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HAO vs BIDU
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
HAO vs BIDU — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Advertising Agencies | Internet Content & Information |
| Market Cap | $22M | $49.17B |
| Revenue (TTM) | $92M | $130.46B |
| Net Income (TTM) | $2M | $9.00B |
| Gross Margin | 5.0% | 44.7% |
| Operating Margin | 3.2% | -2.6% |
| Forward P/E | 0.6x | 2.6x |
| Total Debt | $1M | $79.32B |
| Cash & Equiv. | $7M | $24.83B |
HAO vs BIDU — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jan 24 | May 26 | Return |
|---|---|---|---|
| Haoxi Health Techno… (HAO) | 100 | 0.4 | -99.6% |
| Baidu, Inc. (BIDU) | 100 | 133.5 | +33.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HAO vs BIDU
Each card shows where this stock fits in a portfolio — not just who wins on paper.
HAO carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- beta 0.65
- Rev growth 71.9%, EPS growth 11.0%, 3Y rev CAGR 55.7%
- Lower volatility, beta 0.65, Low D/E 10.7%, current ratio 3.98x
BIDU is the clearest fit if your priority is long-term compounding.
- -19.2% 10Y total return vs HAO's -96.7%
- 6.9% margin vs HAO's 1.7%
- +54.1% vs HAO's -51.8%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 71.9% revenue growth vs BIDU's -1.1% | |
| Value | Lower P/E (0.6x vs 2.6x) | |
| Quality / Margins | 6.9% margin vs HAO's 1.7% | |
| Stability / Safety | Beta 0.65 vs BIDU's 1.41, lower leverage | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | +54.1% vs HAO's -51.8% | |
| Efficiency (ROA) | 7.2% ROA vs BIDU's 2.0%, ROIC 36.6% vs 4.8% |
HAO vs BIDU — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
HAO vs BIDU — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
HAO leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BIDU is the larger business by revenue, generating $130.5B annually — 1425.2x HAO's $92M. BIDU is the more profitable business, keeping 6.9% of every revenue dollar as net income compared to HAO's 1.7%. On growth, HAO holds the edge at +1.9% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $92M | $130.5B |
| EBITDAEarnings before interest/tax | $3M | $4.9B |
| Net IncomeAfter-tax profit | $2M | $9.0B |
| Free Cash FlowCash after capex | -$4M | -$15.7B |
| Gross MarginGross profit ÷ Revenue | +5.0% | +44.7% |
| Operating MarginEBIT ÷ Revenue | +3.2% | -2.6% |
| Net MarginNet income ÷ Revenue | +1.7% | +6.9% |
| FCF MarginFCF ÷ Revenue | -4.6% | -12.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +1.9% | -7.1% |
| EPS Growth (YoY)Latest quarter vs prior year | -120.3% | -2.6% |
Valuation Metrics
HAO leads this category, winning 4 of 4 comparable metrics.
Valuation Metrics
At 0.6x trailing earnings, HAO trades at a 96% valuation discount to BIDU's 14.5x P/E. On an enterprise value basis, HAO's 9.3x EV/EBITDA is more attractive than BIDU's 10.9x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $22M | $49.2B |
| Enterprise ValueMkt cap + debt − cash | $16M | $57.2B |
| Trailing P/EPrice ÷ TTM EPS | 0.63x | 14.54x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 2.59x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.24x |
| EV / EBITDAEnterprise value multiple | 9.35x | 10.86x |
| Price / SalesMarket cap ÷ Revenue | 0.45x | 2.52x |
| Price / BookPrice ÷ Book value/share | 0.73x | 1.18x |
| Price / FCFMarket cap ÷ FCF | — | 25.59x |
Profitability & Efficiency
HAO leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
HAO delivers a 8.4% return on equity — every $100 of shareholder capital generates $8 in annual profit, vs $3 for BIDU. HAO carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to BIDU's 0.28x. On the Piotroski fundamental quality scale (0–9), BIDU scores 5/9 vs HAO's 3/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +8.4% | +3.1% |
| ROA (TTM)Return on assets | +7.2% | +2.0% |
| ROICReturn on invested capital | +36.6% | +4.8% |
| ROCEReturn on capital employed | +25.4% | +6.3% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 5 |
| Debt / EquityFinancial leverage | 0.11x | 0.28x |
| Net DebtTotal debt minus cash | -$5M | $54.5B |
| Cash & Equiv.Liquid assets | $7M | $24.8B |
| Total DebtShort + long-term debt | $1M | $79.3B |
| Interest CoverageEBIT ÷ Interest expense | 60.28x | 9.71x |
Total Returns (Dividends Reinvested)
BIDU leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in BIDU five years ago would be worth $7,310 today (with dividends reinvested), compared to $51 for HAO. Over the past 12 months, BIDU leads with a +54.1% total return vs HAO's -51.8%. The 3-year compound annual growth rate (CAGR) favors BIDU at 4.7% vs HAO's -82.8% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -35.6% | -6.5% |
| 1-Year ReturnPast 12 months | -51.8% | +54.1% |
| 3-Year ReturnCumulative with dividends | -99.5% | +14.8% |
| 5-Year ReturnCumulative with dividends | -99.5% | -26.9% |
| 10-Year ReturnCumulative with dividends | -96.7% | -19.2% |
| CAGR (3Y)Annualised 3-year return | -82.8% | +4.7% |
Risk & Volatility
Evenly matched — HAO and BIDU each lead in 1 of 2 comparable metrics.
Risk & Volatility
HAO is the less volatile stock with a 0.65 beta — it tends to amplify market swings less than BIDU's 1.41 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BIDU currently trades 85.1% from its 52-week high vs HAO's 29.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.65x | 1.41x |
| 52-Week HighHighest price in past year | $2.31 | $165.30 |
| 52-Week LowLowest price in past year | $0.45 | $81.17 |
| % of 52W HighCurrent price vs 52-week peak | +29.0% | +85.1% |
| RSI (14)Momentum oscillator 0–100 | 24.9 | 55.8 |
| Avg Volume (50D)Average daily shares traded | 26K | 2.0M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $154.70 |
| # AnalystsCovering analysts | — | 53 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | 3 |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +1.9% |
HAO leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). BIDU leads in 1 (Total Returns). 1 tied.
HAO vs BIDU: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is HAO or BIDU a better buy right now?
For growth investors, Haoxi Health Technology Limited (HAO) is the stronger pick with 71.
9% revenue growth year-over-year, versus -1. 1% for Baidu, Inc. (BIDU). Haoxi Health Technology Limited (HAO) offers the better valuation at 0. 6x trailing P/E, making it the more compelling value choice. Analysts rate Baidu, Inc. (BIDU) a "Buy" — based on 53 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HAO or BIDU?
On trailing P/E, Haoxi Health Technology Limited (HAO) is the cheapest at 0.
6x versus Baidu, Inc. at 14. 5x.
03Which is the better long-term investment — HAO or BIDU?
Over the past 5 years, Baidu, Inc.
(BIDU) delivered a total return of -26. 9%, compared to -99. 5% for Haoxi Health Technology Limited (HAO). Over 10 years, the gap is even starker: BIDU returned -19. 2% versus HAO's -96. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HAO or BIDU?
By beta (market sensitivity over 5 years), Haoxi Health Technology Limited (HAO) is the lower-risk stock at 0.
65β versus Baidu, Inc. 's 1. 41β — meaning BIDU is approximately 118% more volatile than HAO relative to the S&P 500. On balance sheet safety, Haoxi Health Technology Limited (HAO) carries a lower debt/equity ratio of 11% versus 28% for Baidu, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — HAO or BIDU?
By revenue growth (latest reported year), Haoxi Health Technology Limited (HAO) is pulling ahead at 71.
9% versus -1. 1% for Baidu, Inc. (BIDU). On earnings-per-share growth, the picture is similar: Haoxi Health Technology Limited grew EPS 1105% year-over-year, compared to 19. 6% for Baidu, Inc.. Over a 3-year CAGR, HAO leads at 55. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HAO or BIDU?
Baidu, Inc.
(BIDU) is the more profitable company, earning 17. 8% net margin versus 2. 7% for Haoxi Health Technology Limited — meaning it keeps 17. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BIDU leads at 16. 0% versus 3. 5% for HAO. At the gross margin level — before operating expenses — BIDU leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Which pays a better dividend — HAO or BIDU?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is HAO or BIDU better for a retirement portfolio?
For long-horizon retirement investors, Haoxi Health Technology Limited (HAO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
65)). Both have compounded well over 10 years (HAO: -96. 7%, BIDU: -19. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between HAO and BIDU?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: HAO is a small-cap high-growth stock; BIDU is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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