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Stock Comparison

IOTR vs SOND vs ABNB vs APLE vs BKNG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
IOTR
iOThree Limited Ordinary Shares

Communication Equipment

TechnologyNASDAQ • SG
Market Cap$6M
5Y Perf.-40.7%
SOND
Sonder Holdings Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$3K
5Y Perf.-99.5%
ABNB
Airbnb, Inc.

Travel Services

Consumer CyclicalNASDAQ • US
Market Cap$84.82B
5Y Perf.+16.1%
APLE
Apple Hospitality REIT, Inc.

REIT - Hotel & Motel

Real EstateNYSE • US
Market Cap$3.34B
5Y Perf.+20.1%
BKNG
Booking Holdings Inc.

Travel Services

Consumer CyclicalNASDAQ • US
Market Cap$128.63B
5Y Perf.-18.6%

IOTR vs SOND vs ABNB vs APLE vs BKNG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
IOTR logoIOTR
SOND logoSOND
ABNB logoABNB
APLE logoAPLE
BKNG logoBKNG
IndustryCommunication EquipmentTravel LodgingTravel ServicesREIT - Hotel & MotelTravel Services
Market Cap$6M$3K$84.82B$3.34B$128.63B
Revenue (TTM)$10M$589M$12.65B$1.42B$27.69B
Net Income (TTM)$-231K$-249M$2.52B$172M$6.15B
Gross Margin17.8%37.9%82.9%30.5%100.0%
Operating Margin-1.9%-22.5%20.5%17.6%34.3%
Forward P/E28.5x20.9x15.9x
Total Debt$724K$1.40B$2.07B$1.77B$19.29B
Cash & Equiv.$443K$21M$6.56B$39M$17.20B

IOTR vs SOND vs ABNB vs APLE vs BKNGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

IOTR
SOND
ABNB
APLE
BKNG
StockApr 25May 26Return
iOThree Limited Ord… (IOTR)10059.3-40.7%
Sonder Holdings Inc. (SOND)1000.5-99.5%
Airbnb, Inc. (ABNB)100116.1+16.1%
Apple Hospitality R… (APLE)100120.1+20.1%
Booking Holdings In… (BKNG)10081.4-18.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: IOTR vs SOND vs ABNB vs APLE vs BKNG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: BKNG leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Apple Hospitality REIT, Inc. is the stronger pick specifically for dividend income and shareholder returns and recent price momentum and sentiment. IOTR also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
IOTR
iOThree Limited Ordinary Shares
The Growth Play

IOTR ranks third and is worth considering specifically for growth exposure.

  • Rev growth 22.3%, 3Y rev CAGR 39.2%
  • 22.3% revenue growth vs APLE's -1.3%
Best for: growth exposure
SOND
Sonder Holdings Inc.
The Lower-Volatility Pick

SOND lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
ABNB
Airbnb, Inc.
The Defensive Pick

ABNB is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.31, Low D/E 25.2%, current ratio 1.38x
Best for: sleep-well-at-night
APLE
Apple Hospitality REIT, Inc.
The Real Estate Income Play

APLE is the #2 pick in this set and the best alternative if dividends and momentum is your priority.

  • 6.8% yield, vs BKNG's 0.9%, (3 stocks pay no dividend)
  • +30.0% vs SOND's -100.0%
Best for: dividends and momentum
BKNG
Booking Holdings Inc.
The Income Pick

BKNG carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 2 yrs, beta 0.73, yield 0.9%
  • 240.1% 10Y total return vs APLE's 18.8%
  • Beta 0.73, yield 0.9%, current ratio 1.33x
  • Lower P/E (15.9x vs 28.5x)
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthIOTR logoIOTR22.3% revenue growth vs APLE's -1.3%
ValueBKNG logoBKNGLower P/E (15.9x vs 28.5x)
Quality / MarginsBKNG logoBKNG22.2% margin vs SOND's -42.3%
Stability / SafetyBKNG logoBKNGBeta 0.73 vs IOTR's 1.48
DividendsAPLE logoAPLE6.8% yield, vs BKNG's 0.9%, (3 stocks pay no dividend)
Momentum (1Y)APLE logoAPLE+30.0% vs SOND's -100.0%
Efficiency (ROA)BKNG logoBKNG21.1% ROA vs SOND's -24.8%

IOTR vs SOND vs ABNB vs APLE vs BKNG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

IOTRiOThree Limited Ordinary Shares

Segment breakdown not available.

SONDSonder Holdings Inc.

Segment breakdown not available.

ABNBAirbnb, Inc.
FY 2025
Reportable Segment
100.0%$12.2B
APLEApple Hospitality REIT, Inc.
FY 2025
Occupancy
90.5%$1.3B
Hotel, Other
4.8%$68M
Food and Beverage
4.7%$66M
BKNGBooking Holdings Inc.
FY 2025
Merchant Revenue
66.0%$17.8B
Agency Revenue
29.6%$8.0B
Advertising and other revenues
4.4%$1.2B

IOTR vs SOND vs ABNB vs APLE vs BKNG — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLBKNGLAGGINGSOND

Income & Cash Flow (Last 12 Months)

BKNG leads this category, winning 4 of 6 comparable metrics.

BKNG is the larger business by revenue, generating $27.7B annually — 2642.3x IOTR's $10M. BKNG is the more profitable business, keeping 22.2% of every revenue dollar as net income compared to SOND's -42.3%. On growth, ABNB holds the edge at +17.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricIOTR logoIOTRiOThree Limited O…SOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…BKNG logoBKNGBooking Holdings …
RevenueTrailing 12 months$10M$589M$12.6B$1.4B$27.7B
EBITDAEarnings before interest/tax$25M$2.6B$444M$10.2B
Net IncomeAfter-tax profit-$249M$2.5B$172M$6.2B
Free Cash FlowCash after capex-$84M$4.5B$320M$9.0B
Gross MarginGross profit ÷ Revenue+17.8%+37.9%+82.9%+30.5%+100.0%
Operating MarginEBIT ÷ Revenue-1.9%-22.5%+20.5%+17.6%+34.3%
Net MarginNet income ÷ Revenue-2.2%-42.3%+19.9%+12.1%+22.2%
FCF MarginFCF ÷ Revenue-0.9%-14.2%+36.0%+22.5%+32.6%
Rev. Growth (YoY)Latest quarter vs prior year-10.6%+17.9%+3.1%+16.2%
EPS Growth (YoY)Latest quarter vs prior year-2.3%+4.0%-7.7%+2.4%
BKNG leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

APLE leads this category, winning 3 of 6 comparable metrics.

At 19.1x trailing earnings, APLE trades at a 46% valuation discount to ABNB's 35.1x P/E. On an enterprise value basis, APLE's 11.4x EV/EBITDA is more attractive than SOND's 252.9x.

MetricIOTR logoIOTRiOThree Limited O…SOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…BKNG logoBKNGBooking Holdings …
Market CapShares × price$6M$2,662$84.8B$3.3B$128.6B
Enterprise ValueMkt cap + debt − cash$6M$1.4B$80.3B$5.1B$130.7B
Trailing P/EPrice ÷ TTM EPS0.00x35.11x19.09x25.07x
Forward P/EPrice ÷ next-FY EPS est.28.48x20.93x15.86x
PEG RatioP/E ÷ EPS growth rate0.16x
EV / EBITDAEnterprise value multiple17.85x252.91x31.58x11.44x13.01x
Price / SalesMarket cap ÷ Revenue0.56x0.00x6.93x2.36x4.78x
Price / BookPrice ÷ Book value/share3.39x10.75x1.07x
Price / FCFMarket cap ÷ FCF18.26x11.79x14.15x
APLE leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

ABNB leads this category, winning 5 of 9 comparable metrics.

ABNB delivers a 31.2% return on equity — every $100 of shareholder capital generates $31 in annual profit, vs $-12 for IOTR. ABNB carries lower financial leverage with a 0.25x debt-to-equity ratio, signaling a more conservative balance sheet compared to APLE's 0.56x. On the Piotroski fundamental quality scale (0–9), ABNB scores 6/9 vs SOND's 4/9, reflecting solid financial health.

MetricIOTR logoIOTRiOThree Limited O…SOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…BKNG logoBKNGBooking Holdings …
ROE (TTM)Return on equity-12.4%+31.2%+5.4%
ROA (TTM)Return on assets-4.0%-24.8%+10.2%+3.5%+21.1%
ROICReturn on invested capital-7.9%-12.3%+50.6%+3.9%
ROCEReturn on capital employed-9.3%-20.1%+26.3%+5.3%+75.4%
Piotroski ScoreFundamental quality 0–954656
Debt / EquityFinancial leverage0.41x0.25x0.56x
Net DebtTotal debt minus cash$280,935$1.4B-$4.5B$1.7B$2.1B
Cash & Equiv.Liquid assets$443,117$21M$6.6B$39M$17.2B
Total DebtShort + long-term debt$724,052$1.4B$2.1B$1.8B$19.3B
Interest CoverageEBIT ÷ Interest expense-5.84x-7.37x2.97x7.21x
ABNB leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

BKNG leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in BKNG five years ago would be worth $18,709 today (with dividends reinvested), compared to $0 for SOND. Over the past 12 months, APLE leads with a +30.0% total return vs SOND's -100.0%. The 3-year compound annual growth rate (CAGR) favors BKNG at 17.1% vs SOND's -97.2% — a key indicator of consistent wealth creation.

MetricIOTR logoIOTRiOThree Limited O…SOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…BKNG logoBKNGBooking Holdings …
YTD ReturnYear-to-date-10.0%-98.2%+6.4%+19.8%-21.8%
1-Year ReturnPast 12 months-48.7%-100.0%+11.9%+30.0%-18.9%
3-Year ReturnCumulative with dividends-93.5%-100.0%+12.6%+11.6%+60.4%
5-Year ReturnCumulative with dividends-93.5%-100.0%-3.6%+17.9%+87.1%
10-Year ReturnCumulative with dividends-93.5%-100.0%-2.2%+18.8%+240.1%
CAGR (3Y)Annualised 3-year return-59.8%-97.2%+4.0%+3.7%+17.1%
BKNG leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SOND and APLE each lead in 1 of 2 comparable metrics.

SOND is the less volatile stock with a -0.46 beta — it tends to amplify market swings less than IOTR's 1.48 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. APLE currently trades 99.6% from its 52-week high vs SOND's 0.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricIOTR logoIOTRiOThree Limited O…SOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…BKNG logoBKNGBooking Holdings …
Beta (5Y)Sensitivity to S&P 5001.48x-0.46x1.31x0.88x0.73x
52-Week HighHighest price in past year$7.47$3.44$147.25$14.19$5129.83
52-Week LowLowest price in past year$1.51$0.00$110.81$10.85$150.62
% of 52W HighCurrent price vs 52-week peak+30.9%+0.0%+96.1%+99.6%+3.2%
RSI (14)Momentum oscillator 0–10046.025.157.370.846.1
Avg Volume (50D)Average daily shares traded194K10K3.5M3.2M8.4M
Evenly matched — SOND and APLE each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — IOTR and APLE each lead in 1 of 2 comparable metrics.

Analyst consensus: ABNB as "Buy", APLE as "Buy", BKNG as "Buy". Consensus price targets imply 39.6% upside for BKNG (target: $232) vs -0.9% for APLE (target: $14). For income investors, APLE offers the higher dividend yield at 6.80% vs BKNG's 0.92%.

MetricIOTR logoIOTRiOThree Limited O…SOND logoSONDSonder Holdings I…ABNB logoABNBAirbnb, Inc.APLE logoAPLEApple Hospitality…BKNG logoBKNGBooking Holdings …
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$152.17$14.00$231.72
# AnalystsCovering analysts451771
Dividend YieldAnnual dividend ÷ price+6.8%+0.9%
Dividend StreakConsecutive years of raises3102
Dividend / ShareAnnual DPS$0.96$1.53
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+4.5%+1.9%+5.0%
Evenly matched — IOTR and APLE each lead in 1 of 2 comparable metrics.
Key Takeaway

BKNG leads in 2 of 6 categories (Income & Cash Flow, Total Returns). APLE leads in 1 (Valuation Metrics). 2 tied.

Best OverallBooking Holdings Inc. (BKNG)Leads 2 of 6 categories
Loading custom metrics...

IOTR vs SOND vs ABNB vs APLE vs BKNG: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is IOTR or SOND or ABNB or APLE or BKNG a better buy right now?

For growth investors, iOThree Limited Ordinary Shares (IOTR) is the stronger pick with 22.

3% revenue growth year-over-year, versus -1. 3% for Apple Hospitality REIT, Inc. (APLE). Apple Hospitality REIT, Inc. (APLE) offers the better valuation at 19. 1x trailing P/E (20. 9x forward), making it the more compelling value choice. Analysts rate Airbnb, Inc. (ABNB) a "Buy" — based on 45 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — IOTR or SOND or ABNB or APLE or BKNG?

On trailing P/E, Apple Hospitality REIT, Inc.

(APLE) is the cheapest at 19. 1x versus Airbnb, Inc. at 35. 1x. On forward P/E, Booking Holdings Inc. is actually cheaper at 15. 9x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — IOTR or SOND or ABNB or APLE or BKNG?

Over the past 5 years, Booking Holdings Inc.

(BKNG) delivered a total return of +87. 1%, compared to -100. 0% for Sonder Holdings Inc. (SOND). Over 10 years, the gap is even starker: BKNG returned +240. 1% versus SOND's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — IOTR or SOND or ABNB or APLE or BKNG?

By beta (market sensitivity over 5 years), Sonder Holdings Inc.

(SOND) is the lower-risk stock at -0. 46β versus iOThree Limited Ordinary Shares's 1. 48β — meaning IOTR is approximately -423% more volatile than SOND relative to the S&P 500. On balance sheet safety, Airbnb, Inc. (ABNB) carries a lower debt/equity ratio of 25% versus 56% for Apple Hospitality REIT, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — IOTR or SOND or ABNB or APLE or BKNG?

By revenue growth (latest reported year), iOThree Limited Ordinary Shares (IOTR) is pulling ahead at 22.

3% versus -1. 3% for Apple Hospitality REIT, Inc. (APLE). On earnings-per-share growth, the picture is similar: Sonder Holdings Inc. grew EPS 28. 1% year-over-year, compared to -16. 9% for Apple Hospitality REIT, Inc.. Over a 3-year CAGR, IOTR leads at 39. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — IOTR or SOND or ABNB or APLE or BKNG?

Airbnb, Inc.

(ABNB) is the more profitable company, earning 20. 5% net margin versus -36. 1% for Sonder Holdings Inc. — meaning it keeps 20. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BKNG leads at 34. 5% versus -29. 4% for SOND. At the gross margin level — before operating expenses — BKNG leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is IOTR or SOND or ABNB or APLE or BKNG more undervalued right now?

On forward earnings alone, Booking Holdings Inc.

(BKNG) trades at 15. 9x forward P/E versus 28. 5x for Airbnb, Inc. — 12. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BKNG: 39. 6% to $231. 72.

08

Which pays a better dividend — IOTR or SOND or ABNB or APLE or BKNG?

In this comparison, APLE (6.

8% yield), BKNG (0. 9% yield) pay a dividend. IOTR, SOND, ABNB do not pay a meaningful dividend and should not be held primarily for income.

09

Is IOTR or SOND or ABNB or APLE or BKNG better for a retirement portfolio?

For long-horizon retirement investors, Sonder Holdings Inc.

(SOND) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 46)). Both have compounded well over 10 years (SOND: -100. 0%, IOTR: -93. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between IOTR and SOND and ABNB and APLE and BKNG?

These companies operate in different sectors (IOTR (Technology) and SOND (Consumer Cyclical) and ABNB (Consumer Cyclical) and APLE (Real Estate) and BKNG (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: IOTR is a small-cap high-growth stock; SOND is a small-cap quality compounder stock; ABNB is a mid-cap quality compounder stock; APLE is a small-cap income-oriented stock; BKNG is a mid-cap quality compounder stock. APLE, BKNG pay a dividend while IOTR, SOND, ABNB do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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IOTR

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
Run This Screen
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SOND

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $500M
  • Gross Margin > 22%
Run This Screen
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ABNB

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 11%
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APLE

Income & Dividend Stock

  • Sector: Real Estate
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 2.7%
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BKNG

High-Growth Quality Leader

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 13%
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Beat Both

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Revenue Growth>
%
(IOTR: 22.3% · SOND: -10.6%)

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