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Stock Comparison

INUV vs NFLX vs AMZN vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
INUV
Inuvo, Inc.

Advertising Agencies

Communication ServicesAMEX • US
Market Cap$27M
5Y Perf.-56.8%
NFLX
Netflix, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$374.00B
5Y Perf.+110.3%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%

INUV vs NFLX vs AMZN vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
INUV logoINUV
NFLX logoNFLX
AMZN logoAMZN
MSFT logoMSFT
IndustryAdvertising AgenciesEntertainmentSpecialty RetailSoftware - Infrastructure
Market Cap$27M$374.00B$2.92T$3.13T
Revenue (TTM)$86M$45.18B$742.78B$318.27B
Net Income (TTM)$-5M$10.98B$90.80B$125.22B
Gross Margin74.5%48.5%50.6%68.3%
Operating Margin-7.8%29.5%11.5%46.8%
Forward P/E24.8x34.8x25.3x
Total Debt$738.00B$14.46B$152.99B$112.18B
Cash & Equiv.$3M$9.03B$86.81B$30.24B

INUV vs NFLX vs AMZN vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

INUV
NFLX
AMZN
MSFT
StockMay 20May 26Return
Inuvo, Inc. (INUV)10043.2-56.8%
Netflix, Inc. (NFLX)100210.3+110.3%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Microsoft Corporati… (MSFT)100229.7+129.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: INUV vs NFLX vs AMZN vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NFLX leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Microsoft Corporation is the stronger pick specifically for profitability and margin quality and dividend income and shareholder returns. AMZN also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
INUV
Inuvo, Inc.
The Secondary Option

INUV lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: communication services exposure
NFLX
Netflix, Inc.
The Growth Play

NFLX carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 15.9%, EPS growth 27.6%, 3Y rev CAGR 12.6%
  • 8.8% 10Y total return vs MSFT's 7.9%
  • PEG 0.75 vs MSFT's 1.35
  • Beta 0.39, current ratio 1.19x
Best for: growth exposure and long-term compounding
AMZN
Amazon.com, Inc.
The Momentum Pick

AMZN is the clearest fit if your priority is momentum.

  • +43.7% vs INUV's -53.6%
Best for: momentum
MSFT
Microsoft Corporation
The Income Pick

MSFT is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • 39.3% margin vs INUV's -5.9%
  • 0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthNFLX logoNFLX15.9% revenue growth vs INUV's 2.9%
ValueNFLX logoNFLXLower P/E (24.8x vs 25.3x), PEG 0.75 vs 1.35
Quality / MarginsMSFT logoMSFT39.3% margin vs INUV's -5.9%
Stability / SafetyNFLX logoNFLXBeta 0.39 vs INUV's 1.66, lower leverage
DividendsMSFT logoMSFT0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)AMZN logoAMZN+43.7% vs INUV's -53.6%
Efficiency (ROA)NFLX logoNFLX19.8% ROA vs INUV's -17.7%, ROIC 29.8% vs -0.0%

INUV vs NFLX vs AMZN vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

INUVInuvo, Inc.
FY 2019
Mobile
60.3%$37M
Desktop
38.0%$23M
Other Revenue
1.6%$1M
NFLXNetflix, Inc.
FY 2024
Streaming
100.0%$39.0B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

INUV vs NFLX vs AMZN vs MSFT — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNFLXLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 8616.0x INUV's $86M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to INUV's -5.9%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricINUV logoINUVInuvo, Inc.NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$86M$45.2B$742.8B$318.3B
EBITDAEarnings before interest/tax-$7M$30.1B$155.9B$192.6B
Net IncomeAfter-tax profit-$5M$11.0B$90.8B$125.2B
Free Cash FlowCash after capex-$1.79T$9.5B-$2.5B$72.9B
Gross MarginGross profit ÷ Revenue+74.5%+48.5%+50.6%+68.3%
Operating MarginEBIT ÷ Revenue-7.8%+29.5%+11.5%+46.8%
Net MarginNet income ÷ Revenue-5.9%+24.3%+12.2%+39.3%
FCF MarginFCF ÷ Revenue-20720.5%+20.9%-0.3%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year-45.6%+17.6%+16.6%+18.3%
EPS Growth (YoY)Latest quarter vs prior year-5.0%+31.1%+74.8%+23.4%
MSFT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

NFLX leads this category, winning 4 of 7 comparable metrics.

At 30.9x trailing earnings, MSFT trades at a 18% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), NFLX offers better value at 1.06x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricINUV logoINUVInuvo, Inc.NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$27M$374.0B$2.92T$3.13T
Enterprise ValueMkt cap + debt − cash$738.0B$379.4B$2.98T$3.21T
Trailing P/EPrice ÷ TTM EPS-6.61x34.89x37.82x30.86x
Forward P/EPrice ÷ next-FY EPS est.24.80x34.77x25.34x
PEG RatioP/E ÷ EPS growth rate1.06x1.35x1.64x
EV / EBITDAEnterprise value multiple12.61x20.47x19.72x
Price / SalesMarket cap ÷ Revenue0.32x8.28x4.07x11.10x
Price / BookPrice ÷ Book value/share2.70x14.32x7.14x9.15x
Price / FCFMarket cap ÷ FCF39.53x378.98x43.66x
NFLX leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

NFLX leads this category, winning 7 of 9 comparable metrics.

NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-44 for INUV. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to INUV's 73631.03x. On the Piotroski fundamental quality scale (0–9), NFLX scores 7/9 vs INUV's 1/9, reflecting strong financial health.

MetricINUV logoINUVInuvo, Inc.NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity-44.3%+41.3%+23.3%+33.1%
ROA (TTM)Return on assets-17.7%+19.8%+11.5%+19.2%
ROICReturn on invested capital-0.0%+29.8%+14.7%+24.9%
ROCEReturn on capital employed-53.8%+30.5%+15.3%+29.7%
Piotroski ScoreFundamental quality 0–91766
Debt / EquityFinancial leverage73631.03x0.54x0.37x0.33x
Net DebtTotal debt minus cash$738.0B$5.4B$66.2B$81.9B
Cash & Equiv.Liquid assets$3M$9.0B$86.8B$30.2B
Total DebtShort + long-term debt$738.0B$14.5B$153.0B$112.2B
Interest CoverageEBIT ÷ Interest expense-30.49x17.33x39.96x55.65x
NFLX leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

NFLX leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in NFLX five years ago would be worth $17,519 today (with dividends reinvested), compared to $2,580 for INUV. Over the past 12 months, AMZN leads with a +43.7% total return vs INUV's -53.6%. The 3-year compound annual growth rate (CAGR) favors NFLX at 38.6% vs INUV's -18.2% — a key indicator of consistent wealth creation.

MetricINUV logoINUVInuvo, Inc.NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date-29.9%-3.0%+19.7%-10.8%
1-Year ReturnPast 12 months-53.6%-23.6%+43.7%-2.1%
3-Year ReturnCumulative with dividends-45.3%+166.5%+156.2%+39.5%
5-Year ReturnCumulative with dividends-74.2%+75.2%+64.8%+72.5%
10-Year ReturnCumulative with dividends-89.7%+875.3%+697.8%+787.7%
CAGR (3Y)Annualised 3-year return-18.2%+38.6%+36.8%+11.7%
NFLX leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — NFLX and AMZN each lead in 1 of 2 comparable metrics.

NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than INUV's 1.66 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs INUV's 29.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricINUV logoINUVInuvo, Inc.NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 5001.66x0.39x1.51x0.89x
52-Week HighHighest price in past year$6.27$134.12$278.56$555.45
52-Week LowLowest price in past year$1.62$75.01$185.01$356.28
% of 52W HighCurrent price vs 52-week peak+29.5%+65.8%+97.3%+75.8%
RSI (14)Momentum oscillator 0–10039.435.381.154.0
Avg Volume (50D)Average daily shares traded296K44.0M45.5M32.5M
Evenly matched — NFLX and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 1 of 1 comparable metric.

Analyst consensus: NFLX as "Buy", AMZN as "Buy", MSFT as "Buy". Consensus price targets imply 31.8% upside for NFLX (target: $116) vs 13.1% for AMZN (target: $307). MSFT is the only dividend payer here at 0.77% yield — a key consideration for income-focused portfolios.

MetricINUV logoINUVInuvo, Inc.NFLX logoNFLXNetflix, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$116.29$306.77$551.75
# AnalystsCovering analysts999481
Dividend YieldAnnual dividend ÷ price+0.8%
Dividend StreakConsecutive years of raises019
Dividend / ShareAnnual DPS$3.23
Buyback YieldShare repurchases ÷ mkt cap0.0%+2.4%0.0%+0.6%
MSFT leads this category, winning 1 of 1 comparable metric.
Key Takeaway

NFLX leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). MSFT leads in 2 (Income & Cash Flow, Analyst Outlook). 1 tied.

Best OverallNetflix, Inc. (NFLX)Leads 3 of 6 categories
Loading custom metrics...

INUV vs NFLX vs AMZN vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is INUV or NFLX or AMZN or MSFT a better buy right now?

For growth investors, Netflix, Inc.

(NFLX) is the stronger pick with 15. 9% revenue growth year-over-year, versus 2. 9% for Inuvo, Inc. (INUV). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate Netflix, Inc. (NFLX) a "Buy" — based on 99 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — INUV or NFLX or AMZN or MSFT?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Netflix, Inc. is actually cheaper at 24. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Netflix, Inc. wins at 0. 75x versus Microsoft Corporation's 1. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — INUV or NFLX or AMZN or MSFT?

Over the past 5 years, Netflix, Inc.

(NFLX) delivered a total return of +75. 2%, compared to -74. 2% for Inuvo, Inc. (INUV). Over 10 years, the gap is even starker: NFLX returned +875. 3% versus INUV's -89. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — INUV or NFLX or AMZN or MSFT?

By beta (market sensitivity over 5 years), Netflix, Inc.

(NFLX) is the lower-risk stock at 0. 39β versus Inuvo, Inc. 's 1. 66β — meaning INUV is approximately 327% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 73631% for Inuvo, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — INUV or NFLX or AMZN or MSFT?

By revenue growth (latest reported year), Netflix, Inc.

(NFLX) is pulling ahead at 15. 9% versus 2. 9% for Inuvo, Inc. (INUV). On earnings-per-share growth, the picture is similar: Inuvo, Inc. grew EPS 31. 7% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, NFLX leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — INUV or NFLX or AMZN or MSFT?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -5. 9% for Inuvo, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -7. 8% for INUV. At the gross margin level — before operating expenses — INUV leads at 74. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is INUV or NFLX or AMZN or MSFT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Netflix, Inc. (NFLX) is the more undervalued stock at a PEG of 0. 75x versus Microsoft Corporation's 1. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Netflix, Inc. (NFLX) trades at 24. 8x forward P/E versus 34. 8x for Amazon. com, Inc. — 10. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NFLX: 31. 8% to $116. 29.

08

Which pays a better dividend — INUV or NFLX or AMZN or MSFT?

In this comparison, MSFT (0.

8% yield) pays a dividend. INUV, NFLX, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is INUV or NFLX or AMZN or MSFT better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Inuvo, Inc. (INUV) carries a higher beta of 1. 66 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, INUV: -89. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between INUV and NFLX and AMZN and MSFT?

These companies operate in different sectors (INUV (Communication Services) and NFLX (Communication Services) and AMZN (Consumer Cyclical) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: INUV is a small-cap quality compounder stock; NFLX is a large-cap high-growth stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock. MSFT pays a dividend while INUV, NFLX, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

INUV

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 44%
Run This Screen
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NFLX

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 14%
Run This Screen
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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Beat Both

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Revenue Growth>
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(INUV: -45.6% · NFLX: 17.6%)

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