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Stock Comparison

GOOGL vs META vs MSFT vs AMZN vs AAPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.70T
5Y Perf.+442.0%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.53T
5Y Perf.+168.8%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.06T
5Y Perf.+124.5%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.94T
5Y Perf.+124.0%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.17T
5Y Perf.+257.5%

GOOGL vs META vs MSFT vs AMZN vs AAPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GOOGL logoGOOGL
META logoMETA
MSFT logoMSFT
AMZN logoAMZN
AAPL logoAAPL
IndustryInternet Content & InformationInternet Content & InformationSoftware - InfrastructureSpecialty RetailConsumer Electronics
Market Cap$4.70T$1.53T$3.06T$2.94T$4.17T
Revenue (TTM)$422.57B$214.96B$318.27B$742.78B$451.44B
Net Income (TTM)$160.21B$70.59B$125.22B$90.80B$122.58B
Gross Margin60.4%81.9%68.3%50.6%47.9%
Operating Margin32.7%41.2%46.8%11.5%32.6%
Forward P/E28.9x20.0x24.8x35.1x33.4x
Total Debt$59.29B$83.90B$112.18B$152.99B$112.38B
Cash & Equiv.$30.71B$35.87B$30.24B$86.81B$35.93B

GOOGL vs META vs MSFT vs AMZN vs AAPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GOOGL
META
MSFT
AMZN
AAPL
StockMay 20May 26Return
Alphabet Inc. (GOOGL)100542.0+442.0%
Meta Platforms, Inc. (META)100268.8+168.8%
Microsoft Corporati… (MSFT)100224.5+124.5%
Amazon.com, Inc. (AMZN)100224.0+124.0%
Apple Inc. (AAPL)100357.5+257.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: GOOGL vs META vs MSFT vs AMZN vs AAPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Meta Platforms, Inc. is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. GOOGL and AAPL also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
GOOGL
Alphabet Inc.
The Growth Play

GOOGL ranks third and is worth considering specifically for growth exposure and valuation efficiency.

  • Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
  • PEG 0.97 vs AAPL's 1.87
  • +137.1% vs MSFT's -4.9%
Best for: growth exposure and valuation efficiency
META
Meta Platforms, Inc.
The Growth Leader

META is the #2 pick in this set and the best alternative if growth and value is your priority.

  • 22.2% revenue growth vs AAPL's 6.4%
  • Lower P/E (20.0x vs 33.4x), PEG 1.08 vs 1.87
Best for: growth and value
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs AMZN's 12.2%
Best for: income & stability and sleep-well-at-night
AMZN
Amazon.com, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, AMZN doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
AAPL
Apple Inc.
The Long-Run Compounder

AAPL is the clearest fit if your priority is long-term compounding.

  • 11.5% 10Y total return vs GOOGL's 9.9%
  • 34.0% ROA vs AMZN's 11.5%, ROIC 67.4% vs 14.7%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMETA logoMETA22.2% revenue growth vs AAPL's 6.4%
ValueMETA logoMETALower P/E (20.0x vs 33.4x), PEG 1.08 vs 1.87
Quality / MarginsMSFT logoMSFT39.3% margin vs AMZN's 12.2%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs META's 1.59, lower leverage
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs GOOGL's 0.2%, (1 stock pays no dividend)
Momentum (1Y)GOOGL logoGOOGL+137.1% vs MSFT's -4.9%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs AMZN's 11.5%, ROIC 67.4% vs 14.7%

GOOGL vs META vs MSFT vs AMZN vs AAPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B

GOOGL vs META vs MSFT vs AMZN vs AAPL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

Evenly matched — META and MSFT each lead in 2 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 3.5x META's $215.0B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to AMZN's 12.2%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.
RevenueTrailing 12 months$422.6B$215.0B$318.3B$742.8B$451.4B
EBITDAEarnings before interest/tax$161.3B$109.3B$192.6B$155.9B$160.0B
Net IncomeAfter-tax profit$160.2B$70.6B$125.2B$90.8B$122.6B
Free Cash FlowCash after capex$73.3B$48.3B$72.9B-$2.5B$129.2B
Gross MarginGross profit ÷ Revenue+60.4%+81.9%+68.3%+50.6%+47.9%
Operating MarginEBIT ÷ Revenue+32.7%+41.2%+46.8%+11.5%+32.6%
Net MarginNet income ÷ Revenue+37.9%+32.8%+39.3%+12.2%+27.2%
FCF MarginFCF ÷ Revenue+17.3%+22.4%+22.9%-0.3%+28.6%
Rev. Growth (YoY)Latest quarter vs prior year+21.8%+33.1%+18.3%+16.6%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+81.9%+62.4%+23.4%+74.8%+21.8%
Evenly matched — META and MSFT each lead in 2 of 6 comparable metrics.

Valuation Metrics

META leads this category, winning 5 of 7 comparable metrics.

At 25.8x trailing earnings, META trades at a 32% valuation discount to AMZN's 38.1x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.20x vs AAPL's 2.13x — a lower PEG means you pay less per unit of expected earnings growth.

MetricGOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.
Market CapShares × price$4.70T$1.53T$3.06T$2.94T$4.17T
Enterprise ValueMkt cap + debt − cash$4.73T$1.58T$3.14T$3.01T$4.25T
Trailing P/EPrice ÷ TTM EPS35.94x25.75x30.16x38.15x38.09x
Forward P/EPrice ÷ next-FY EPS est.28.91x19.97x24.76x35.07x33.40x
PEG RatioP/E ÷ EPS growth rate1.20x1.40x1.60x1.36x2.13x
EV / EBITDAEnterprise value multiple31.46x15.52x19.29x20.64x29.35x
Price / SalesMarket cap ÷ Revenue11.66x7.63x10.85x4.10x10.03x
Price / BookPrice ÷ Book value/share11.44x7.17x8.94x7.20x57.83x
Price / FCFMarket cap ÷ FCF64.14x33.25x42.67x382.27x42.24x
META leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $23 for AMZN. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs META's 5/9, reflecting strong financial health.

MetricGOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.
ROE (TTM)Return on equity+39.0%+33.2%+33.1%+23.3%+146.7%
ROA (TTM)Return on assets+27.4%+20.8%+19.2%+11.5%+34.0%
ROICReturn on invested capital+25.1%+27.6%+24.9%+14.7%+67.4%
ROCEReturn on capital employed+30.3%+29.4%+29.7%+15.3%+69.6%
Piotroski ScoreFundamental quality 0–975668
Debt / EquityFinancial leverage0.14x0.39x0.33x0.37x1.52x
Net DebtTotal debt minus cash$28.6B$48.0B$81.9B$66.2B$76.4B
Cash & Equiv.Liquid assets$30.7B$35.9B$30.2B$86.8B$35.9B
Total DebtShort + long-term debt$59.3B$83.9B$112.2B$153.0B$112.4B
Interest CoverageEBIT ÷ Interest expense392.15x78.84x55.65x39.96x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,706 today (with dividends reinvested), compared to $16,726 for AMZN. Over the past 12 months, GOOGL leads with a +137.1% total return vs MSFT's -4.9%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.6% vs MSFT's 10.6% — a key indicator of consistent wealth creation.

MetricGOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.
YTD ReturnYear-to-date+23.3%-6.9%-12.8%+20.8%+5.0%
1-Year ReturnPast 12 months+137.1%+1.3%-4.9%+46.8%+43.4%
3-Year ReturnCumulative with dividends+269.5%+161.9%+35.5%+158.9%+65.5%
5-Year ReturnCumulative with dividends+237.1%+93.5%+72.8%+67.3%+125.6%
10-Year ReturnCumulative with dividends+991.5%+417.4%+770.8%+730.1%+1154.8%
CAGR (3Y)Annualised 3-year return+54.6%+37.8%+10.6%+37.3%+18.3%
GOOGL leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GOOGL and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than META's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 98.9% from its 52-week high vs MSFT's 74.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.
Beta (5Y)Sensitivity to S&P 5001.26x1.59x0.89x1.51x0.99x
52-Week HighHighest price in past year$392.82$796.25$555.45$278.56$288.61
52-Week LowLowest price in past year$147.84$520.26$356.28$183.85$193.25
% of 52W HighCurrent price vs 52-week peak+98.9%+76.0%+74.1%+98.2%+98.5%
RSI (14)Momentum oscillator 0–10080.141.354.079.861.8
Avg Volume (50D)Average daily shares traded28.3M15.5M32.9M45.6M39.4M
Evenly matched — GOOGL and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: GOOGL as "Buy", META as "Buy", MSFT as "Buy", AMZN as "Buy", AAPL as "Buy". Consensus price targets imply 35.8% upside for META (target: $822) vs 4.6% for GOOGL (target: $406). For income investors, MSFT offers the higher dividend yield at 0.78% vs GOOGL's 0.21%.

MetricGOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.AAPL logoAAPLApple Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$406.28$821.80$551.75$306.77$317.11
# AnalystsCovering analysts82608194110
Dividend YieldAnnual dividend ÷ price+0.2%+0.3%+0.8%+0.4%
Dividend StreakConsecutive years of raises221914
Dividend / ShareAnnual DPS$0.82$2.07$3.23$1.03
Buyback YieldShare repurchases ÷ mkt cap+1.0%+1.7%+0.6%0.0%+2.2%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

META leads in 1 of 6 categories (Valuation Metrics). AAPL leads in 1 (Profitability & Efficiency). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 1 of 6 categories
Loading custom metrics...

GOOGL vs META vs MSFT vs AMZN vs AAPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GOOGL or META or MSFT or AMZN or AAPL a better buy right now?

For growth investors, Meta Platforms, Inc.

(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 6. 4% for Apple Inc. (AAPL). Meta Platforms, Inc. (META) offers the better valuation at 25. 8x trailing P/E (20. 0x forward), making it the more compelling value choice. Analysts rate Alphabet Inc. (GOOGL) a "Buy" — based on 82 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GOOGL or META or MSFT or AMZN or AAPL?

On trailing P/E, Meta Platforms, Inc.

(META) is the cheapest at 25. 8x versus Amazon. com, Inc. at 38. 1x. On forward P/E, Meta Platforms, Inc. is actually cheaper at 20. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 97x versus Apple Inc. 's 1. 87x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — GOOGL or META or MSFT or AMZN or AAPL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +237. 1%, compared to +67. 3% for Amazon. com, Inc. (AMZN). Over 10 years, the gap is even starker: AAPL returned +1155% versus META's +417. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GOOGL or META or MSFT or AMZN or AAPL?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Meta Platforms, Inc. 's 1. 59β — meaning META is approximately 80% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — GOOGL or META or MSFT or AMZN or AAPL?

By revenue growth (latest reported year), Meta Platforms, Inc.

(META) is pulling ahead at 22. 2% versus 6. 4% for Apple Inc. (AAPL). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GOOGL or META or MSFT or AMZN or AAPL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 10. 8% for Amazon. com, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GOOGL or META or MSFT or AMZN or AAPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 97x versus Apple Inc. 's 1. 87x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Meta Platforms, Inc. (META) trades at 20. 0x forward P/E versus 35. 1x for Amazon. com, Inc. — 15. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 35. 8% to $821. 80.

08

Which pays a better dividend — GOOGL or META or MSFT or AMZN or AAPL?

In this comparison, MSFT (0.

8% yield), AAPL (0. 4% yield), META (0. 3% yield), GOOGL (0. 2% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is GOOGL or META or MSFT or AMZN or AAPL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +770. 8% 10Y return). Meta Platforms, Inc. (META) carries a higher beta of 1. 59 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +770. 8%, META: +417. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GOOGL and META and MSFT and AMZN and AAPL?

These companies operate in different sectors (GOOGL (Communication Services) and META (Communication Services) and MSFT (Technology) and AMZN (Consumer Cyclical) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: GOOGL is a mega-cap high-growth stock; META is a mega-cap high-growth stock; MSFT is a mega-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; AAPL is a mega-cap quality compounder stock. MSFT pays a dividend while GOOGL, META, AMZN, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

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GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
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META

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Net Margin > 19%
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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AAPL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 16%
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Beat Both

Find stocks that outperform GOOGL and META and MSFT and AMZN and AAPL on the metrics below

Revenue Growth>
%
(GOOGL: 21.8% · META: 33.1%)
Net Margin>
%
(GOOGL: 37.9% · META: 32.8%)
P/E Ratio<
x
(GOOGL: 35.9x · META: 25.8x)

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