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Stock Comparison

HTHT vs MAR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HTHT
H World Group Limited

Travel Lodging

Consumer CyclicalNASDAQ • CN
Market Cap$15.67B
5Y Perf.+41.3%
MAR
Marriott International, Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$93.23B
5Y Perf.+297.6%

HTHT vs MAR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HTHT logoHTHT
MAR logoMAR
IndustryTravel LodgingTravel Lodging
Market Cap$15.67B$93.23B
Revenue (TTM)$25.22B$26.58B
Net Income (TTM)$5.06B$2.58B
Gross Margin39.4%21.4%
Operating Margin26.1%16.0%
Forward P/E2.7x30.4x
Total Debt$36.09B$17.08B
Cash & Equiv.$10.54B$358M

HTHT vs MARLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HTHT
MAR
StockMay 20May 26Return
H World Group Limit… (HTHT)100141.3+41.3%
Marriott Internatio… (MAR)100397.6+297.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: HTHT vs MAR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HTHT leads in 5 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Marriott International, Inc. is the stronger pick specifically for growth and revenue expansion and operational efficiency and capital deployment. As sector peers, any of these can serve as alternatives in the same allocation.
HTHT
H World Group Limited
The Income Pick

HTHT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 2 yrs, beta 0.55, yield 3.6%
  • Rev growth 3.0%, EPS growth 62.5%, 3Y rev CAGR 21.1%
  • 5.3% 10Y total return vs MAR's 430.3%
Best for: income & stability and growth exposure
MAR
Marriott International, Inc.
The Growth Leader

MAR is the clearest fit if your priority is growth and efficiency.

  • 4.3% revenue growth vs HTHT's 3.0%
  • 9.3% ROA vs HTHT's 8.0%, ROIC 25.0% vs 11.9%
Best for: growth and efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthMAR logoMAR4.3% revenue growth vs HTHT's 3.0%
ValueHTHT logoHTHTLower P/E (2.7x vs 30.4x)
Quality / MarginsHTHT logoHTHT20.1% margin vs MAR's 9.7%
Stability / SafetyHTHT logoHTHTBeta 0.55 vs MAR's 1.09
DividendsHTHT logoHTHT3.6% yield, 2-year raise streak, vs MAR's 0.8%
Momentum (1Y)HTHT logoHTHT+43.9% vs MAR's +38.5%
Efficiency (ROA)MAR logoMAR9.3% ROA vs HTHT's 8.0%, ROIC 25.0% vs 11.9%

HTHT vs MAR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HTHTH World Group Limited
FY 2024
Leased And Owned Hotels
29.3%$13.8B
Room Revenues
25.0%$11.8B
Manachised And Franchised Hotels
20.1%$9.5B
Central Reservation System Usage Fees Other System Maintenance And Support Fees
7.0%$3.3B
On Going Management And Service Fees
7.0%$3.3B
Reimbursements For Hotel Manager Fees
3.7%$1.8B
Food and Beverage Revenues
2.8%$1.3B
Other (4)
5.0%$2.4B
MARMarriott International, Inc.
FY 2025
Reimbursements
60.8%$19.5B
Fee Service
17.0%$5.4B
Franchise
10.4%$3.3B
Management Service, Base
6.6%$2.1B
Owned, Leased and Other
5.2%$1.7B

HTHT vs MAR — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHTHTLAGGINGMAR

Income & Cash Flow (Last 12 Months)

HTHT leads this category, winning 6 of 6 comparable metrics.

MAR and HTHT operate at a comparable scale, with $26.6B and $25.2B in trailing revenue. HTHT is the more profitable business, keeping 20.1% of every revenue dollar as net income compared to MAR's 9.7%.

MetricHTHT logoHTHTH World Group Lim…MAR logoMARMarriott Internat…
RevenueTrailing 12 months$25.2B$26.6B
EBITDAEarnings before interest/tax$7.8B$4.5B
Net IncomeAfter-tax profit$5.1B$2.6B
Free Cash FlowCash after capex$7.5B$3.1B
Gross MarginGross profit ÷ Revenue+39.4%+21.4%
Operating MarginEBIT ÷ Revenue+26.1%+16.0%
Net MarginNet income ÷ Revenue+20.1%+9.7%
FCF MarginFCF ÷ Revenue+29.6%+11.7%
Rev. Growth (YoY)Latest quarter vs prior year+6.8%+6.2%
EPS Growth (YoY)Latest quarter vs prior year+21.5%+0.8%
HTHT leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

HTHT leads this category, winning 4 of 5 comparable metrics.

At 20.9x trailing earnings, HTHT trades at a 44% valuation discount to MAR's 37.1x P/E. On an enterprise value basis, HTHT's 17.8x EV/EBITDA is more attractive than MAR's 24.8x.

MetricHTHT logoHTHTH World Group Lim…MAR logoMARMarriott Internat…
Market CapShares × price$15.7B$93.2B
Enterprise ValueMkt cap + debt − cash$19.4B$110.0B
Trailing P/EPrice ÷ TTM EPS20.85x37.08x
Forward P/EPrice ÷ next-FY EPS est.2.67x30.38x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple17.82x24.77x
Price / SalesMarket cap ÷ Revenue4.33x3.56x
Price / BookPrice ÷ Book value/share8.15x
Price / FCFMarket cap ÷ FCF14.54x35.75x
HTHT leads this category, winning 4 of 5 comparable metrics.

Profitability & Efficiency

MAR leads this category, winning 6 of 7 comparable metrics.

On the Piotroski fundamental quality scale (0–9), MAR scores 7/9 vs HTHT's 6/9, reflecting strong financial health.

MetricHTHT logoHTHTH World Group Lim…MAR logoMARMarriott Internat…
ROE (TTM)Return on equity+42.3%
ROA (TTM)Return on assets+8.0%+9.3%
ROICReturn on invested capital+11.9%+25.0%
ROCEReturn on capital employed+13.2%+22.6%
Piotroski ScoreFundamental quality 0–967
Debt / EquityFinancial leverage2.78x
Net DebtTotal debt minus cash$25.6B$16.7B
Cash & Equiv.Liquid assets$10.5B$358M
Total DebtShort + long-term debt$36.1B$17.1B
Interest CoverageEBIT ÷ Interest expense22.13x5.20x
MAR leads this category, winning 6 of 7 comparable metrics.

Total Returns (Dividends Reinvested)

MAR leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in MAR five years ago would be worth $24,578 today (with dividends reinvested), compared to $9,395 for HTHT. Over the past 12 months, HTHT leads with a +43.9% total return vs MAR's +38.5%. The 3-year compound annual growth rate (CAGR) favors MAR at 26.4% vs HTHT's 6.9% — a key indicator of consistent wealth creation.

MetricHTHT logoHTHTH World Group Lim…MAR logoMARMarriott Internat…
YTD ReturnYear-to-date+5.0%+12.5%
1-Year ReturnPast 12 months+43.9%+38.5%
3-Year ReturnCumulative with dividends+22.1%+101.8%
5-Year ReturnCumulative with dividends-6.0%+145.8%
10-Year ReturnCumulative with dividends+525.9%+430.3%
CAGR (3Y)Annualised 3-year return+6.9%+26.4%
MAR leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HTHT and MAR each lead in 1 of 2 comparable metrics.

HTHT is the less volatile stock with a 0.55 beta — it tends to amplify market swings less than MAR's 1.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MAR currently trades 92.6% from its 52-week high vs HTHT's 84.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHTHT logoHTHTH World Group Lim…MAR logoMARMarriott Internat…
Beta (5Y)Sensitivity to S&P 5000.55x1.09x
52-Week HighHighest price in past year$56.64$380.00
52-Week LowLowest price in past year$30.41$250.79
% of 52W HighCurrent price vs 52-week peak+84.4%+92.6%
RSI (14)Momentum oscillator 0–10039.653.7
Avg Volume (50D)Average daily shares traded1.7M1.5M
Evenly matched — HTHT and MAR each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — HTHT and MAR each lead in 1 of 2 comparable metrics.

Wall Street rates HTHT as "Buy" and MAR as "Hold". Consensus price targets imply 30.5% upside for HTHT (target: $62) vs 5.9% for MAR (target: $373). For income investors, HTHT offers the higher dividend yield at 3.60% vs MAR's 0.76%.

MetricHTHT logoHTHTH World Group Lim…MAR logoMARMarriott Internat…
Analyst RatingConsensus buy/hold/sellBuyHold
Price TargetConsensus 12-month target$62.40$372.50
# AnalystsCovering analysts1952
Dividend YieldAnnual dividend ÷ price+3.6%+0.8%
Dividend StreakConsecutive years of raises24
Dividend / ShareAnnual DPS$11.70$2.67
Buyback YieldShare repurchases ÷ mkt cap+0.7%+3.5%
Evenly matched — HTHT and MAR each lead in 1 of 2 comparable metrics.
Key Takeaway

HTHT leads in 2 of 6 categories (Income & Cash Flow, Valuation Metrics). MAR leads in 2 (Profitability & Efficiency, Total Returns). 2 tied.

Best OverallH World Group Limited (HTHT)Leads 2 of 6 categories
Loading custom metrics...

HTHT vs MAR: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is HTHT or MAR a better buy right now?

For growth investors, Marriott International, Inc.

(MAR) is the stronger pick with 4. 3% revenue growth year-over-year, versus 3. 0% for H World Group Limited (HTHT). H World Group Limited (HTHT) offers the better valuation at 20. 9x trailing P/E (2. 7x forward), making it the more compelling value choice. Analysts rate H World Group Limited (HTHT) a "Buy" — based on 19 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HTHT or MAR?

On trailing P/E, H World Group Limited (HTHT) is the cheapest at 20.

9x versus Marriott International, Inc. at 37. 1x. On forward P/E, H World Group Limited is actually cheaper at 2. 7x.

03

Which is the better long-term investment — HTHT or MAR?

Over the past 5 years, Marriott International, Inc.

(MAR) delivered a total return of +145. 8%, compared to -6. 0% for H World Group Limited (HTHT). Over 10 years, the gap is even starker: HTHT returned +525. 9% versus MAR's +430. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HTHT or MAR?

By beta (market sensitivity over 5 years), H World Group Limited (HTHT) is the lower-risk stock at 0.

55β versus Marriott International, Inc. 's 1. 09β — meaning MAR is approximately 99% more volatile than HTHT relative to the S&P 500.

05

Which is growing faster — HTHT or MAR?

By revenue growth (latest reported year), Marriott International, Inc.

(MAR) is pulling ahead at 4. 3% versus 3. 0% for H World Group Limited (HTHT). On earnings-per-share growth, the picture is similar: H World Group Limited grew EPS 62. 5% year-over-year, compared to 13. 9% for Marriott International, Inc.. Over a 3-year CAGR, HTHT leads at 21. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HTHT or MAR?

H World Group Limited (HTHT) is the more profitable company, earning 20.

1% net margin versus 9. 9% for Marriott International, Inc. — meaning it keeps 20. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HTHT leads at 25. 4% versus 15. 8% for MAR. At the gross margin level — before operating expenses — HTHT leads at 39. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HTHT or MAR more undervalued right now?

On forward earnings alone, H World Group Limited (HTHT) trades at 2.

7x forward P/E versus 30. 4x for Marriott International, Inc. — 27. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HTHT: 30. 5% to $62. 40.

08

Which pays a better dividend — HTHT or MAR?

All stocks in this comparison pay dividends.

H World Group Limited (HTHT) offers the highest yield at 3. 6%, versus 0. 8% for Marriott International, Inc. (MAR).

09

Is HTHT or MAR better for a retirement portfolio?

For long-horizon retirement investors, H World Group Limited (HTHT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

55), 3. 6% yield, +525. 9% 10Y return). Both have compounded well over 10 years (HTHT: +525. 9%, MAR: +430. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HTHT and MAR?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HTHT is a mid-cap income-oriented stock; MAR is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

HTHT

Dividend Mega-Cap Quality

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 12%
Run This Screen
Stocks Like

MAR

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform HTHT and MAR on the metrics below

Revenue Growth>
%
(HTHT: 6.8% · MAR: 6.2%)
Net Margin>
%
(HTHT: 20.1% · MAR: 9.7%)
P/E Ratio<
x
(HTHT: 20.9x · MAR: 37.1x)

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