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Stock Comparison

IQ vs BILI vs NFLX vs BIDU vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
IQ
iQIYI, Inc.

Entertainment

Communication ServicesNASDAQ • CN
Market Cap$1.18B
5Y Perf.-92.7%
BILI
Bilibili Inc.

Electronic Gaming & Multimedia

TechnologyNASDAQ • CN
Market Cap$7.32B
5Y Perf.-32.2%
NFLX
Netflix, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$374.00B
5Y Perf.+110.3%
BIDU
Baidu, Inc.

Internet Content & Information

Communication ServicesNASDAQ • CN
Market Cap$48.92B
5Y Perf.+31.3%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+455.2%

IQ vs BILI vs NFLX vs BIDU vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
IQ logoIQ
BILI logoBILI
NFLX logoNFLX
BIDU logoBIDU
GOOGL logoGOOGL
IndustryEntertainmentElectronic Gaming & MultimediaEntertainmentInternet Content & InformationInternet Content & Information
Market Cap$1.18B$7.32B$374.00B$48.92B$4.81T
Revenue (TTM)$27.11B$29.38B$45.18B$130.46B$422.57B
Net Income (TTM)$-390M$220M$10.98B$9.00B$160.21B
Gross Margin21.9%35.9%48.5%44.7%60.4%
Operating Margin1.7%1.1%29.5%-2.6%32.7%
Forward P/E4.8x3.1x24.8x2.6x29.6x
Total Debt$14.19B$5.15B$14.46B$79.32B$59.29B
Cash & Equiv.$3.53B$10.25B$9.03B$24.83B$30.71B

IQ vs BILI vs NFLX vs BIDU vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

IQ
BILI
NFLX
BIDU
GOOGL
StockMay 20May 26Return
iQIYI, Inc. (IQ)1007.3-92.7%
Bilibili Inc. (BILI)10067.8-32.2%
Netflix, Inc. (NFLX)100210.3+110.3%
Baidu, Inc. (BIDU)100131.3+31.3%
Alphabet Inc. (GOOGL)100555.2+455.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: IQ vs BILI vs NFLX vs BIDU vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 4 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. Bilibili Inc. is the stronger pick specifically for growth and revenue expansion. NFLX and BIDU also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
IQ
iQIYI, Inc.
The Value Angle

Among these 5 stocks, IQ doesn't own a clear edge in any measured category.

Best for: communication services exposure
BILI
Bilibili Inc.
The Growth Play

BILI is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 19.1%, EPS growth 72.3%, 3Y rev CAGR 11.4%
  • 19.1% revenue growth vs IQ's -8.3%
Best for: growth exposure
NFLX
Netflix, Inc.
The Defensive Choice

NFLX ranks third and is worth considering specifically for stability.

  • Beta 0.39 vs BILI's 1.77
Best for: stability
BIDU
Baidu, Inc.
The Income Pick

BIDU is the clearest fit if your priority is income & stability and valuation efficiency.

  • Dividend streak 3 yrs, beta 1.41
  • PEG 0.04 vs GOOGL's 0.99
  • Lower P/E (2.6x vs 29.6x), PEG 0.04 vs 0.99
Best for: income & stability and valuation efficiency
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.

  • 10.0% 10Y total return vs NFLX's 8.8%
  • Lower volatility, beta 1.26, Low D/E 14.3%, current ratio 2.01x
  • Beta 1.26, yield 0.2%, current ratio 2.01x
  • 37.9% margin vs IQ's -1.4%
Best for: long-term compounding and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthBILI logoBILI19.1% revenue growth vs IQ's -8.3%
ValueBIDU logoBIDULower P/E (2.6x vs 29.6x), PEG 0.04 vs 0.99
Quality / MarginsGOOGL logoGOOGL37.9% margin vs IQ's -1.4%
Stability / SafetyNFLX logoNFLXBeta 0.39 vs BILI's 1.77
DividendsGOOGL logoGOOGL0.2% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)GOOGL logoGOOGL+163.5% vs IQ's -36.0%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs IQ's -0.9%, ROIC 25.1% vs 5.8%

IQ vs BILI vs NFLX vs BIDU vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

IQiQIYI, Inc.
FY 2024
Membership
60.8%$17.8B
Advertising
19.6%$5.7B
Service, Other
9.9%$2.9B
Content Distribution
9.7%$2.8B
BILIBilibili Inc.
FY 2024
Value Added Services
44.4%$11.0B
Advertising
33.0%$8.2B
Mobile Game Services
22.6%$5.6B
NFLXNetflix, Inc.
FY 2024
Streaming
100.0%$39.0B
BIDUBaidu, Inc.
FY 2023
Online Marketing Services
60.3%$81.2B
Product and Service, Other
39.7%$53.4B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

IQ vs BILI vs NFLX vs BIDU vs GOOGL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGNFLX

Income & Cash Flow (Last 12 Months)

GOOGL leads this category, winning 4 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 15.6x IQ's $27.1B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to IQ's -1.4%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricIQ logoIQiQIYI, Inc.BILI logoBILIBilibili Inc.NFLX logoNFLXNetflix, Inc.BIDU logoBIDUBaidu, Inc.GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$27.1B$29.4B$45.2B$130.5B$422.6B
EBITDAEarnings before interest/tax$6.3B$845M$30.1B$4.9B$161.3B
Net IncomeAfter-tax profit-$390M$220M$11.0B$9.0B$160.2B
Free Cash FlowCash after capex$466M$3.3B$9.5B-$15.7B$73.3B
Gross MarginGross profit ÷ Revenue+21.9%+35.9%+48.5%+44.7%+60.4%
Operating MarginEBIT ÷ Revenue+1.7%+1.1%+29.5%-2.6%+32.7%
Net MarginNet income ÷ Revenue-1.4%+0.8%+24.3%+6.9%+37.9%
FCF MarginFCF ÷ Revenue+1.7%+11.2%+20.9%-12.0%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year-7.8%+19.8%+17.6%-7.1%+21.8%
EPS Growth (YoY)Latest quarter vs prior year-2.1%+134.9%+31.1%-2.6%+81.9%
GOOGL leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

IQ leads this category, winning 4 of 7 comparable metrics.

At 10.7x trailing earnings, IQ trades at a 71% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), BIDU offers better value at 0.24x vs GOOGL's 1.23x — a lower PEG means you pay less per unit of expected earnings growth.

MetricIQ logoIQiQIYI, Inc.BILI logoBILIBilibili Inc.NFLX logoNFLXNetflix, Inc.BIDU logoBIDUBaidu, Inc.GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$1.2B$7.3B$374.0B$48.9B$4.81T
Enterprise ValueMkt cap + debt − cash$2.7B$6.6B$379.4B$56.9B$4.84T
Trailing P/EPrice ÷ TTM EPS10.69x-46.31x34.89x14.44x36.82x
Forward P/EPrice ÷ next-FY EPS est.4.83x3.06x24.80x2.58x29.61x
PEG RatioP/E ÷ EPS growth rate1.06x0.24x1.23x
EV / EBITDAEnterprise value multiple10.27x38.62x12.61x10.79x32.22x
Price / SalesMarket cap ÷ Revenue0.27x1.86x8.28x2.50x11.95x
Price / BookPrice ÷ Book value/share0.60x4.42x14.32x1.17x11.72x
Price / FCFMarket cap ÷ FCF4.13x11.69x39.53x25.41x65.72x
IQ leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — NFLX and GOOGL each lead in 4 of 9 comparable metrics.

NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-3 for IQ. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to IQ's 1.06x. On the Piotroski fundamental quality scale (0–9), BILI scores 7/9 vs BIDU's 5/9, reflecting strong financial health.

MetricIQ logoIQiQIYI, Inc.BILI logoBILIBilibili Inc.NFLX logoNFLXNetflix, Inc.BIDU logoBIDUBaidu, Inc.GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity-2.9%+1.6%+41.3%+3.1%+39.0%
ROA (TTM)Return on assets-0.9%+0.6%+19.8%+2.0%+27.4%
ROICReturn on invested capital+5.8%-8.4%+29.8%+4.8%+25.1%
ROCEReturn on capital employed+7.8%-8.1%+30.5%+6.3%+30.3%
Piotroski ScoreFundamental quality 0–957757
Debt / EquityFinancial leverage1.06x0.36x0.54x0.28x0.14x
Net DebtTotal debt minus cash$10.7B-$5.1B$5.4B$54.5B$28.6B
Cash & Equiv.Liquid assets$3.5B$10.2B$9.0B$24.8B$30.7B
Total DebtShort + long-term debt$14.2B$5.1B$14.5B$79.3B$59.3B
Interest CoverageEBIT ÷ Interest expense0.77x3.10x17.33x9.71x392.15x
Evenly matched — NFLX and GOOGL each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $881 for IQ. Over the past 12 months, GOOGL leads with a +163.5% total return vs IQ's -36.0%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs IQ's -41.1% — a key indicator of consistent wealth creation.

MetricIQ logoIQiQIYI, Inc.BILI logoBILIBilibili Inc.NFLX logoNFLXNetflix, Inc.BIDU logoBIDUBaidu, Inc.GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date-40.4%-16.6%-3.0%-6.9%+26.4%
1-Year ReturnPast 12 months-36.0%+25.0%-23.6%+61.3%+163.5%
3-Year ReturnCumulative with dividends-79.6%+10.0%+166.5%+14.2%+270.8%
5-Year ReturnCumulative with dividends-91.2%-78.4%+75.2%-27.0%+239.8%
10-Year ReturnCumulative with dividends-92.2%+95.6%+875.3%-17.5%+996.1%
CAGR (3Y)Annualised 3-year return-41.1%+3.2%+38.6%+4.5%+54.8%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — NFLX and GOOGL each lead in 1 of 2 comparable metrics.

NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than BILI's 1.77 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs IQ's 42.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricIQ logoIQiQIYI, Inc.BILI logoBILIBilibili Inc.NFLX logoNFLXNetflix, Inc.BIDU logoBIDUBaidu, Inc.GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5001.43x1.77x0.39x1.41x1.26x
52-Week HighHighest price in past year$2.84$36.40$134.12$165.30$400.10
52-Week LowLowest price in past year$1.07$17.45$75.01$81.17$147.84
% of 52W HighCurrent price vs 52-week peak+42.6%+60.4%+65.8%+84.6%+99.5%
RSI (14)Momentum oscillator 0–10045.643.435.369.183.4
Avg Volume (50D)Average daily shares traded11.1M2.4M44.0M2.0M28.3M
Evenly matched — NFLX and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

BIDU leads this category, winning 1 of 1 comparable metric.

Analyst consensus: IQ as "Buy", BILI as "Buy", NFLX as "Buy", BIDU as "Buy", GOOGL as "Buy". Consensus price targets imply 78.5% upside for IQ (target: $2) vs 2.1% for GOOGL (target: $406). GOOGL is the only dividend payer here at 0.21% yield — a key consideration for income-focused portfolios.

MetricIQ logoIQiQIYI, Inc.BILI logoBILIBilibili Inc.NFLX logoNFLXNetflix, Inc.BIDU logoBIDUBaidu, Inc.GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$2.16$34.00$116.29$154.70$406.28
# AnalystsCovering analysts2224995382
Dividend YieldAnnual dividend ÷ price+0.2%
Dividend StreakConsecutive years of raises132
Dividend / ShareAnnual DPS$0.82
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.2%+2.4%+1.9%+0.9%
BIDU leads this category, winning 1 of 1 comparable metric.
Key Takeaway

GOOGL leads in 2 of 6 categories (Income & Cash Flow, Total Returns). IQ leads in 1 (Valuation Metrics). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

IQ vs BILI vs NFLX vs BIDU vs GOOGL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is IQ or BILI or NFLX or BIDU or GOOGL a better buy right now?

For growth investors, Bilibili Inc.

(BILI) is the stronger pick with 19. 1% revenue growth year-over-year, versus -8. 3% for iQIYI, Inc. (IQ). iQIYI, Inc. (IQ) offers the better valuation at 10. 7x trailing P/E (4. 8x forward), making it the more compelling value choice. Analysts rate iQIYI, Inc. (IQ) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — IQ or BILI or NFLX or BIDU or GOOGL?

On trailing P/E, iQIYI, Inc.

(IQ) is the cheapest at 10. 7x versus Alphabet Inc. at 36. 8x. On forward P/E, Baidu, Inc. is actually cheaper at 2. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Baidu, Inc. wins at 0. 04x versus Alphabet Inc. 's 0. 99x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — IQ or BILI or NFLX or BIDU or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -91. 2% for iQIYI, Inc. (IQ). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus IQ's -92. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — IQ or BILI or NFLX or BIDU or GOOGL?

By beta (market sensitivity over 5 years), Netflix, Inc.

(NFLX) is the lower-risk stock at 0. 39β versus Bilibili Inc. 's 1. 77β — meaning BILI is approximately 355% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 106% for iQIYI, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — IQ or BILI or NFLX or BIDU or GOOGL?

By revenue growth (latest reported year), Bilibili Inc.

(BILI) is pulling ahead at 19. 1% versus -8. 3% for iQIYI, Inc. (IQ). On earnings-per-share growth, the picture is similar: Bilibili Inc. grew EPS 72. 3% year-over-year, compared to -60. 7% for iQIYI, Inc.. Over a 3-year CAGR, NFLX leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — IQ or BILI or NFLX or BIDU or GOOGL?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus -5. 0% for Bilibili Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus -5. 0% for BILI. At the gross margin level — before operating expenses — GOOGL leads at 59. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is IQ or BILI or NFLX or BIDU or GOOGL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Baidu, Inc. (BIDU) is the more undervalued stock at a PEG of 0. 04x versus Alphabet Inc. 's 0. 99x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Baidu, Inc. (BIDU) trades at 2. 6x forward P/E versus 29. 6x for Alphabet Inc. — 27. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IQ: 78. 5% to $2. 16.

08

Which pays a better dividend — IQ or BILI or NFLX or BIDU or GOOGL?

In this comparison, GOOGL (0.

2% yield) pays a dividend. IQ, BILI, NFLX, BIDU do not pay a meaningful dividend and should not be held primarily for income.

09

Is IQ or BILI or NFLX or BIDU or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, Netflix, Inc.

(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), +875. 3% 10Y return). Bilibili Inc. (BILI) carries a higher beta of 1. 77 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NFLX: +875. 3%, BILI: +95. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between IQ and BILI and NFLX and BIDU and GOOGL?

These companies operate in different sectors (IQ (Communication Services) and BILI (Technology) and NFLX (Communication Services) and BIDU (Communication Services) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: IQ is a small-cap deep-value stock; BILI is a small-cap high-growth stock; NFLX is a large-cap high-growth stock; BIDU is a mid-cap deep-value stock; GOOGL is a mega-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Revenue Growth>
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