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4 / 10Stock Comparison
GSUN vs RLX vs MO vs COE
Revenue, margins, valuation, and 5-year total return — side by side.
Tobacco
Tobacco
Software - Application
GSUN vs RLX vs MO vs COE — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Education & Training Services | Tobacco | Tobacco | Software - Application |
| Market Cap | $1M | $1.96B | $115.43B | $2M |
| Revenue (TTM) | $29M | $3.27B | $21.82B | $81M |
| Net Income (TTM) | $-11M | $764M | $8.05B | $-11M |
| Gross Margin | 12.0% | 31.9% | 67.8% | 75.3% |
| Operating Margin | -19.9% | 6.1% | 50.7% | -11.2% |
| Forward P/E | — | 2.2x | 12.2x | 446.1x |
| Total Debt | $5M | $58M | $25.71B | $3M |
| Cash & Equiv. | $840K | $5.59B | $4.48B | $28M |
GSUN vs RLX vs MO vs COE — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jun 22 | May 26 | Return |
|---|---|---|---|
| Golden Sun Educatio… (GSUN) | 100 | 0.3 | -99.7% |
| RLX Technology Inc. (RLX) | 100 | 101.2 | +1.2% |
| Altria Group, Inc. (MO) | 100 | 165.3 | +65.3% |
| 51Talk Online Educa… (COE) | 100 | 457.4 | +357.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: GSUN vs RLX vs MO vs COE
Each card shows where this stock fits in a portfolio — not just who wins on paper.
GSUN lags the leaders in this set but could rank higher in a more targeted comparison.
RLX carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and valuation efficiency.
- Lower volatility, beta 0.56, Low D/E 0.4%, current ratio 10.84x
- PEG 0.03 vs MO's 1.08
- Beta 0.56, yield 0.5%, current ratio 10.84x
- 96.5% revenue growth vs MO's -1.5%
MO is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.
- Dividend streak 16 yrs, beta -0.29, yield 6.0%
- 62.3% 10Y total return vs COE's -66.7%
- 36.9% margin vs GSUN's -36.2%
- 6.0% yield, 16-year raise streak, vs RLX's 0.5%, (2 stocks pay no dividend)
COE is the clearest fit if your priority is growth exposure.
- Rev growth 87.0%, EPS growth 50.0%, 3Y rev CAGR 300.7%
- +31.5% vs GSUN's -85.2%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 96.5% revenue growth vs MO's -1.5% | |
| Value | Lower P/E (2.2x vs 12.2x), PEG 0.03 vs 1.08 | |
| Quality / Margins | 36.9% margin vs GSUN's -36.2% | |
| Stability / Safety | Beta 0.56 vs COE's 1.01 | |
| Dividends | 6.0% yield, 16-year raise streak, vs RLX's 0.5%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +31.5% vs GSUN's -85.2% | |
| Efficiency (ROA) | 23.5% ROA vs GSUN's -42.7%, ROIC 60.4% vs -57.4% |
GSUN vs RLX vs MO vs COE — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Segment breakdown not available.
GSUN vs RLX vs MO vs COE — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MO leads in 3 of 6 categories
GSUN leads 0 • RLX leads 0 • COE leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MO leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MO is the larger business by revenue, generating $21.8B annually — 743.1x GSUN's $29M. MO is the more profitable business, keeping 36.9% of every revenue dollar as net income compared to GSUN's -36.2%. On growth, GSUN holds the edge at +3.5% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $29M | $3.3B | $21.8B | $81M |
| EBITDAEarnings before interest/tax | -$5M | $218M | $11.3B | -$9M |
| Net IncomeAfter-tax profit | -$11M | $764M | $8.1B | -$11M |
| Free Cash FlowCash after capex | -$20M | $1.3B | $8.6B | $0 |
| Gross MarginGross profit ÷ Revenue | +12.0% | +31.9% | +67.8% | +75.3% |
| Operating MarginEBIT ÷ Revenue | -19.9% | +6.1% | +50.7% | -11.2% |
| Net MarginNet income ÷ Revenue | -36.2% | +23.4% | +36.9% | -13.4% |
| FCF MarginFCF ÷ Revenue | -68.3% | +39.2% | +39.5% | +10.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | +3.5% | +52.2% | +20.1% | — |
| EPS Growth (YoY)Latest quarter vs prior year | -2.3% | +23.1% | +106.3% | — |
Valuation Metrics
Evenly matched — RLX and COE each lead in 3 of 6 comparable metrics.
Valuation Metrics
At 16.8x trailing earnings, MO trades at a 51% valuation discount to RLX's 34.1x P/E. Adjusting for growth (PEG ratio), RLX offers better value at 0.49x vs MO's 1.48x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $1M | $2.0B | $115.4B | $2M |
| Enterprise ValueMkt cap + debt − cash | $5M | $1.1B | $136.7B | -$23M |
| Trailing P/EPrice ÷ TTM EPS | -0.28x | 34.11x | 16.80x | -0.35x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 2.16x | 12.22x | 446.11x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.49x | 1.48x | — |
| EV / EBITDAEnterprise value multiple | — | — | 8.91x | — |
| Price / SalesMarket cap ÷ Revenue | 0.10x | 5.46x | 5.73x | 0.05x |
| Price / BookPrice ÷ Book value/share | 2.56x | 1.18x | — | — |
| Price / FCFMarket cap ÷ FCF | — | 15.84x | 12.72x | 0.44x |
Profitability & Efficiency
Evenly matched — RLX and MO each lead in 4 of 9 comparable metrics.
Profitability & Efficiency
RLX delivers a 4.7% return on equity — every $100 of shareholder capital generates $5 in annual profit, vs $-155 for GSUN. RLX carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to GSUN's 10.96x. On the Piotroski fundamental quality scale (0–9), RLX scores 7/9 vs GSUN's 2/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -154.8% | +4.7% | — | — |
| ROA (TTM)Return on assets | -42.7% | +4.4% | +23.5% | -21.0% |
| ROICReturn on invested capital | -57.4% | -0.7% | +60.4% | — |
| ROCEReturn on capital employed | -42.2% | -0.7% | +57.6% | — |
| Piotroski ScoreFundamental quality 0–9 | 2 | 7 | 6 | 5 |
| Debt / EquityFinancial leverage | 10.96x | 0.00x | — | — |
| Net DebtTotal debt minus cash | $4M | -$5.5B | $21.2B | -$25M |
| Cash & Equiv.Liquid assets | $839,622 | $5.6B | $4.5B | $28M |
| Total DebtShort + long-term debt | $5M | $58M | $25.7B | $3M |
| Interest CoverageEBIT ÷ Interest expense | -10.16x | — | 10.68x | — |
Total Returns (Dividends Reinvested)
Evenly matched — MO and COE each lead in 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MO five years ago would be worth $17,706 today (with dividends reinvested), compared to $33 for GSUN. Over the past 12 months, COE leads with a +31.5% total return vs GSUN's -85.2%. The 3-year compound annual growth rate (CAGR) favors COE at 60.6% vs GSUN's -65.2% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -54.1% | -2.8% | +22.3% | -19.2% |
| 1-Year ReturnPast 12 months | -85.2% | +25.1% | +20.2% | +31.5% |
| 3-Year ReturnCumulative with dividends | -95.8% | -2.1% | +74.1% | +313.9% |
| 5-Year ReturnCumulative with dividends | -99.7% | -79.3% | +77.1% | -67.1% |
| 10-Year ReturnCumulative with dividends | -99.7% | -92.3% | +62.3% | -66.7% |
| CAGR (3Y)Annualised 3-year return | -65.2% | -0.7% | +20.3% | +60.6% |
Risk & Volatility
MO leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
MO is the less volatile stock with a -0.29 beta — it tends to amplify market swings less than COE's 1.01 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MO currently trades 92.6% from its 52-week high vs GSUN's 14.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.58x | 0.56x | -0.29x | 1.01x |
| 52-Week HighHighest price in past year | $3.78 | $2.84 | $74.56 | $56.13 |
| 52-Week LowLowest price in past year | $0.31 | $1.79 | $54.70 | $15.32 |
| % of 52W HighCurrent price vs 52-week peak | +14.1% | +75.9% | +92.6% | +45.0% |
| RSI (14)Momentum oscillator 0–100 | 52.2 | 52.6 | 56.7 | 53.3 |
| Avg Volume (50D)Average daily shares traded | 2.4M | 2.0M | 9.1M | 9K |
Analyst Outlook
MO leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: RLX as "Hold", MO as "Buy", COE as "Buy". For income investors, MO offers the higher dividend yield at 6.01% vs RLX's 0.47%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Hold | Buy | Buy |
| Price TargetConsensus 12-month target | — | — | $68.50 | — |
| # AnalystsCovering analysts | — | 1 | 26 | 2 |
| Dividend YieldAnnual dividend ÷ price | — | +0.5% | +6.0% | — |
| Dividend StreakConsecutive years of raises | — | 2 | 16 | — |
| Dividend / ShareAnnual DPS | — | $0.07 | $4.15 | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +4.4% | +0.9% | 0.0% |
MO leads in 3 of 6 categories — strongest in Income & Cash Flow and Risk & Volatility. 3 categories are tied.
GSUN vs RLX vs MO vs COE: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is GSUN or RLX or MO or COE a better buy right now?
For growth investors, RLX Technology Inc.
(RLX) is the stronger pick with 96. 5% revenue growth year-over-year, versus -1. 5% for Altria Group, Inc. (MO). Altria Group, Inc. (MO) offers the better valuation at 16. 8x trailing P/E (12. 2x forward), making it the more compelling value choice. Analysts rate Altria Group, Inc. (MO) a "Buy" — based on 26 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — GSUN or RLX or MO or COE?
On trailing P/E, Altria Group, Inc.
(MO) is the cheapest at 16. 8x versus RLX Technology Inc. at 34. 1x. On forward P/E, RLX Technology Inc. is actually cheaper at 2. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: RLX Technology Inc. wins at 0. 03x versus Altria Group, Inc. 's 1. 08x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — GSUN or RLX or MO or COE?
Over the past 5 years, Altria Group, Inc.
(MO) delivered a total return of +77. 1%, compared to -99. 7% for Golden Sun Education Group Limited (GSUN). Over 10 years, the gap is even starker: MO returned +62. 3% versus GSUN's -99. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — GSUN or RLX or MO or COE?
By beta (market sensitivity over 5 years), Altria Group, Inc.
(MO) is the lower-risk stock at -0. 29β versus 51Talk Online Education Group's 1. 01β — meaning COE is approximately -449% more volatile than MO relative to the S&P 500. On balance sheet safety, RLX Technology Inc. (RLX) carries a lower debt/equity ratio of 0% versus 11% for Golden Sun Education Group Limited — giving it more financial flexibility in a downturn.
05Which is growing faster — GSUN or RLX or MO or COE?
By revenue growth (latest reported year), RLX Technology Inc.
(RLX) is pulling ahead at 96. 5% versus -1. 5% for Altria Group, Inc. (MO). On earnings-per-share growth, the picture is similar: 51Talk Online Education Group grew EPS 50. 0% year-over-year, compared to -37. 2% for Altria Group, Inc.. Over a 3-year CAGR, COE leads at 300. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — GSUN or RLX or MO or COE?
Altria Group, Inc.
(MO) is the more profitable company, earning 34. 5% net margin versus -36. 5% for Golden Sun Education Group Limited — meaning it keeps 34. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MO leads at 74. 8% versus -25. 2% for GSUN. At the gross margin level — before operating expenses — MO leads at 86. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is GSUN or RLX or MO or COE more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, RLX Technology Inc. (RLX) is the more undervalued stock at a PEG of 0. 03x versus Altria Group, Inc. 's 1. 08x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, RLX Technology Inc. (RLX) trades at 2. 2x forward P/E versus 446. 1x for 51Talk Online Education Group — 444. 0x cheaper on a one-year earnings basis.
08Which pays a better dividend — GSUN or RLX or MO or COE?
In this comparison, MO (6.
0% yield), RLX (0. 5% yield) pay a dividend. GSUN, COE do not pay a meaningful dividend and should not be held primarily for income.
09Is GSUN or RLX or MO or COE better for a retirement portfolio?
For long-horizon retirement investors, Altria Group, Inc.
(MO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 29), 6. 0% yield). Both have compounded well over 10 years (MO: +62. 3%, COE: -66. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between GSUN and RLX and MO and COE?
These companies operate in different sectors (GSUN (Consumer Defensive) and RLX (Consumer Defensive) and MO (Consumer Defensive) and COE (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: GSUN is a small-cap high-growth stock; RLX is a small-cap high-growth stock; MO is a mid-cap deep-value stock; COE is a small-cap high-growth stock. MO pays a dividend while GSUN, RLX, COE do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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