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HTHT vs MAR
Revenue, margins, valuation, and 5-year total return — side by side.
Travel Lodging
HTHT vs MAR — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Travel Lodging | Travel Lodging |
| Market Cap | $15.67B | $93.23B |
| Revenue (TTM) | $25.22B | $26.58B |
| Net Income (TTM) | $5.06B | $2.58B |
| Gross Margin | 39.4% | 21.4% |
| Operating Margin | 26.1% | 16.0% |
| Forward P/E | 2.7x | 30.4x |
| Total Debt | $36.09B | $17.08B |
| Cash & Equiv. | $10.54B | $358M |
HTHT vs MAR — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| H World Group Limit… (HTHT) | 100 | 141.3 | +41.3% |
| Marriott Internatio… (MAR) | 100 | 397.6 | +297.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HTHT vs MAR
Each card shows where this stock fits in a portfolio — not just who wins on paper.
HTHT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 2 yrs, beta 0.55, yield 3.6%
- Rev growth 3.0%, EPS growth 62.5%, 3Y rev CAGR 21.1%
- 5.3% 10Y total return vs MAR's 430.3%
MAR is the clearest fit if your priority is growth and efficiency.
- 4.3% revenue growth vs HTHT's 3.0%
- 9.3% ROA vs HTHT's 8.0%, ROIC 25.0% vs 11.9%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 4.3% revenue growth vs HTHT's 3.0% | |
| Value | Lower P/E (2.7x vs 30.4x) | |
| Quality / Margins | 20.1% margin vs MAR's 9.7% | |
| Stability / Safety | Beta 0.55 vs MAR's 1.09 | |
| Dividends | 3.6% yield, 2-year raise streak, vs MAR's 0.8% | |
| Momentum (1Y) | +43.9% vs MAR's +38.5% | |
| Efficiency (ROA) | 9.3% ROA vs HTHT's 8.0%, ROIC 25.0% vs 11.9% |
HTHT vs MAR — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
HTHT vs MAR — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
HTHT leads this category, winning 6 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MAR and HTHT operate at a comparable scale, with $26.6B and $25.2B in trailing revenue. HTHT is the more profitable business, keeping 20.1% of every revenue dollar as net income compared to MAR's 9.7%.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $25.2B | $26.6B |
| EBITDAEarnings before interest/tax | $7.8B | $4.5B |
| Net IncomeAfter-tax profit | $5.1B | $2.6B |
| Free Cash FlowCash after capex | $7.5B | $3.1B |
| Gross MarginGross profit ÷ Revenue | +39.4% | +21.4% |
| Operating MarginEBIT ÷ Revenue | +26.1% | +16.0% |
| Net MarginNet income ÷ Revenue | +20.1% | +9.7% |
| FCF MarginFCF ÷ Revenue | +29.6% | +11.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +6.8% | +6.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +21.5% | +0.8% |
Valuation Metrics
HTHT leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
At 20.9x trailing earnings, HTHT trades at a 44% valuation discount to MAR's 37.1x P/E. On an enterprise value basis, HTHT's 17.8x EV/EBITDA is more attractive than MAR's 24.8x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $15.7B | $93.2B |
| Enterprise ValueMkt cap + debt − cash | $19.4B | $110.0B |
| Trailing P/EPrice ÷ TTM EPS | 20.85x | 37.08x |
| Forward P/EPrice ÷ next-FY EPS est. | 2.67x | 30.38x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 17.82x | 24.77x |
| Price / SalesMarket cap ÷ Revenue | 4.33x | 3.56x |
| Price / BookPrice ÷ Book value/share | 8.15x | — |
| Price / FCFMarket cap ÷ FCF | 14.54x | 35.75x |
Profitability & Efficiency
MAR leads this category, winning 6 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), MAR scores 7/9 vs HTHT's 6/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +42.3% | — |
| ROA (TTM)Return on assets | +8.0% | +9.3% |
| ROICReturn on invested capital | +11.9% | +25.0% |
| ROCEReturn on capital employed | +13.2% | +22.6% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 |
| Debt / EquityFinancial leverage | 2.78x | — |
| Net DebtTotal debt minus cash | $25.6B | $16.7B |
| Cash & Equiv.Liquid assets | $10.5B | $358M |
| Total DebtShort + long-term debt | $36.1B | $17.1B |
| Interest CoverageEBIT ÷ Interest expense | 22.13x | 5.20x |
Total Returns (Dividends Reinvested)
MAR leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MAR five years ago would be worth $24,578 today (with dividends reinvested), compared to $9,395 for HTHT. Over the past 12 months, HTHT leads with a +43.9% total return vs MAR's +38.5%. The 3-year compound annual growth rate (CAGR) favors MAR at 26.4% vs HTHT's 6.9% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +5.0% | +12.5% |
| 1-Year ReturnPast 12 months | +43.9% | +38.5% |
| 3-Year ReturnCumulative with dividends | +22.1% | +101.8% |
| 5-Year ReturnCumulative with dividends | -6.0% | +145.8% |
| 10-Year ReturnCumulative with dividends | +525.9% | +430.3% |
| CAGR (3Y)Annualised 3-year return | +6.9% | +26.4% |
Risk & Volatility
Evenly matched — HTHT and MAR each lead in 1 of 2 comparable metrics.
Risk & Volatility
HTHT is the less volatile stock with a 0.55 beta — it tends to amplify market swings less than MAR's 1.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MAR currently trades 92.6% from its 52-week high vs HTHT's 84.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.55x | 1.09x |
| 52-Week HighHighest price in past year | $56.64 | $380.00 |
| 52-Week LowLowest price in past year | $30.41 | $250.79 |
| % of 52W HighCurrent price vs 52-week peak | +84.4% | +92.6% |
| RSI (14)Momentum oscillator 0–100 | 39.6 | 53.7 |
| Avg Volume (50D)Average daily shares traded | 1.7M | 1.5M |
Analyst Outlook
Evenly matched — HTHT and MAR each lead in 1 of 2 comparable metrics.
Analyst Outlook
Wall Street rates HTHT as "Buy" and MAR as "Hold". Consensus price targets imply 30.5% upside for HTHT (target: $62) vs 5.9% for MAR (target: $373). For income investors, HTHT offers the higher dividend yield at 3.60% vs MAR's 0.76%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $62.40 | $372.50 |
| # AnalystsCovering analysts | 19 | 52 |
| Dividend YieldAnnual dividend ÷ price | +3.6% | +0.8% |
| Dividend StreakConsecutive years of raises | 2 | 4 |
| Dividend / ShareAnnual DPS | $11.70 | $2.67 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.7% | +3.5% |
HTHT leads in 2 of 6 categories (Income & Cash Flow, Valuation Metrics). MAR leads in 2 (Profitability & Efficiency, Total Returns). 2 tied.
HTHT vs MAR: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is HTHT or MAR a better buy right now?
For growth investors, Marriott International, Inc.
(MAR) is the stronger pick with 4. 3% revenue growth year-over-year, versus 3. 0% for H World Group Limited (HTHT). H World Group Limited (HTHT) offers the better valuation at 20. 9x trailing P/E (2. 7x forward), making it the more compelling value choice. Analysts rate H World Group Limited (HTHT) a "Buy" — based on 19 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HTHT or MAR?
On trailing P/E, H World Group Limited (HTHT) is the cheapest at 20.
9x versus Marriott International, Inc. at 37. 1x. On forward P/E, H World Group Limited is actually cheaper at 2. 7x.
03Which is the better long-term investment — HTHT or MAR?
Over the past 5 years, Marriott International, Inc.
(MAR) delivered a total return of +145. 8%, compared to -6. 0% for H World Group Limited (HTHT). Over 10 years, the gap is even starker: HTHT returned +525. 9% versus MAR's +430. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HTHT or MAR?
By beta (market sensitivity over 5 years), H World Group Limited (HTHT) is the lower-risk stock at 0.
55β versus Marriott International, Inc. 's 1. 09β — meaning MAR is approximately 99% more volatile than HTHT relative to the S&P 500.
05Which is growing faster — HTHT or MAR?
By revenue growth (latest reported year), Marriott International, Inc.
(MAR) is pulling ahead at 4. 3% versus 3. 0% for H World Group Limited (HTHT). On earnings-per-share growth, the picture is similar: H World Group Limited grew EPS 62. 5% year-over-year, compared to 13. 9% for Marriott International, Inc.. Over a 3-year CAGR, HTHT leads at 21. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HTHT or MAR?
H World Group Limited (HTHT) is the more profitable company, earning 20.
1% net margin versus 9. 9% for Marriott International, Inc. — meaning it keeps 20. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HTHT leads at 25. 4% versus 15. 8% for MAR. At the gross margin level — before operating expenses — HTHT leads at 39. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HTHT or MAR more undervalued right now?
On forward earnings alone, H World Group Limited (HTHT) trades at 2.
7x forward P/E versus 30. 4x for Marriott International, Inc. — 27. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HTHT: 30. 5% to $62. 40.
08Which pays a better dividend — HTHT or MAR?
All stocks in this comparison pay dividends.
H World Group Limited (HTHT) offers the highest yield at 3. 6%, versus 0. 8% for Marriott International, Inc. (MAR).
09Is HTHT or MAR better for a retirement portfolio?
For long-horizon retirement investors, H World Group Limited (HTHT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
55), 3. 6% yield, +525. 9% 10Y return). Both have compounded well over 10 years (HTHT: +525. 9%, MAR: +430. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HTHT and MAR?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: HTHT is a mid-cap income-oriented stock; MAR is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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