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5 / 10Stock Comparison
ISPR vs MO vs PM vs XXII vs BTI
Revenue, margins, valuation, and 5-year total return — side by side.
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ISPR vs MO vs PM vs XXII vs BTI — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Tobacco | Tobacco | Tobacco | Tobacco | Tobacco |
| Market Cap | $106M | $115.43B | $266.67B | $119K | $125.93B |
| Revenue (TTM) | $18.76B | $21.82B | $41.49B | $19M | $51.78B |
| Net Income (TTM) | $-9.55B | $8.05B | $11.10B | $-4M | $-10.75B |
| Gross Margin | 10.7% | 67.8% | 67.3% | -15.2% | 82.5% |
| Operating Margin | -50.7% | 50.7% | 36.8% | -62.0% | -26.8% |
| Forward P/E | — | 12.0x | 20.4x | — | 16.1x |
| Total Debt | $7M | $25.71B | $48.84B | $4M | $36.95B |
| Cash & Equiv. | $24M | $4.48B | $4.87B | $7M | $5.30B |
ISPR vs MO vs PM vs XXII vs BTI — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Apr 23 | May 26 | Return |
|---|---|---|---|
| Ispire Technology I… (ISPR) | 100 | 19.4 | -80.6% |
| Altria Group, Inc. (MO) | 100 | 143.4 | +43.4% |
| Philip Morris Inter… (PM) | 100 | 171.0 | +71.0% |
| 22nd Century Group,… (XXII) | 100 | 0.0 | -100.0% |
| British American To… (BTI) | 100 | 157.3 | +57.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: ISPR vs MO vs PM vs XXII vs BTI
Each card shows where this stock fits in a portfolio — not just who wins on paper.
ISPR lags the leaders in this set but could rank higher in a more targeted comparison.
MO carries the broadest edge in this set and is the clearest fit for valuation efficiency.
- PEG 1.06 vs PM's 2.88
- Better valuation composite
- 36.9% margin vs ISPR's -50.9%
- 23.5% ROA vs ISPR's -50.1%
PM is the clearest fit if your priority is long-term compounding.
- 118.9% 10Y total return vs MO's 62.3%
XXII is the #2 pick in this set and the best alternative if growth exposure and defensive is your priority.
- Rev growth 48.1%, EPS growth 99.9%, 3Y rev CAGR -24.3%
- Beta 1.60, yield 100.0%, current ratio 2.42x
- 48.1% revenue growth vs ISPR's -16.1%
- 100.0% yield, vs BTI's 5.5%, (1 stock pays no dividend)
BTI ranks third and is worth considering specifically for income & stability and sleep-well-at-night.
- Dividend streak 23 yrs, beta 0.24, yield 5.5%
- Lower volatility, beta 0.24, Low D/E 73.9%, current ratio 0.76x
- Beta 0.24 vs XXII's 1.60
- +37.9% vs XXII's -99.8%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 48.1% revenue growth vs ISPR's -16.1% | |
| Value | Better valuation composite | |
| Quality / Margins | 36.9% margin vs ISPR's -50.9% | |
| Stability / Safety | Beta 0.24 vs XXII's 1.60 | |
| Dividends | 100.0% yield, vs BTI's 5.5%, (1 stock pays no dividend) | |
| Momentum (1Y) | +37.9% vs XXII's -99.8% | |
| Efficiency (ROA) | 23.5% ROA vs ISPR's -50.1% |
ISPR vs MO vs PM vs XXII vs BTI — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
ISPR vs MO vs PM vs XXII vs BTI — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MO leads in 4 of 6 categories
PM leads 1 • ISPR leads 0 • XXII leads 0 • BTI leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MO leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BTI is the larger business by revenue, generating $51.8B annually — 2666.6x XXII's $19M. MO is the more profitable business, keeping 36.9% of every revenue dollar as net income compared to ISPR's -50.9%. On growth, ISPR holds the edge at +712.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $18.8B | $21.8B | $41.5B | $19M | $51.8B |
| EBITDAEarnings before interest/tax | -$9.5B | $11.3B | $17.2B | -$11M | -$9.5B |
| Net IncomeAfter-tax profit | -$9.5B | $8.1B | $11.1B | -$4M | -$10.7B |
| Free Cash FlowCash after capex | -$3.5B | $8.6B | $10.7B | -$8M | $18.7B |
| Gross MarginGross profit ÷ Revenue | +10.7% | +67.8% | +67.3% | -15.2% | +82.5% |
| Operating MarginEBIT ÷ Revenue | -50.7% | +50.7% | +36.8% | -62.0% | -26.8% |
| Net MarginNet income ÷ Revenue | -50.9% | +36.9% | +26.7% | -20.5% | -20.8% |
| FCF MarginFCF ÷ Revenue | -18.7% | +39.5% | +25.7% | -40.8% | +36.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +712.4% | +20.1% | +9.1% | +80.4% | -2.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +10.5% | +106.3% | -9.3% | +58.0% | +2.0% |
Valuation Metrics
MO leads this category, winning 3 of 7 comparable metrics.
Valuation Metrics
At 16.8x trailing earnings, MO trades at a 47% valuation discount to BTI's 31.4x P/E. Adjusting for growth (PEG ratio), MO offers better value at 1.48x vs PM's 3.33x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $106M | $115.4B | $266.7B | $118,791 | $125.9B |
| Enterprise ValueMkt cap + debt − cash | $89M | $136.7B | $310.6B | -$3M | $169.0B |
| Trailing P/EPrice ÷ TTM EPS | -2.68x | 16.80x | 23.57x | -0.01x | 31.40x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 12.01x | 20.37x | — | 16.13x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.48x | 3.33x | — | — |
| EV / EBITDAEnterprise value multiple | — | 8.91x | 18.35x | — | 21.29x |
| Price / SalesMarket cap ÷ Revenue | 0.83x | 5.73x | 6.56x | 0.01x | 3.58x |
| Price / BookPrice ÷ Book value/share | 173.94x | — | — | 0.01x | 1.90x |
| Price / FCFMarket cap ÷ FCF | — | 12.72x | 25.01x | — | 9.73x |
Profitability & Efficiency
MO leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
BTI delivers a -22.8% return on equity — every $100 of shareholder capital generates $-23 in annual profit, vs $-2 for ISPR. XXII carries lower financial leverage with a 0.27x debt-to-equity ratio, signaling a more conservative balance sheet compared to ISPR's 11.67x. On the Piotroski fundamental quality scale (0–9), PM scores 7/9 vs ISPR's 2/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -2.2% | — | — | -25.0% | -22.8% |
| ROA (TTM)Return on assets | -50.1% | +23.5% | +16.2% | -14.2% | -9.7% |
| ROICReturn on invested capital | — | +60.4% | +33.2% | -81.4% | +2.4% |
| ROCEReturn on capital employed | -114.1% | +57.6% | +36.1% | -72.6% | +2.7% |
| Piotroski ScoreFundamental quality 0–9 | 2 | 6 | 7 | 4 | 7 |
| Debt / EquityFinancial leverage | 11.67x | — | — | 0.27x | 0.74x |
| Net DebtTotal debt minus cash | -$17M | $21.2B | $44.0B | -$3M | $31.7B |
| Cash & Equiv.Liquid assets | $24M | $4.5B | $4.9B | $7M | $5.3B |
| Total DebtShort + long-term debt | $7M | $25.7B | $48.8B | $4M | $37.0B |
| Interest CoverageEBIT ÷ Interest expense | -0.02x | 10.68x | 10.25x | -10.14x | 3.79x |
Total Returns (Dividends Reinvested)
PM leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in PM five years ago would be worth $20,264 today (with dividends reinvested), compared to $0 for XXII. Over the past 12 months, BTI leads with a +37.9% total return vs XXII's -99.8%. The 3-year compound annual growth rate (CAGR) favors PM at 25.2% vs XXII's -99.0% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -35.3% | +22.3% | +7.7% | -94.6% | +4.2% |
| 1-Year ReturnPast 12 months | -36.2% | +20.2% | +0.9% | -99.8% | +37.9% |
| 3-Year ReturnCumulative with dividends | -80.3% | +74.1% | +96.1% | -100.0% | +89.4% |
| 5-Year ReturnCumulative with dividends | -75.5% | +77.1% | +102.6% | -100.0% | +83.4% |
| 10-Year ReturnCumulative with dividends | -75.5% | +62.3% | +118.9% | -100.0% | +40.8% |
| CAGR (3Y)Annualised 3-year return | -41.8% | +20.3% | +25.2% | -99.0% | +23.7% |
Risk & Volatility
MO leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
MO is the less volatile stock with a -0.29 beta — it tends to amplify market swings less than XXII's 1.60 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MO currently trades 92.6% from its 52-week high vs XXII's 0.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.02x | -0.32x | -0.06x | 1.62x | 0.29x |
| 52-Week HighHighest price in past year | $3.87 | $74.56 | $191.30 | $455.40 | $63.22 |
| 52-Week LowLowest price in past year | $1.20 | $54.70 | $142.11 | $0.67 | $40.12 |
| % of 52W HighCurrent price vs 52-week peak | +47.8% | +92.6% | +89.4% | +0.2% | +91.9% |
| RSI (14)Momentum oscillator 0–100 | 51.2 | 56.7 | 58.2 | 15.1 | 56.9 |
| Avg Volume (50D)Average daily shares traded | 115K | 9.1M | 4.5M | 1.4M | 4.4M |
Analyst Outlook
Evenly matched — XXII and BTI each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: ISPR as "Buy", MO as "Buy", PM as "Buy", BTI as "Buy". Consensus price targets imply 9.6% upside for PM (target: $188) vs -31.1% for BTI (target: $40). For income investors, XXII offers the higher dividend yield at 100.00% vs PM's 3.23%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | — | Buy |
| Price TargetConsensus 12-month target | — | $71.67 | $187.60 | — | $40.00 |
| # AnalystsCovering analysts | 1 | 26 | 25 | — | 18 |
| Dividend YieldAnnual dividend ÷ price | — | +6.0% | +3.2% | +100.0% | +5.5% |
| Dividend StreakConsecutive years of raises | 2 | 16 | 16 | 0 | 23 |
| Dividend / ShareAnnual DPS | — | $4.15 | $5.54 | $25.42 | $2.34 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.1% | +0.9% | 0.0% | 0.0% | +0.9% |
MO leads in 4 of 6 categories (Income & Cash Flow, Valuation Metrics). PM leads in 1 (Total Returns). 1 tied.
ISPR vs MO vs PM vs XXII vs BTI: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is ISPR or MO or PM or XXII or BTI a better buy right now?
For growth investors, 22nd Century Group, Inc.
(XXII) is the stronger pick with 48. 1% revenue growth year-over-year, versus -16. 1% for Ispire Technology Inc. (ISPR). Altria Group, Inc. (MO) offers the better valuation at 16. 8x trailing P/E (12. 0x forward), making it the more compelling value choice. Analysts rate Ispire Technology Inc. (ISPR) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — ISPR or MO or PM or XXII or BTI?
On trailing P/E, Altria Group, Inc.
(MO) is the cheapest at 16. 8x versus British American Tobacco p. l. c. at 31. 4x. On forward P/E, Altria Group, Inc. is actually cheaper at 12. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Altria Group, Inc. wins at 1. 06x versus Philip Morris International Inc. 's 2. 88x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — ISPR or MO or PM or XXII or BTI?
Over the past 5 years, Philip Morris International Inc.
(PM) delivered a total return of +102. 6%, compared to -100. 0% for 22nd Century Group, Inc. (XXII). Over 10 years, the gap is even starker: PM returned +118. 8% versus XXII's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — ISPR or MO or PM or XXII or BTI?
By beta (market sensitivity over 5 years), Altria Group, Inc.
(MO) is the lower-risk stock at -0. 32β versus 22nd Century Group, Inc. 's 1. 62β — meaning XXII is approximately -613% more volatile than MO relative to the S&P 500. On balance sheet safety, 22nd Century Group, Inc. (XXII) carries a lower debt/equity ratio of 27% versus 12% for Ispire Technology Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — ISPR or MO or PM or XXII or BTI?
By revenue growth (latest reported year), 22nd Century Group, Inc.
(XXII) is pulling ahead at 48. 1% versus -16. 1% for Ispire Technology Inc. (ISPR). On earnings-per-share growth, the picture is similar: British American Tobacco p. l. c. grew EPS 121. 0% year-over-year, compared to -155. 6% for Ispire Technology Inc.. Over a 3-year CAGR, ISPR leads at 13. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — ISPR or MO or PM or XXII or BTI?
Altria Group, Inc.
(MO) is the more profitable company, earning 34. 5% net margin versus -30. 8% for Ispire Technology Inc. — meaning it keeps 34. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MO leads at 74. 8% versus -64. 9% for XXII. At the gross margin level — before operating expenses — MO leads at 86. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is ISPR or MO or PM or XXII or BTI more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Altria Group, Inc. (MO) is the more undervalued stock at a PEG of 1. 06x versus Philip Morris International Inc. 's 2. 88x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Altria Group, Inc. (MO) trades at 12. 0x forward P/E versus 20. 4x for Philip Morris International Inc. — 8. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PM: 9. 6% to $187. 60.
08Which pays a better dividend — ISPR or MO or PM or XXII or BTI?
In this comparison, XXII (100.
0% yield), MO (6. 0% yield), BTI (5. 5% yield), PM (3. 2% yield) pay a dividend. ISPR does not pay a meaningful dividend and should not be held primarily for income.
09Is ISPR or MO or PM or XXII or BTI better for a retirement portfolio?
For long-horizon retirement investors, Altria Group, Inc.
(MO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 32), 6. 0% yield). 22nd Century Group, Inc. (XXII) carries a higher beta of 1. 62 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MO: +60. 8%, XXII: -100. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between ISPR and MO and PM and XXII and BTI?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: ISPR is a small-cap quality compounder stock; MO is a mid-cap deep-value stock; PM is a large-cap income-oriented stock; XXII is a small-cap high-growth stock; BTI is a mid-cap income-oriented stock. MO, PM, XXII, BTI pay a dividend while ISPR does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Consumer Defensive
- Market Cap > $20B
- Revenue Growth > 40%
- Dividend Yield > 40.0%
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