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HCWC vs XWEL vs BTMD vs OPRX vs GDRX

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HCWC
Healthy Choice Wellness Corp.

Packaged Foods

Consumer DefensiveAMEX • US
Market Cap$4M
5Y Perf.-88.6%
XWEL
XWELL, Inc.

Personal Products & Services

Consumer CyclicalNASDAQ • US
Market Cap$7M
5Y Perf.-26.6%
BTMD
biote Corp.

Medical - Care Facilities

HealthcareNASDAQ • US
Market Cap$92M
5Y Perf.-62.5%
OPRX
OptimizeRx Corporation

Medical - Healthcare Information Services

HealthcareNASDAQ • US
Market Cap$124M
5Y Perf.-14.1%
GDRX
GoodRx Holdings, Inc.

Medical - Healthcare Information Services

HealthcareNASDAQ • US
Market Cap$973M
5Y Perf.-59.1%

HCWC vs XWEL vs BTMD vs OPRX vs GDRX — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HCWC logoHCWC
XWEL logoXWEL
BTMD logoBTMD
OPRX logoOPRX
GDRX logoGDRX
IndustryPackaged FoodsPersonal Products & ServicesMedical - Care FacilitiesMedical - Healthcare Information ServicesMedical - Healthcare Information Services
Market Cap$4M$7M$92M$124M$973M
Revenue (TTM)$78M$29M$188M$109M$788M
Net Income (TTM)$-4M$-17M$16M$5M$29M
Gross Margin39.6%22.7%70.1%67.3%81.0%
Operating Margin-1.5%-32.0%15.4%10.7%12.4%
Forward P/E2.8x7.0x9.0x
Total Debt$26M$12M$110M$5M$60M
Cash & Equiv.$2M$3M$24M$23M$262M

HCWC vs XWEL vs BTMD vs OPRX vs GDRXLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HCWC
XWEL
BTMD
OPRX
GDRX
StockSep 24May 26Return
Healthy Choice Well… (HCWC)10011.4-88.6%
XWELL, Inc. (XWEL)10073.4-26.6%
biote Corp. (BTMD)10037.5-62.5%
OptimizeRx Corporat… (OPRX)10085.9-14.1%
GoodRx Holdings, In… (GDRX)10040.9-59.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: HCWC vs XWEL vs BTMD vs OPRX vs GDRX

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: XWEL and BTMD are tied at the top with 3 categories each (5-stock set) — the right choice depends on your priorities. biote Corp. is the stronger pick specifically for valuation and capital efficiency and profitability and margin quality. HCWC also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
HCWC
Healthy Choice Wellness Corp.
The Growth Play

HCWC ranks third and is worth considering specifically for growth exposure.

  • Rev growth 24.6%, EPS growth 55.6%, 3Y rev CAGR 83.5%
  • 24.6% revenue growth vs XWEL's -13.8%
Best for: growth exposure
XWEL
XWELL, Inc.
The Income Pick

XWEL carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 1 yrs, beta 0.88, yield 3.8%
  • Beta 0.88, yield 3.8%, current ratio 0.46x
  • Beta 0.88 vs OPRX's 2.28
  • 3.8% yield, 1-year raise streak, vs BTMD's 2.3%, (3 stocks pay no dividend)
Best for: income & stability and defensive
BTMD
biote Corp.
The Value Play

BTMD is the #2 pick in this set and the best alternative if value and quality is your priority.

  • Lower P/E (2.8x vs 9.0x)
  • 8.3% margin vs XWEL's -58.2%
  • 15.1% ROA vs XWEL's -84.7%, ROIC 11.3% vs -124.8%
Best for: value and quality
OPRX
OptimizeRx Corporation
The Long-Run Compounder

OPRX is the clearest fit if your priority is long-term compounding.

  • 110.5% 10Y total return vs BTMD's -79.2%
Best for: long-term compounding
GDRX
GoodRx Holdings, Inc.
The Defensive Pick

GDRX is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.58, Low D/E 9.7%, current ratio 2.61x
Best for: sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthHCWC logoHCWC24.6% revenue growth vs XWEL's -13.8%
ValueBTMD logoBTMDLower P/E (2.8x vs 9.0x)
Quality / MarginsBTMD logoBTMD8.3% margin vs XWEL's -58.2%
Stability / SafetyXWEL logoXWELBeta 0.88 vs OPRX's 2.28
DividendsXWEL logoXWEL3.8% yield, 1-year raise streak, vs BTMD's 2.3%, (3 stocks pay no dividend)
Momentum (1Y)XWEL logoXWEL+54.5% vs BTMD's -37.4%
Efficiency (ROA)BTMD logoBTMD15.1% ROA vs XWEL's -84.7%, ROIC 11.3% vs -124.8%

HCWC vs XWEL vs BTMD vs OPRX vs GDRX — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HCWCHealthy Choice Wellness Corp.

Segment breakdown not available.

XWELXWELL, Inc.
FY 2025
Service
89.9%$26M
Product
10.1%$3M
BTMDbiote Corp.
FY 2025
Product Revenue
78.2%$187M
Dietary Supplements
17.9%$43M
Service Revenue
2.2%$5M
Other Service Revenue
1.2%$3M
Training Service Revenue
0.5%$1M
OPRXOptimizeRx Corporation

Segment breakdown not available.

GDRXGoodRx Holdings, Inc.
FY 2024
Prescription Transactions Revenue
84.3%$578M
Subscription Revenue
12.6%$87M
Other Revenue
3.1%$21M

HCWC vs XWEL vs BTMD vs OPRX vs GDRX — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLXWELLAGGINGGDRX

Income & Cash Flow (Last 12 Months)

Evenly matched — HCWC and BTMD and GDRX each lead in 2 of 6 comparable metrics.

GDRX is the larger business by revenue, generating $788M annually — 27.0x XWEL's $29M. BTMD is the more profitable business, keeping 8.3% of every revenue dollar as net income compared to XWEL's -58.2%. On growth, HCWC holds the edge at +29.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHCWC logoHCWCHealthy Choice We…XWEL logoXWELXWELL, Inc.BTMD logoBTMDbiote Corp.OPRX logoOPRXOptimizeRx Corpor…GDRX logoGDRXGoodRx Holdings, …
RevenueTrailing 12 months$78M$29M$188M$109M$788M
EBITDAEarnings before interest/tax$2M-$8M$32M$16M$184M
Net IncomeAfter-tax profit-$4M-$17M$16M$5M$29M
Free Cash FlowCash after capex$2M-$12M$29M$12M$132M
Gross MarginGross profit ÷ Revenue+39.6%+22.7%+70.1%+67.3%+81.0%
Operating MarginEBIT ÷ Revenue-1.5%-32.0%+15.4%+10.7%+12.4%
Net MarginNet income ÷ Revenue-5.4%-58.2%+8.3%+4.7%+3.7%
FCF MarginFCF ÷ Revenue+2.2%-40.0%+15.2%+10.6%+16.7%
Rev. Growth (YoY)Latest quarter vs prior year+29.5%-4.2%-8.3%-0.2%-4.4%
EPS Growth (YoY)Latest quarter vs prior year+56.0%-105.0%-83.8%-1.3%
Evenly matched — HCWC and BTMD and GDRX each lead in 2 of 6 comparable metrics.

Valuation Metrics

Evenly matched — HCWC and OPRX each lead in 2 of 6 comparable metrics.

At 2.8x trailing earnings, BTMD trades at a 92% valuation discount to GDRX's 33.3x P/E. On an enterprise value basis, GDRX's 4.0x EV/EBITDA is more attractive than OPRX's 6.5x.

MetricHCWC logoHCWCHealthy Choice We…XWEL logoXWELXWELL, Inc.BTMD logoBTMDbiote Corp.OPRX logoOPRXOptimizeRx Corpor…GDRX logoGDRXGoodRx Holdings, …
Market CapShares × price$4M$7M$92M$124M$973M
Enterprise ValueMkt cap + debt − cash$27M$17M$178M$105M$771M
Trailing P/EPrice ÷ TTM EPS-0.59x-0.25x2.82x24.56x33.29x
Forward P/EPrice ÷ next-FY EPS est.7.04x8.98x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple4.54x6.55x4.01x
Price / SalesMarket cap ÷ Revenue0.05x0.24x0.48x1.13x1.22x
Price / BookPrice ÷ Book value/share1.13x0.98x1.65x
Price / FCFMarket cap ÷ FCF3.05x6.62x5.92x
Evenly matched — HCWC and OPRX each lead in 2 of 6 comparable metrics.

Profitability & Efficiency

Evenly matched — BTMD and OPRX and GDRX each lead in 3 of 9 comparable metrics.

GDRX delivers a 4.8% return on equity — every $100 of shareholder capital generates $5 in annual profit, vs $-74 for HCWC. OPRX carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to HCWC's 10.72x. On the Piotroski fundamental quality scale (0–9), OPRX scores 8/9 vs XWEL's 2/9, reflecting strong financial health.

MetricHCWC logoHCWCHealthy Choice We…XWEL logoXWELXWELL, Inc.BTMD logoBTMDbiote Corp.OPRX logoOPRXOptimizeRx Corpor…GDRX logoGDRXGoodRx Holdings, …
ROE (TTM)Return on equity-73.9%+4.2%+4.8%
ROA (TTM)Return on assets-11.7%-84.7%+15.1%+3.0%+1.9%
ROICReturn on invested capital-5.6%-124.8%+11.3%+7.1%+13.0%
ROCEReturn on capital employed-8.5%-129.5%+53.3%+7.6%+8.8%
Piotroski ScoreFundamental quality 0–952686
Debt / EquityFinancial leverage10.72x0.04x0.10x
Net DebtTotal debt minus cash$23M$10M$86M-$19M-$202M
Cash & Equiv.Liquid assets$2M$3M$24M$23M$262M
Total DebtShort + long-term debt$26M$12M$110M$5M$60M
Interest CoverageEBIT ÷ Interest expense-1.15x-128.64x3.02x1.26x3.61x
Evenly matched — BTMD and OPRX and GDRX each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — XWEL and GDRX each lead in 2 of 6 comparable metrics.

A $10,000 investment in BTMD five years ago would be worth $2,090 today (with dividends reinvested), compared to $504 for XWEL. Over the past 12 months, XWEL leads with a +54.5% total return vs BTMD's -37.4%. The 3-year compound annual growth rate (CAGR) favors GDRX at -14.9% vs HCWC's -62.1% — a key indicator of consistent wealth creation.

MetricHCWC logoHCWCHealthy Choice We…XWEL logoXWELXWELL, Inc.BTMD logoBTMDbiote Corp.OPRX logoOPRXOptimizeRx Corpor…GDRX logoGDRXGoodRx Holdings, …
YTD ReturnYear-to-date+1.5%+182.2%-15.4%-46.6%+3.3%
1-Year ReturnPast 12 months-24.8%+54.5%-37.4%-30.1%-25.1%
3-Year ReturnCumulative with dividends-94.6%-75.6%-69.7%-54.4%-38.4%
5-Year ReturnCumulative with dividends-94.6%-95.0%-79.1%-87.3%-91.8%
10-Year ReturnCumulative with dividends-94.6%-100.0%-79.2%+110.5%-94.4%
CAGR (3Y)Annualised 3-year return-62.1%-37.5%-32.8%-23.0%-14.9%
Evenly matched — XWEL and GDRX each lead in 2 of 6 comparable metrics.

Risk & Volatility

XWEL leads this category, winning 2 of 2 comparable metrics.

XWEL is the less volatile stock with a 0.88 beta — it tends to amplify market swings less than OPRX's 2.28 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. XWEL currently trades 57.7% from its 52-week high vs HCWC's 29.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHCWC logoHCWCHealthy Choice We…XWEL logoXWELXWELL, Inc.BTMD logoBTMDbiote Corp.OPRX logoOPRXOptimizeRx Corpor…GDRX logoGDRXGoodRx Holdings, …
Beta (5Y)Sensitivity to S&P 5001.66x0.88x1.73x2.28x1.58x
52-Week HighHighest price in past year$0.98$2.20$4.75$22.25$5.81
52-Week LowLowest price in past year$0.22$0.26$1.27$5.54$1.77
% of 52W HighCurrent price vs 52-week peak+29.1%+57.7%+44.0%+29.8%+48.9%
RSI (14)Momentum oscillator 0–10056.853.462.246.966.1
Avg Volume (50D)Average daily shares traded500K2.3M265K476K2.3M
XWEL leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

XWEL leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: OPRX as "Buy", GDRX as "Hold". Consensus price targets imply 156.4% upside for OPRX (target: $17) vs 12.3% for GDRX (target: $3). For income investors, XWEL offers the higher dividend yield at 3.78% vs BTMD's 2.25%.

MetricHCWC logoHCWCHealthy Choice We…XWEL logoXWELXWELL, Inc.BTMD logoBTMDbiote Corp.OPRX logoOPRXOptimizeRx Corpor…GDRX logoGDRXGoodRx Holdings, …
Analyst RatingConsensus buy/hold/sellBuyHold
Price TargetConsensus 12-month target$17.00$3.19
# AnalystsCovering analysts1524
Dividend YieldAnnual dividend ÷ price+3.8%+2.3%
Dividend StreakConsecutive years of raises1011
Dividend / ShareAnnual DPS$0.05$0.05
Buyback YieldShare repurchases ÷ mkt cap0.0%+25.4%+3.7%0.0%+21.3%
XWEL leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

XWEL leads in 2 of 6 categories — strongest in Risk & Volatility and Analyst Outlook. 4 categories are tied.

Best OverallXWELL, Inc. (XWEL)Leads 2 of 6 categories
Loading custom metrics...

HCWC vs XWEL vs BTMD vs OPRX vs GDRX: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HCWC or XWEL or BTMD or OPRX or GDRX a better buy right now?

For growth investors, Healthy Choice Wellness Corp.

(HCWC) is the stronger pick with 24. 6% revenue growth year-over-year, versus -13. 8% for XWELL, Inc. (XWEL). biote Corp. (BTMD) offers the better valuation at 2. 8x trailing P/E, making it the more compelling value choice. Analysts rate OptimizeRx Corporation (OPRX) a "Buy" — based on 15 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HCWC or XWEL or BTMD or OPRX or GDRX?

On trailing P/E, biote Corp.

(BTMD) is the cheapest at 2. 8x versus GoodRx Holdings, Inc. at 33. 3x. On forward P/E, OptimizeRx Corporation is actually cheaper at 7. 0x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — HCWC or XWEL or BTMD or OPRX or GDRX?

Over the past 5 years, biote Corp.

(BTMD) delivered a total return of -79. 1%, compared to -95. 0% for XWELL, Inc. (XWEL). Over 10 years, the gap is even starker: OPRX returned +110. 5% versus XWEL's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HCWC or XWEL or BTMD or OPRX or GDRX?

By beta (market sensitivity over 5 years), XWELL, Inc.

(XWEL) is the lower-risk stock at 0. 88β versus OptimizeRx Corporation's 2. 28β — meaning OPRX is approximately 159% more volatile than XWEL relative to the S&P 500. On balance sheet safety, OptimizeRx Corporation (OPRX) carries a lower debt/equity ratio of 4% versus 11% for Healthy Choice Wellness Corp. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HCWC or XWEL or BTMD or OPRX or GDRX?

By revenue growth (latest reported year), Healthy Choice Wellness Corp.

(HCWC) is pulling ahead at 24. 6% versus -13. 8% for XWELL, Inc. (XWEL). On earnings-per-share growth, the picture is similar: biote Corp. grew EPS 703. 5% year-over-year, compared to -38. 8% for XWELL, Inc.. Over a 3-year CAGR, HCWC leads at 83. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HCWC or XWEL or BTMD or OPRX or GDRX?

biote Corp.

(BTMD) is the more profitable company, earning 14. 1% net margin versus -58. 2% for XWELL, Inc. — meaning it keeps 14. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BTMD leads at 18. 5% versus -32. 0% for XWEL. At the gross margin level — before operating expenses — GDRX leads at 82. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HCWC or XWEL or BTMD or OPRX or GDRX more undervalued right now?

On forward earnings alone, OptimizeRx Corporation (OPRX) trades at 7.

0x forward P/E versus 9. 0x for GoodRx Holdings, Inc. — 1. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for OPRX: 156. 4% to $17. 00.

08

Which pays a better dividend — HCWC or XWEL or BTMD or OPRX or GDRX?

In this comparison, XWEL (3.

8% yield), BTMD (2. 3% yield) pay a dividend. HCWC, OPRX, GDRX do not pay a meaningful dividend and should not be held primarily for income.

09

Is HCWC or XWEL or BTMD or OPRX or GDRX better for a retirement portfolio?

For long-horizon retirement investors, XWELL, Inc.

(XWEL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 88), 3. 8% yield). OptimizeRx Corporation (OPRX) carries a higher beta of 2. 28 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (XWEL: -100. 0%, OPRX: +110. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HCWC and XWEL and BTMD and OPRX and GDRX?

These companies operate in different sectors (HCWC (Consumer Defensive) and XWEL (Consumer Cyclical) and BTMD (Healthcare) and OPRX (Healthcare) and GDRX (Healthcare)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: HCWC is a small-cap high-growth stock; XWEL is a small-cap income-oriented stock; BTMD is a small-cap deep-value stock; OPRX is a small-cap high-growth stock; GDRX is a small-cap quality compounder stock. XWEL, BTMD pay a dividend while HCWC, OPRX, GDRX do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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GDRX

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  • Gross Margin > 48%
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Revenue Growth>
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(HCWC: 29.5% · XWEL: -4.2%)

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