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Stock Comparison

HAO vs BIDU vs MGNI vs IQ

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HAO
Haoxi Health Technology Limited

Advertising Agencies

Communication ServicesNASDAQ • CN
Market Cap$23M
5Y Perf.-99.6%
BIDU
Baidu, Inc.

Internet Content & Information

Communication ServicesNASDAQ • CN
Market Cap$48.92B
5Y Perf.+32.8%
MGNI
Magnite, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$2.01B
5Y Perf.+58.2%
IQ
iQIYI, Inc.

Entertainment

Communication ServicesNASDAQ • CN
Market Cap$1.18B
5Y Perf.-63.9%

HAO vs BIDU vs MGNI vs IQ — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HAO logoHAO
BIDU logoBIDU
MGNI logoMGNI
IQ logoIQ
IndustryAdvertising AgenciesInternet Content & InformationAdvertising AgenciesEntertainment
Market Cap$23M$48.92B$2.01B$1.18B
Revenue (TTM)$92M$130.46B$723M$27.11B
Net Income (TTM)$2M$9.00B$159M$-390M
Gross Margin5.0%44.7%63.4%21.9%
Operating Margin3.2%-2.6%14.8%1.7%
Forward P/E0.7x2.6x13.4x4.8x
Total Debt$1M$79.32B$279M$14.19B
Cash & Equiv.$7M$24.83B$553M$3.53B

HAO vs BIDU vs MGNI vs IQLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HAO
BIDU
MGNI
IQ
StockJan 24May 26Return
Haoxi Health Techno… (HAO)1000.4-99.6%
Baidu, Inc. (BIDU)100132.8+32.8%
Magnite, Inc. (MGNI)100158.2+58.2%
iQIYI, Inc. (IQ)10036.1-63.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: HAO vs BIDU vs MGNI vs IQ

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HAO leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Baidu, Inc. is the stronger pick specifically for recent price momentum and sentiment. MGNI also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
HAO
Haoxi Health Technology Limited
The Growth Play

HAO carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.

  • Rev growth 71.9%, EPS growth 11.0%, 3Y rev CAGR 55.7%
  • Lower volatility, beta 0.65, Low D/E 10.7%, current ratio 3.98x
  • Beta 0.65, current ratio 3.98x
  • 71.9% revenue growth vs IQ's -8.3%
Best for: growth exposure and sleep-well-at-night
BIDU
Baidu, Inc.
The Income Pick

BIDU is the #2 pick in this set and the best alternative if income & stability is your priority.

  • Dividend streak 3 yrs, beta 1.41
  • +61.3% vs HAO's -57.3%
Best for: income & stability
MGNI
Magnite, Inc.
The Long-Run Compounder

MGNI is the clearest fit if your priority is long-term compounding.

  • -4.7% 10Y total return vs BIDU's -17.5%
  • 22.0% margin vs IQ's -1.4%
Best for: long-term compounding
IQ
iQIYI, Inc.
The Value Angle

IQ lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: communication services exposure
See the full category breakdown
CategoryWinnerWhy
GrowthHAO logoHAO71.9% revenue growth vs IQ's -8.3%
ValueHAO logoHAOLower P/E (0.7x vs 13.4x)
Quality / MarginsMGNI logoMGNI22.0% margin vs IQ's -1.4%
Stability / SafetyHAO logoHAOBeta 0.65 vs MGNI's 1.63, lower leverage
DividendsTieNone of these 4 stocks pay a meaningful dividend
Momentum (1Y)BIDU logoBIDU+61.3% vs HAO's -57.3%
Efficiency (ROA)HAO logoHAO7.2% ROA vs IQ's -0.9%, ROIC 36.6% vs 5.8%

HAO vs BIDU vs MGNI vs IQ — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HAOHaoxi Health Technology Limited

Segment breakdown not available.

BIDUBaidu, Inc.
FY 2023
Online Marketing Services
60.3%$81.2B
Product and Service, Other
39.7%$53.4B
MGNIMagnite, Inc.

Segment breakdown not available.

IQiQIYI, Inc.
FY 2024
Membership
60.8%$17.8B
Advertising
19.6%$5.7B
Service, Other
9.9%$2.9B
Content Distribution
9.7%$2.8B

HAO vs BIDU vs MGNI vs IQ — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHAOLAGGINGIQ

Income & Cash Flow (Last 12 Months)

MGNI leads this category, winning 6 of 6 comparable metrics.

BIDU is the larger business by revenue, generating $130.5B annually — 1425.2x HAO's $92M. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to IQ's -1.4%. On growth, MGNI holds the edge at +5.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHAO logoHAOHaoxi Health Tech…BIDU logoBIDUBaidu, Inc.MGNI logoMGNIMagnite, Inc.IQ logoIQiQIYI, Inc.
RevenueTrailing 12 months$92M$130.5B$723M$27.1B
EBITDAEarnings before interest/tax$3M$4.9B$145M$6.3B
Net IncomeAfter-tax profit$2M$9.0B$159M-$390M
Free Cash FlowCash after capex-$4M-$15.7B$44M$466M
Gross MarginGross profit ÷ Revenue+5.0%+44.7%+63.4%+21.9%
Operating MarginEBIT ÷ Revenue+3.2%-2.6%+14.8%+1.7%
Net MarginNet income ÷ Revenue+1.7%+6.9%+22.0%-1.4%
FCF MarginFCF ÷ Revenue-4.6%-12.0%+6.1%+1.7%
Rev. Growth (YoY)Latest quarter vs prior year+1.9%-7.1%+5.5%-7.8%
EPS Growth (YoY)Latest quarter vs prior year-120.3%-2.6%+142.9%-2.1%
MGNI leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

IQ leads this category, winning 3 of 6 comparable metrics.

At 0.7x trailing earnings, HAO trades at a 95% valuation discount to MGNI's 14.7x P/E. On an enterprise value basis, HAO's 10.1x EV/EBITDA is more attractive than MGNI's 11.4x.

MetricHAO logoHAOHaoxi Health Tech…BIDU logoBIDUBaidu, Inc.MGNI logoMGNIMagnite, Inc.IQ logoIQiQIYI, Inc.
Market CapShares × price$23M$48.9B$2.0B$1.2B
Enterprise ValueMkt cap + debt − cash$17M$56.9B$1.7B$2.7B
Trailing P/EPrice ÷ TTM EPS0.67x14.44x14.74x10.69x
Forward P/EPrice ÷ next-FY EPS est.2.58x13.45x4.83x
PEG RatioP/E ÷ EPS growth rate0.24x
EV / EBITDAEnterprise value multiple10.05x10.79x11.43x10.27x
Price / SalesMarket cap ÷ Revenue0.47x2.50x2.81x0.27x
Price / BookPrice ÷ Book value/share0.77x1.17x2.33x0.60x
Price / FCFMarket cap ÷ FCF25.41x12.11x4.13x
IQ leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

HAO leads this category, winning 6 of 9 comparable metrics.

MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $-3 for IQ. HAO carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to IQ's 1.06x. On the Piotroski fundamental quality scale (0–9), MGNI scores 6/9 vs HAO's 3/9, reflecting solid financial health.

MetricHAO logoHAOHaoxi Health Tech…BIDU logoBIDUBaidu, Inc.MGNI logoMGNIMagnite, Inc.IQ logoIQiQIYI, Inc.
ROE (TTM)Return on equity+8.4%+3.1%+18.6%-2.9%
ROA (TTM)Return on assets+7.2%+2.0%+5.3%-0.9%
ROICReturn on invested capital+36.6%+4.8%+9.5%+5.8%
ROCEReturn on capital employed+25.4%+6.3%+7.3%+7.8%
Piotroski ScoreFundamental quality 0–93565
Debt / EquityFinancial leverage0.11x0.28x0.30x1.06x
Net DebtTotal debt minus cash-$5M$54.5B-$275M$10.7B
Cash & Equiv.Liquid assets$7M$24.8B$553M$3.5B
Total DebtShort + long-term debt$1M$79.3B$279M$14.2B
Interest CoverageEBIT ÷ Interest expense60.28x9.71x4.03x0.77x
HAO leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — BIDU and MGNI each lead in 3 of 6 comparable metrics.

A $10,000 investment in BIDU five years ago would be worth $7,302 today (with dividends reinvested), compared to $54 for HAO. Over the past 12 months, BIDU leads with a +61.3% total return vs HAO's -57.3%. The 3-year compound annual growth rate (CAGR) favors MGNI at 16.7% vs HAO's -82.5% — a key indicator of consistent wealth creation.

MetricHAO logoHAOHaoxi Health Tech…BIDU logoBIDUBaidu, Inc.MGNI logoMGNIMagnite, Inc.IQ logoIQiQIYI, Inc.
YTD ReturnYear-to-date-31.9%-6.9%-12.8%-40.4%
1-Year ReturnPast 12 months-57.3%+61.3%+12.6%-36.0%
3-Year ReturnCumulative with dividends-99.5%+14.2%+58.7%-79.6%
5-Year ReturnCumulative with dividends-99.5%-27.0%-60.9%-91.2%
10-Year ReturnCumulative with dividends-96.7%-17.5%-4.7%-92.2%
CAGR (3Y)Annualised 3-year return-82.5%+4.5%+16.7%-41.1%
Evenly matched — BIDU and MGNI each lead in 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HAO and BIDU each lead in 1 of 2 comparable metrics.

HAO is the less volatile stock with a 0.65 beta — it tends to amplify market swings less than MGNI's 1.63 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BIDU currently trades 84.6% from its 52-week high vs HAO's 30.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHAO logoHAOHaoxi Health Tech…BIDU logoBIDUBaidu, Inc.MGNI logoMGNIMagnite, Inc.IQ logoIQiQIYI, Inc.
Beta (5Y)Sensitivity to S&P 5000.65x1.41x1.63x1.43x
52-Week HighHighest price in past year$2.31$165.30$26.65$2.84
52-Week LowLowest price in past year$0.45$81.17$10.82$1.07
% of 52W HighCurrent price vs 52-week peak+30.6%+84.6%+52.5%+42.6%
RSI (14)Momentum oscillator 0–10024.669.155.445.6
Avg Volume (50D)Average daily shares traded26K2.0M2.1M11.1M
Evenly matched — HAO and BIDU each lead in 1 of 2 comparable metrics.

Analyst Outlook

BIDU leads this category, winning 1 of 1 comparable metric.

Analyst consensus: BIDU as "Buy", MGNI as "Buy", IQ as "Buy". Consensus price targets imply 78.5% upside for IQ (target: $2) vs 10.6% for BIDU (target: $155).

MetricHAO logoHAOHaoxi Health Tech…BIDU logoBIDUBaidu, Inc.MGNI logoMGNIMagnite, Inc.IQ logoIQiQIYI, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$154.70$18.00$2.16
# AnalystsCovering analysts533122
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises31
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap0.0%+1.9%+2.3%0.0%
BIDU leads this category, winning 1 of 1 comparable metric.
Key Takeaway

MGNI leads in 1 of 6 categories (Income & Cash Flow). IQ leads in 1 (Valuation Metrics). 2 tied.

Best OverallHaoxi Health Technology Lim… (HAO)Leads 1 of 6 categories
Loading custom metrics...

HAO vs BIDU vs MGNI vs IQ: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HAO or BIDU or MGNI or IQ a better buy right now?

For growth investors, Haoxi Health Technology Limited (HAO) is the stronger pick with 71.

9% revenue growth year-over-year, versus -8. 3% for iQIYI, Inc. (IQ). Haoxi Health Technology Limited (HAO) offers the better valuation at 0. 7x trailing P/E, making it the more compelling value choice. Analysts rate Baidu, Inc. (BIDU) a "Buy" — based on 53 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HAO or BIDU or MGNI or IQ?

On trailing P/E, Haoxi Health Technology Limited (HAO) is the cheapest at 0.

7x versus Magnite, Inc. at 14. 7x. On forward P/E, Baidu, Inc. is actually cheaper at 2. 6x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — HAO or BIDU or MGNI or IQ?

Over the past 5 years, Baidu, Inc.

(BIDU) delivered a total return of -27. 0%, compared to -99. 5% for Haoxi Health Technology Limited (HAO). Over 10 years, the gap is even starker: MGNI returned -4. 7% versus HAO's -96. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HAO or BIDU or MGNI or IQ?

By beta (market sensitivity over 5 years), Haoxi Health Technology Limited (HAO) is the lower-risk stock at 0.

65β versus Magnite, Inc. 's 1. 63β — meaning MGNI is approximately 152% more volatile than HAO relative to the S&P 500. On balance sheet safety, Haoxi Health Technology Limited (HAO) carries a lower debt/equity ratio of 11% versus 106% for iQIYI, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HAO or BIDU or MGNI or IQ?

By revenue growth (latest reported year), Haoxi Health Technology Limited (HAO) is pulling ahead at 71.

9% versus -8. 3% for iQIYI, Inc. (IQ). On earnings-per-share growth, the picture is similar: Haoxi Health Technology Limited grew EPS 1105% year-over-year, compared to -60. 7% for iQIYI, Inc.. Over a 3-year CAGR, HAO leads at 55. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HAO or BIDU or MGNI or IQ?

Magnite, Inc.

(MGNI) is the more profitable company, earning 20. 3% net margin versus 2. 6% for iQIYI, Inc. — meaning it keeps 20. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BIDU leads at 16. 0% versus 3. 5% for HAO. At the gross margin level — before operating expenses — MGNI leads at 62. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HAO or BIDU or MGNI or IQ more undervalued right now?

On forward earnings alone, Baidu, Inc.

(BIDU) trades at 2. 6x forward P/E versus 13. 4x for Magnite, Inc. — 10. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IQ: 78. 5% to $2. 16.

08

Which pays a better dividend — HAO or BIDU or MGNI or IQ?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is HAO or BIDU or MGNI or IQ better for a retirement portfolio?

For long-horizon retirement investors, Haoxi Health Technology Limited (HAO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

65)). Magnite, Inc. (MGNI) carries a higher beta of 1. 63 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HAO: -96. 7%, MGNI: -4. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HAO and BIDU and MGNI and IQ?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HAO is a small-cap high-growth stock; BIDU is a mid-cap deep-value stock; MGNI is a small-cap deep-value stock; IQ is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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HAO

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  • Net Margin > 5%
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  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
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IQ

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  • Market Cap > $100B
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Beat Both

Find stocks that outperform HAO and BIDU and MGNI and IQ on the metrics below

Revenue Growth>
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(HAO: 1.9% · BIDU: -7.1%)
P/E Ratio<
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(HAO: 0.7x · BIDU: 14.4x)

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