Software - Application
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HUBS vs ADBE
Revenue, margins, valuation, and 5-year total return — side by side.
Software - Infrastructure
HUBS vs ADBE — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Software - Application | Software - Infrastructure |
| Market Cap | $12.58B | $105.94B |
| Revenue (TTM) | $3.30B | $24.45B |
| Net Income (TTM) | $100M | $7.21B |
| Gross Margin | 83.7% | 89.2% |
| Operating Margin | 1.9% | 36.8% |
| Forward P/E | 19.6x | 10.9x |
| Total Debt | $485M | $6.65B |
| Cash & Equiv. | $882M | $5.43B |
HUBS vs ADBE — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| HubSpot, Inc. (HUBS) | 100 | 122.2 | +22.2% |
| Adobe Inc. (ADBE) | 100 | 66.4 | -33.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HUBS vs ADBE
Each card shows where this stock fits in a portfolio — not just who wins on paper.
HUBS is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
- 469.1% 10Y total return vs ADBE's 171.1%
- Lower volatility, beta 1.18, Low D/E 23.5%, current ratio 1.52x
ADBE carries the broadest edge in this set and is the clearest fit for income & stability and defensive.
- Dividend streak 0 yrs, beta 0.74
- Beta 0.74, current ratio 1.00x
- Lower P/E (10.9x vs 19.6x)
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 19.2% revenue growth vs ADBE's 10.5% | |
| Value | Lower P/E (10.9x vs 19.6x) | |
| Quality / Margins | 29.5% margin vs HUBS's 3.0% | |
| Stability / Safety | Beta 0.74 vs HUBS's 1.18 | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | -33.4% vs HUBS's -62.0% | |
| Efficiency (ROA) | 24.8% ROA vs HUBS's 2.7%, ROIC 51.4% vs 0.4% |
HUBS vs ADBE — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
HUBS vs ADBE — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
ADBE leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
ADBE is the larger business by revenue, generating $24.5B annually — 7.4x HUBS's $3.3B. ADBE is the more profitable business, keeping 29.5% of every revenue dollar as net income compared to HUBS's 3.0%. On growth, HUBS holds the edge at +23.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $3.3B | $24.5B |
| EBITDAEarnings before interest/tax | $166M | $9.6B |
| Net IncomeAfter-tax profit | $100M | $7.2B |
| Free Cash FlowCash after capex | $712M | $10.3B |
| Gross MarginGross profit ÷ Revenue | +83.7% | +89.2% |
| Operating MarginEBIT ÷ Revenue | +1.9% | +36.8% |
| Net MarginNet income ÷ Revenue | +3.0% | +29.5% |
| FCF MarginFCF ÷ Revenue | +21.6% | +42.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | +23.4% | +12.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +2.5% | +11.4% |
Valuation Metrics
ADBE leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 15.4x trailing earnings, ADBE trades at a 95% valuation discount to HUBS's 284.1x P/E. On an enterprise value basis, ADBE's 11.3x EV/EBITDA is more attractive than HUBS's 69.2x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $12.6B | $105.9B |
| Enterprise ValueMkt cap + debt − cash | $12.2B | $107.2B |
| Trailing P/EPrice ÷ TTM EPS | 284.08x | 15.36x |
| Forward P/EPrice ÷ next-FY EPS est. | 19.61x | 10.90x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.70x |
| EV / EBITDAEnterprise value multiple | 69.24x | 11.25x |
| Price / SalesMarket cap ÷ Revenue | 4.02x | 4.46x |
| Price / BookPrice ÷ Book value/share | 6.29x | 9.42x |
| Price / FCFMarket cap ÷ FCF | 17.77x | 10.75x |
Profitability & Efficiency
Evenly matched — HUBS and ADBE each lead in 4 of 8 comparable metrics.
Profitability & Efficiency
ADBE delivers a 62.3% return on equity — every $100 of shareholder capital generates $62 in annual profit, vs $5 for HUBS. HUBS carries lower financial leverage with a 0.23x debt-to-equity ratio, signaling a more conservative balance sheet compared to ADBE's 0.57x.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +5.0% | +62.3% |
| ROA (TTM)Return on assets | +2.7% | +24.8% |
| ROICReturn on invested capital | +0.4% | +51.4% |
| ROCEReturn on capital employed | +0.5% | +44.6% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 |
| Debt / EquityFinancial leverage | 0.23x | 0.57x |
| Net DebtTotal debt minus cash | -$397M | $1.2B |
| Cash & Equiv.Liquid assets | $882M | $5.4B |
| Total DebtShort + long-term debt | $485M | $6.6B |
| Interest CoverageEBIT ÷ Interest expense | 4753.07x | 66.23x |
Total Returns (Dividends Reinvested)
ADBE leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in ADBE five years ago would be worth $5,249 today (with dividends reinvested), compared to $4,794 for HUBS. Over the past 12 months, ADBE leads with a -33.4% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors ADBE at -9.3% vs HUBS's -18.1% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -36.1% | -23.0% |
| 1-Year ReturnPast 12 months | -62.0% | -33.4% |
| 3-Year ReturnCumulative with dividends | -45.1% | -25.4% |
| 5-Year ReturnCumulative with dividends | -52.1% | -47.5% |
| 10-Year ReturnCumulative with dividends | +469.1% | +171.1% |
| CAGR (3Y)Annualised 3-year return | -18.1% | -9.3% |
Risk & Volatility
ADBE leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
ADBE is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than HUBS's 1.18 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ADBE currently trades 60.6% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.18x | 0.74x |
| 52-Week HighHighest price in past year | $682.57 | $422.95 |
| 52-Week LowLowest price in past year | $187.45 | $224.18 |
| % of 52W HighCurrent price vs 52-week peak | +35.8% | +60.6% |
| RSI (14)Momentum oscillator 0–100 | 51.1 | 52.2 |
| Avg Volume (50D)Average daily shares traded | 1.5M | 5.5M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates HUBS as "Buy" and ADBE as "Buy". Consensus price targets imply 47.7% upside for HUBS (target: $361) vs 34.7% for ADBE (target: $346).
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $360.89 | $345.50 |
| # AnalystsCovering analysts | 47 | 62 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | 0 |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +4.0% | +10.6% |
ADBE leads in 4 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 1 category is tied.
HUBS vs ADBE: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is HUBS or ADBE a better buy right now?
For growth investors, HubSpot, Inc.
(HUBS) is the stronger pick with 19. 2% revenue growth year-over-year, versus 10. 5% for Adobe Inc. (ADBE). Adobe Inc. (ADBE) offers the better valuation at 15. 4x trailing P/E (10. 9x forward), making it the more compelling value choice. Analysts rate HubSpot, Inc. (HUBS) a "Buy" — based on 47 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HUBS or ADBE?
On trailing P/E, Adobe Inc.
(ADBE) is the cheapest at 15. 4x versus HubSpot, Inc. at 284. 1x. On forward P/E, Adobe Inc. is actually cheaper at 10. 9x.
03Which is the better long-term investment — HUBS or ADBE?
Over the past 5 years, Adobe Inc.
(ADBE) delivered a total return of -47. 5%, compared to -52. 1% for HubSpot, Inc. (HUBS). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus ADBE's +171. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HUBS or ADBE?
By beta (market sensitivity over 5 years), Adobe Inc.
(ADBE) is the lower-risk stock at 0. 74β versus HubSpot, Inc. 's 1. 18β — meaning HUBS is approximately 60% more volatile than ADBE relative to the S&P 500. On balance sheet safety, HubSpot, Inc. (HUBS) carries a lower debt/equity ratio of 23% versus 57% for Adobe Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — HUBS or ADBE?
By revenue growth (latest reported year), HubSpot, Inc.
(HUBS) is pulling ahead at 19. 2% versus 10. 5% for Adobe Inc. (ADBE). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to 35. 1% for Adobe Inc.. Over a 3-year CAGR, HUBS leads at 21. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HUBS or ADBE?
Adobe Inc.
(ADBE) is the more profitable company, earning 30. 0% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 30. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ADBE leads at 36. 6% versus 0. 4% for HUBS. At the gross margin level — before operating expenses — ADBE leads at 88. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HUBS or ADBE more undervalued right now?
On forward earnings alone, Adobe Inc.
(ADBE) trades at 10. 9x forward P/E versus 19. 6x for HubSpot, Inc. — 8. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HUBS: 47. 7% to $360. 89.
08Which pays a better dividend — HUBS or ADBE?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is HUBS or ADBE better for a retirement portfolio?
For long-horizon retirement investors, Adobe Inc.
(ADBE) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), +171. 1% 10Y return). Both have compounded well over 10 years (ADBE: +171. 1%, HUBS: +469. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HUBS and ADBE?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: HUBS is a mid-cap high-growth stock; ADBE is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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