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INUV vs NFLX
Revenue, margins, valuation, and 5-year total return — side by side.
Entertainment
INUV vs NFLX — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Advertising Agencies | Entertainment |
| Market Cap | $27M | $374.00B |
| Revenue (TTM) | $86M | $45.18B |
| Net Income (TTM) | $-5M | $10.98B |
| Gross Margin | 74.5% | 48.5% |
| Operating Margin | -7.8% | 29.5% |
| Forward P/E | — | 24.8x |
| Total Debt | $738.00B | $14.46B |
| Cash & Equiv. | $3M | $9.03B |
INUV vs NFLX — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Inuvo, Inc. (INUV) | 100 | 43.2 | -56.8% |
| Netflix, Inc. (NFLX) | 100 | 210.3 | +110.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: INUV vs NFLX
Each card shows where this stock fits in a portfolio — not just who wins on paper.
In this particular matchup, INUV is outpaced on most metrics by others in the set.
NFLX carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- beta 0.39
- Rev growth 15.9%, EPS growth 27.6%, 3Y rev CAGR 12.6%
- 8.8% 10Y total return vs INUV's -89.7%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.9% revenue growth vs INUV's 2.9% | |
| Quality / Margins | 24.3% margin vs INUV's -5.9% | |
| Stability / Safety | Beta 0.39 vs INUV's 1.66, lower leverage | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | -23.6% vs INUV's -53.6% | |
| Efficiency (ROA) | 19.8% ROA vs INUV's -17.7%, ROIC 29.8% vs -0.0% |
INUV vs NFLX — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
INUV vs NFLX — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
NFLX leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
NFLX is the larger business by revenue, generating $45.2B annually — 524.1x INUV's $86M. NFLX is the more profitable business, keeping 24.3% of every revenue dollar as net income compared to INUV's -5.9%. On growth, NFLX holds the edge at +17.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $86M | $45.2B |
| EBITDAEarnings before interest/tax | -$7M | $30.1B |
| Net IncomeAfter-tax profit | -$5M | $11.0B |
| Free Cash FlowCash after capex | -$1.79T | $9.5B |
| Gross MarginGross profit ÷ Revenue | +74.5% | +48.5% |
| Operating MarginEBIT ÷ Revenue | -7.8% | +29.5% |
| Net MarginNet income ÷ Revenue | -5.9% | +24.3% |
| FCF MarginFCF ÷ Revenue | -20720.5% | +20.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | -45.6% | +17.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -5.0% | +31.1% |
Valuation Metrics
INUV leads this category, winning 3 of 3 comparable metrics.
Valuation Metrics
| Metric | ||
|---|---|---|
| Market CapShares × price | $27M | $374.0B |
| Enterprise ValueMkt cap + debt − cash | $738.0B | $379.4B |
| Trailing P/EPrice ÷ TTM EPS | -6.61x | 34.89x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 24.80x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.06x |
| EV / EBITDAEnterprise value multiple | — | 12.61x |
| Price / SalesMarket cap ÷ Revenue | 0.32x | 8.28x |
| Price / BookPrice ÷ Book value/share | 2.70x | 14.32x |
| Price / FCFMarket cap ÷ FCF | — | 39.53x |
Profitability & Efficiency
NFLX leads this category, winning 9 of 9 comparable metrics.
Profitability & Efficiency
NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-44 for INUV. NFLX carries lower financial leverage with a 0.54x debt-to-equity ratio, signaling a more conservative balance sheet compared to INUV's 73631.03x. On the Piotroski fundamental quality scale (0–9), NFLX scores 7/9 vs INUV's 1/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -44.3% | +41.3% |
| ROA (TTM)Return on assets | -17.7% | +19.8% |
| ROICReturn on invested capital | -0.0% | +29.8% |
| ROCEReturn on capital employed | -53.8% | +30.5% |
| Piotroski ScoreFundamental quality 0–9 | 1 | 7 |
| Debt / EquityFinancial leverage | 73631.03x | 0.54x |
| Net DebtTotal debt minus cash | $738.0B | $5.4B |
| Cash & Equiv.Liquid assets | $3M | $9.0B |
| Total DebtShort + long-term debt | $738.0B | $14.5B |
| Interest CoverageEBIT ÷ Interest expense | -30.49x | 17.33x |
Total Returns (Dividends Reinvested)
NFLX leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in NFLX five years ago would be worth $17,519 today (with dividends reinvested), compared to $2,580 for INUV. Over the past 12 months, NFLX leads with a -23.6% total return vs INUV's -53.6%. The 3-year compound annual growth rate (CAGR) favors NFLX at 38.6% vs INUV's -18.2% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -29.9% | -3.0% |
| 1-Year ReturnPast 12 months | -53.6% | -23.6% |
| 3-Year ReturnCumulative with dividends | -45.3% | +166.5% |
| 5-Year ReturnCumulative with dividends | -74.2% | +75.2% |
| 10-Year ReturnCumulative with dividends | -89.7% | +875.3% |
| CAGR (3Y)Annualised 3-year return | -18.2% | +38.6% |
Risk & Volatility
NFLX leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than INUV's 1.66 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. NFLX currently trades 65.8% from its 52-week high vs INUV's 29.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.66x | 0.39x |
| 52-Week HighHighest price in past year | $6.27 | $134.12 |
| 52-Week LowLowest price in past year | $1.62 | $75.01 |
| % of 52W HighCurrent price vs 52-week peak | +29.5% | +65.8% |
| RSI (14)Momentum oscillator 0–100 | 39.4 | 35.3 |
| Avg Volume (50D)Average daily shares traded | 296K | 44.0M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $116.29 |
| # AnalystsCovering analysts | — | 99 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 0 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +2.4% |
NFLX leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). INUV leads in 1 (Valuation Metrics).
INUV vs NFLX: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is INUV or NFLX a better buy right now?
For growth investors, Netflix, Inc.
(NFLX) is the stronger pick with 15. 9% revenue growth year-over-year, versus 2. 9% for Inuvo, Inc. (INUV). Netflix, Inc. (NFLX) offers the better valuation at 34. 9x trailing P/E (24. 8x forward), making it the more compelling value choice. Analysts rate Netflix, Inc. (NFLX) a "Buy" — based on 99 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — INUV or NFLX?
Over the past 5 years, Netflix, Inc.
(NFLX) delivered a total return of +75. 2%, compared to -74. 2% for Inuvo, Inc. (INUV). Over 10 years, the gap is even starker: NFLX returned +875. 3% versus INUV's -89. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — INUV or NFLX?
By beta (market sensitivity over 5 years), Netflix, Inc.
(NFLX) is the lower-risk stock at 0. 39β versus Inuvo, Inc. 's 1. 66β — meaning INUV is approximately 327% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Netflix, Inc. (NFLX) carries a lower debt/equity ratio of 54% versus 73631% for Inuvo, Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — INUV or NFLX?
By revenue growth (latest reported year), Netflix, Inc.
(NFLX) is pulling ahead at 15. 9% versus 2. 9% for Inuvo, Inc. (INUV). On earnings-per-share growth, the picture is similar: Inuvo, Inc. grew EPS 31. 7% year-over-year, compared to 27. 6% for Netflix, Inc.. Over a 3-year CAGR, NFLX leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — INUV or NFLX?
Netflix, Inc.
(NFLX) is the more profitable company, earning 24. 3% net margin versus -5. 9% for Inuvo, Inc. — meaning it keeps 24. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NFLX leads at 29. 5% versus -7. 8% for INUV. At the gross margin level — before operating expenses — INUV leads at 74. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — INUV or NFLX?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
07Is INUV or NFLX better for a retirement portfolio?
For long-horizon retirement investors, Netflix, Inc.
(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), +875. 3% 10Y return). Inuvo, Inc. (INUV) carries a higher beta of 1. 66 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NFLX: +875. 3%, INUV: -89. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between INUV and NFLX?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: INUV is a small-cap quality compounder stock; NFLX is a large-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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