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ISPR vs PM vs MO vs XXII
Revenue, margins, valuation, and 5-year total return — side by side.
Tobacco
Tobacco
Tobacco
ISPR vs PM vs MO vs XXII — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Tobacco | Tobacco | Tobacco | Tobacco |
| Market Cap | $100M | $266.49B | $113.89B | $106K |
| Revenue (TTM) | $89M | $41.49B | $21.82B | $19M |
| Net Income (TTM) | $-34M | $11.10B | $8.05B | $-4M |
| Gross Margin | 14.6% | 67.3% | 67.8% | -15.2% |
| Operating Margin | -37.7% | 36.8% | 50.7% | -62.0% |
| Forward P/E | — | 20.4x | 12.0x | — |
| Total Debt | $7M | $48.84B | $25.71B | $4M |
| Cash & Equiv. | $24M | $4.87B | $4.48B | $7M |
ISPR vs PM vs MO vs XXII — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Apr 23 | May 26 | Return |
|---|---|---|---|
| Ispire Technology I… (ISPR) | 100 | 19.4 | -80.6% |
| Philip Morris Inter… (PM) | 100 | 171.0 | +71.0% |
| Altria Group, Inc. (MO) | 100 | 143.4 | +43.4% |
| 22nd Century Group,… (XXII) | 100 | 0.0 | -100.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: ISPR vs PM vs MO vs XXII
Each card shows where this stock fits in a portfolio — not just who wins on paper.
ISPR is the #2 pick in this set and the best alternative if sleep-well-at-night and defensive is your priority.
- Lower volatility, beta 1.02, current ratio 1.01x
- Beta 1.02, current ratio 1.01x
- Beta 1.02 vs XXII's 1.62
PM is the clearest fit if your priority is long-term compounding.
- 118.8% 10Y total return vs MO's 60.8%
MO carries the broadest edge in this set and is the clearest fit for income & stability and valuation efficiency.
- Dividend streak 16 yrs, beta -0.32, yield 6.1%
- PEG 1.06 vs PM's 2.88
- Better valuation composite
- 36.9% margin vs ISPR's -38.2%
XXII is the clearest fit if your priority is growth exposure.
- Rev growth 48.1%, EPS growth 99.9%, 3Y rev CAGR -24.3%
- 48.1% revenue growth vs ISPR's -16.1%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 48.1% revenue growth vs ISPR's -16.1% | |
| Value | Better valuation composite | |
| Quality / Margins | 36.9% margin vs ISPR's -38.2% | |
| Stability / Safety | Beta 1.02 vs XXII's 1.62 | |
| Dividends | 6.1% yield, 16-year raise streak, vs PM's 3.2%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +19.7% vs XXII's -99.9% | |
| Efficiency (ROA) | 23.5% ROA vs XXII's -14.2%, ROIC 60.4% vs -81.4% |
ISPR vs PM vs MO vs XXII — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
ISPR vs PM vs MO vs XXII — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MO leads in 5 of 6 categories
PM leads 1 • ISPR leads 0 • XXII leads 0
Explore the data ↓Income & Cash Flow (Last 12 Months)
MO leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
PM is the larger business by revenue, generating $41.5B annually — 2136.9x XXII's $19M. MO is the more profitable business, keeping 36.9% of every revenue dollar as net income compared to ISPR's -38.2%. On growth, XXII holds the edge at +80.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $89M | $41.5B | $21.8B | $19M |
| EBITDAEarnings before interest/tax | -$31M | $17.2B | $11.3B | -$11M |
| Net IncomeAfter-tax profit | -$34M | $11.1B | $8.1B | -$4M |
| Free Cash FlowCash after capex | -$11M | $10.7B | $8.6B | -$8M |
| Gross MarginGross profit ÷ Revenue | +14.6% | +67.3% | +67.8% | -15.2% |
| Operating MarginEBIT ÷ Revenue | -37.7% | +36.8% | +50.7% | -62.0% |
| Net MarginNet income ÷ Revenue | -38.2% | +26.7% | +36.9% | -20.5% |
| FCF MarginFCF ÷ Revenue | -12.2% | +25.7% | +39.5% | -40.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | -28.7% | +9.1% | +20.1% | +80.4% |
| EPS Growth (YoY)Latest quarter vs prior year | +10.5% | -9.3% | +106.3% | +58.0% |
Valuation Metrics
MO leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 16.6x trailing earnings, MO trades at a 30% valuation discount to PM's 23.6x P/E. Adjusting for growth (PEG ratio), MO offers better value at 1.46x vs PM's 3.33x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $100M | $266.5B | $113.9B | $105,622 |
| Enterprise ValueMkt cap + debt − cash | $82M | $310.5B | $135.1B | -$3M |
| Trailing P/EPrice ÷ TTM EPS | -2.52x | 23.55x | 16.57x | -0.01x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 20.37x | 12.01x | — |
| PEG RatioP/E ÷ EPS growth rate | — | 3.33x | 1.46x | — |
| EV / EBITDAEnterprise value multiple | — | 18.34x | 8.81x | — |
| Price / SalesMarket cap ÷ Revenue | 0.78x | 6.56x | 5.66x | 0.01x |
| Price / BookPrice ÷ Book value/share | 163.60x | — | — | 0.01x |
| Price / FCFMarket cap ÷ FCF | — | 24.99x | 12.55x | — |
Profitability & Efficiency
MO leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
XXII delivers a -25.0% return on equity — every $100 of shareholder capital generates $-25 in annual profit, vs $-2 for ISPR. XXII carries lower financial leverage with a 0.27x debt-to-equity ratio, signaling a more conservative balance sheet compared to ISPR's 11.67x. On the Piotroski fundamental quality scale (0–9), PM scores 7/9 vs ISPR's 2/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -2.2% | — | — | -25.0% |
| ROA (TTM)Return on assets | -0.2% | +16.2% | +23.5% | -14.2% |
| ROICReturn on invested capital | — | +33.2% | +60.4% | -81.4% |
| ROCEReturn on capital employed | -114.1% | +36.1% | +57.6% | -72.6% |
| Piotroski ScoreFundamental quality 0–9 | 2 | 7 | 6 | 4 |
| Debt / EquityFinancial leverage | 11.67x | — | — | 0.27x |
| Net DebtTotal debt minus cash | -$17M | $44.0B | $21.2B | -$3M |
| Cash & Equiv.Liquid assets | $24M | $4.9B | $4.5B | $7M |
| Total DebtShort + long-term debt | $7M | $48.8B | $25.7B | $4M |
| Interest CoverageEBIT ÷ Interest expense | -37.21x | 10.25x | 10.68x | -10.14x |
Total Returns (Dividends Reinvested)
PM leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in PM five years ago would be worth $20,118 today (with dividends reinvested), compared to $0 for XXII. Over the past 12 months, MO leads with a +19.7% total return vs XXII's -99.9%. The 3-year compound annual growth rate (CAGR) favors PM at 25.1% vs XXII's -99.0% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -39.2% | +7.6% | +20.7% | -95.2% |
| 1-Year ReturnPast 12 months | -40.0% | +2.8% | +19.7% | -99.9% |
| 3-Year ReturnCumulative with dividends | -81.5% | +96.0% | +72.2% | -100.0% |
| 5-Year ReturnCumulative with dividends | -77.0% | +101.2% | +72.7% | -100.0% |
| 10-Year ReturnCumulative with dividends | -77.0% | +118.8% | +60.8% | -100.0% |
| CAGR (3Y)Annualised 3-year return | -43.0% | +25.1% | +19.8% | -99.0% |
Risk & Volatility
MO leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
MO is the less volatile stock with a -0.32 beta — it tends to amplify market swings less than XXII's 1.62 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MO currently trades 91.4% from its 52-week high vs XXII's 0.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.02x | -0.06x | -0.32x | 1.62x |
| 52-Week HighHighest price in past year | $3.87 | $191.30 | $74.56 | $448.50 |
| 52-Week LowLowest price in past year | $1.20 | $142.11 | $54.70 | $0.56 |
| % of 52W HighCurrent price vs 52-week peak | +45.0% | +89.4% | +91.4% | +0.1% |
| RSI (14)Momentum oscillator 0–100 | 57.0 | 58.9 | 52.7 | 13.9 |
| Avg Volume (50D)Average daily shares traded | 115K | 4.5M | 9.1M | 1.4M |
Analyst Outlook
MO leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: ISPR as "Buy", PM as "Buy", MO as "Buy". Consensus price targets imply 9.7% upside for PM (target: $188) vs 5.2% for MO (target: $72). For income investors, MO offers the higher dividend yield at 6.09% vs PM's 3.24%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | — |
| Price TargetConsensus 12-month target | — | $187.60 | $71.67 | — |
| # AnalystsCovering analysts | 1 | 25 | 26 | — |
| Dividend YieldAnnual dividend ÷ price | — | +3.2% | +6.1% | — |
| Dividend StreakConsecutive years of raises | 2 | 16 | 16 | 1 |
| Dividend / ShareAnnual DPS | — | $5.54 | $4.15 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.1% | 0.0% | +0.9% | 0.0% |
MO leads in 5 of 6 categories (Income & Cash Flow, Valuation Metrics). PM leads in 1 (Total Returns).
ISPR vs PM vs MO vs XXII: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is ISPR or PM or MO or XXII a better buy right now?
For growth investors, 22nd Century Group, Inc.
(XXII) is the stronger pick with 48. 1% revenue growth year-over-year, versus -16. 1% for Ispire Technology Inc. (ISPR). Altria Group, Inc. (MO) offers the better valuation at 16. 6x trailing P/E (12. 0x forward), making it the more compelling value choice. Analysts rate Ispire Technology Inc. (ISPR) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — ISPR or PM or MO or XXII?
On trailing P/E, Altria Group, Inc.
(MO) is the cheapest at 16. 6x versus Philip Morris International Inc. at 23. 6x. On forward P/E, Altria Group, Inc. is actually cheaper at 12. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Altria Group, Inc. wins at 1. 06x versus Philip Morris International Inc. 's 2. 88x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — ISPR or PM or MO or XXII?
Over the past 5 years, Philip Morris International Inc.
(PM) delivered a total return of +101. 2%, compared to -100. 0% for 22nd Century Group, Inc. (XXII). Over 10 years, the gap is even starker: PM returned +118. 8% versus XXII's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — ISPR or PM or MO or XXII?
By beta (market sensitivity over 5 years), Altria Group, Inc.
(MO) is the lower-risk stock at -0. 32β versus 22nd Century Group, Inc. 's 1. 62β — meaning XXII is approximately -613% more volatile than MO relative to the S&P 500. On balance sheet safety, 22nd Century Group, Inc. (XXII) carries a lower debt/equity ratio of 27% versus 12% for Ispire Technology Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — ISPR or PM or MO or XXII?
By revenue growth (latest reported year), 22nd Century Group, Inc.
(XXII) is pulling ahead at 48. 1% versus -16. 1% for Ispire Technology Inc. (ISPR). On earnings-per-share growth, the picture is similar: 22nd Century Group, Inc. grew EPS 99. 9% year-over-year, compared to -155. 6% for Ispire Technology Inc.. Over a 3-year CAGR, ISPR leads at 13. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — ISPR or PM or MO or XXII?
Altria Group, Inc.
(MO) is the more profitable company, earning 34. 5% net margin versus -30. 8% for Ispire Technology Inc. — meaning it keeps 34. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MO leads at 74. 8% versus -64. 9% for XXII. At the gross margin level — before operating expenses — MO leads at 86. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is ISPR or PM or MO or XXII more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Altria Group, Inc. (MO) is the more undervalued stock at a PEG of 1. 06x versus Philip Morris International Inc. 's 2. 88x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Altria Group, Inc. (MO) trades at 12. 0x forward P/E versus 20. 4x for Philip Morris International Inc. — 8. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PM: 9. 7% to $187. 60.
08Which pays a better dividend — ISPR or PM or MO or XXII?
In this comparison, MO (6.
1% yield), PM (3. 2% yield) pay a dividend. ISPR, XXII do not pay a meaningful dividend and should not be held primarily for income.
09Is ISPR or PM or MO or XXII better for a retirement portfolio?
For long-horizon retirement investors, Altria Group, Inc.
(MO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 32), 6. 1% yield). 22nd Century Group, Inc. (XXII) carries a higher beta of 1. 62 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MO: +60. 8%, XXII: -100. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between ISPR and PM and MO and XXII?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: ISPR is a small-cap quality compounder stock; PM is a large-cap income-oriented stock; MO is a mid-cap deep-value stock; XXII is a small-cap high-growth stock. PM, MO pay a dividend while ISPR, XXII do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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