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Stock Comparison

GHG vs AMZN vs MSFT vs H

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GHG
GreenTree Hospitality Group Ltd.

Travel Lodging

Consumer CyclicalNYSE • CN
Market Cap$123M
5Y Perf.-90.9%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%
H
Hyatt Hotels Corporation

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$16.28B
5Y Perf.+209.4%

GHG vs AMZN vs MSFT vs H — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GHG logoGHG
AMZN logoAMZN
MSFT logoMSFT
H logoH
IndustryTravel LodgingSpecialty RetailSoftware - InfrastructureTravel Lodging
Market Cap$123M$2.92T$3.13T$16.28B
Revenue (TTM)$921M$742.78B$318.27B$6.22B
Net Income (TTM)$254M$90.80B$125.22B$-34M
Gross Margin38.1%50.6%68.3%17.6%
Operating Margin17.5%11.5%46.8%9.2%
Forward P/E0.3x34.8x25.3x53.0x
Total Debt$1.47B$152.99B$112.18B$4.80B
Cash & Equiv.$1.66B$86.81B$30.24B$788M

GHG vs AMZN vs MSFT vs HLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GHG
AMZN
MSFT
H
StockMay 20May 26Return
GreenTree Hospitali… (GHG)1009.1-90.9%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Microsoft Corporati… (MSFT)100229.7+129.7%
Hyatt Hotels Corpor… (H)100309.4+209.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: GHG vs AMZN vs MSFT vs H

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GHG leads in 3 of 7 categories, making it the strongest pick for valuation and capital efficiency and capital preservation and lower volatility. Microsoft Corporation is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. AMZN and H also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
GHG
GreenTree Hospitality Group Ltd.
The Income Pick

GHG carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 0 yrs, beta 0.58, yield 5.0%
  • Lower volatility, beta 0.58, Low D/E 91.6%, current ratio 1.61x
  • Beta 0.58, yield 5.0%, current ratio 1.61x
  • Lower P/E (0.3x vs 53.0x)
Best for: income & stability and sleep-well-at-night
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the clearest fit if your priority is valuation efficiency.

  • PEG 1.24 vs MSFT's 1.35
  • +43.7% vs GHG's -34.9%
Best for: valuation efficiency
MSFT
Microsoft Corporation
The Long-Run Compounder

MSFT is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 7.9% 10Y total return vs H's 254.9%
  • 39.3% margin vs H's -0.5%
  • 19.2% ROA vs H's -0.2%, ROIC 24.9% vs 5.8%
Best for: long-term compounding
H
Hyatt Hotels Corporation
The Growth Play

H is the clearest fit if your priority is growth exposure.

  • Rev growth 117.0%, EPS growth -104.3%, 3Y rev CAGR 29.8%
  • 117.0% revenue growth vs GHG's -88.6%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthH logoH117.0% revenue growth vs GHG's -88.6%
ValueGHG logoGHGLower P/E (0.3x vs 53.0x)
Quality / MarginsMSFT logoMSFT39.3% margin vs H's -0.5%
Stability / SafetyGHG logoGHGBeta 0.58 vs AMZN's 1.51
DividendsGHG logoGHG5.0% yield, vs MSFT's 0.8%, (1 stock pays no dividend)
Momentum (1Y)AMZN logoAMZN+43.7% vs GHG's -34.9%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs H's -0.2%, ROIC 24.9% vs 5.8%

GHG vs AMZN vs MSFT vs H — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GHGGreenTree Hospitality Group Ltd.
FY 2023
Initial Franchise Fee
42.9%$169M
Membership Fees
32.2%$127M
Greentree Reward Membership Program
14.5%$57M
Cash Received for Prepaid Card and Sublease
10.4%$41M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
HHyatt Hotels Corporation
FY 2025
Management and Franchising
68.0%$4.8B
Owned And Leased Segment
19.7%$1.4B
Distribution Segment
13.3%$946M
Segment Revenues
-1.0%$-73,000,000

GHG vs AMZN vs MSFT vs H — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGH

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 806.5x GHG's $921M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to H's -0.5%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGHG logoGHGGreenTree Hospita…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…H logoHHyatt Hotels Corp…
RevenueTrailing 12 months$921M$742.8B$318.3B$6.2B
EBITDAEarnings before interest/tax$242M$155.9B$192.6B$899M
Net IncomeAfter-tax profit$254M$90.8B$125.2B-$34M
Free Cash FlowCash after capex$21M-$2.5B$72.9B$63M
Gross MarginGross profit ÷ Revenue+38.1%+50.6%+68.3%+17.6%
Operating MarginEBIT ÷ Revenue+17.5%+11.5%+46.8%+9.2%
Net MarginNet income ÷ Revenue+27.6%+12.2%+39.3%-0.5%
FCF MarginFCF ÷ Revenue+2.3%-0.3%+22.9%+1.0%
Rev. Growth (YoY)Latest quarter vs prior year-89.4%+16.6%+18.3%+108.7%
EPS Growth (YoY)Latest quarter vs prior year+89.7%+74.8%+23.4%+95.0%
MSFT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

GHG leads this category, winning 3 of 7 comparable metrics.

At 30.9x trailing earnings, MSFT trades at a 18% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricGHG logoGHGGreenTree Hospita…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…H logoHHyatt Hotels Corp…
Market CapShares × price$123M$2.92T$3.13T$16.3B
Enterprise ValueMkt cap + debt − cash$95M$2.98T$3.21T$20.3B
Trailing P/EPrice ÷ TTM EPS35.80x37.82x30.86x-315.69x
Forward P/EPrice ÷ next-FY EPS est.0.28x34.77x25.34x52.98x
PEG RatioP/E ÷ EPS growth rate1.35x1.64x
EV / EBITDAEnterprise value multiple22.86x20.47x19.72x22.90x
Price / SalesMarket cap ÷ Revenue5.46x4.07x11.10x2.28x
Price / BookPrice ÷ Book value/share0.52x7.14x9.15x4.45x
Price / FCFMarket cap ÷ FCF41.56x378.98x43.66x102.39x
GHG leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

MSFT leads this category, winning 6 of 9 comparable metrics.

MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $-1 for H. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to H's 1.31x. On the Piotroski fundamental quality scale (0–9), GHG scores 6/9 vs H's 5/9, reflecting solid financial health.

MetricGHG logoGHGGreenTree Hospita…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…H logoHHyatt Hotels Corp…
ROE (TTM)Return on equity+15.1%+23.3%+33.1%-0.9%
ROA (TTM)Return on assets+5.0%+11.5%+19.2%-0.2%
ROICReturn on invested capital+0.8%+14.7%+24.9%+5.8%
ROCEReturn on capital employed+0.4%+15.3%+29.7%+4.7%
Piotroski ScoreFundamental quality 0–96665
Debt / EquityFinancial leverage0.92x0.37x0.33x1.31x
Net DebtTotal debt minus cash-$186M$66.2B$81.9B$4.0B
Cash & Equiv.Liquid assets$1.7B$86.8B$30.2B$788M
Total DebtShort + long-term debt$1.5B$153.0B$112.2B$4.8B
Interest CoverageEBIT ÷ Interest expense83.77x39.96x55.65x1.28x
MSFT leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in H five years ago would be worth $21,408 today (with dividends reinvested), compared to $2,004 for GHG. Over the past 12 months, AMZN leads with a +43.7% total return vs GHG's -34.9%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs GHG's -32.7% — a key indicator of consistent wealth creation.

MetricGHG logoGHGGreenTree Hospita…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…H logoHHyatt Hotels Corp…
YTD ReturnYear-to-date-28.8%+19.7%-10.8%+3.1%
1-Year ReturnPast 12 months-34.9%+43.7%-2.1%+38.1%
3-Year ReturnCumulative with dividends-69.6%+156.2%+39.5%+46.3%
5-Year ReturnCumulative with dividends-80.0%+64.8%+72.5%+114.1%
10-Year ReturnCumulative with dividends-75.5%+697.8%+787.7%+254.9%
CAGR (3Y)Annualised 3-year return-32.7%+36.8%+11.7%+13.5%
AMZN leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GHG and AMZN each lead in 1 of 2 comparable metrics.

GHG is the less volatile stock with a 0.58 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs GHG's 43.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGHG logoGHGGreenTree Hospita…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…H logoHHyatt Hotels Corp…
Beta (5Y)Sensitivity to S&P 5000.58x1.51x0.89x1.39x
52-Week HighHighest price in past year$2.78$278.56$555.45$180.53
52-Week LowLowest price in past year$1.14$185.01$356.28$121.94
% of 52W HighCurrent price vs 52-week peak+43.5%+97.3%+75.8%+94.4%
RSI (14)Momentum oscillator 0–10044.181.154.059.9
Avg Volume (50D)Average daily shares traded22K45.5M32.5M785K
Evenly matched — GHG and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — GHG and MSFT each lead in 1 of 2 comparable metrics.

Analyst consensus: GHG as "Buy", AMZN as "Buy", MSFT as "Buy", H as "Hold". Consensus price targets imply 313.2% upside for GHG (target: $5) vs 11.9% for H (target: $191). For income investors, GHG offers the higher dividend yield at 5.03% vs H's 0.35%.

MetricGHG logoGHGGreenTree Hospita…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…H logoHHyatt Hotels Corp…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHold
Price TargetConsensus 12-month target$5.00$306.77$551.75$190.80
# AnalystsCovering analysts5948149
Dividend YieldAnnual dividend ÷ price+5.0%+0.8%+0.4%
Dividend StreakConsecutive years of raises0193
Dividend / ShareAnnual DPS$0.41$3.23$0.60
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+0.6%+2.0%
Evenly matched — GHG and MSFT each lead in 1 of 2 comparable metrics.
Key Takeaway

MSFT leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GHG leads in 1 (Valuation Metrics). 2 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 2 of 6 categories
Loading custom metrics...

GHG vs AMZN vs MSFT vs H: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GHG or AMZN or MSFT or H a better buy right now?

For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.

0% revenue growth year-over-year, versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate GreenTree Hospitality Group Ltd. (GHG) a "Buy" — based on 5 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GHG or AMZN or MSFT or H?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus Amazon. com, Inc. at 37. 8x. On forward P/E, GreenTree Hospitality Group Ltd. is actually cheaper at 0. 3x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Microsoft Corporation's 1. 35x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — GHG or AMZN or MSFT or H?

Over the past 5 years, Hyatt Hotels Corporation (H) delivered a total return of +114.

1%, compared to -80. 0% for GreenTree Hospitality Group Ltd. (GHG). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus GHG's -75. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GHG or AMZN or MSFT or H?

By beta (market sensitivity over 5 years), GreenTree Hospitality Group Ltd.

(GHG) is the lower-risk stock at 0. 58β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 160% more volatile than GHG relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 131% for Hyatt Hotels Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — GHG or AMZN or MSFT or H?

By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.

0% versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, H leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GHG or AMZN or MSFT or H?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -0. 7% for Hyatt Hotels Corporation — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 7. 8% for H. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GHG or AMZN or MSFT or H more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Microsoft Corporation's 1. 35x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, GreenTree Hospitality Group Ltd. (GHG) trades at 0. 3x forward P/E versus 53. 0x for Hyatt Hotels Corporation — 52. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GHG: 313. 2% to $5. 00.

08

Which pays a better dividend — GHG or AMZN or MSFT or H?

In this comparison, GHG (5.

0% yield), MSFT (0. 8% yield), H (0. 4% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is GHG or AMZN or MSFT or H better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Both have compounded well over 10 years (MSFT: +787. 7%, H: +254. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GHG and AMZN and MSFT and H?

These companies operate in different sectors (GHG (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and H (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: GHG is a small-cap income-oriented stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; H is a mid-cap high-growth stock. GHG, MSFT pay a dividend while AMZN, H do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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GHG

Dividend Mega-Cap Quality

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 16%
  • Dividend Yield > 2.0%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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H

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 54%
  • Dividend Yield > 0.5%
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Beat Both

Find stocks that outperform GHG and AMZN and MSFT and H on the metrics below

Revenue Growth>
%
(GHG: -89.4% · AMZN: 16.6%)
Net Margin>
%
(GHG: 27.6% · AMZN: 12.2%)
P/E Ratio<
x
(GHG: 35.8x · AMZN: 37.8x)

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