KVYO vs HUBS

For growth investors, Klaviyo, Inc.

(KVYO) is the stronger pick with 31. 6% revenue growth year-over-year, versus 19. 2% for HubSpot, Inc. (HUBS). HubSpot, Inc. (HUBS) offers the better valuation at 284. 1x trailing P/E (19. 6x forward), making it the more compelling value choice. Analysts rate Klaviyo, Inc. (KVYO) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On forward P/E, Klaviyo, Inc.

is actually cheaper at 19. 1x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, Klaviyo, Inc.

(KVYO) delivered a total return of -51. 9%, compared to -52. 1% for HubSpot, Inc. (HUBS). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus KVYO's -51. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), HubSpot, Inc.

(HUBS) is the lower-risk stock at 1. 18β versus Klaviyo, Inc. 's 1. 30β — meaning KVYO is approximately 10% more volatile than HUBS relative to the S&P 500. On balance sheet safety, Klaviyo, Inc. (KVYO) carries a lower debt/equity ratio of 10% versus 23% for HubSpot, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Klaviyo, Inc.

(KVYO) is pulling ahead at 31. 6% versus 19. 2% for HubSpot, Inc. (HUBS). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to 35. 3% for Klaviyo, Inc.. Over a 3-year CAGR, KVYO leads at 37. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

HubSpot, Inc.

(HUBS) is the more profitable company, earning 1. 5% net margin versus -2. 6% for Klaviyo, Inc. — meaning it keeps 1. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HUBS leads at 0. 4% versus -5. 5% for KVYO. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Klaviyo, Inc.

(KVYO) trades at 19. 1x forward P/E versus 19. 6x for HubSpot, Inc. — 0. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for KVYO: 110. 1% to $33. 13.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, HubSpot, Inc.

(HUBS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 18), +469. 1% 10Y return). Both have compounded well over 10 years (HUBS: +469. 1%, KVYO: -51. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.