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ISPR vs PM vs MO vs XXII vs BTI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ISPR
Ispire Technology Inc.

Tobacco

Consumer DefensiveNASDAQ • US
Market Cap$100M
5Y Perf.-80.6%
PM
Philip Morris International Inc.

Tobacco

Consumer DefensiveNYSE • US
Market Cap$266.49B
5Y Perf.+71.0%
MO
Altria Group, Inc.

Tobacco

Consumer DefensiveNYSE • US
Market Cap$113.89B
5Y Perf.+43.4%
XXII
22nd Century Group, Inc.

Tobacco

Consumer DefensiveNASDAQ • US
Market Cap$106K
5Y Perf.-100.0%
BTI
British American Tobacco p.l.c.

Tobacco

Consumer DefensiveNYSE • GB
Market Cap$126.39B
5Y Perf.+57.3%

ISPR vs PM vs MO vs XXII vs BTI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ISPR logoISPR
PM logoPM
MO logoMO
XXII logoXXII
BTI logoBTI
IndustryTobaccoTobaccoTobaccoTobaccoTobacco
Market Cap$100M$266.49B$113.89B$106K$126.39B
Revenue (TTM)$89M$41.49B$21.82B$19M$51.78B
Net Income (TTM)$-34M$11.10B$8.05B$-4M$-10.75B
Gross Margin14.6%67.3%67.8%-15.2%82.5%
Operating Margin-37.7%36.8%50.7%-62.0%-26.8%
Forward P/E20.4x12.0x16.1x
Total Debt$7M$48.84B$25.71B$4M$36.95B
Cash & Equiv.$24M$4.87B$4.48B$7M$5.30B

ISPR vs PM vs MO vs XXII vs BTILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ISPR
PM
MO
XXII
BTI
StockApr 23May 26Return
Ispire Technology I… (ISPR)10019.4-80.6%
Philip Morris Inter… (PM)100171.0+71.0%
Altria Group, Inc. (MO)100143.4+43.4%
22nd Century Group,… (XXII)1000.0-100.0%
British American To… (BTI)100157.3+57.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: ISPR vs PM vs MO vs XXII vs BTI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MO leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. British American Tobacco p.l.c. is the stronger pick specifically for capital preservation and lower volatility and recent price momentum and sentiment. XXII also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
ISPR
Ispire Technology Inc.
The Consumer Defensive Pick

ISPR lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer defensive exposure
PM
Philip Morris International Inc.
The Long-Run Compounder

PM is the clearest fit if your priority is long-term compounding.

  • 118.8% 10Y total return vs MO's 60.8%
Best for: long-term compounding
MO
Altria Group, Inc.
The Value Pick

MO carries the broadest edge in this set and is the clearest fit for valuation efficiency.

  • PEG 1.06 vs PM's 2.88
  • Better valuation composite
  • 36.9% margin vs ISPR's -38.2%
  • 6.1% yield, 16-year raise streak, vs BTI's 5.5%, (2 stocks pay no dividend)
Best for: valuation efficiency
XXII
22nd Century Group, Inc.
The Growth Play

XXII ranks third and is worth considering specifically for growth exposure.

  • Rev growth 48.1%, EPS growth 99.9%, 3Y rev CAGR -24.3%
  • 48.1% revenue growth vs ISPR's -16.1%
Best for: growth exposure
BTI
British American Tobacco p.l.c.
The Income Pick

BTI is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 23 yrs, beta 0.29, yield 5.5%
  • Lower volatility, beta 0.29, Low D/E 73.9%, current ratio 0.76x
  • Beta 0.29, yield 5.5%, current ratio 0.76x
  • Beta 0.29 vs XXII's 1.62
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthXXII logoXXII48.1% revenue growth vs ISPR's -16.1%
ValueMO logoMOBetter valuation composite
Quality / MarginsMO logoMO36.9% margin vs ISPR's -38.2%
Stability / SafetyBTI logoBTIBeta 0.29 vs XXII's 1.62
DividendsMO logoMO6.1% yield, 16-year raise streak, vs BTI's 5.5%, (2 stocks pay no dividend)
Momentum (1Y)BTI logoBTI+42.0% vs XXII's -99.9%
Efficiency (ROA)MO logoMO23.5% ROA vs XXII's -14.2%, ROIC 60.4% vs -81.4%

ISPR vs PM vs MO vs XXII vs BTI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ISPRIspire Technology Inc.

Segment breakdown not available.

PMPhilip Morris International Inc.
FY 2025
Combustible Products
58.5%$23.8B
Reduced-Risk Products
41.5%$16.9B
MOAltria Group, Inc.
FY 2025
Smokeable Products
87.9%$20.5B
Smokeless Products
12.0%$2.8B
Other Segments
0.0%$5M
XXII22nd Century Group, Inc.
FY 2025
Contract Manufacturing
50.0%$17M
Cigarettes
37.0%$13M
Filtered Cigars
11.8%$4M
Other Tobacco Products
1.3%$442,000
BTIBritish American Tobacco p.l.c.
FY 2022
Combustibles
93.0%$23.0B
Traditional Oral
4.9%$1.2B
Others
2.1%$522M

ISPR vs PM vs MO vs XXII vs BTI — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMOLAGGINGBTI

Income & Cash Flow (Last 12 Months)

MO leads this category, winning 4 of 6 comparable metrics.

BTI is the larger business by revenue, generating $51.8B annually — 2666.6x XXII's $19M. MO is the more profitable business, keeping 36.9% of every revenue dollar as net income compared to ISPR's -38.2%. On growth, XXII holds the edge at +80.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricISPR logoISPRIspire Technology…PM logoPMPhilip Morris Int…MO logoMOAltria Group, Inc.XXII logoXXII22nd Century Grou…BTI logoBTIBritish American …
RevenueTrailing 12 months$89M$41.5B$21.8B$19M$51.8B
EBITDAEarnings before interest/tax-$31M$17.2B$11.3B-$11M-$9.5B
Net IncomeAfter-tax profit-$34M$11.1B$8.1B-$4M-$10.7B
Free Cash FlowCash after capex-$11M$10.7B$8.6B-$8M$18.7B
Gross MarginGross profit ÷ Revenue+14.6%+67.3%+67.8%-15.2%+82.5%
Operating MarginEBIT ÷ Revenue-37.7%+36.8%+50.7%-62.0%-26.8%
Net MarginNet income ÷ Revenue-38.2%+26.7%+36.9%-20.5%-20.8%
FCF MarginFCF ÷ Revenue-12.2%+25.7%+39.5%-40.7%+36.1%
Rev. Growth (YoY)Latest quarter vs prior year-28.7%+9.1%+20.1%+80.4%-2.2%
EPS Growth (YoY)Latest quarter vs prior year+10.5%-9.3%+106.3%+58.0%+2.0%
MO leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

MO leads this category, winning 3 of 7 comparable metrics.

At 16.6x trailing earnings, MO trades at a 48% valuation discount to BTI's 31.6x P/E. Adjusting for growth (PEG ratio), MO offers better value at 1.46x vs PM's 3.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricISPR logoISPRIspire Technology…PM logoPMPhilip Morris Int…MO logoMOAltria Group, Inc.XXII logoXXII22nd Century Grou…BTI logoBTIBritish American …
Market CapShares × price$100M$266.5B$113.9B$105,622$126.4B
Enterprise ValueMkt cap + debt − cash$82M$310.5B$135.1B-$3M$169.3B
Trailing P/EPrice ÷ TTM EPS-2.52x23.55x16.57x-0.01x31.59x
Forward P/EPrice ÷ next-FY EPS est.20.37x12.01x16.13x
PEG RatioP/E ÷ EPS growth rate3.33x1.46x
EV / EBITDAEnterprise value multiple18.34x8.81x21.38x
Price / SalesMarket cap ÷ Revenue0.78x6.56x5.66x0.01x3.60x
Price / BookPrice ÷ Book value/share163.60x0.01x1.91x
Price / FCFMarket cap ÷ FCF24.99x12.55x9.79x
MO leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

MO leads this category, winning 4 of 9 comparable metrics.

BTI delivers a -22.8% return on equity — every $100 of shareholder capital generates $-23 in annual profit, vs $-2 for ISPR. XXII carries lower financial leverage with a 0.27x debt-to-equity ratio, signaling a more conservative balance sheet compared to ISPR's 11.67x. On the Piotroski fundamental quality scale (0–9), PM scores 7/9 vs ISPR's 2/9, reflecting strong financial health.

MetricISPR logoISPRIspire Technology…PM logoPMPhilip Morris Int…MO logoMOAltria Group, Inc.XXII logoXXII22nd Century Grou…BTI logoBTIBritish American …
ROE (TTM)Return on equity-2.2%-25.0%-22.8%
ROA (TTM)Return on assets-0.2%+16.2%+23.5%-14.2%-9.7%
ROICReturn on invested capital+33.2%+60.4%-81.4%+2.4%
ROCEReturn on capital employed-114.1%+36.1%+57.6%-72.6%+2.7%
Piotroski ScoreFundamental quality 0–927647
Debt / EquityFinancial leverage11.67x0.27x0.74x
Net DebtTotal debt minus cash-$17M$44.0B$21.2B-$3M$31.7B
Cash & Equiv.Liquid assets$24M$4.9B$4.5B$7M$5.3B
Total DebtShort + long-term debt$7M$48.8B$25.7B$4M$37.0B
Interest CoverageEBIT ÷ Interest expense-37.21x10.25x10.68x-10.14x3.79x
MO leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

PM leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in PM five years ago would be worth $20,118 today (with dividends reinvested), compared to $0 for XXII. Over the past 12 months, BTI leads with a +42.0% total return vs XXII's -99.9%. The 3-year compound annual growth rate (CAGR) favors PM at 25.1% vs XXII's -99.0% — a key indicator of consistent wealth creation.

MetricISPR logoISPRIspire Technology…PM logoPMPhilip Morris Int…MO logoMOAltria Group, Inc.XXII logoXXII22nd Century Grou…BTI logoBTIBritish American …
YTD ReturnYear-to-date-39.2%+7.6%+20.7%-95.2%+4.5%
1-Year ReturnPast 12 months-40.0%+2.8%+19.7%-99.9%+42.0%
3-Year ReturnCumulative with dividends-81.5%+96.0%+72.2%-100.0%+90.0%
5-Year ReturnCumulative with dividends-77.0%+101.2%+72.7%-100.0%+84.1%
10-Year ReturnCumulative with dividends-77.0%+118.8%+60.8%-100.0%+41.1%
CAGR (3Y)Annualised 3-year return-43.0%+25.1%+19.8%-99.0%+23.9%
PM leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MO and BTI each lead in 1 of 2 comparable metrics.

MO is the less volatile stock with a -0.32 beta — it tends to amplify market swings less than XXII's 1.62 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BTI currently trades 92.2% from its 52-week high vs XXII's 0.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricISPR logoISPRIspire Technology…PM logoPMPhilip Morris Int…MO logoMOAltria Group, Inc.XXII logoXXII22nd Century Grou…BTI logoBTIBritish American …
Beta (5Y)Sensitivity to S&P 5001.02x-0.06x-0.32x1.62x0.29x
52-Week HighHighest price in past year$3.87$191.30$74.56$448.50$63.22
52-Week LowLowest price in past year$1.20$142.11$54.70$0.56$40.12
% of 52W HighCurrent price vs 52-week peak+45.0%+89.4%+91.4%+0.1%+92.2%
RSI (14)Momentum oscillator 0–10057.058.952.713.949.4
Avg Volume (50D)Average daily shares traded115K4.5M9.1M1.4M4.3M
Evenly matched — MO and BTI each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — MO and BTI each lead in 1 of 2 comparable metrics.

Analyst consensus: ISPR as "Buy", PM as "Buy", MO as "Buy", BTI as "Buy". Consensus price targets imply 9.7% upside for PM (target: $188) vs -31.4% for BTI (target: $40). For income investors, MO offers the higher dividend yield at 6.09% vs PM's 3.24%.

MetricISPR logoISPRIspire Technology…PM logoPMPhilip Morris Int…MO logoMOAltria Group, Inc.XXII logoXXII22nd Century Grou…BTI logoBTIBritish American …
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$187.60$71.67$40.00
# AnalystsCovering analysts1252618
Dividend YieldAnnual dividend ÷ price+3.2%+6.1%+5.5%
Dividend StreakConsecutive years of raises21616123
Dividend / ShareAnnual DPS$5.54$4.15$2.34
Buyback YieldShare repurchases ÷ mkt cap+0.1%0.0%+0.9%0.0%+0.9%
Evenly matched — MO and BTI each lead in 1 of 2 comparable metrics.
Key Takeaway

MO leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). PM leads in 1 (Total Returns). 2 tied.

Best OverallAltria Group, Inc. (MO)Leads 3 of 6 categories
Loading custom metrics...

ISPR vs PM vs MO vs XXII vs BTI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is ISPR or PM or MO or XXII or BTI a better buy right now?

For growth investors, 22nd Century Group, Inc.

(XXII) is the stronger pick with 48. 1% revenue growth year-over-year, versus -16. 1% for Ispire Technology Inc. (ISPR). Altria Group, Inc. (MO) offers the better valuation at 16. 6x trailing P/E (12. 0x forward), making it the more compelling value choice. Analysts rate Ispire Technology Inc. (ISPR) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ISPR or PM or MO or XXII or BTI?

On trailing P/E, Altria Group, Inc.

(MO) is the cheapest at 16. 6x versus British American Tobacco p. l. c. at 31. 6x. On forward P/E, Altria Group, Inc. is actually cheaper at 12. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Altria Group, Inc. wins at 1. 06x versus Philip Morris International Inc. 's 2. 88x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — ISPR or PM or MO or XXII or BTI?

Over the past 5 years, Philip Morris International Inc.

(PM) delivered a total return of +101. 2%, compared to -100. 0% for 22nd Century Group, Inc. (XXII). Over 10 years, the gap is even starker: PM returned +118. 8% versus XXII's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ISPR or PM or MO or XXII or BTI?

By beta (market sensitivity over 5 years), Altria Group, Inc.

(MO) is the lower-risk stock at -0. 32β versus 22nd Century Group, Inc. 's 1. 62β — meaning XXII is approximately -613% more volatile than MO relative to the S&P 500. On balance sheet safety, 22nd Century Group, Inc. (XXII) carries a lower debt/equity ratio of 27% versus 12% for Ispire Technology Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — ISPR or PM or MO or XXII or BTI?

By revenue growth (latest reported year), 22nd Century Group, Inc.

(XXII) is pulling ahead at 48. 1% versus -16. 1% for Ispire Technology Inc. (ISPR). On earnings-per-share growth, the picture is similar: British American Tobacco p. l. c. grew EPS 121. 0% year-over-year, compared to -155. 6% for Ispire Technology Inc.. Over a 3-year CAGR, ISPR leads at 13. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ISPR or PM or MO or XXII or BTI?

Altria Group, Inc.

(MO) is the more profitable company, earning 34. 5% net margin versus -30. 8% for Ispire Technology Inc. — meaning it keeps 34. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MO leads at 74. 8% versus -64. 9% for XXII. At the gross margin level — before operating expenses — MO leads at 86. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ISPR or PM or MO or XXII or BTI more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Altria Group, Inc. (MO) is the more undervalued stock at a PEG of 1. 06x versus Philip Morris International Inc. 's 2. 88x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Altria Group, Inc. (MO) trades at 12. 0x forward P/E versus 20. 4x for Philip Morris International Inc. — 8. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PM: 9. 7% to $187. 60.

08

Which pays a better dividend — ISPR or PM or MO or XXII or BTI?

In this comparison, MO (6.

1% yield), BTI (5. 5% yield), PM (3. 2% yield) pay a dividend. ISPR, XXII do not pay a meaningful dividend and should not be held primarily for income.

09

Is ISPR or PM or MO or XXII or BTI better for a retirement portfolio?

For long-horizon retirement investors, Altria Group, Inc.

(MO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 32), 6. 1% yield). 22nd Century Group, Inc. (XXII) carries a higher beta of 1. 62 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MO: +60. 8%, XXII: -100. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ISPR and PM and MO and XXII and BTI?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: ISPR is a small-cap quality compounder stock; PM is a large-cap income-oriented stock; MO is a mid-cap deep-value stock; XXII is a small-cap high-growth stock; BTI is a mid-cap income-oriented stock. PM, MO, BTI pay a dividend while ISPR, XXII do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

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Revenue Growth>
%
(ISPR: -28.7% · PM: 9.1%)

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