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Stock Comparison

GM vs AMZN vs MSFT vs F

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GM
General Motors Company

Auto - Manufacturers

Consumer CyclicalNYSE • US
Market Cap$70.70B
5Y Perf.+203.0%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%
F
Ford Motor Company

Auto - Manufacturers

Consumer CyclicalNYSE • US
Market Cap$47.73B
5Y Perf.+113.3%

GM vs AMZN vs MSFT vs F — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GM logoGM
AMZN logoAMZN
MSFT logoMSFT
F logoF
IndustryAuto - ManufacturersSpecialty RetailSoftware - InfrastructureAuto - Manufacturers
Market Cap$70.70B$2.92T$3.13T$47.73B
Revenue (TTM)$184.62B$742.78B$318.27B$189.86B
Net Income (TTM)$2.54B$90.80B$125.22B$-6.11B
Gross Margin6.1%50.6%68.3%9.2%
Operating Margin1.3%11.5%46.8%1.8%
Forward P/E6.2x34.8x25.3x7.7x
Total Debt$130.28B$152.99B$112.18B$167.57B
Cash & Equiv.$20.95B$86.81B$30.24B$23.36B

GM vs AMZN vs MSFT vs FLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GM
AMZN
MSFT
F
StockMay 20May 26Return
General Motors Comp… (GM)100303.0+203.0%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Microsoft Corporati… (MSFT)100229.7+129.7%
Ford Motor Company (F)100213.3+113.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: GM vs AMZN vs MSFT vs F

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. General Motors Company is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. F also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
GM
General Motors Company
The Value Play

GM is the #2 pick in this set and the best alternative if value and momentum is your priority.

  • Lower P/E (6.2x vs 25.3x)
  • +73.8% vs MSFT's -2.1%
Best for: value and momentum
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the clearest fit if your priority is valuation efficiency.

  • PEG 1.24 vs MSFT's 1.35
Best for: valuation efficiency
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • 7.9% 10Y total return vs AMZN's 7.0%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
Best for: income & stability and growth exposure
F
Ford Motor Company
The Income Pick

F is the clearest fit if your priority is dividends.

  • 6.2% yield, vs MSFT's 0.8%, (1 stock pays no dividend)
Best for: dividends
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs GM's -1.3%
ValueGM logoGMLower P/E (6.2x vs 25.3x)
Quality / MarginsMSFT logoMSFT39.3% margin vs F's -3.2%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs AMZN's 1.51, lower leverage
DividendsF logoF6.2% yield, vs MSFT's 0.8%, (1 stock pays no dividend)
Momentum (1Y)GM logoGM+73.8% vs MSFT's -2.1%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs F's -2.1%, ROIC 24.9% vs 1.0%

GM vs AMZN vs MSFT vs F — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GMGeneral Motors Company
FY 2025
GMNA
91.4%$322.3B
GM Financial Segment
4.8%$17.1B
GMI
3.8%$13.4B
Cruise
0.0%$1M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
FFord Motor Company
FY 2025
Ford Credit
100.0%$13.3B

GM vs AMZN vs MSFT vs F — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGF

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 5 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 4.0x GM's $184.6B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to F's -3.2%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGM logoGMGeneral Motors Co…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…F logoFFord Motor Company
RevenueTrailing 12 months$184.6B$742.8B$318.3B$189.9B
EBITDAEarnings before interest/tax$15.5B$155.9B$192.6B$10.0B
Net IncomeAfter-tax profit$2.5B$90.8B$125.2B-$6.1B
Free Cash FlowCash after capex$12.5B-$2.5B$72.9B$11.9B
Gross MarginGross profit ÷ Revenue+6.1%+50.6%+68.3%+9.2%
Operating MarginEBIT ÷ Revenue+1.3%+11.5%+46.8%+1.8%
Net MarginNet income ÷ Revenue+1.4%+12.2%+39.3%-3.2%
FCF MarginFCF ÷ Revenue+6.8%-0.3%+22.9%+6.3%
Rev. Growth (YoY)Latest quarter vs prior year-0.9%+16.6%+18.3%+6.4%
EPS Growth (YoY)Latest quarter vs prior year-15.2%+74.8%+23.4%+4.3%
MSFT leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

Evenly matched — GM and F each lead in 3 of 7 comparable metrics.

At 24.0x trailing earnings, GM trades at a 37% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricGM logoGMGeneral Motors Co…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…F logoFFord Motor Company
Market CapShares × price$70.7B$2.92T$3.13T$47.7B
Enterprise ValueMkt cap + debt − cash$180.0B$2.98T$3.21T$191.9B
Trailing P/EPrice ÷ TTM EPS23.98x37.82x30.86x-5.91x
Forward P/EPrice ÷ next-FY EPS est.6.22x34.77x25.34x7.72x
PEG RatioP/E ÷ EPS growth rate1.35x1.64x
EV / EBITDAEnterprise value multiple10.29x20.47x19.72x22.51x
Price / SalesMarket cap ÷ Revenue0.38x4.07x11.10x0.25x
Price / BookPrice ÷ Book value/share1.21x7.14x9.15x1.35x
Price / FCFMarket cap ÷ FCF6.38x378.98x43.66x3.83x
Evenly matched — GM and F each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

MSFT leads this category, winning 8 of 9 comparable metrics.

MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $-15 for F. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to F's 4.66x. On the Piotroski fundamental quality scale (0–9), GM scores 6/9 vs F's 3/9, reflecting solid financial health.

MetricGM logoGMGeneral Motors Co…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…F logoFFord Motor Company
ROE (TTM)Return on equity+3.8%+23.3%+33.1%-14.7%
ROA (TTM)Return on assets+0.9%+11.5%+19.2%-2.1%
ROICReturn on invested capital+1.3%+14.7%+24.9%+1.0%
ROCEReturn on capital employed+1.6%+15.3%+29.7%+1.4%
Piotroski ScoreFundamental quality 0–96663
Debt / EquityFinancial leverage2.06x0.37x0.33x4.66x
Net DebtTotal debt minus cash$109.3B$66.2B$81.9B$144.2B
Cash & Equiv.Liquid assets$20.9B$86.8B$30.2B$23.4B
Total DebtShort + long-term debt$130.3B$153.0B$112.2B$167.6B
Interest CoverageEBIT ÷ Interest expense2.60x39.96x55.65x0.93x
MSFT leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in MSFT five years ago would be worth $17,246 today (with dividends reinvested), compared to $13,291 for F. Over the past 12 months, GM leads with a +73.8% total return vs MSFT's -2.1%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs F's 5.6% — a key indicator of consistent wealth creation.

MetricGM logoGMGeneral Motors Co…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…F logoFFord Motor Company
YTD ReturnYear-to-date-3.0%+19.7%-10.8%-7.6%
1-Year ReturnPast 12 months+73.8%+43.7%-2.1%+24.3%
3-Year ReturnCumulative with dividends+137.4%+156.2%+39.5%+17.8%
5-Year ReturnCumulative with dividends+35.9%+64.8%+72.5%+32.9%
10-Year ReturnCumulative with dividends+180.2%+697.8%+787.7%+36.2%
CAGR (3Y)Annualised 3-year return+33.4%+36.8%+11.7%+5.6%
AMZN leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs MSFT's 75.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGM logoGMGeneral Motors Co…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…F logoFFord Motor Company
Beta (5Y)Sensitivity to S&P 5001.07x1.51x0.89x0.97x
52-Week HighHighest price in past year$87.62$278.56$555.45$14.80
52-Week LowLowest price in past year$44.97$185.01$356.28$9.88
% of 52W HighCurrent price vs 52-week peak+89.5%+97.3%+75.8%+82.3%
RSI (14)Momentum oscillator 0–10055.481.154.049.3
Avg Volume (50D)Average daily shares traded6.7M45.5M32.5M42.5M
Evenly matched — AMZN and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — MSFT and F each lead in 1 of 2 comparable metrics.

Analyst consensus: GM as "Buy", AMZN as "Buy", MSFT as "Buy", F as "Hold". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs 13.1% for AMZN (target: $307). For income investors, F offers the higher dividend yield at 6.17% vs MSFT's 0.77%.

MetricGM logoGMGeneral Motors Co…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…F logoFFord Motor Company
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHold
Price TargetConsensus 12-month target$91.75$306.77$551.75$13.96
# AnalystsCovering analysts51948146
Dividend YieldAnnual dividend ÷ price+0.9%+0.8%+6.2%
Dividend StreakConsecutive years of raises4190
Dividend / ShareAnnual DPS$0.68$3.23$0.75
Buyback YieldShare repurchases ÷ mkt cap+8.5%0.0%+0.6%0.0%
Evenly matched — MSFT and F each lead in 1 of 2 comparable metrics.
Key Takeaway

MSFT leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). AMZN leads in 1 (Total Returns). 3 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 2 of 6 categories
Loading custom metrics...

GM vs AMZN vs MSFT vs F: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GM or AMZN or MSFT or F a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus -1. 3% for General Motors Company (GM). General Motors Company (GM) offers the better valuation at 24. 0x trailing P/E (6. 2x forward), making it the more compelling value choice. Analysts rate General Motors Company (GM) a "Buy" — based on 51 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GM or AMZN or MSFT or F?

On trailing P/E, General Motors Company (GM) is the cheapest at 24.

0x versus Amazon. com, Inc. at 37. 8x. On forward P/E, General Motors Company is actually cheaper at 6. 2x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Microsoft Corporation's 1. 35x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — GM or AMZN or MSFT or F?

Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +72.

5%, compared to +32. 9% for Ford Motor Company (F). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus F's +36. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GM or AMZN or MSFT or F?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 71% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 5% for Ford Motor Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — GM or AMZN or MSFT or F?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus -1. 3% for General Motors Company (GM). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -241. 1% for Ford Motor Company. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GM or AMZN or MSFT or F?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -4. 4% for Ford Motor Company — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 1. 4% for F. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GM or AMZN or MSFT or F more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Microsoft Corporation's 1. 35x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, General Motors Company (GM) trades at 6. 2x forward P/E versus 34. 8x for Amazon. com, Inc. — 28. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.

08

Which pays a better dividend — GM or AMZN or MSFT or F?

In this comparison, F (6.

2% yield), GM (0. 9% yield), MSFT (0. 8% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is GM or AMZN or MSFT or F better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GM and AMZN and MSFT and F?

These companies operate in different sectors (GM (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and F (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: GM is a mid-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; F is a mid-cap income-oriented stock. GM, MSFT, F pay a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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GM

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Dividend Yield > 0.5%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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F

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Dividend Yield > 2.4%
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Beat Both

Find stocks that outperform GM and AMZN and MSFT and F on the metrics below

Revenue Growth>
%
(GM: -0.9% · AMZN: 16.6%)
P/E Ratio<
x
(GM: 24.0x · AMZN: 37.8x)

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