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5 / 10Stock Comparison
GM vs AMZN vs MSFT vs F vs AAPL
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
Software - Infrastructure
Auto - Manufacturers
Consumer Electronics
GM vs AMZN vs MSFT vs F vs AAPL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Auto - Manufacturers | Specialty Retail | Software - Infrastructure | Auto - Manufacturers | Consumer Electronics |
| Market Cap | $70.70B | $2.92T | $3.13T | $47.73B | $4.22T |
| Revenue (TTM) | $184.62B | $742.78B | $318.27B | $189.86B | $451.44B |
| Net Income (TTM) | $2.54B | $90.80B | $125.22B | $-6.11B | $122.58B |
| Gross Margin | 6.1% | 50.6% | 68.3% | 9.2% | 47.9% |
| Operating Margin | 1.3% | 11.5% | 46.8% | 1.8% | 32.6% |
| Forward P/E | 6.2x | 34.8x | 25.3x | 7.7x | 33.8x |
| Total Debt | $130.28B | $152.99B | $112.18B | $167.57B | $112.38B |
| Cash & Equiv. | $20.95B | $86.81B | $30.24B | $23.36B | $35.93B |
GM vs AMZN vs MSFT vs F vs AAPL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| General Motors Comp… (GM) | 100 | 303.0 | +203.0% |
| Amazon.com, Inc. (AMZN) | 100 | 222.1 | +122.1% |
| Microsoft Corporati… (MSFT) | 100 | 229.7 | +129.7% |
| Ford Motor Company (F) | 100 | 213.3 | +113.3% |
| Apple Inc. (AAPL) | 100 | 361.6 | +261.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: GM vs AMZN vs MSFT vs F vs AAPL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
GM is the #2 pick in this set and the best alternative if value and momentum is your priority.
- Lower P/E (6.2x vs 33.8x)
- +73.8% vs MSFT's -2.1%
AMZN is the clearest fit if your priority is valuation efficiency.
- PEG 1.24 vs AAPL's 1.89
MSFT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 19 yrs, beta 0.89, yield 0.8%
- Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
- Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
- Beta 0.89, yield 0.8%, current ratio 1.35x
F ranks third and is worth considering specifically for dividends.
- 6.2% yield, vs MSFT's 0.8%, (1 stock pays no dividend)
AAPL is the clearest fit if your priority is long-term compounding.
- 11.7% 10Y total return vs MSFT's 7.9%
- 34.0% ROA vs F's -2.1%, ROIC 67.4% vs 1.0%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 14.9% revenue growth vs GM's -1.3% | |
| Value | Lower P/E (6.2x vs 33.8x) | |
| Quality / Margins | 39.3% margin vs F's -3.2% | |
| Stability / Safety | Beta 0.89 vs AMZN's 1.51, lower leverage | |
| Dividends | 6.2% yield, vs MSFT's 0.8%, (1 stock pays no dividend) | |
| Momentum (1Y) | +73.8% vs MSFT's -2.1% | |
| Efficiency (ROA) | 34.0% ROA vs F's -2.1%, ROIC 67.4% vs 1.0% |
GM vs AMZN vs MSFT vs F vs AAPL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
GM vs AMZN vs MSFT vs F vs AAPL — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MSFT leads in 1 of 6 categories
AAPL leads 1 • AMZN leads 1 • GM leads 0 • F leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MSFT leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 4.0x GM's $184.6B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to F's -3.2%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $184.6B | $742.8B | $318.3B | $189.9B | $451.4B |
| EBITDAEarnings before interest/tax | $15.5B | $155.9B | $192.6B | $10.0B | $160.0B |
| Net IncomeAfter-tax profit | $2.5B | $90.8B | $125.2B | -$6.1B | $122.6B |
| Free Cash FlowCash after capex | $12.5B | -$2.5B | $72.9B | $11.9B | $129.2B |
| Gross MarginGross profit ÷ Revenue | +6.1% | +50.6% | +68.3% | +9.2% | +47.9% |
| Operating MarginEBIT ÷ Revenue | +1.3% | +11.5% | +46.8% | +1.8% | +32.6% |
| Net MarginNet income ÷ Revenue | +1.4% | +12.2% | +39.3% | -3.2% | +27.2% |
| FCF MarginFCF ÷ Revenue | +6.8% | -0.3% | +22.9% | +6.3% | +28.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | -0.9% | +16.6% | +18.3% | +6.4% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -15.2% | +74.8% | +23.4% | +4.3% | +21.8% |
Valuation Metrics
Evenly matched — GM and F each lead in 3 of 7 comparable metrics.
Valuation Metrics
At 24.0x trailing earnings, GM trades at a 38% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $70.7B | $2.92T | $3.13T | $47.7B | $4.22T |
| Enterprise ValueMkt cap + debt − cash | $180.0B | $2.98T | $3.21T | $191.9B | $4.30T |
| Trailing P/EPrice ÷ TTM EPS | 23.98x | 37.82x | 30.86x | -5.91x | 38.53x |
| Forward P/EPrice ÷ next-FY EPS est. | 6.22x | 34.77x | 25.34x | 7.72x | 33.78x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.35x | 1.64x | — | 2.16x |
| EV / EBITDAEnterprise value multiple | 10.29x | 20.47x | 19.72x | 22.51x | 29.68x |
| Price / SalesMarket cap ÷ Revenue | 0.38x | 4.07x | 11.10x | 0.25x | 10.14x |
| Price / BookPrice ÷ Book value/share | 1.21x | 7.14x | 9.15x | 1.35x | 58.49x |
| Price / FCFMarket cap ÷ FCF | 6.38x | 378.98x | 43.66x | 3.83x | 42.72x |
Profitability & Efficiency
AAPL leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $-15 for F. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to F's 4.66x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs F's 3/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +3.8% | +23.3% | +33.1% | -14.7% | +146.7% |
| ROA (TTM)Return on assets | +0.9% | +11.5% | +19.2% | -2.1% | +34.0% |
| ROICReturn on invested capital | +1.3% | +14.7% | +24.9% | +1.0% | +67.4% |
| ROCEReturn on capital employed | +1.6% | +15.3% | +29.7% | +1.4% | +69.6% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 | 6 | 3 | 8 |
| Debt / EquityFinancial leverage | 2.06x | 0.37x | 0.33x | 4.66x | 1.52x |
| Net DebtTotal debt minus cash | $109.3B | $66.2B | $81.9B | $144.2B | $76.4B |
| Cash & Equiv.Liquid assets | $20.9B | $86.8B | $30.2B | $23.4B | $35.9B |
| Total DebtShort + long-term debt | $130.3B | $153.0B | $112.2B | $167.6B | $112.4B |
| Interest CoverageEBIT ÷ Interest expense | 2.60x | 39.96x | 55.65x | 0.93x | — |
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AAPL five years ago would be worth $22,442 today (with dividends reinvested), compared to $13,291 for F. Over the past 12 months, GM leads with a +73.8% total return vs MSFT's -2.1%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs F's 5.6% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -3.0% | +19.7% | -10.8% | -7.6% | +6.2% |
| 1-Year ReturnPast 12 months | +73.8% | +43.7% | -2.1% | +24.3% | +47.0% |
| 3-Year ReturnCumulative with dividends | +137.4% | +156.2% | +39.5% | +17.8% | +67.4% |
| 5-Year ReturnCumulative with dividends | +35.9% | +64.8% | +72.5% | +32.9% | +124.4% |
| 10-Year ReturnCumulative with dividends | +180.2% | +697.8% | +787.7% | +36.2% | +1174.1% |
| CAGR (3Y)Annualised 3-year return | +33.4% | +36.8% | +11.7% | +5.6% | +18.7% |
Risk & Volatility
Evenly matched — MSFT and AAPL each lead in 1 of 2 comparable metrics.
Risk & Volatility
MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 98.4% from its 52-week high vs MSFT's 75.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.07x | 1.51x | 0.89x | 0.97x | 0.99x |
| 52-Week HighHighest price in past year | $87.62 | $278.56 | $555.45 | $14.80 | $292.13 |
| 52-Week LowLowest price in past year | $44.97 | $185.01 | $356.28 | $9.88 | $193.25 |
| % of 52W HighCurrent price vs 52-week peak | +89.5% | +97.3% | +75.8% | +82.3% | +98.4% |
| RSI (14)Momentum oscillator 0–100 | 55.4 | 81.1 | 54.0 | 49.3 | 69.4 |
| Avg Volume (50D)Average daily shares traded | 6.7M | 45.5M | 32.5M | 42.5M | 39.8M |
Analyst Outlook
Evenly matched — MSFT and F each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: GM as "Buy", AMZN as "Buy", MSFT as "Buy", F as "Hold", AAPL as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs 10.3% for AAPL (target: $317). For income investors, F offers the higher dividend yield at 6.17% vs AAPL's 0.36%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Hold | Buy |
| Price TargetConsensus 12-month target | $91.75 | $306.77 | $551.75 | $13.96 | $317.11 |
| # AnalystsCovering analysts | 51 | 94 | 81 | 46 | 110 |
| Dividend YieldAnnual dividend ÷ price | +0.9% | — | +0.8% | +6.2% | +0.4% |
| Dividend StreakConsecutive years of raises | 4 | — | 19 | 0 | 14 |
| Dividend / ShareAnnual DPS | $0.68 | — | $3.23 | $0.75 | $1.03 |
| Buyback YieldShare repurchases ÷ mkt cap | +8.5% | 0.0% | +0.6% | 0.0% | +2.1% |
MSFT leads in 1 of 6 categories (Income & Cash Flow). AAPL leads in 1 (Profitability & Efficiency). 3 tied.
GM vs AMZN vs MSFT vs F vs AAPL: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is GM or AMZN or MSFT or F or AAPL a better buy right now?
For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.
9% revenue growth year-over-year, versus -1. 3% for General Motors Company (GM). General Motors Company (GM) offers the better valuation at 24. 0x trailing P/E (6. 2x forward), making it the more compelling value choice. Analysts rate General Motors Company (GM) a "Buy" — based on 51 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — GM or AMZN or MSFT or F or AAPL?
On trailing P/E, General Motors Company (GM) is the cheapest at 24.
0x versus Apple Inc. at 38. 5x. On forward P/E, General Motors Company is actually cheaper at 6. 2x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Apple Inc. 's 1. 89x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — GM or AMZN or MSFT or F or AAPL?
Over the past 5 years, Apple Inc.
(AAPL) delivered a total return of +124. 4%, compared to +32. 9% for Ford Motor Company (F). Over 10 years, the gap is even starker: AAPL returned +1174% versus F's +36. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — GM or AMZN or MSFT or F or AAPL?
By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.
89β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 71% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 5% for Ford Motor Company — giving it more financial flexibility in a downturn.
05Which is growing faster — GM or AMZN or MSFT or F or AAPL?
By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.
9% versus -1. 3% for General Motors Company (GM). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -241. 1% for Ford Motor Company. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — GM or AMZN or MSFT or F or AAPL?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus -4. 4% for Ford Motor Company — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 1. 4% for F. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is GM or AMZN or MSFT or F or AAPL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Apple Inc. 's 1. 89x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, General Motors Company (GM) trades at 6. 2x forward P/E versus 34. 8x for Amazon. com, Inc. — 28. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.
08Which pays a better dividend — GM or AMZN or MSFT or F or AAPL?
In this comparison, F (6.
2% yield), GM (0. 9% yield), MSFT (0. 8% yield), AAPL (0. 4% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.
09Is GM or AMZN or MSFT or F or AAPL better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
89), 0. 8% yield, +787. 7% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between GM and AMZN and MSFT and F and AAPL?
These companies operate in different sectors (GM (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and F (Consumer Cyclical) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: GM is a mid-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; F is a mid-cap income-oriented stock; AAPL is a mega-cap quality compounder stock. GM, MSFT, F pay a dividend while AMZN, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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