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Stock Comparison

GRWG vs AMZN vs MSFT vs HYFM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GRWG
GrowGeneration Corp.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$85M
5Y Perf.-96.5%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+66.5%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+89.2%
HYFM
Hydrofarm Holdings Group, Inc.

Agricultural - Machinery

IndustrialsNASDAQ • US
Market Cap$5M
5Y Perf.-99.8%

GRWG vs AMZN vs MSFT vs HYFM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GRWG logoGRWG
AMZN logoAMZN
MSFT logoMSFT
HYFM logoHYFM
IndustrySpecialty RetailSpecialty RetailSoftware - InfrastructureAgricultural - Machinery
Market Cap$85M$2.92T$3.13T$5M
Revenue (TTM)$162M$742.78B$318.27B$146M
Net Income (TTM)$-24M$90.80B$125.22B$-65M
Gross Margin26.8%50.6%68.3%10.2%
Operating Margin-15.7%11.5%46.8%-35.8%
Forward P/E34.8x25.3x
Total Debt$29M$152.99B$112.18B$170M
Cash & Equiv.$30M$86.81B$30.24B$26M

GRWG vs AMZN vs MSFT vs HYFMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GRWG
AMZN
MSFT
HYFM
StockDec 20May 26Return
GrowGeneration Corp. (GRWG)1003.5-96.5%
Amazon.com, Inc. (AMZN)100166.5+66.5%
Microsoft Corporati… (MSFT)100189.2+89.2%
Hydrofarm Holdings … (HYFM)1000.2-99.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: GRWG vs AMZN vs MSFT vs HYFM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 6 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Amazon.com, Inc. is the stronger pick specifically for recent price momentum and sentiment. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
GRWG
GrowGeneration Corp.
The Specific-Use Pick

GRWG plays a supporting role in this comparison — it may shine differently against other peers.

Best for: consumer cyclical exposure
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the #2 pick in this set and the best alternative if valuation efficiency is your priority.

  • PEG 1.24 vs MSFT's 1.35
  • +43.7% vs HYFM's -75.4%
Best for: valuation efficiency
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • 7.9% 10Y total return vs AMZN's 7.0%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
Best for: income & stability and growth exposure
HYFM
Hydrofarm Holdings Group, Inc.
The Secondary Option

HYFM lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: industrials exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs HYFM's -16.0%
ValueMSFT logoMSFTBetter valuation composite
Quality / MarginsMSFT logoMSFT39.3% margin vs HYFM's -44.5%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs AMZN's 1.51, lower leverage
DividendsMSFT logoMSFT0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)AMZN logoAMZN+43.7% vs HYFM's -75.4%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs HYFM's -16.3%, ROIC 24.9% vs -9.6%

GRWG vs AMZN vs MSFT vs HYFM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GRWGGrowGeneration Corp.
FY 2024
Storage Solutions
100.0%$25M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
HYFMHydrofarm Holdings Group, Inc.
FY 2024
Shipping and Handling
100.0%$8M

GRWG vs AMZN vs MSFT vs HYFM — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGHYFM

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 5 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 5072.1x HYFM's $146M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to HYFM's -44.5%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGRWG logoGRWGGrowGeneration Co…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…HYFM logoHYFMHydrofarm Holding…
RevenueTrailing 12 months$162M$742.8B$318.3B$146M
EBITDAEarnings before interest/tax-$14M$155.9B$192.6B-$23M
Net IncomeAfter-tax profit-$24M$90.8B$125.2B-$65M
Free Cash FlowCash after capex-$10M-$2.5B$72.9B-$8M
Gross MarginGross profit ÷ Revenue+26.8%+50.6%+68.3%+10.2%
Operating MarginEBIT ÷ Revenue-15.7%+11.5%+46.8%-35.8%
Net MarginNet income ÷ Revenue-14.9%+12.2%+39.3%-44.5%
FCF MarginFCF ÷ Revenue-6.2%-0.3%+22.9%-5.7%
Rev. Growth (YoY)Latest quarter vs prior year+1.0%+16.6%+18.3%-33.3%
EPS Growth (YoY)Latest quarter vs prior year+69.2%+74.8%+23.4%-22.7%
MSFT leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

MSFT leads this category, winning 3 of 7 comparable metrics.

At 30.9x trailing earnings, MSFT trades at a 18% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricGRWG logoGRWGGrowGeneration Co…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…HYFM logoHYFMHydrofarm Holding…
Market CapShares × price$85M$2.92T$3.13T$5M
Enterprise ValueMkt cap + debt − cash$84M$2.98T$3.21T$148M
Trailing P/EPrice ÷ TTM EPS-3.55x37.82x30.86x-0.07x
Forward P/EPrice ÷ next-FY EPS est.34.77x25.34x
PEG RatioP/E ÷ EPS growth rate1.35x1.64x
EV / EBITDAEnterprise value multiple20.47x19.72x
Price / SalesMarket cap ÷ Revenue0.53x4.07x11.10x0.03x
Price / BookPrice ÷ Book value/share0.87x7.14x9.15x0.02x
Price / FCFMarket cap ÷ FCF378.98x43.66x
MSFT leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

MSFT leads this category, winning 6 of 9 comparable metrics.

MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $-32 for HYFM. GRWG carries lower financial leverage with a 0.30x debt-to-equity ratio, signaling a more conservative balance sheet compared to HYFM's 0.76x. On the Piotroski fundamental quality scale (0–9), GRWG scores 6/9 vs HYFM's 3/9, reflecting solid financial health.

MetricGRWG logoGRWGGrowGeneration Co…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…HYFM logoHYFMHydrofarm Holding…
ROE (TTM)Return on equity-22.9%+23.3%+33.1%-32.3%
ROA (TTM)Return on assets-15.2%+11.5%+19.2%-16.3%
ROICReturn on invested capital-16.9%+14.7%+24.9%-9.6%
ROCEReturn on capital employed-18.8%+15.3%+29.7%-12.1%
Piotroski ScoreFundamental quality 0–96663
Debt / EquityFinancial leverage0.30x0.37x0.33x0.76x
Net DebtTotal debt minus cash-$929,000$66.2B$81.9B$143M
Cash & Equiv.Liquid assets$30M$86.8B$30.2B$26M
Total DebtShort + long-term debt$29M$153.0B$112.2B$170M
Interest CoverageEBIT ÷ Interest expense39.96x55.65x-3.77x
MSFT leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in MSFT five years ago would be worth $17,246 today (with dividends reinvested), compared to $16 for HYFM. Over the past 12 months, AMZN leads with a +43.7% total return vs HYFM's -75.4%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs HYFM's -56.8% — a key indicator of consistent wealth creation.

MetricGRWG logoGRWGGrowGeneration Co…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…HYFM logoHYFMHydrofarm Holding…
YTD ReturnYear-to-date-7.8%+19.7%-10.8%-35.0%
1-Year ReturnPast 12 months+25.7%+43.7%-2.1%-75.4%
3-Year ReturnCumulative with dividends-62.0%+156.2%+39.5%-91.9%
5-Year ReturnCumulative with dividends-96.7%+64.8%+72.5%-99.8%
10-Year ReturnCumulative with dividends-75.7%+697.8%+787.7%-99.8%
CAGR (3Y)Annualised 3-year return-27.6%+36.8%+11.7%-56.8%
AMZN leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs HYFM's 21.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGRWG logoGRWGGrowGeneration Co…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…HYFM logoHYFMHydrofarm Holding…
Beta (5Y)Sensitivity to S&P 5001.27x1.51x0.89x0.91x
52-Week HighHighest price in past year$2.40$278.56$555.45$4.78
52-Week LowLowest price in past year$0.87$185.01$356.28$0.81
% of 52W HighCurrent price vs 52-week peak+59.2%+97.3%+75.8%+21.8%
RSI (14)Momentum oscillator 0–10063.281.154.054.8
Avg Volume (50D)Average daily shares traded476K45.5M32.5M41K
Evenly matched — AMZN and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 1 of 1 comparable metric.

Analyst consensus: AMZN as "Buy", MSFT as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs 13.1% for AMZN (target: $307). MSFT is the only dividend payer here at 0.77% yield — a key consideration for income-focused portfolios.

MetricGRWG logoGRWGGrowGeneration Co…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…HYFM logoHYFMHydrofarm Holding…
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$306.77$551.75
# AnalystsCovering analysts9481
Dividend YieldAnnual dividend ÷ price+0.8%
Dividend StreakConsecutive years of raises191
Dividend / ShareAnnual DPS$3.23
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+0.6%0.0%
MSFT leads this category, winning 1 of 1 comparable metric.
Key Takeaway

MSFT leads in 4 of 6 categories (Income & Cash Flow, Valuation Metrics). AMZN leads in 1 (Total Returns). 1 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 4 of 6 categories
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GRWG vs AMZN vs MSFT vs HYFM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GRWG or AMZN or MSFT or HYFM a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus -16. 0% for Hydrofarm Holdings Group, Inc. (HYFM). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GRWG or AMZN or MSFT or HYFM?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Microsoft Corporation is actually cheaper at 25. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Microsoft Corporation's 1. 35x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — GRWG or AMZN or MSFT or HYFM?

Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +72.

5%, compared to -99. 8% for Hydrofarm Holdings Group, Inc. (HYFM). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus HYFM's -99. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GRWG or AMZN or MSFT or HYFM?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 71% more volatile than MSFT relative to the S&P 500. On balance sheet safety, GrowGeneration Corp. (GRWG) carries a lower debt/equity ratio of 30% versus 76% for Hydrofarm Holdings Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — GRWG or AMZN or MSFT or HYFM?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus -16. 0% for Hydrofarm Holdings Group, Inc. (HYFM). On earnings-per-share growth, the picture is similar: GrowGeneration Corp. grew EPS 51. 2% year-over-year, compared to -1. 9% for Hydrofarm Holdings Group, Inc.. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GRWG or AMZN or MSFT or HYFM?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -35. 1% for Hydrofarm Holdings Group, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -27. 4% for HYFM. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GRWG or AMZN or MSFT or HYFM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Microsoft Corporation's 1. 35x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Microsoft Corporation (MSFT) trades at 25. 3x forward P/E versus 34. 8x for Amazon. com, Inc. — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.

08

Which pays a better dividend — GRWG or AMZN or MSFT or HYFM?

In this comparison, MSFT (0.

8% yield) pays a dividend. GRWG, AMZN, HYFM do not pay a meaningful dividend and should not be held primarily for income.

09

Is GRWG or AMZN or MSFT or HYFM better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Both have compounded well over 10 years (MSFT: +787. 7%, GRWG: -75. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GRWG and AMZN and MSFT and HYFM?

These companies operate in different sectors (GRWG (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and HYFM (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

MSFT pays a dividend while GRWG, AMZN, HYFM do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

GRWG

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 16%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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HYFM

Quality Business

  • Sector: Industrials
  • Market Cap > $100B
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Beat Both

Find stocks that outperform GRWG and AMZN and MSFT and HYFM on the metrics below

Revenue Growth>
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(GRWG: 1.0% · AMZN: 16.6%)

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