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LFVN vs WMT vs AMZN vs SHOP

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LFVN
LifeVantage Corporation

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$64M
5Y Perf.-67.2%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+214.9%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
SHOP
Shopify Inc.

Software - Application

TechnologyNASDAQ • CA
Market Cap$145.00B
5Y Perf.+47.5%

LFVN vs WMT vs AMZN vs SHOP — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LFVN logoLFVN
WMT logoWMT
AMZN logoAMZN
SHOP logoSHOP
IndustryPackaged FoodsSpecialty RetailSpecialty RetailSoftware - Application
Market Cap$64M$1.04T$2.92T$145.00B
Revenue (TTM)$195M$703.06B$742.78B$12.37B
Net Income (TTM)$6M$22.91B$90.80B$1.33B
Gross Margin78.1%24.9%50.6%48.0%
Operating Margin3.4%4.1%11.5%13.3%
Forward P/E6.6x44.7x34.8x60.9x
Total Debt$12M$67.09B$152.99B$188M
Cash & Equiv.$20M$10.73B$86.81B$1.53B

LFVN vs WMT vs AMZN vs SHOPLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LFVN
WMT
AMZN
SHOP
StockMay 20May 26Return
LifeVantage Corpora… (LFVN)10032.8-67.2%
Walmart Inc. (WMT)100314.9+214.9%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Shopify Inc. (SHOP)100147.5+47.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: LFVN vs WMT vs AMZN vs SHOP

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and recent price momentum and sentiment. LifeVantage Corporation is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. WMT and SHOP also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
LFVN
LifeVantage Corporation
The Defensive Pick

LFVN is the #2 pick in this set and the best alternative if sleep-well-at-night and defensive is your priority.

  • Lower volatility, beta 1.12, Low D/E 33.7%, current ratio 1.87x
  • Beta 1.12, yield 3.2%, current ratio 1.87x
  • Lower P/E (6.6x vs 60.9x)
  • 3.2% yield, vs WMT's 0.7%, (2 stocks pay no dividend)
Best for: sleep-well-at-night and defensive
WMT
Walmart Inc.
The Income Pick

WMT is the clearest fit if your priority is income & stability.

  • Dividend streak 37 yrs, beta 0.12, yield 0.7%
  • Beta 0.12 vs SHOP's 2.64
Best for: income & stability
AMZN
Amazon.com, Inc.
The Value Pick

AMZN carries the broadest edge in this set and is the clearest fit for valuation efficiency.

  • PEG 1.24 vs WMT's 4.06
  • 12.2% margin vs LFVN's 2.9%
  • +43.7% vs LFVN's -53.5%
  • 11.5% ROA vs WMT's 7.9%, ROIC 14.7% vs 14.7%
Best for: valuation efficiency
SHOP
Shopify Inc.
The Growth Play

SHOP is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 30.1%, EPS growth -39.4%, 3Y rev CAGR 27.3%
  • 41.2% 10Y total return vs AMZN's 7.0%
  • 30.1% revenue growth vs WMT's 4.7%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthSHOP logoSHOP30.1% revenue growth vs WMT's 4.7%
ValueLFVN logoLFVNLower P/E (6.6x vs 60.9x)
Quality / MarginsAMZN logoAMZN12.2% margin vs LFVN's 2.9%
Stability / SafetyWMT logoWMTBeta 0.12 vs SHOP's 2.64
DividendsLFVN logoLFVN3.2% yield, vs WMT's 0.7%, (2 stocks pay no dividend)
Momentum (1Y)AMZN logoAMZN+43.7% vs LFVN's -53.5%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs WMT's 7.9%, ROIC 14.7% vs 14.7%

LFVN vs WMT vs AMZN vs SHOP — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LFVNLifeVantage Corporation
FY 2025
Protandim
60.6%$95M
LifeVantage TrueScience Skin Care Regimen
35.7%$56M
Product and Service, Other
3.6%$6M
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
SHOPShopify Inc.
FY 2025
Service
76.2%$8.8B
Subscription and Circulation
23.8%$2.8B

LFVN vs WMT vs AMZN vs SHOP — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLLFVNLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

SHOP leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 3802.8x LFVN's $195M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to LFVN's 2.9%. On growth, SHOP holds the edge at +34.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricLFVN logoLFVNLifeVantage Corpo…WMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.SHOP logoSHOPShopify Inc.
RevenueTrailing 12 months$195M$703.1B$742.8B$12.4B
EBITDAEarnings before interest/tax$9M$42.8B$155.9B$1.7B
Net IncomeAfter-tax profit$6M$22.9B$90.8B$1.3B
Free Cash FlowCash after capex$4M$15.3B-$2.5B$2.1B
Gross MarginGross profit ÷ Revenue+78.1%+24.9%+50.6%+48.0%
Operating MarginEBIT ÷ Revenue+3.4%+4.1%+11.5%+13.3%
Net MarginNet income ÷ Revenue+2.9%+3.3%+12.2%+10.8%
FCF MarginFCF ÷ Revenue+1.9%+2.2%-0.3%+17.2%
Rev. Growth (YoY)Latest quarter vs prior year-25.2%+5.8%+16.6%+34.3%
EPS Growth (YoY)Latest quarter vs prior year-57.7%+35.1%+74.8%+15.1%
SHOP leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

LFVN leads this category, winning 5 of 7 comparable metrics.

At 6.6x trailing earnings, LFVN trades at a 94% valuation discount to SHOP's 118.9x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricLFVN logoLFVNLifeVantage Corpo…WMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.SHOP logoSHOPShopify Inc.
Market CapShares × price$64M$1.04T$2.92T$145.0B
Enterprise ValueMkt cap + debt − cash$56M$1.09T$2.98T$143.7B
Trailing P/EPrice ÷ TTM EPS6.61x47.69x37.82x118.87x
Forward P/EPrice ÷ next-FY EPS est.44.71x34.77x60.91x
PEG RatioP/E ÷ EPS growth rate4.33x1.35x4.06x
EV / EBITDAEnterprise value multiple3.63x24.85x20.47x95.83x
Price / SalesMarket cap ÷ Revenue0.28x1.46x4.07x12.55x
Price / BookPrice ÷ Book value/share1.88x10.45x7.14x10.82x
Price / FCFMarket cap ÷ FCF6.12x24.97x378.98x72.25x
LFVN leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

LFVN leads this category, winning 4 of 9 comparable metrics.

AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $11 for SHOP. SHOP carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to WMT's 0.67x. On the Piotroski fundamental quality scale (0–9), LFVN scores 7/9 vs SHOP's 6/9, reflecting strong financial health.

MetricLFVN logoLFVNLifeVantage Corpo…WMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.SHOP logoSHOPShopify Inc.
ROE (TTM)Return on equity+17.8%+22.3%+23.3%+10.5%
ROA (TTM)Return on assets+9.1%+7.9%+11.5%+9.0%
ROICReturn on invested capital+37.5%+14.7%+14.7%+9.4%
ROCEReturn on capital employed+29.5%+17.5%+15.3%+11.4%
Piotroski ScoreFundamental quality 0–97666
Debt / EquityFinancial leverage0.34x0.67x0.37x0.01x
Net DebtTotal debt minus cash-$9M$56.4B$66.2B-$1.3B
Cash & Equiv.Liquid assets$20M$10.7B$86.8B$1.5B
Total DebtShort + long-term debt$12M$67.1B$153.0B$188M
Interest CoverageEBIT ÷ Interest expense11.85x39.96x
LFVN leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $8,059 for LFVN. Over the past 12 months, AMZN leads with a +43.7% total return vs LFVN's -53.5%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs LFVN's 15.3% — a key indicator of consistent wealth creation.

MetricLFVN logoLFVNLifeVantage Corpo…WMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.SHOP logoSHOPShopify Inc.
YTD ReturnYear-to-date-16.0%+15.7%+19.7%-28.9%
1-Year ReturnPast 12 months-53.5%+32.7%+43.7%+18.2%
3-Year ReturnCumulative with dividends+53.2%+160.5%+156.2%+73.6%
5-Year ReturnCumulative with dividends-19.4%+186.9%+64.8%+0.8%
10-Year ReturnCumulative with dividends-42.0%+499.5%+697.8%+4123.0%
CAGR (3Y)Annualised 3-year return+15.3%+37.6%+36.8%+20.2%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — WMT and AMZN each lead in 1 of 2 comparable metrics.

WMT is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than SHOP's 2.64 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs LFVN's 33.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLFVN logoLFVNLifeVantage Corpo…WMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.SHOP logoSHOPShopify Inc.
Beta (5Y)Sensitivity to S&P 5001.12x0.12x1.51x2.64x
52-Week HighHighest price in past year$15.00$134.69$278.56$182.19
52-Week LowLowest price in past year$3.90$91.89$185.01$88.14
% of 52W HighCurrent price vs 52-week peak+33.5%+96.7%+97.3%+61.3%
RSI (14)Momentum oscillator 0–10068.955.981.134.7
Avg Volume (50D)Average daily shares traded162K17.2M45.5M8.7M
Evenly matched — WMT and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — LFVN and WMT each lead in 1 of 2 comparable metrics.

Analyst consensus: WMT as "Buy", AMZN as "Buy", SHOP as "Buy". Consensus price targets imply 47.4% upside for SHOP (target: $165) vs 5.3% for WMT (target: $137). For income investors, LFVN offers the higher dividend yield at 3.17% vs WMT's 0.72%.

MetricLFVN logoLFVNLifeVantage Corpo…WMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.SHOP logoSHOPShopify Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$137.04$306.77$164.75
# AnalystsCovering analysts649463
Dividend YieldAnnual dividend ÷ price+3.2%+0.7%
Dividend StreakConsecutive years of raises037
Dividend / ShareAnnual DPS$0.16$0.94
Buyback YieldShare repurchases ÷ mkt cap+9.0%+0.8%0.0%0.0%
Evenly matched — LFVN and WMT each lead in 1 of 2 comparable metrics.
Key Takeaway

LFVN leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). SHOP leads in 1 (Income & Cash Flow). 2 tied.

Best OverallLifeVantage Corporation (LFVN)Leads 2 of 6 categories
Loading custom metrics...

LFVN vs WMT vs AMZN vs SHOP: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is LFVN or WMT or AMZN or SHOP a better buy right now?

For growth investors, Shopify Inc.

(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus 4. 7% for Walmart Inc. (WMT). LifeVantage Corporation (LFVN) offers the better valuation at 6. 6x trailing P/E, making it the more compelling value choice. Analysts rate Walmart Inc. (WMT) a "Buy" — based on 64 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — LFVN or WMT or AMZN or SHOP?

On trailing P/E, LifeVantage Corporation (LFVN) is the cheapest at 6.

6x versus Shopify Inc. at 118. 9x. On forward P/E, Amazon. com, Inc. is actually cheaper at 34. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Walmart Inc. 's 4. 06x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — LFVN or WMT or AMZN or SHOP?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 9%, compared to -19. 4% for LifeVantage Corporation (LFVN). Over 10 years, the gap is even starker: SHOP returned +41. 2% versus LFVN's -42. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — LFVN or WMT or AMZN or SHOP?

By beta (market sensitivity over 5 years), Walmart Inc.

(WMT) is the lower-risk stock at 0. 12β versus Shopify Inc. 's 2. 64β — meaning SHOP is approximately 2157% more volatile than WMT relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 67% for Walmart Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — LFVN or WMT or AMZN or SHOP?

By revenue growth (latest reported year), Shopify Inc.

(SHOP) is pulling ahead at 30. 1% versus 4. 7% for Walmart Inc. (WMT). On earnings-per-share growth, the picture is similar: LifeVantage Corporation grew EPS 230. 4% year-over-year, compared to -39. 4% for Shopify Inc.. Over a 3-year CAGR, SHOP leads at 27. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — LFVN or WMT or AMZN or SHOP?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 3. 1% for Walmart Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SHOP leads at 12. 7% versus 4. 2% for WMT. At the gross margin level — before operating expenses — LFVN leads at 80. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is LFVN or WMT or AMZN or SHOP more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Walmart Inc. 's 4. 06x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Amazon. com, Inc. (AMZN) trades at 34. 8x forward P/E versus 60. 9x for Shopify Inc. — 26. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SHOP: 47. 4% to $164. 75.

08

Which pays a better dividend — LFVN or WMT or AMZN or SHOP?

In this comparison, LFVN (3.

2% yield), WMT (0. 7% yield) pay a dividend. AMZN, SHOP do not pay a meaningful dividend and should not be held primarily for income.

09

Is LFVN or WMT or AMZN or SHOP better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +499. 5% 10Y return). Shopify Inc. (SHOP) carries a higher beta of 2. 64 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +499. 5%, SHOP: +41. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between LFVN and WMT and AMZN and SHOP?

These companies operate in different sectors (LFVN (Consumer Defensive) and WMT (Consumer Defensive) and AMZN (Consumer Cyclical) and SHOP (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: LFVN is a small-cap deep-value stock; WMT is a mega-cap quality compounder stock; AMZN is a mega-cap quality compounder stock; SHOP is a mid-cap high-growth stock. LFVN, WMT pay a dividend while AMZN, SHOP do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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LFVN

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  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 17%
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Beat Both

Find stocks that outperform LFVN and WMT and AMZN and SHOP on the metrics below

Revenue Growth>
%
(LFVN: -25.2% · WMT: 5.8%)
Net Margin>
%
(LFVN: 2.9% · WMT: 3.3%)
P/E Ratio<
x
(LFVN: 6.6x · WMT: 47.7x)

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