39.3% | -0.5% |
| FCF MarginFCF ÷ Revenue | +2.3% | -0.3% | +22.9% | +1.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | -89.4% | +16.6% | +18.3% | +108.7% |
| EPS Growth (YoY)Latest quarter vs prior year | +89.7% | +74.8% | +23.4% | +95.0% |
Valuation Metrics
GHG leads this category, winning 3 of 7 comparable metrics.
Valuation Metrics
At 30.9x trailing earnings, MSFT trades at a 18% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $123M | $2.92T | $3.13T | $16.3B |
| Enterprise ValueMkt cap + debt − cash | $95M | $2.98T | $3.21T | $20.3B |
| Trailing P/EPrice ÷ TTM EPS | 35.80x | 37.82x | 30.86x | -315.69x |
| Forward P/EPrice ÷ next-FY EPS est. | 0.28x | 34.77x | 25.34x | 52.98x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.35x | 1.64x | — |
| EV / EBITDAEnterprise value multiple | 22.86x | 20.47x | 19.72x | 22.90x |
| Price / SalesMarket cap ÷ Revenue | 5.46x | 4.07x | 11.10x | 2.28x |
| Price / BookPrice ÷ Book value/share | 0.52x | 7.14x | 9.15x | 4.45x |
| Price / FCFMarket cap ÷ FCF | 41.56x | 378.98x | 43.66x | 102.39x |
Profitability & Efficiency
MSFT leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $-1 for H. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to H's 1.31x. On the Piotroski fundamental quality scale (0–9), GHG scores 6/9 vs H's 5/9, reflecting solid financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +15.1% | +23.3% | +33.1% | -0.9% |
| ROA (TTM)Return on assets | +5.0% | +11.5% | +19.2% | -0.2% |
| ROICReturn on invested capital | +0.8% | +14.7% | +24.9% | +5.8% |
| ROCEReturn on capital employed | +0.4% | +15.3% | +29.7% | +4.7% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 | 6 | 5 |
| Debt / EquityFinancial leverage | 0.92x | 0.37x | 0.33x | 1.31x |
| Net DebtTotal debt minus cash | -$186M | $66.2B | $81.9B | $4.0B |
| Cash & Equiv.Liquid assets | $1.7B | $86.8B | $30.2B | $788M |
| Total DebtShort + long-term debt | $1.5B | $153.0B | $112.2B | $4.8B |
| Interest CoverageEBIT ÷ Interest expense | 83.77x | 39.96x | 55.65x | 1.28x |
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in H five years ago would be worth $21,408 today (with dividends reinvested), compared to $2,004 for GHG. Over the past 12 months, AMZN leads with a +43.7% total return vs GHG's -34.9%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs GHG's -32.7% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -28.8% | +19.7% | -10.8% | +3.1% |
| 1-Year ReturnPast 12 months | -34.9% | +43.7% | -2.1% | +38.1% |
| 3-Year ReturnCumulative with dividends | -69.6% | +156.2% | +39.5% | +46.3% |
| 5-Year ReturnCumulative with dividends | -80.0% | +64.8% | +72.5% | +114.1% |
| 10-Year ReturnCumulative with dividends | -75.5% | +697.8% | +787.7% | +254.9% |
| CAGR (3Y)Annualised 3-year return | -32.7% | +36.8% | +11.7% | +13.5% |
Risk & Volatility
Evenly matched — GHG and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
GHG is the less volatile stock with a 0.58 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs GHG's 43.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.58x | 1.51x | 0.89x | 1.39x |
| 52-Week HighHighest price in past year | $2.78 | $278.56 | $555.45 | $180.53 |
| 52-Week LowLowest price in past year | $1.14 | $185.01 | $356.28 | $121.94 |
| % of 52W HighCurrent price vs 52-week peak | +43.5% | +97.3% | +75.8% | +94.4% |
| RSI (14)Momentum oscillator 0–100 | 44.1 | 81.1 | 54.0 | 59.9 |
| Avg Volume (50D)Average daily shares traded | 22K | 45.5M | 32.5M | 785K |
Analyst Outlook
Evenly matched — GHG and MSFT each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: GHG as "Buy", AMZN as "Buy", MSFT as "Buy", H as "Hold". Consensus price targets imply 313.2% upside for GHG (target: $5) vs 11.9% for H (target: $191). For income investors, GHG offers the higher dividend yield at 5.03% vs H's 0.35%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Hold |
| Price TargetConsensus 12-month target | $5.00 | $306.77 | $551.75 | $190.80 |
| # AnalystsCovering analysts | 5 | 94 | 81 | 49 |
| Dividend YieldAnnual dividend ÷ price | +5.0% | — | +0.8% | +0.4% |
| Dividend StreakConsecutive years of raises | 0 | — | 19 | 3 |
| Dividend / ShareAnnual DPS | $0.41 | — | $3.23 | $0.60 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | +0.6% | +2.0% |
MSFT leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GHG leads in 1 (Valuation Metrics). 2 tied.
GHG vs AMZN vs MSFT vs H: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is GHG or AMZN or MSFT or H a better buy right now?
For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.
0% revenue growth year-over-year, versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate GreenTree Hospitality Group Ltd. (GHG) a "Buy" — based on 5 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — GHG or AMZN or MSFT or H?
On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.
9x versus Amazon. com, Inc. at 37. 8x. On forward P/E, GreenTree Hospitality Group Ltd. is actually cheaper at 0. 3x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Microsoft Corporation's 1. 35x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — GHG or AMZN or MSFT or H?
Over the past 5 years, Hyatt Hotels Corporation (H) delivered a total return of +114.
1%, compared to -80. 0% for GreenTree Hospitality Group Ltd. (GHG). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus GHG's -75. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — GHG or AMZN or MSFT or H?
By beta (market sensitivity over 5 years), GreenTree Hospitality Group Ltd.
(GHG) is the lower-risk stock at 0. 58β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 160% more volatile than GHG relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 131% for Hyatt Hotels Corporation — giving it more financial flexibility in a downturn.
05Which is growing faster — GHG or AMZN or MSFT or H?
By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.
0% versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, H leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — GHG or AMZN or MSFT or H?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus -0. 7% for Hyatt Hotels Corporation — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 7. 8% for H. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is GHG or AMZN or MSFT or H more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Microsoft Corporation's 1. 35x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, GreenTree Hospitality Group Ltd. (GHG) trades at 0. 3x forward P/E versus 53. 0x for Hyatt Hotels Corporation — 52. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GHG: 313. 2% to $5. 00.
08Which pays a better dividend — GHG or AMZN or MSFT or H?
In this comparison, GHG (5.
0% yield), MSFT (0. 8% yield), H (0. 4% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.
09Is GHG or AMZN or MSFT or H better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
89), 0. 8% yield, +787. 7% 10Y return). Both have compounded well over 10 years (MSFT: +787. 7%, H: +254. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between GHG and AMZN and MSFT and H?
These companies operate in different sectors (GHG (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and H (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: GHG is a small-cap income-oriented stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; H is a mid-cap high-growth stock. GHG, MSFT pay a dividend while AMZN, H do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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