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JMIA vs CPNG vs AMZN vs SE vs EBAY

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
JMIA
Jumia Technologies AG

Specialty Retail

Consumer CyclicalNYSE • DE
Market Cap$539M
5Y Perf.-75.5%
CPNG
Coupang, Inc.

Specialty Retail

Consumer CyclicalNYSE • KR
Market Cap$30.91B
5Y Perf.-65.1%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+75.3%
SE
Sea Limited

Specialty Retail

Consumer CyclicalNYSE • SG
Market Cap$53.62B
5Y Perf.-60.3%
EBAY
eBay Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$48.63B
5Y Perf.+73.8%

JMIA vs CPNG vs AMZN vs SE vs EBAY — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
JMIA logoJMIA
CPNG logoCPNG
AMZN logoAMZN
SE logoSE
EBAY logoEBAY
IndustrySpecialty RetailSpecialty RetailSpecialty RetailSpecialty RetailSpecialty Retail
Market Cap$539M$30.91B$2.92T$53.62B$48.63B
Revenue (TTM)$189M$28.65B$742.78B$21.04B$11.60B
Net Income (TTM)$-62M$-165M$90.80B$1.43B$2.04B
Gross Margin52.8%12.7%50.6%44.9%72.0%
Operating Margin-33.9%0.3%11.5%8.2%19.6%
Forward P/E292.4x34.8x25.1x17.4x
Total Debt$12M$4.63B$152.99B$4.12B$7.38B
Cash & Equiv.$77M$6.32B$86.81B$2.41B$1.87B

JMIA vs CPNG vs AMZN vs SE vs EBAYLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

JMIA
CPNG
AMZN
SE
EBAY
StockMar 21May 26Return
Jumia Technologies … (JMIA)10024.5-75.5%
Coupang, Inc. (CPNG)10034.9-65.1%
Amazon.com, Inc. (AMZN)100175.3+75.3%
Sea Limited (SE)10039.7-60.3%
eBay Inc. (EBAY)100173.8+73.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: JMIA vs CPNG vs AMZN vs SE vs EBAY

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: EBAY leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Jumia Technologies AG is the stronger pick specifically for recent price momentum and sentiment. AMZN and SE also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
JMIA
Jumia Technologies AG
The Momentum Pick

JMIA is the #2 pick in this set and the best alternative if momentum is your priority.

  • +262.5% vs SE's -37.8%
Best for: momentum
CPNG
Coupang, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, CPNG doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
AMZN
Amazon.com, Inc.
The Long-Run Compounder

AMZN ranks third and is worth considering specifically for long-term compounding.

  • 7.0% 10Y total return vs EBAY's 369.5%
  • 11.5% ROA vs JMIA's -40.1%, ROIC 14.7% vs -33.0%
Best for: long-term compounding
SE
Sea Limited
The Growth Play

SE is the clearest fit if your priority is growth exposure and sleep-well-at-night.

  • Rev growth 28.8%, EPS growth 192.0%, 3Y rev CAGR 19.1%
  • Lower volatility, beta 1.45, Low D/E 48.6%, current ratio 1.49x
  • 28.8% revenue growth vs EBAY's 7.9%
Best for: growth exposure and sleep-well-at-night
EBAY
eBay Inc.
The Income Pick

EBAY carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 7 yrs, beta 0.73, yield 1.1%
  • Beta 0.73, yield 1.1%, current ratio 1.10x
  • Lower P/E (17.4x vs 34.8x)
  • 17.6% margin vs JMIA's -32.6%
Best for: income & stability and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthSE logoSE28.8% revenue growth vs EBAY's 7.9%
ValueEBAY logoEBAYLower P/E (17.4x vs 34.8x)
Quality / MarginsEBAY logoEBAY17.6% margin vs JMIA's -32.6%
Stability / SafetyEBAY logoEBAYBeta 0.73 vs JMIA's 2.89
DividendsEBAY logoEBAY1.1% yield; 7-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)JMIA logoJMIA+262.5% vs SE's -37.8%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs JMIA's -40.1%, ROIC 14.7% vs -33.0%

JMIA vs CPNG vs AMZN vs SE vs EBAY — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

JMIAJumia Technologies AG
FY 2025
Sales of goods
87.5%$95M
Marketing And Advertising
7.0%$8M
Value added services
3.9%$4M
Other revenue
1.6%$2M
CPNGCoupang, Inc.
FY 2025
Product
76.2%$26.3B
Third-Party Merchant Services
20.6%$7.1B
Service, Other
3.2%$1.1B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
SESea Limited
FY 2024
Service
90.7%$15.3B
Product
9.3%$1.6B
EBAYeBay Inc.
FY 2025
Marketplaces
82.0%$9.1B
Advertising Revenues
18.0%$2.0B

JMIA vs CPNG vs AMZN vs SE vs EBAY — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLJMIALAGGINGAMZN

Income & Cash Flow (Last 12 Months)

Evenly matched — SE and EBAY each lead in 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 3932.4x JMIA's $189M. EBAY is the more profitable business, keeping 17.6% of every revenue dollar as net income compared to JMIA's -32.6%. On growth, SE holds the edge at +38.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricJMIA logoJMIAJumia Technologie…CPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea LimitedEBAY logoEBAYeBay Inc.
RevenueTrailing 12 months$189M$28.7B$742.8B$21.0B$11.6B
EBITDAEarnings before interest/tax-$56M-$45M$155.9B$2.0B$2.6B
Net IncomeAfter-tax profit-$62M-$165M$90.8B$1.4B$2.0B
Free Cash FlowCash after capex-$53M$279M-$2.5B$3.9B$1.7B
Gross MarginGross profit ÷ Revenue+52.8%+12.7%+50.6%+44.9%+72.0%
Operating MarginEBIT ÷ Revenue-33.9%+0.3%+11.5%+8.2%+19.6%
Net MarginNet income ÷ Revenue-32.6%-0.6%+12.2%+6.8%+17.6%
FCF MarginFCF ÷ Revenue-27.8%+1.0%-0.3%+18.5%+14.5%
Rev. Growth (YoY)Latest quarter vs prior year+34.3%-74.4%+16.6%+38.3%+19.5%
EPS Growth (YoY)Latest quarter vs prior year+46.9%-3.5%+74.8%+126.9%+5.7%
Evenly matched — SE and EBAY each lead in 3 of 6 comparable metrics.

Valuation Metrics

SE leads this category, winning 2 of 6 comparable metrics.

At 24.5x trailing earnings, EBAY trades at a 84% valuation discount to CPNG's 156.5x P/E. On an enterprise value basis, AMZN's 20.5x EV/EBITDA is more attractive than SE's 52.6x.

MetricJMIA logoJMIAJumia Technologie…CPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea LimitedEBAY logoEBAYeBay Inc.
Market CapShares × price$539M$30.9B$2.92T$53.6B$48.6B
Enterprise ValueMkt cap + debt − cash$474M$29.2B$2.98T$55.3B$54.1B
Trailing P/EPrice ÷ TTM EPS-8.53x156.55x37.82x121.47x24.52x
Forward P/EPrice ÷ next-FY EPS est.292.36x34.77x25.06x17.40x
PEG RatioP/E ÷ EPS growth rate1.35x
EV / EBITDAEnterprise value multiple42.79x20.47x52.61x21.03x
Price / SalesMarket cap ÷ Revenue2.85x0.90x4.07x3.19x4.38x
Price / BookPrice ÷ Book value/share20.70x6.91x7.14x6.32x10.61x
Price / FCFMarket cap ÷ FCF59.22x378.98x18.14x29.28x
SE leads this category, winning 2 of 6 comparable metrics.

Profitability & Efficiency

EBAY leads this category, winning 3 of 9 comparable metrics.

EBAY delivers a 44.1% return on equity — every $100 of shareholder capital generates $44 in annual profit, vs $-135 for JMIA. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to EBAY's 1.60x. On the Piotroski fundamental quality scale (0–9), SE scores 7/9 vs JMIA's 4/9, reflecting strong financial health.

MetricJMIA logoJMIAJumia Technologie…CPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea LimitedEBAY logoEBAYeBay Inc.
ROE (TTM)Return on equity-135.2%-3.7%+23.3%+15.2%+44.1%
ROA (TTM)Return on assets-40.1%-0.9%+11.5%+5.8%+11.5%
ROICReturn on invested capital-33.0%+14.5%+14.7%+5.4%+16.8%
ROCEReturn on capital employed-97.8%+5.9%+15.3%+6.0%+17.4%
Piotroski ScoreFundamental quality 0–945676
Debt / EquityFinancial leverage0.46x1.00x0.37x0.49x1.60x
Net DebtTotal debt minus cash-$65M-$1.7B$66.2B$1.7B$5.5B
Cash & Equiv.Liquid assets$77M$6.3B$86.8B$2.4B$1.9B
Total DebtShort + long-term debt$12M$4.6B$153.0B$4.1B$7.4B
Interest CoverageEBIT ÷ Interest expense-8.73x8.88x39.96x49.70x10.52x
EBAY leads this category, winning 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JMIA leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in EBAY five years ago would be worth $18,633 today (with dividends reinvested), compared to $3,262 for JMIA. Over the past 12 months, JMIA leads with a +262.5% total return vs SE's -37.8%. The 3-year compound annual growth rate (CAGR) favors JMIA at 44.1% vs CPNG's -1.1% — a key indicator of consistent wealth creation.

MetricJMIA logoJMIAJumia Technologie…CPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea LimitedEBAY logoEBAYeBay Inc.
YTD ReturnYear-to-date-32.2%-26.3%+19.7%-32.6%+22.6%
1-Year ReturnPast 12 months+262.5%-35.3%+43.7%-37.8%+54.2%
3-Year ReturnCumulative with dividends+199.0%-3.1%+156.2%+5.1%+137.4%
5-Year ReturnCumulative with dividends-67.4%-55.8%+64.8%-63.1%+86.3%
10-Year ReturnCumulative with dividends-65.8%-65.0%+697.8%+455.5%+369.5%
CAGR (3Y)Annualised 3-year return+44.1%-1.1%+36.8%+1.7%+33.4%
JMIA leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and EBAY each lead in 1 of 2 comparable metrics.

EBAY is the less volatile stock with a 0.73 beta — it tends to amplify market swings less than JMIA's 2.89 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs SE's 44.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricJMIA logoJMIAJumia Technologie…CPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea LimitedEBAY logoEBAYeBay Inc.
Beta (5Y)Sensitivity to S&P 5002.89x1.27x1.51x1.45x0.73x
52-Week HighHighest price in past year$14.72$34.08$278.56$199.30$111.38
52-Week LowLowest price in past year$2.13$16.74$185.01$77.05$67.87
% of 52W HighCurrent price vs 52-week peak+59.1%+50.5%+97.3%+44.5%+95.5%
RSI (14)Momentum oscillator 0–10054.033.781.157.163.1
Avg Volume (50D)Average daily shares traded2.0M21.5M45.5M4.8M5.4M
Evenly matched — AMZN and EBAY each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: JMIA as "Buy", CPNG as "Buy", AMZN as "Buy", SE as "Buy", EBAY as "Hold". Consensus price targets imply 99.2% upside for JMIA (target: $17) vs 3.1% for EBAY (target: $110). EBAY is the only dividend payer here at 1.08% yield — a key consideration for income-focused portfolios.

MetricJMIA logoJMIAJumia Technologie…CPNG logoCPNGCoupang, Inc.AMZN logoAMZNAmazon.com, Inc.SE logoSESea LimitedEBAY logoEBAYeBay Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyHold
Price TargetConsensus 12-month target$17.33$26.60$306.77$147.67$109.67
# AnalystsCovering analysts716944468
Dividend YieldAnnual dividend ÷ price+1.1%
Dividend StreakConsecutive years of raises7
Dividend / ShareAnnual DPS$1.15
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.8%0.0%0.0%+5.1%
Insufficient data to determine a leader in this category.
Key Takeaway

SE leads in 1 of 6 categories (Valuation Metrics). EBAY leads in 1 (Profitability & Efficiency). 2 tied.

Best OverallJumia Technologies AG (JMIA)Leads 1 of 6 categories
Loading custom metrics...

JMIA vs CPNG vs AMZN vs SE vs EBAY: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is JMIA or CPNG or AMZN or SE or EBAY a better buy right now?

For growth investors, Sea Limited (SE) is the stronger pick with 28.

8% revenue growth year-over-year, versus 7. 9% for eBay Inc. (EBAY). eBay Inc. (EBAY) offers the better valuation at 24. 5x trailing P/E (17. 4x forward), making it the more compelling value choice. Analysts rate Jumia Technologies AG (JMIA) a "Buy" — based on 7 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — JMIA or CPNG or AMZN or SE or EBAY?

On trailing P/E, eBay Inc.

(EBAY) is the cheapest at 24. 5x versus Coupang, Inc. at 156. 5x. On forward P/E, eBay Inc. is actually cheaper at 17. 4x.

03

Which is the better long-term investment — JMIA or CPNG or AMZN or SE or EBAY?

Over the past 5 years, eBay Inc.

(EBAY) delivered a total return of +86. 3%, compared to -67. 4% for Jumia Technologies AG (JMIA). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus JMIA's -65. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — JMIA or CPNG or AMZN or SE or EBAY?

By beta (market sensitivity over 5 years), eBay Inc.

(EBAY) is the lower-risk stock at 0. 73β versus Jumia Technologies AG's 2. 89β — meaning JMIA is approximately 293% more volatile than EBAY relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 160% for eBay Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — JMIA or CPNG or AMZN or SE or EBAY?

By revenue growth (latest reported year), Sea Limited (SE) is pulling ahead at 28.

8% versus 7. 9% for eBay Inc. (EBAY). On earnings-per-share growth, the picture is similar: Sea Limited grew EPS 192. 0% year-over-year, compared to 10. 2% for eBay Inc.. Over a 3-year CAGR, SE leads at 19. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — JMIA or CPNG or AMZN or SE or EBAY?

eBay Inc.

(EBAY) is the more profitable company, earning 18. 3% net margin versus -32. 6% for Jumia Technologies AG — meaning it keeps 18. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EBAY leads at 20. 5% versus -33. 9% for JMIA. At the gross margin level — before operating expenses — EBAY leads at 71. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is JMIA or CPNG or AMZN or SE or EBAY more undervalued right now?

On forward earnings alone, eBay Inc.

(EBAY) trades at 17. 4x forward P/E versus 292. 4x for Coupang, Inc. — 275. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for JMIA: 99. 2% to $17. 33.

08

Which pays a better dividend — JMIA or CPNG or AMZN or SE or EBAY?

In this comparison, EBAY (1.

1% yield) pays a dividend. JMIA, CPNG, AMZN, SE do not pay a meaningful dividend and should not be held primarily for income.

09

Is JMIA or CPNG or AMZN or SE or EBAY better for a retirement portfolio?

For long-horizon retirement investors, eBay Inc.

(EBAY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 73), 1. 1% yield, +369. 5% 10Y return). Jumia Technologies AG (JMIA) carries a higher beta of 2. 89 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (EBAY: +369. 5%, JMIA: -65. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between JMIA and CPNG and AMZN and SE and EBAY?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: JMIA is a small-cap quality compounder stock; CPNG is a mid-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; SE is a mid-cap high-growth stock; EBAY is a mid-cap quality compounder stock. EBAY pays a dividend while JMIA, CPNG, AMZN, SE do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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(JMIA: 34.3% · CPNG: -74.4%)

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