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HUBS vs ADBE vs CRM vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.58B
5Y Perf.+22.2%
ADBE
Adobe Inc.

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$105.94B
5Y Perf.-33.6%
CRM
Salesforce, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$179.19B
5Y Perf.+6.6%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%

HUBS vs ADBE vs CRM vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HUBS logoHUBS
ADBE logoADBE
CRM logoCRM
MSFT logoMSFT
IndustrySoftware - ApplicationSoftware - InfrastructureSoftware - ApplicationSoftware - Infrastructure
Market Cap$12.58B$105.94B$179.19B$3.13T
Revenue (TTM)$3.30B$24.45B$41.52B$318.27B
Net Income (TTM)$100M$7.21B$7.46B$125.22B
Gross Margin83.7%89.2%77.7%68.3%
Operating Margin1.9%36.8%21.5%46.8%
Forward P/E19.6x10.9x15.8x25.3x
Total Debt$485M$6.65B$6.74B$112.18B
Cash & Equiv.$882M$5.43B$7.33B$30.24B

HUBS vs ADBE vs CRM vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HUBS
ADBE
CRM
MSFT
StockMay 20May 26Return
HubSpot, Inc. (HUBS)100122.2+22.2%
Adobe Inc. (ADBE)10066.4-33.6%
Salesforce, Inc. (CRM)100106.6+6.6%
Microsoft Corporati… (MSFT)100229.7+129.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: HUBS vs ADBE vs CRM vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: ADBE leads in 3 of 7 categories, making it the strongest pick for valuation and capital efficiency and capital preservation and lower volatility. Microsoft Corporation is the stronger pick specifically for profitability and margin quality and recent price momentum and sentiment. HUBS and CRM also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
HUBS
HubSpot, Inc.
The Growth Play

HUBS is the clearest fit if your priority is growth exposure.

  • Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
  • 19.2% revenue growth vs CRM's 9.6%
Best for: growth exposure
ADBE
Adobe Inc.
The Defensive Pick

ADBE carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and valuation efficiency.

  • Lower volatility, beta 0.74, Low D/E 57.2%, current ratio 1.00x
  • PEG 1.20 vs MSFT's 1.35
  • Lower P/E (10.9x vs 25.3x), PEG 1.20 vs 1.35
  • Beta 0.74 vs HUBS's 1.18
Best for: sleep-well-at-night and valuation efficiency
CRM
Salesforce, Inc.
The Income Pick

CRM is the clearest fit if your priority is income & stability and defensive.

  • Dividend streak 2 yrs, beta 0.82, yield 0.9%
  • Beta 0.82, yield 0.9%, current ratio 0.76x
  • 0.9% yield, 2-year raise streak, vs MSFT's 0.8%, (2 stocks pay no dividend)
Best for: income & stability and defensive
MSFT
Microsoft Corporation
The Long-Run Compounder

MSFT is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 7.9% 10Y total return vs HUBS's 469.1%
  • 39.3% margin vs HUBS's 3.0%
  • -2.1% vs HUBS's -62.0%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthHUBS logoHUBS19.2% revenue growth vs CRM's 9.6%
ValueADBE logoADBELower P/E (10.9x vs 25.3x), PEG 1.20 vs 1.35
Quality / MarginsMSFT logoMSFT39.3% margin vs HUBS's 3.0%
Stability / SafetyADBE logoADBEBeta 0.74 vs HUBS's 1.18
DividendsCRM logoCRM0.9% yield, 2-year raise streak, vs MSFT's 0.8%, (2 stocks pay no dividend)
Momentum (1Y)MSFT logoMSFT-2.1% vs HUBS's -62.0%
Efficiency (ROA)ADBE logoADBE24.8% ROA vs HUBS's 2.7%, ROIC 51.4% vs 0.4%

HUBS vs ADBE vs CRM vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
ADBEAdobe Inc.
FY 2025
Digital Media
74.3%$17.6B
Digital Experience
24.7%$5.9B
Print And Publishing
1.1%$256M
CRMSalesforce, Inc.
FY 2025
Service Cloud
23.9%$9.1B
Sales Cloud
22.0%$8.3B
Salesforce Platform and Other
19.1%$7.2B
Integration And Analytics
15.2%$5.8B
Marketing and Commerce Cloud
13.9%$5.3B
Professional Services and Other
5.8%$2.2B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

HUBS vs ADBE vs CRM vs MSFT — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLADBELAGGINGCRM

Income & Cash Flow (Last 12 Months)

Evenly matched — HUBS and ADBE and MSFT each lead in 2 of 6 comparable metrics.

MSFT is the larger business by revenue, generating $318.3B annually — 96.5x HUBS's $3.3B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to HUBS's 3.0%. On growth, HUBS holds the edge at +23.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHUBS logoHUBSHubSpot, Inc.ADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$3.3B$24.5B$41.5B$318.3B
EBITDAEarnings before interest/tax$166M$9.6B$11.4B$192.6B
Net IncomeAfter-tax profit$100M$7.2B$7.5B$125.2B
Free Cash FlowCash after capex$712M$10.3B$14.4B$72.9B
Gross MarginGross profit ÷ Revenue+83.7%+89.2%+77.7%+68.3%
Operating MarginEBIT ÷ Revenue+1.9%+36.8%+21.5%+46.8%
Net MarginNet income ÷ Revenue+3.0%+29.5%+18.0%+39.3%
FCF MarginFCF ÷ Revenue+21.6%+42.2%+34.7%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year+23.4%+12.0%+12.1%+18.3%
EPS Growth (YoY)Latest quarter vs prior year+2.5%+11.4%+18.3%+23.4%
Evenly matched — HUBS and ADBE and MSFT each lead in 2 of 6 comparable metrics.

Valuation Metrics

ADBE leads this category, winning 4 of 7 comparable metrics.

At 15.4x trailing earnings, ADBE trades at a 95% valuation discount to HUBS's 284.1x P/E. Adjusting for growth (PEG ratio), MSFT offers better value at 1.64x vs CRM's 1.95x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHUBS logoHUBSHubSpot, Inc.ADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$12.6B$105.9B$179.2B$3.13T
Enterprise ValueMkt cap + debt − cash$12.2B$107.2B$178.6B$3.21T
Trailing P/EPrice ÷ TTM EPS284.08x15.36x23.88x30.86x
Forward P/EPrice ÷ next-FY EPS est.19.61x10.90x15.82x25.34x
PEG RatioP/E ÷ EPS growth rate1.70x1.95x1.64x
EV / EBITDAEnterprise value multiple69.24x11.25x20.03x19.72x
Price / SalesMarket cap ÷ Revenue4.02x4.46x4.32x11.10x
Price / BookPrice ÷ Book value/share6.29x9.42x3.01x9.15x
Price / FCFMarket cap ÷ FCF17.77x10.75x12.44x43.66x
ADBE leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

ADBE leads this category, winning 4 of 9 comparable metrics.

ADBE delivers a 62.3% return on equity — every $100 of shareholder capital generates $62 in annual profit, vs $5 for HUBS. CRM carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to ADBE's 0.57x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs MSFT's 6/9, reflecting strong financial health.

MetricHUBS logoHUBSHubSpot, Inc.ADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity+5.0%+62.3%+12.6%+33.1%
ROA (TTM)Return on assets+2.7%+24.8%+6.6%+19.2%
ROICReturn on invested capital+0.4%+51.4%+10.9%+24.9%
ROCEReturn on capital employed+0.5%+44.6%+11.9%+29.7%
Piotroski ScoreFundamental quality 0–96686
Debt / EquityFinancial leverage0.23x0.57x0.11x0.33x
Net DebtTotal debt minus cash-$397M$1.2B-$590M$81.9B
Cash & Equiv.Liquid assets$882M$5.4B$7.3B$30.2B
Total DebtShort + long-term debt$485M$6.6B$6.7B$112.2B
Interest CoverageEBIT ÷ Interest expense4753.07x66.23x44.14x55.65x
ADBE leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MSFT leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in MSFT five years ago would be worth $17,246 today (with dividends reinvested), compared to $4,794 for HUBS. Over the past 12 months, MSFT leads with a -2.1% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors MSFT at 11.7% vs HUBS's -18.1% — a key indicator of consistent wealth creation.

MetricHUBS logoHUBSHubSpot, Inc.ADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date-36.1%-23.0%-26.4%-10.8%
1-Year ReturnPast 12 months-62.0%-33.4%-32.4%-2.1%
3-Year ReturnCumulative with dividends-45.1%-25.4%-4.0%+39.5%
5-Year ReturnCumulative with dividends-52.1%-47.5%-12.3%+72.5%
10-Year ReturnCumulative with dividends+469.1%+171.1%+154.6%+787.7%
CAGR (3Y)Annualised 3-year return-18.1%-9.3%-1.4%+11.7%
MSFT leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — ADBE and MSFT each lead in 1 of 2 comparable metrics.

ADBE is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than HUBS's 1.18 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MSFT currently trades 75.8% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHUBS logoHUBSHubSpot, Inc.ADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 5001.18x0.74x0.82x0.89x
52-Week HighHighest price in past year$682.57$422.95$296.05$555.45
52-Week LowLowest price in past year$187.45$224.18$163.52$356.28
% of 52W HighCurrent price vs 52-week peak+35.8%+60.6%+62.9%+75.8%
RSI (14)Momentum oscillator 0–10051.152.248.354.0
Avg Volume (50D)Average daily shares traded1.5M5.5M12.4M32.5M
Evenly matched — ADBE and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — CRM and MSFT each lead in 1 of 2 comparable metrics.

Analyst consensus: HUBS as "Buy", ADBE as "Buy", CRM as "Buy", MSFT as "Buy". Consensus price targets imply 54.1% upside for CRM (target: $287) vs 31.1% for MSFT (target: $552). For income investors, CRM offers the higher dividend yield at 0.89% vs MSFT's 0.77%.

MetricHUBS logoHUBSHubSpot, Inc.ADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$360.89$345.50$287.00$551.75
# AnalystsCovering analysts47629781
Dividend YieldAnnual dividend ÷ price+0.9%+0.8%
Dividend StreakConsecutive years of raises0219
Dividend / ShareAnnual DPS$1.66$3.23
Buyback YieldShare repurchases ÷ mkt cap+4.0%+10.6%+7.0%+0.6%
Evenly matched — CRM and MSFT each lead in 1 of 2 comparable metrics.
Key Takeaway

ADBE leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). MSFT leads in 1 (Total Returns). 3 tied.

Best OverallAdobe Inc. (ADBE)Leads 2 of 6 categories
Loading custom metrics...

HUBS vs ADBE vs CRM vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HUBS or ADBE or CRM or MSFT a better buy right now?

For growth investors, HubSpot, Inc.

(HUBS) is the stronger pick with 19. 2% revenue growth year-over-year, versus 9. 6% for Salesforce, Inc. (CRM). Adobe Inc. (ADBE) offers the better valuation at 15. 4x trailing P/E (10. 9x forward), making it the more compelling value choice. Analysts rate HubSpot, Inc. (HUBS) a "Buy" — based on 47 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HUBS or ADBE or CRM or MSFT?

On trailing P/E, Adobe Inc.

(ADBE) is the cheapest at 15. 4x versus HubSpot, Inc. at 284. 1x. On forward P/E, Adobe Inc. is actually cheaper at 10. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Adobe Inc. wins at 1. 20x versus Microsoft Corporation's 1. 35x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — HUBS or ADBE or CRM or MSFT?

Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +72.

5%, compared to -52. 1% for HubSpot, Inc. (HUBS). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus CRM's +154. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HUBS or ADBE or CRM or MSFT?

By beta (market sensitivity over 5 years), Adobe Inc.

(ADBE) is the lower-risk stock at 0. 74β versus HubSpot, Inc. 's 1. 18β — meaning HUBS is approximately 60% more volatile than ADBE relative to the S&P 500. On balance sheet safety, Salesforce, Inc. (CRM) carries a lower debt/equity ratio of 11% versus 57% for Adobe Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HUBS or ADBE or CRM or MSFT?

By revenue growth (latest reported year), HubSpot, Inc.

(HUBS) is pulling ahead at 19. 2% versus 9. 6% for Salesforce, Inc. (CRM). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, HUBS leads at 21. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HUBS or ADBE or CRM or MSFT?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 0. 4% for HUBS. At the gross margin level — before operating expenses — ADBE leads at 88. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HUBS or ADBE or CRM or MSFT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Adobe Inc. (ADBE) is the more undervalued stock at a PEG of 1. 20x versus Microsoft Corporation's 1. 35x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Adobe Inc. (ADBE) trades at 10. 9x forward P/E versus 25. 3x for Microsoft Corporation — 14. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRM: 54. 1% to $287. 00.

08

Which pays a better dividend — HUBS or ADBE or CRM or MSFT?

In this comparison, CRM (0.

9% yield), MSFT (0. 8% yield) pay a dividend. HUBS, ADBE do not pay a meaningful dividend and should not be held primarily for income.

09

Is HUBS or ADBE or CRM or MSFT better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Both have compounded well over 10 years (MSFT: +787. 7%, HUBS: +469. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HUBS and ADBE and CRM and MSFT?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HUBS is a mid-cap high-growth stock; ADBE is a mid-cap deep-value stock; CRM is a mid-cap quality compounder stock; MSFT is a mega-cap quality compounder stock. CRM, MSFT pay a dividend while HUBS, ADBE do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

HUBS

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 50%
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ADBE

Quality Mega-Cap Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 17%
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CRM

Stable Dividend Mega-Cap

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Net Margin > 10%
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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Custom Screen

Beat Both

Find stocks that outperform HUBS and ADBE and CRM and MSFT on the metrics below

Revenue Growth>
%
(HUBS: 23.4% · ADBE: 12.0%)
Net Margin>
%
(HUBS: 3.0% · ADBE: 29.5%)
P/E Ratio<
x
(HUBS: 284.1x · ADBE: 15.4x)

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