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INUV vs NFLX vs AMZN vs MSFT
Revenue, margins, valuation, and 5-year total return — side by side.
Entertainment
Specialty Retail
Software - Infrastructure
INUV vs NFLX vs AMZN vs MSFT — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Advertising Agencies | Entertainment | Specialty Retail | Software - Infrastructure |
| Market Cap | $27M | $374.00B | $2.92T | $3.13T |
| Revenue (TTM) | $86M | $45.18B | $742.78B | $318.27B |
| Net Income (TTM) | $-5M | $10.98B | $90.80B | $125.22B |
| Gross Margin | 74.5% | 48.5% | 50.6% | 68.3% |
| Operating Margin | -7.8% | 29.5% | 11.5% | 46.8% |
| Forward P/E | — | 24.8x | 34.8x | 25.3x |
| Total Debt | $738.00B | $14.46B | $152.99B | $112.18B |
| Cash & Equiv. | $3M | $9.03B | $86.81B | $30.24B |
INUV vs NFLX vs AMZN vs MSFT — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Inuvo, Inc. (INUV) | 100 | 43.2 | -56.8% |
| Netflix, Inc. (NFLX) | 100 | 210.3 | +110.3% |
| Amazon.com, Inc. (AMZN) | 100 | 222.1 | +122.1% |
| Microsoft Corporati… (MSFT) | 100 | 229.7 | +129.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: INUV vs NFLX vs AMZN vs MSFT
Each card shows where this stock fits in a portfolio — not just who wins on paper.
INUV lags the leaders in this set but could rank higher in a more targeted comparison.
NFLX carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 15.9%, EPS growth 27.6%, 3Y rev CAGR 12.6%
- 8.8% 10Y total return vs MSFT's 7.9%
- PEG 0.75 vs MSFT's 1.35
- Beta 0.39, current ratio 1.19x
AMZN is the clearest fit if your priority is momentum.
- +43.7% vs INUV's -53.6%
MSFT is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.
- Dividend streak 19 yrs, beta 0.89, yield 0.8%
- Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
- 39.3% margin vs INUV's -5.9%
- 0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.9% revenue growth vs INUV's 2.9% | |
| Value | Lower P/E (24.8x vs 25.3x), PEG 0.75 vs 1.35 | |
| Quality / Margins | 39.3% margin vs INUV's -5.9% | |
| Stability / Safety | Beta 0.39 vs INUV's 1.66, lower leverage | |
| Dividends | 0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend | |
| Momentum (1Y) | +43.7% vs INUV's -53.6% | |
| Efficiency (ROA) | 19.8% ROA vs INUV's -17.7%, ROIC 29.8% vs -0.0% |
INUV vs NFLX vs AMZN vs MSFT — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
INUV vs NFLX vs AMZN vs MSFT — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
NFLX leads in 3 of 6 categories
MSFT leads 2 • INUV leads 0 • AMZN leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MSFT leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 8616.0x INUV's $86M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to INUV's -5.9%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $86M | $45.2B | $742.8B | $318.3B |
| EBITDAEarnings before interest/tax | -$7M | $30.1B | $155.9B | $192.6B |
| Net IncomeAfter-tax profit | -$5M | $11.0B | $90.8B | $125.2B |
| Free Cash FlowCash after capex | -$1.79T | $9.5B | -$2.5B | $72.9B |
| Gross MarginGross profit ÷ Revenue | +74.5% | +48.5% | +50.6% | +68.3% |
| Operating MarginEBIT ÷ Revenue | -7.8% | +29.5% | +11.5% | +46.8% |
| Net MarginNet income ÷ Revenue | -5.9% | +24.3% | +12.2% | +39.3% |
| FCF MarginFCF ÷ Revenue | -20720.5% | +20.9% | -0.3% | +22.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | -45.6% | +17.6% | +16.6% | +18.3% |
| EPS Growth (YoY)Latest quarter vs prior year | -5.0% | +31.1% | +74.8% | +23.4% |
Valuation Metrics
NFLX leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 30.9x trailing earnings, MSFT trades at a 18% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), NFLX offers better value at 1.06x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $27M | $374.0B | $2.92T | $3.13T |
| Enterprise ValueMkt cap + debt − cash | $738.0B | $379.4B | $2.98T | $3.21T |
| Trailing P/EPrice ÷ TTM EPS | -6.61x | 34.89x | 37.82x | 30.86x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 24.80x | 34.77x | 25.34x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.06x | 1.35x | 1.64x |
| EV / EBITDAEnterprise value multiple | — | 12.61x | 20.47x | 19.72x |
| Price / SalesMarket cap ÷ Revenue | 0.32x | 8.28x | 4.07x | 11.10x |
| Price / BookPrice ÷ Book value/share | 2.70x | 14.32x | 7.14x | 9.15x |
| Price / FCFMarket cap ÷ FCF | — | 39.53x | 378.98x | 43.66x |
Profitability & Efficiency
NFLX leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-44 for INUV. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to INUV's 73631.03x. On the Piotroski fundamental quality scale (0–9), NFLX scores 7/9 vs INUV's 1/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -44.3% | +41.3% | +23.3% | +33.1% |
| ROA (TTM)Return on assets | -17.7% | +19.8% | +11.5% | +19.2% |
| ROICReturn on invested capital | -0.0% | +29.8% | +14.7% | +24.9% |
| ROCEReturn on capital employed | -53.8% | +30.5% | +15.3% | +29.7% |
| Piotroski ScoreFundamental quality 0–9 | 1 | 7 | 6 | 6 |
| Debt / EquityFinancial leverage | 73631.03x | 0.54x | 0.37x | 0.33x |
| Net DebtTotal debt minus cash | $738.0B | $5.4B | $66.2B | $81.9B |
| Cash & Equiv.Liquid assets | $3M | $9.0B | $86.8B | $30.2B |
| Total DebtShort + long-term debt | $738.0B | $14.5B | $153.0B | $112.2B |
| Interest CoverageEBIT ÷ Interest expense | -30.49x | 17.33x | 39.96x | 55.65x |
Total Returns (Dividends Reinvested)
NFLX leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in NFLX five years ago would be worth $17,519 today (with dividends reinvested), compared to $2,580 for INUV. Over the past 12 months, AMZN leads with a +43.7% total return vs INUV's -53.6%. The 3-year compound annual growth rate (CAGR) favors NFLX at 38.6% vs INUV's -18.2% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -29.9% | -3.0% | +19.7% | -10.8% |
| 1-Year ReturnPast 12 months | -53.6% | -23.6% | +43.7% | -2.1% |
| 3-Year ReturnCumulative with dividends | -45.3% | +166.5% | +156.2% | +39.5% |
| 5-Year ReturnCumulative with dividends | -74.2% | +75.2% | +64.8% | +72.5% |
| 10-Year ReturnCumulative with dividends | -89.7% | +875.3% | +697.8% | +787.7% |
| CAGR (3Y)Annualised 3-year return | -18.2% | +38.6% | +36.8% | +11.7% |
Risk & Volatility
Evenly matched — NFLX and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than INUV's 1.66 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs INUV's 29.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.66x | 0.39x | 1.51x | 0.89x |
| 52-Week HighHighest price in past year | $6.27 | $134.12 | $278.56 | $555.45 |
| 52-Week LowLowest price in past year | $1.62 | $75.01 | $185.01 | $356.28 |
| % of 52W HighCurrent price vs 52-week peak | +29.5% | +65.8% | +97.3% | +75.8% |
| RSI (14)Momentum oscillator 0–100 | 39.4 | 35.3 | 81.1 | 54.0 |
| Avg Volume (50D)Average daily shares traded | 296K | 44.0M | 45.5M | 32.5M |
Analyst Outlook
MSFT leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: NFLX as "Buy", AMZN as "Buy", MSFT as "Buy". Consensus price targets imply 31.8% upside for NFLX (target: $116) vs 13.1% for AMZN (target: $307). MSFT is the only dividend payer here at 0.77% yield — a key consideration for income-focused portfolios.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | — | $116.29 | $306.77 | $551.75 |
| # AnalystsCovering analysts | — | 99 | 94 | 81 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | +0.8% |
| Dividend StreakConsecutive years of raises | 0 | — | — | 19 |
| Dividend / ShareAnnual DPS | — | — | — | $3.23 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +2.4% | 0.0% | +0.6% |
NFLX leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). MSFT leads in 2 (Income & Cash Flow, Analyst Outlook). 1 tied.
INUV vs NFLX vs AMZN vs MSFT: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is INUV or NFLX or AMZN or MSFT a better buy right now?
For growth investors, Netflix, Inc.
(NFLX) is the stronger pick with 15. 9% revenue growth year-over-year, versus 2. 9% for Inuvo, Inc. (INUV). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate Netflix, Inc. (NFLX) a "Buy" — based on 99 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — INUV or NFLX or AMZN or MSFT?
On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.
9x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Netflix, Inc. is actually cheaper at 24. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Netflix, Inc. wins at 0. 75x versus Microsoft Corporation's 1. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — INUV or NFLX or AMZN or MSFT?
Over the past 5 years, Netflix, Inc.
(NFLX) delivered a total return of +75. 2%, compared to -74. 2% for Inuvo, Inc. (INUV). Over 10 years, the gap is even starker: NFLX returned +875. 3% versus INUV's -89. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — INUV or NFLX or AMZN or MSFT?
By beta (market sensitivity over 5 years), Netflix, Inc.
(NFLX) is the lower-risk stock at 0. 39β versus Inuvo, Inc. 's 1. 66β — meaning INUV is approximately 327% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 73631% for Inuvo, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — INUV or NFLX or AMZN or MSFT?
By revenue growth (latest reported year), Netflix, Inc.
(NFLX) is pulling ahead at 15. 9% versus 2. 9% for Inuvo, Inc. (INUV). On earnings-per-share growth, the picture is similar: Inuvo, Inc. grew EPS 31. 7% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, NFLX leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — INUV or NFLX or AMZN or MSFT?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus -5. 9% for Inuvo, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -7. 8% for INUV. At the gross margin level — before operating expenses — INUV leads at 74. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is INUV or NFLX or AMZN or MSFT more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Netflix, Inc. (NFLX) is the more undervalued stock at a PEG of 0. 75x versus Microsoft Corporation's 1. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Netflix, Inc. (NFLX) trades at 24. 8x forward P/E versus 34. 8x for Amazon. com, Inc. — 10. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NFLX: 31. 8% to $116. 29.
08Which pays a better dividend — INUV or NFLX or AMZN or MSFT?
In this comparison, MSFT (0.
8% yield) pays a dividend. INUV, NFLX, AMZN do not pay a meaningful dividend and should not be held primarily for income.
09Is INUV or NFLX or AMZN or MSFT better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
89), 0. 8% yield, +787. 7% 10Y return). Inuvo, Inc. (INUV) carries a higher beta of 1. 66 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, INUV: -89. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between INUV and NFLX and AMZN and MSFT?
These companies operate in different sectors (INUV (Communication Services) and NFLX (Communication Services) and AMZN (Consumer Cyclical) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: INUV is a small-cap quality compounder stock; NFLX is a large-cap high-growth stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock. MSFT pays a dividend while INUV, NFLX, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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