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KRKR vs IQ vs BIDU vs NTES vs BABA

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
KRKR
36Kr Holdings Inc.

Internet Content & Information

Communication ServicesNASDAQ • CN
Market Cap$6M
5Y Perf.-96.9%
IQ
iQIYI, Inc.

Entertainment

Communication ServicesNASDAQ • CN
Market Cap$1.18B
5Y Perf.-92.8%
BIDU
Baidu, Inc.

Internet Content & Information

Communication ServicesNASDAQ • CN
Market Cap$48.92B
5Y Perf.+32.4%
NTES
NetEase, Inc.

Electronic Gaming & Multimedia

TechnologyNASDAQ • CN
Market Cap$74.15B
5Y Perf.+51.4%
BABA
Alibaba Group Holding Limited

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$340.44B
5Y Perf.-32.5%

KRKR vs IQ vs BIDU vs NTES vs BABA — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
KRKR logoKRKR
IQ logoIQ
BIDU logoBIDU
NTES logoNTES
BABA logoBABA
IndustryInternet Content & InformationEntertainmentInternet Content & InformationElectronic Gaming & MultimediaSpecialty Retail
Market Cap$6M$1.18B$48.92B$74.15B$340.44B
Revenue (TTM)$340M$27.11B$130.46B$112.25B$1.01T
Net Income (TTM)$-91M$-390M$9.00B$33.67B$123.35B
Gross Margin53.5%21.9%44.7%64.3%41.2%
Operating Margin-27.7%1.7%-2.6%31.8%10.9%
Forward P/E0.1x4.9x2.6x1.8x4.2x
Total Debt$30M$14.19B$79.32B$6.39B$248.49B
Cash & Equiv.$37M$3.53B$24.83B$51.52B$181.73B

KRKR vs IQ vs BIDU vs NTES vs BABALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

KRKR
IQ
BIDU
NTES
BABA
StockMay 20May 26Return
36Kr Holdings Inc. (KRKR)1003.1-96.9%
iQIYI, Inc. (IQ)1007.2-92.8%
Baidu, Inc. (BIDU)100132.4+32.4%
NetEase, Inc. (NTES)100151.4+51.4%
Alibaba Group Holdi… (BABA)10067.5-32.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: KRKR vs IQ vs BIDU vs NTES vs BABA

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NTES leads in 4 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. 36Kr Holdings Inc. is the stronger pick specifically for valuation and capital efficiency. BIDU and BABA also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
KRKR
36Kr Holdings Inc.
The Value Play

KRKR is the #2 pick in this set and the best alternative if value is your priority.

  • Lower P/E (0.1x vs 4.2x)
Best for: value
IQ
iQIYI, Inc.
The Value Angle

Among these 5 stocks, IQ doesn't own a clear edge in any measured category.

Best for: communication services exposure
BIDU
Baidu, Inc.
The Value Pick

BIDU ranks third and is worth considering specifically for valuation efficiency.

  • PEG 0.04 vs NTES's 0.08
  • +61.3% vs IQ's -36.0%
Best for: valuation efficiency
NTES
NetEase, Inc.
The Income Pick

NTES carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 4 yrs, beta 0.74, yield 2.6%
  • 375.8% 10Y total return vs BABA's 83.4%
  • Lower volatility, beta 0.74, Low D/E 3.9%, current ratio 3.45x
  • Beta 0.74, yield 2.6%, current ratio 3.45x
Best for: income & stability and long-term compounding
BABA
Alibaba Group Holding Limited
The Growth Play

BABA is the clearest fit if your priority is growth exposure.

  • Rev growth 5.9%, EPS growth 70.9%, 3Y rev CAGR 5.3%
  • 5.9% revenue growth vs KRKR's -32.1%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthBABA logoBABA5.9% revenue growth vs KRKR's -32.1%
ValueKRKR logoKRKRLower P/E (0.1x vs 4.2x)
Quality / MarginsNTES logoNTES30.0% margin vs KRKR's -26.6%
Stability / SafetyNTES logoNTESBeta 0.74 vs IQ's 1.43, lower leverage
DividendsNTES logoNTES2.6% yield, 4-year raise streak, vs BABA's 1.3%, (3 stocks pay no dividend)
Momentum (1Y)BIDU logoBIDU+61.3% vs IQ's -36.0%
Efficiency (ROA)NTES logoNTES15.2% ROA vs KRKR's -18.8%, ROIC 23.3% vs -30.9%

KRKR vs IQ vs BIDU vs NTES vs BABA — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

KRKR36Kr Holdings Inc.
FY 2024
Advertising
67.1%$181M
Enterprise value-added services
12.2%$33M
Consulting
7.0%$19M
Subscription services
6.6%$18M
Institutional investor subscription services
5.8%$16M
Individual subscription services
0.8%$2M
Integrated marketing
0.3%$888,000
Other (2)
0.3%$690,000
IQiQIYI, Inc.
FY 2024
Membership
60.8%$17.8B
Advertising
19.6%$5.7B
Service, Other
9.9%$2.9B
Content Distribution
9.7%$2.8B
BIDUBaidu, Inc.
FY 2023
Online Marketing Services
60.3%$81.2B
Product and Service, Other
39.7%$53.4B
NTESNetEase, Inc.
FY 2024
Innovative businesses and others
59.0%$8.1B
Youdao
41.0%$5.6B
BABAAlibaba Group Holding Limited
FY 2025
Customer Management Services
42.6%$424.9B
Sales Of Goods
27.5%$274.3B
Logistics Services
12.4%$123.4B
Cloud Services
8.5%$84.5B
Membership Fees and Value Added Services
4.7%$46.6B
Product and Service, Other
4.3%$42.7B

KRKR vs IQ vs BIDU vs NTES vs BABA — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNTESLAGGINGBABA

Income & Cash Flow (Last 12 Months)

NTES leads this category, winning 4 of 6 comparable metrics.

BABA is the larger business by revenue, generating $1.01T annually — 2975.0x KRKR's $340M. NTES is the more profitable business, keeping 30.0% of every revenue dollar as net income compared to KRKR's -26.6%. On growth, KRKR holds the edge at +7.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricKRKR logoKRKR36Kr Holdings Inc.IQ logoIQiQIYI, Inc.BIDU logoBIDUBaidu, Inc.NTES logoNTESNetEase, Inc.BABA logoBABAAlibaba Group Hol…
RevenueTrailing 12 months$340M$27.1B$130.5B$112.2B$1.01T
EBITDAEarnings before interest/tax-$92M$6.3B$4.9B$38.0B$114.6B
Net IncomeAfter-tax profit-$91M-$390M$9.0B$33.7B$123.4B
Free Cash FlowCash after capex$253,372$466M-$15.7B$48.5B$2.6B
Gross MarginGross profit ÷ Revenue+53.5%+21.9%+44.7%+64.3%+41.2%
Operating MarginEBIT ÷ Revenue-27.7%+1.7%-2.6%+31.8%+10.9%
Net MarginNet income ÷ Revenue-26.6%-1.4%+6.9%+30.0%+12.2%
FCF MarginFCF ÷ Revenue+0.1%+1.7%-12.0%+43.2%+0.3%
Rev. Growth (YoY)Latest quarter vs prior year+7.0%-7.8%-7.1%+1.6%+4.8%
EPS Growth (YoY)Latest quarter vs prior year+11.8%-2.1%-2.6%-30.4%-52.0%
NTES leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

KRKR leads this category, winning 4 of 7 comparable metrics.

At 10.7x trailing earnings, IQ trades at a 40% valuation discount to BABA's 17.9x P/E. Adjusting for growth (PEG ratio), BIDU offers better value at 0.24x vs NTES's 0.67x — a lower PEG means you pay less per unit of expected earnings growth.

MetricKRKR logoKRKR36Kr Holdings Inc.IQ logoIQiQIYI, Inc.BIDU logoBIDUBaidu, Inc.NTES logoNTESNetEase, Inc.BABA logoBABAAlibaba Group Hol…
Market CapShares × price$6M$1.2B$48.9B$74.2B$340.4B
Enterprise ValueMkt cap + debt − cash$5M$2.7B$56.9B$67.5B$350.3B
Trailing P/EPrice ÷ TTM EPS-0.31x10.69x14.44x15.63x17.90x
Forward P/EPrice ÷ next-FY EPS est.0.09x4.88x2.60x1.84x4.16x
PEG RatioP/E ÷ EPS growth rate0.24x0.67x
EV / EBITDAEnterprise value multiple10.27x10.79x12.40x13.55x
Price / SalesMarket cap ÷ Revenue0.18x0.27x2.50x4.61x2.33x
Price / BookPrice ÷ Book value/share0.36x0.60x1.17x3.10x2.12x
Price / FCFMarket cap ÷ FCF4.13x25.41x10.44x29.64x
KRKR leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

NTES leads this category, winning 7 of 9 comparable metrics.

NTES delivers a 20.4% return on equity — every $100 of shareholder capital generates $20 in annual profit, vs $-32 for KRKR. NTES carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to IQ's 1.06x. On the Piotroski fundamental quality scale (0–9), NTES scores 8/9 vs KRKR's 3/9, reflecting strong financial health.

MetricKRKR logoKRKR36Kr Holdings Inc.IQ logoIQiQIYI, Inc.BIDU logoBIDUBaidu, Inc.NTES logoNTESNetEase, Inc.BABA logoBABAAlibaba Group Hol…
ROE (TTM)Return on equity-31.6%-2.9%+3.1%+20.4%+11.2%
ROA (TTM)Return on assets-18.8%-0.9%+2.0%+15.2%+6.7%
ROICReturn on invested capital-30.9%+5.8%+4.8%+23.3%+9.6%
ROCEReturn on capital employed-37.1%+7.8%+6.3%+22.1%+10.4%
Piotroski ScoreFundamental quality 0–935587
Debt / EquityFinancial leverage0.25x1.06x0.28x0.04x0.23x
Net DebtTotal debt minus cash-$7M$10.7B$54.5B-$45.1B$66.8B
Cash & Equiv.Liquid assets$37M$3.5B$24.8B$51.5B$181.7B
Total DebtShort + long-term debt$30M$14.2B$79.3B$6.4B$248.5B
Interest CoverageEBIT ÷ Interest expense0.77x9.71x15.74x
NTES leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — BIDU and NTES and BABA each lead in 2 of 6 comparable metrics.

A $10,000 investment in NTES five years ago would be worth $11,631 today (with dividends reinvested), compared to $652 for KRKR. Over the past 12 months, BIDU leads with a +61.3% total return vs IQ's -36.0%. The 3-year compound annual growth rate (CAGR) favors BABA at 20.5% vs KRKR's -43.2% — a key indicator of consistent wealth creation.

MetricKRKR logoKRKR36Kr Holdings Inc.IQ logoIQiQIYI, Inc.BIDU logoBIDUBaidu, Inc.NTES logoNTESNetEase, Inc.BABA logoBABAAlibaba Group Hol…
YTD ReturnYear-to-date-20.3%-40.4%-6.9%-19.8%-9.5%
1-Year ReturnPast 12 months-29.6%-36.0%+61.3%+12.8%+16.0%
3-Year ReturnCumulative with dividends-81.7%-79.6%+14.2%+37.4%+74.8%
5-Year ReturnCumulative with dividends-93.5%-91.2%-27.0%+16.3%-35.4%
10-Year ReturnCumulative with dividends-98.6%-92.2%-17.5%+375.8%+83.4%
CAGR (3Y)Annualised 3-year return-43.2%-41.1%+4.5%+11.2%+20.5%
Evenly matched — BIDU and NTES and BABA each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — BIDU and NTES each lead in 1 of 2 comparable metrics.

NTES is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than IQ's 1.43 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BIDU currently trades 84.6% from its 52-week high vs KRKR's 17.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricKRKR logoKRKR36Kr Holdings Inc.IQ logoIQiQIYI, Inc.BIDU logoBIDUBaidu, Inc.NTES logoNTESNetEase, Inc.BABA logoBABAAlibaba Group Hol…
Beta (5Y)Sensitivity to S&P 5001.28x1.40x1.50x0.75x1.23x
52-Week HighHighest price in past year$21.36$2.84$165.30$159.55$192.67
52-Week LowLowest price in past year$2.87$1.07$81.17$103.23$103.71
% of 52W HighCurrent price vs 52-week peak+17.5%+42.6%+84.6%+73.4%+73.2%
RSI (14)Momentum oscillator 0–10056.245.669.158.561.8
Avg Volume (50D)Average daily shares traded18K11.1M2.0M750K10.4M
Evenly matched — BIDU and NTES each lead in 1 of 2 comparable metrics.

Analyst Outlook

NTES leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: KRKR as "Buy", IQ as "Buy", BIDU as "Buy", NTES as "Buy", BABA as "Buy". Consensus price targets imply 78.5% upside for IQ (target: $2) vs 10.2% for BIDU (target: $154). For income investors, NTES offers the higher dividend yield at 2.62% vs BABA's 1.27%.

MetricKRKR logoKRKR36Kr Holdings Inc.IQ logoIQiQIYI, Inc.BIDU logoBIDUBaidu, Inc.NTES logoNTESNetEase, Inc.BABA logoBABAAlibaba Group Hol…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$2.16$154.11$149.75$194.23
# AnalystsCovering analysts122533259
Dividend YieldAnnual dividend ÷ price+2.6%+1.3%
Dividend StreakConsecutive years of raises1342
Dividend / ShareAnnual DPS$20.90$12.14
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+1.9%+0.1%+3.8%
NTES leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

NTES leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). KRKR leads in 1 (Valuation Metrics). 2 tied.

Best OverallNetEase, Inc. (NTES)Leads 3 of 6 categories
Loading custom metrics...

KRKR vs IQ vs BIDU vs NTES vs BABA: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is KRKR or IQ or BIDU or NTES or BABA a better buy right now?

For growth investors, Alibaba Group Holding Limited (BABA) is the stronger pick with 5.

9% revenue growth year-over-year, versus -32. 1% for 36Kr Holdings Inc. (KRKR). iQIYI, Inc. (IQ) offers the better valuation at 10. 7x trailing P/E (4. 9x forward), making it the more compelling value choice. Analysts rate 36Kr Holdings Inc. (KRKR) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — KRKR or IQ or BIDU or NTES or BABA?

On trailing P/E, iQIYI, Inc.

(IQ) is the cheapest at 10. 7x versus Alibaba Group Holding Limited at 17. 9x. On forward P/E, 36Kr Holdings Inc. is actually cheaper at 0. 1x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Baidu, Inc. wins at 0. 04x versus NetEase, Inc. 's 0. 08x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — KRKR or IQ or BIDU or NTES or BABA?

Over the past 5 years, NetEase, Inc.

(NTES) delivered a total return of +16. 3%, compared to -93. 5% for 36Kr Holdings Inc. (KRKR). Over 10 years, the gap is even starker: NTES returned +371. 5% versus KRKR's -98. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — KRKR or IQ or BIDU or NTES or BABA?

By beta (market sensitivity over 5 years), NetEase, Inc.

(NTES) is the lower-risk stock at 0. 75β versus Baidu, Inc. 's 1. 50β — meaning BIDU is approximately 99% more volatile than NTES relative to the S&P 500. On balance sheet safety, NetEase, Inc. (NTES) carries a lower debt/equity ratio of 4% versus 106% for iQIYI, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — KRKR or IQ or BIDU or NTES or BABA?

By revenue growth (latest reported year), Alibaba Group Holding Limited (BABA) is pulling ahead at 5.

9% versus -32. 1% for 36Kr Holdings Inc. (KRKR). On earnings-per-share growth, the picture is similar: Alibaba Group Holding Limited grew EPS 70. 9% year-over-year, compared to -60. 7% for iQIYI, Inc.. Over a 3-year CAGR, BABA leads at 5. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — KRKR or IQ or BIDU or NTES or BABA?

NetEase, Inc.

(NTES) is the more profitable company, earning 30. 0% net margin versus -59. 1% for 36Kr Holdings Inc. — meaning it keeps 30. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NTES leads at 31. 8% versus -33. 7% for KRKR. At the gross margin level — before operating expenses — NTES leads at 64. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is KRKR or IQ or BIDU or NTES or BABA more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Baidu, Inc. (BIDU) is the more undervalued stock at a PEG of 0. 04x versus NetEase, Inc. 's 0. 08x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, 36Kr Holdings Inc. (KRKR) trades at 0. 1x forward P/E versus 4. 9x for iQIYI, Inc. — 4. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IQ: 78. 5% to $2. 16.

08

Which pays a better dividend — KRKR or IQ or BIDU or NTES or BABA?

In this comparison, NTES (2.

6% yield), BABA (1. 3% yield) pay a dividend. KRKR, IQ, BIDU do not pay a meaningful dividend and should not be held primarily for income.

09

Is KRKR or IQ or BIDU or NTES or BABA better for a retirement portfolio?

For long-horizon retirement investors, NetEase, Inc.

(NTES) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 75), 2. 6% yield, +371. 5% 10Y return). Both have compounded well over 10 years (NTES: +371. 5%, BIDU: -16. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between KRKR and IQ and BIDU and NTES and BABA?

These companies operate in different sectors (KRKR (Communication Services) and IQ (Communication Services) and BIDU (Communication Services) and NTES (Technology) and BABA (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: KRKR is a small-cap quality compounder stock; IQ is a small-cap deep-value stock; BIDU is a mid-cap deep-value stock; NTES is a mid-cap deep-value stock; BABA is a large-cap deep-value stock. NTES, BABA pay a dividend while KRKR, IQ, BIDU do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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KRKR

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 32%
Run This Screen
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IQ

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 13%
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BIDU

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 5%
Run This Screen
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NTES

Dividend Mega-Cap Quality

  • Sector: Technology
  • Market Cap > $100B
  • Net Margin > 18%
  • Dividend Yield > 1.0%
Run This Screen
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BABA

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 0.5%
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Beat Both

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Revenue Growth>
%
(KRKR: 7.0% · IQ: -7.8%)

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