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LAMR vs WPP vs OMC vs IPG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LAMR
Lamar Advertising Company

REIT - Specialty

Real EstateNASDAQ • US
Market Cap$16.02B
5Y Perf.+138.2%
WPP
WPP plc

Advertising Agencies

Communication ServicesNYSE • GB
Market Cap$4.09B
5Y Perf.-49.9%
OMC
Omnicom Group Inc.

Advertising Agencies

Communication ServicesNYSE • US
Market Cap$23.91B
5Y Perf.+40.6%
IPG
The Interpublic Group of Companies, Inc.

Advertising Agencies

Communication ServicesNYSE • US
Market Cap$8.93B
5Y Perf.+50.0%

LAMR vs WPP vs OMC vs IPG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LAMR logoLAMR
WPP logoWPP
OMC logoOMC
IPG logoIPG
IndustryREIT - SpecialtyAdvertising AgenciesAdvertising AgenciesAdvertising Agencies
Market Cap$16.02B$4.09B$23.91B$8.93B
Revenue (TTM)$2.29B$29.03B$19.82B$10.21B
Net Income (TTM)$550M$584M$63M$552M
Gross Margin31.5%16.3%16.8%18.2%
Operating Margin28.0%6.7%13.7%9.7%
Forward P/E27.3x7.6x7.2x7.8x
Total Debt$6.18B$6.35B$12.78B$4.25B
Cash & Equiv.$65M$2.64B$6.88B$2.19B

LAMR vs WPP vs OMC vs IPGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LAMR
WPP
OMC
IPG
StockMay 20May 26Return
Lamar Advertising C… (LAMR)100238.2+138.2%
WPP plc (WPP)10050.1-49.9%
Omnicom Group Inc. (OMC)100140.6+40.6%
The Interpublic Gro… (IPG)100150.0+50.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: LAMR vs WPP vs OMC vs IPG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: LAMR leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Omnicom Group Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. WPP also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
LAMR
Lamar Advertising Company
The Real Estate Income Play

LAMR carries the broadest edge in this set and is the clearest fit for long-term compounding and valuation efficiency.

  • 216.9% 10Y total return vs IPG's 45.7%
  • PEG 1.43 vs IPG's 4.51
  • PEG 1.43 vs 4.51
  • 24.0% margin vs OMC's 0.3%
Best for: long-term compounding and valuation efficiency
WPP
WPP plc
The Income Pick

WPP is the clearest fit if your priority is dividends.

  • 13.9% yield, 4-year raise streak, vs IPG's 5.4%
Best for: dividends
OMC
Omnicom Group Inc.
The Growth Play

OMC is the #2 pick in this set and the best alternative if growth exposure and sleep-well-at-night is your priority.

  • Rev growth 10.1%, EPS growth -103.6%, 3Y rev CAGR 6.5%
  • Lower volatility, beta 0.58, Low D/E 97.9%, current ratio 0.93x
  • 10.1% revenue growth vs IPG's -1.8%
  • Beta 0.58 vs WPP's 1.08, lower leverage
Best for: growth exposure and sleep-well-at-night
IPG
The Interpublic Group of Companies, Inc.
The Income Pick

IPG is the clearest fit if your priority is income & stability and defensive.

  • Dividend streak 16 yrs, beta 0.63, yield 5.4%
  • Beta 0.63, yield 5.4%, current ratio 1.09x
Best for: income & stability and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthOMC logoOMC10.1% revenue growth vs IPG's -1.8%
ValueLAMR logoLAMRPEG 1.43 vs 4.51
Quality / MarginsLAMR logoLAMR24.0% margin vs OMC's 0.3%
Stability / SafetyOMC logoOMCBeta 0.58 vs WPP's 1.08, lower leverage
DividendsWPP logoWPP13.9% yield, 4-year raise streak, vs IPG's 5.4%
Momentum (1Y)LAMR logoLAMR+42.6% vs WPP's -45.7%
Efficiency (ROA)LAMR logoLAMR8.0% ROA vs OMC's 0.2%, ROIC 8.2% vs 14.5%

LAMR vs WPP vs OMC vs IPG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LAMRLamar Advertising Company
FY 2025
Other Operating Segment
100.0%$252M
WPPWPP plc

Segment breakdown not available.

OMCOmnicom Group Inc.
FY 2025
Advertising
72.2%$10.0B
Public relations
11.6%$1.6B
Health Care
9.9%$1.4B
Experiential
6.2%$863M
IPGThe Interpublic Group of Companies, Inc.
FY 2024
MD&E
40.0%$4.3B
IA&C
36.5%$3.9B
SC&E
23.5%$2.5B

LAMR vs WPP vs OMC vs IPG — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLLAMRLAGGINGOMC

Income & Cash Flow (Last 12 Months)

LAMR leads this category, winning 4 of 6 comparable metrics.

WPP is the larger business by revenue, generating $29.0B annually — 12.7x LAMR's $2.3B. LAMR is the more profitable business, keeping 24.0% of every revenue dollar as net income compared to OMC's 0.3%. On growth, OMC holds the edge at +69.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricLAMR logoLAMRLamar Advertising…WPP logoWPPWPP plcOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…
RevenueTrailing 12 months$2.3B$29.0B$19.8B$10.2B
EBITDAEarnings before interest/tax$971M$2.6B$3.1B$1.2B
Net IncomeAfter-tax profit$550M$584M$63M$552M
Free Cash FlowCash after capex$862M$1.7B$3.0B$807M
Gross MarginGross profit ÷ Revenue+31.5%+16.3%+16.8%+18.2%
Operating MarginEBIT ÷ Revenue+28.0%+6.7%+13.7%+9.7%
Net MarginNet income ÷ Revenue+24.0%+2.0%+0.3%+5.4%
FCF MarginFCF ÷ Revenue+37.7%+5.9%+15.1%+7.9%
Rev. Growth (YoY)Latest quarter vs prior year+4.5%-7.8%+69.2%-5.1%
EPS Growth (YoY)Latest quarter vs prior year-25.9%-78.9%+40.7%+5.4%
LAMR leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

WPP leads this category, winning 4 of 7 comparable metrics.

At 5.7x trailing earnings, WPP trades at a 79% valuation discount to LAMR's 27.4x P/E. Adjusting for growth (PEG ratio), LAMR offers better value at 1.43x vs IPG's 7.78x — a lower PEG means you pay less per unit of expected earnings growth.

MetricLAMR logoLAMRLamar Advertising…WPP logoWPPWPP plcOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…
Market CapShares × price$16.0B$4.1B$23.9B$8.9B
Enterprise ValueMkt cap + debt − cash$22.1B$9.1B$29.8B$11.0B
Trailing P/EPrice ÷ TTM EPS27.37x5.71x-285.41x13.43x
Forward P/EPrice ÷ next-FY EPS est.27.34x7.63x7.25x7.78x
PEG RatioP/E ÷ EPS growth rate1.43x7.78x
EV / EBITDAEnterprise value multiple21.61x3.70x10.41x7.52x
Price / SalesMarket cap ÷ Revenue7.07x0.20x1.38x0.83x
Price / BookPrice ÷ Book value/share15.66x0.82x1.21x2.37x
Price / FCFMarket cap ÷ FCF21.77x2.57x8.58x9.77x
WPP leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

IPG leads this category, winning 6 of 9 comparable metrics.

LAMR delivers a 55.5% return on equity — every $100 of shareholder capital generates $56 in annual profit, vs $1 for OMC. OMC carries lower financial leverage with a 0.98x debt-to-equity ratio, signaling a more conservative balance sheet compared to LAMR's 6.04x. On the Piotroski fundamental quality scale (0–9), IPG scores 8/9 vs OMC's 2/9, reflecting strong financial health.

MetricLAMR logoLAMRLamar Advertising…WPP logoWPPWPP plcOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…
ROE (TTM)Return on equity+55.5%+17.1%+0.7%+14.6%
ROA (TTM)Return on assets+8.0%+2.5%+0.2%+3.2%
ROICReturn on invested capital+8.2%+12.5%+14.5%+14.7%
ROCEReturn on capital employed+11.4%+13.0%+13.5%+13.7%
Piotroski ScoreFundamental quality 0–96728
Debt / EquityFinancial leverage6.04x1.70x0.98x1.09x
Net DebtTotal debt minus cash$6.1B$3.7B$5.9B$2.1B
Cash & Equiv.Liquid assets$65M$2.6B$6.9B$2.2B
Total DebtShort + long-term debt$6.2B$6.3B$12.8B$4.3B
Interest CoverageEBIT ÷ Interest expense4.83x2.37x2.51x4.90x
IPG leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

LAMR leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in LAMR five years ago would be worth $17,796 today (with dividends reinvested), compared to $4,334 for WPP. Over the past 12 months, LAMR leads with a +42.6% total return vs WPP's -45.7%. The 3-year compound annual growth rate (CAGR) favors LAMR at 22.9% vs WPP's -22.8% — a key indicator of consistent wealth creation.

MetricLAMR logoLAMRLamar Advertising…WPP logoWPPWPP plcOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…
YTD ReturnYear-to-date+28.5%-17.2%-4.3%
1-Year ReturnPast 12 months+42.6%-45.7%+4.7%-0.0%
3-Year ReturnCumulative with dividends+85.5%-53.9%-6.9%-23.0%
5-Year ReturnCumulative with dividends+78.0%-56.7%+7.6%-8.2%
10-Year ReturnCumulative with dividends+216.9%-58.8%+23.7%+45.7%
CAGR (3Y)Annualised 3-year return+22.9%-22.8%-2.3%-8.4%
LAMR leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — LAMR and OMC each lead in 1 of 2 comparable metrics.

OMC is the less volatile stock with a 0.58 beta — it tends to amplify market swings less than WPP's 1.08 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. LAMR currently trades 99.5% from its 52-week high vs WPP's 46.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLAMR logoLAMRLamar Advertising…WPP logoWPPWPP plcOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…
Beta (5Y)Sensitivity to S&P 5000.64x1.08x0.58x0.63x
52-Week HighHighest price in past year$158.69$40.95$87.17$28.42
52-Week LowLowest price in past year$112.00$14.81$66.33$22.55
% of 52W HighCurrent price vs 52-week peak+99.5%+46.3%+88.4%+86.5%
RSI (14)Momentum oscillator 0–10081.165.550.145.1
Avg Volume (50D)Average daily shares traded567K606K4.2M81.3M
Evenly matched — LAMR and OMC each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WPP and IPG each lead in 1 of 2 comparable metrics.

Analyst consensus: LAMR as "Buy", WPP as "Hold", OMC as "Hold", IPG as "Hold". Consensus price targets imply 48.8% upside for IPG (target: $37) vs -1.9% for LAMR (target: $155). For income investors, WPP offers the higher dividend yield at 13.85% vs OMC's 3.48%.

MetricLAMR logoLAMRLamar Advertising…WPP logoWPPWPP plcOMC logoOMCOmnicom Group Inc.IPG logoIPGThe Interpublic G…
Analyst RatingConsensus buy/hold/sellBuyHoldHoldHold
Price TargetConsensus 12-month target$155.00$93.67$36.57
# AnalystsCovering analysts20133434
Dividend YieldAnnual dividend ÷ price+4.1%+13.9%+3.5%+5.4%
Dividend StreakConsecutive years of raises24016
Dividend / ShareAnnual DPS$6.46$1.94$2.68$1.31
Buyback YieldShare repurchases ÷ mkt cap+1.0%+2.7%+3.0%+2.6%
Evenly matched — WPP and IPG each lead in 1 of 2 comparable metrics.
Key Takeaway

LAMR leads in 2 of 6 categories (Income & Cash Flow, Total Returns). WPP leads in 1 (Valuation Metrics). 2 tied.

Best OverallLamar Advertising Company (LAMR)Leads 2 of 6 categories
Loading custom metrics...

LAMR vs WPP vs OMC vs IPG: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is LAMR or WPP or OMC or IPG a better buy right now?

For growth investors, Omnicom Group Inc.

(OMC) is the stronger pick with 10. 1% revenue growth year-over-year, versus -1. 8% for The Interpublic Group of Companies, Inc. (IPG). WPP plc (WPP) offers the better valuation at 5. 7x trailing P/E (7. 6x forward), making it the more compelling value choice. Analysts rate Lamar Advertising Company (LAMR) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — LAMR or WPP or OMC or IPG?

On trailing P/E, WPP plc (WPP) is the cheapest at 5.

7x versus Lamar Advertising Company at 27. 4x. On forward P/E, Omnicom Group Inc. is actually cheaper at 7. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Lamar Advertising Company wins at 1. 43x versus The Interpublic Group of Companies, Inc. 's 4. 51x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — LAMR or WPP or OMC or IPG?

Over the past 5 years, Lamar Advertising Company (LAMR) delivered a total return of +78.

0%, compared to -56. 7% for WPP plc (WPP). Over 10 years, the gap is even starker: LAMR returned +216. 9% versus WPP's -58. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — LAMR or WPP or OMC or IPG?

By beta (market sensitivity over 5 years), Omnicom Group Inc.

(OMC) is the lower-risk stock at 0. 58β versus WPP plc's 1. 08β — meaning WPP is approximately 85% more volatile than OMC relative to the S&P 500. On balance sheet safety, Omnicom Group Inc. (OMC) carries a lower debt/equity ratio of 98% versus 6% for Lamar Advertising Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — LAMR or WPP or OMC or IPG?

By revenue growth (latest reported year), Omnicom Group Inc.

(OMC) is pulling ahead at 10. 1% versus -1. 8% for The Interpublic Group of Companies, Inc. (IPG). On earnings-per-share growth, the picture is similar: WPP plc grew EPS 390. 0% year-over-year, compared to -103. 6% for Omnicom Group Inc.. Over a 3-year CAGR, OMC leads at 6. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — LAMR or WPP or OMC or IPG?

Lamar Advertising Company (LAMR) is the more profitable company, earning 25.

9% net margin versus -0. 3% for Omnicom Group Inc. — meaning it keeps 25. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LAMR leads at 30. 8% versus 9. 0% for WPP. At the gross margin level — before operating expenses — LAMR leads at 38. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is LAMR or WPP or OMC or IPG more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Lamar Advertising Company (LAMR) is the more undervalued stock at a PEG of 1. 43x versus The Interpublic Group of Companies, Inc. 's 4. 51x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Omnicom Group Inc. (OMC) trades at 7. 2x forward P/E versus 27. 3x for Lamar Advertising Company — 20. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IPG: 48. 8% to $36. 57.

08

Which pays a better dividend — LAMR or WPP or OMC or IPG?

All stocks in this comparison pay dividends.

WPP plc (WPP) offers the highest yield at 13. 9%, versus 3. 5% for Omnicom Group Inc. (OMC).

09

Is LAMR or WPP or OMC or IPG better for a retirement portfolio?

For long-horizon retirement investors, Lamar Advertising Company (LAMR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

64), 4. 1% yield, +216. 9% 10Y return). Both have compounded well over 10 years (LAMR: +216. 9%, WPP: -58. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between LAMR and WPP and OMC and IPG?

These companies operate in different sectors (LAMR (Real Estate) and WPP (Communication Services) and OMC (Communication Services) and IPG (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: LAMR is a mid-cap income-oriented stock; WPP is a small-cap deep-value stock; OMC is a mid-cap income-oriented stock; IPG is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform LAMR and WPP and OMC and IPG on the metrics below

Revenue Growth>
%
(LAMR: 4.5% · WPP: -7.8%)
Net Margin>
%
(LAMR: 24.0% · WPP: 2.0%)
P/E Ratio<
x
(LAMR: 27.4x · WPP: 5.7x)

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