REIT - Hotel & Motel
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HST vs BKNG
Revenue, margins, valuation, and 5-year total return — side by side.
Travel Services
HST vs BKNG — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | REIT - Hotel & Motel | Travel Services |
| Market Cap | $14.65B | $129.89B |
| Revenue (TTM) | $5.94B | $27.69B |
| Net Income (TTM) | $738M | $6.15B |
| Gross Margin | 53.3% | 100.0% |
| Operating Margin | 13.8% | 34.3% |
| Forward P/E | 19.4x | 16.0x |
| Total Debt | $5.64B | $19.29B |
| Cash & Equiv. | $554M | $17.20B |
HST vs BKNG — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Host Hotels & Resor… (HST) | 100 | 178.5 | +78.5% |
| Booking Holdings In… (BKNG) | 100 | 255.6 | +155.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HST vs BKNG
Each card shows where this stock fits in a portfolio — not just who wins on paper.
HST is the clearest fit if your priority is income & stability.
- Dividend streak 2 yrs, beta 1.04, yield 4.9%
- 4.9% yield, 2-year raise streak, vs BKNG's 0.9%
- +50.9% vs BKNG's -18.5%
BKNG carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 13.4%, EPS growth -4.2%, 3Y rev CAGR 16.3%
- 244.5% 10Y total return vs HST's 74.8%
- Lower volatility, beta 0.74, current ratio 1.33x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 13.4% revenue growth vs HST's 7.0% | |
| Value | Lower P/E (16.0x vs 19.4x) | |
| Quality / Margins | 22.2% margin vs HST's 12.4% | |
| Stability / Safety | Beta 0.74 vs HST's 1.04 | |
| Dividends | 4.9% yield, 2-year raise streak, vs BKNG's 0.9% | |
| Momentum (1Y) | +50.9% vs BKNG's -18.5% | |
| Efficiency (ROA) | 21.1% ROA vs HST's 5.7% |
HST vs BKNG — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
HST vs BKNG — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
BKNG leads this category, winning 6 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BKNG is the larger business by revenue, generating $27.7B annually — 4.7x HST's $5.9B. BKNG is the more profitable business, keeping 22.2% of every revenue dollar as net income compared to HST's 12.4%. On growth, BKNG holds the edge at +16.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $5.9B | $27.7B |
| EBITDAEarnings before interest/tax | $1.6B | $10.2B |
| Net IncomeAfter-tax profit | $738M | $6.2B |
| Free Cash FlowCash after capex | $671M | $9.0B |
| Gross MarginGross profit ÷ Revenue | +53.3% | +100.0% |
| Operating MarginEBIT ÷ Revenue | +13.8% | +34.3% |
| Net MarginNet income ÷ Revenue | +12.4% | +22.2% |
| FCF MarginFCF ÷ Revenue | +11.3% | +32.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +0.9% | +16.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +91.7% | +2.4% |
Valuation Metrics
HST leads this category, winning 3 of 5 comparable metrics.
Valuation Metrics
At 21.5x trailing earnings, HST trades at a 15% valuation discount to BKNG's 25.3x P/E. On an enterprise value basis, HST's 12.1x EV/EBITDA is more attractive than BKNG's 13.1x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $14.7B | $129.9B |
| Enterprise ValueMkt cap + debt − cash | $19.7B | $132.0B |
| Trailing P/EPrice ÷ TTM EPS | 21.53x | 25.32x |
| Forward P/EPrice ÷ next-FY EPS est. | 19.43x | 15.97x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.16x |
| EV / EBITDAEnterprise value multiple | 12.06x | 13.13x |
| Price / SalesMarket cap ÷ Revenue | 2.58x | 4.83x |
| Price / BookPrice ÷ Book value/share | 2.22x | — |
| Price / FCFMarket cap ÷ FCF | 15.43x | 14.29x |
Profitability & Efficiency
BKNG leads this category, winning 5 of 6 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), BKNG scores 6/9 vs HST's 5/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +10.8% | — |
| ROA (TTM)Return on assets | +5.7% | +21.1% |
| ROICReturn on invested capital | +5.9% | — |
| ROCEReturn on capital employed | +7.8% | +75.4% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | 0.83x | — |
| Net DebtTotal debt minus cash | $5.1B | $2.1B |
| Cash & Equiv.Liquid assets | $554M | $17.2B |
| Total DebtShort + long-term debt | $5.6B | $19.3B |
| Interest CoverageEBIT ÷ Interest expense | 4.07x | 7.21x |
Total Returns (Dividends Reinvested)
BKNG leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in BKNG five years ago would be worth $18,283 today (with dividends reinvested), compared to $14,199 for HST. Over the past 12 months, HST leads with a +50.9% total return vs BKNG's -18.5%. The 3-year compound annual growth rate (CAGR) favors BKNG at 18.5% vs HST's 10.9% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +18.4% | -21.1% |
| 1-Year ReturnPast 12 months | +50.9% | -18.5% |
| 3-Year ReturnCumulative with dividends | +36.5% | +66.4% |
| 5-Year ReturnCumulative with dividends | +42.0% | +82.8% |
| 10-Year ReturnCumulative with dividends | +74.8% | +244.5% |
| CAGR (3Y)Annualised 3-year return | +10.9% | +18.5% |
Risk & Volatility
Evenly matched — HST and BKNG each lead in 1 of 2 comparable metrics.
Risk & Volatility
BKNG is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than HST's 1.04 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. HST currently trades 98.9% from its 52-week high vs BKNG's 3.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.04x | 0.74x |
| 52-Week HighHighest price in past year | $21.54 | $5129.83 |
| 52-Week LowLowest price in past year | $14.37 | $150.62 |
| % of 52W HighCurrent price vs 52-week peak | +98.9% | +3.3% |
| RSI (14)Momentum oscillator 0–100 | 57.8 | 38.9 |
| Avg Volume (50D)Average daily shares traded | 8.1M | 9.1M |
Analyst Outlook
HST leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates HST as "Buy" and BKNG as "Buy". Consensus price targets imply 38.2% upside for BKNG (target: $232) vs -6.1% for HST (target: $20). For income investors, HST offers the higher dividend yield at 4.90% vs BKNG's 0.91%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $20.00 | $231.72 |
| # AnalystsCovering analysts | 42 | 71 |
| Dividend YieldAnnual dividend ÷ price | +4.9% | +0.9% |
| Dividend StreakConsecutive years of raises | 2 | 2 |
| Dividend / ShareAnnual DPS | $1.04 | $1.53 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.7% | +5.0% |
BKNG leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). HST leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.
HST vs BKNG: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is HST or BKNG a better buy right now?
For growth investors, Booking Holdings Inc.
(BKNG) is the stronger pick with 13. 4% revenue growth year-over-year, versus 7. 0% for Host Hotels & Resorts, Inc. (HST). Host Hotels & Resorts, Inc. (HST) offers the better valuation at 21. 5x trailing P/E (19. 4x forward), making it the more compelling value choice. Analysts rate Host Hotels & Resorts, Inc. (HST) a "Buy" — based on 42 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HST or BKNG?
On trailing P/E, Host Hotels & Resorts, Inc.
(HST) is the cheapest at 21. 5x versus Booking Holdings Inc. at 25. 3x. On forward P/E, Booking Holdings Inc. is actually cheaper at 16. 0x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — HST or BKNG?
Over the past 5 years, Booking Holdings Inc.
(BKNG) delivered a total return of +82. 8%, compared to +42. 0% for Host Hotels & Resorts, Inc. (HST). Over 10 years, the gap is even starker: BKNG returned +244. 5% versus HST's +74. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HST or BKNG?
By beta (market sensitivity over 5 years), Booking Holdings Inc.
(BKNG) is the lower-risk stock at 0. 74β versus Host Hotels & Resorts, Inc. 's 1. 04β — meaning HST is approximately 40% more volatile than BKNG relative to the S&P 500.
05Which is growing faster — HST or BKNG?
By revenue growth (latest reported year), Booking Holdings Inc.
(BKNG) is pulling ahead at 13. 4% versus 7. 0% for Host Hotels & Resorts, Inc. (HST). On earnings-per-share growth, the picture is similar: Booking Holdings Inc. grew EPS -4. 2% year-over-year, compared to -4. 8% for Host Hotels & Resorts, Inc.. Over a 3-year CAGR, HST leads at 25. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HST or BKNG?
Booking Holdings Inc.
(BKNG) is the more profitable company, earning 20. 1% net margin versus 12. 3% for Host Hotels & Resorts, Inc. — meaning it keeps 20. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BKNG leads at 34. 5% versus 15. 4% for HST. At the gross margin level — before operating expenses — BKNG leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HST or BKNG more undervalued right now?
On forward earnings alone, Booking Holdings Inc.
(BKNG) trades at 16. 0x forward P/E versus 19. 4x for Host Hotels & Resorts, Inc. — 3. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BKNG: 38. 2% to $231. 72.
08Which pays a better dividend — HST or BKNG?
All stocks in this comparison pay dividends.
Host Hotels & Resorts, Inc. (HST) offers the highest yield at 4. 9%, versus 0. 9% for Booking Holdings Inc. (BKNG).
09Is HST or BKNG better for a retirement portfolio?
For long-horizon retirement investors, Booking Holdings Inc.
(BKNG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), 0. 9% yield, +244. 5% 10Y return). Both have compounded well over 10 years (BKNG: +244. 5%, HST: +74. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HST and BKNG?
These companies operate in different sectors (HST (Real Estate) and BKNG (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: HST is a mid-cap income-oriented stock; BKNG is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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