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Stock Comparison

LUCK vs DKNG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LUCK
Lucky Strike Entertainment Corporation

Leisure

Consumer CyclicalNYSE • US
Market Cap$1.04B
5Y Perf.-23.3%
DKNG
DraftKings Inc.

Gambling, Resorts & Casinos

Consumer CyclicalNASDAQ • US
Market Cap$12.50B
5Y Perf.-55.5%

LUCK vs DKNG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LUCK logoLUCK
DKNG logoDKNG
IndustryLeisureGambling, Resorts & Casinos
Market Cap$1.04B$12.50B
Revenue (TTM)$1.24B$6.05B
Net Income (TTM)$-88M$4M
Gross Margin21.4%41.3%
Operating Margin11.7%-0.2%
Forward P/E1496.0x99.1x
Total Debt$2.63B$1.93B
Cash & Equiv.$60M$1.60B

LUCK vs DKNGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LUCK
DKNG
StockApr 21May 26Return
Lucky Strike Entert… (LUCK)10076.7-23.3%
DraftKings Inc. (DKNG)10044.5-55.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: LUCK vs DKNG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: DKNG leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Lucky Strike Entertainment Corporation is the stronger pick specifically for dividend income and shareholder returns and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
LUCK
Lucky Strike Entertainment Corporation
The Income Pick

LUCK is the clearest fit if your priority is dividends and momentum.

  • 3.2% yield; 2-year raise streak; the other pay no meaningful dividend
  • -19.4% vs DKNG's -27.3%
Best for: dividends and momentum
DKNG
DraftKings Inc.
The Income Pick

DKNG carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • beta 1.12
  • Rev growth 27.0%, EPS growth 99.2%, 3Y rev CAGR 39.3%
  • 157.3% 10Y total return vs LUCK's -17.7%
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthDKNG logoDKNG27.0% revenue growth vs LUCK's 4.0%
ValueDKNG logoDKNGLower P/E (99.1x vs 1496.0x)
Quality / MarginsDKNG logoDKNG0.1% margin vs LUCK's -7.1%
Stability / SafetyDKNG logoDKNGBeta 1.12 vs LUCK's 1.33
DividendsLUCK logoLUCK3.2% yield; 2-year raise streak; the other pay no meaningful dividend
Momentum (1Y)LUCK logoLUCK-19.4% vs DKNG's -27.3%
Efficiency (ROA)DKNG logoDKNG0.1% ROA vs LUCK's -2.7%, ROIC -0.9% vs 4.4%

LUCK vs DKNG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LUCKLucky Strike Entertainment Corporation

Segment breakdown not available.

DKNGDraftKings Inc.
FY 2025
Product and Service, Other
100.0%$423M

LUCK vs DKNG — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLDKNGLAGGINGLUCK

Income & Cash Flow (Last 12 Months)

DKNG leads this category, winning 5 of 6 comparable metrics.

DKNG is the larger business by revenue, generating $6.1B annually — 4.9x LUCK's $1.2B. DKNG is the more profitable business, keeping 0.1% of every revenue dollar as net income compared to LUCK's -7.1%. On growth, DKNG holds the edge at +42.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricLUCK logoLUCKLucky Strike Ente…DKNG logoDKNGDraftKings Inc.
RevenueTrailing 12 months$1.2B$6.1B
EBITDAEarnings before interest/tax$281M$266M
Net IncomeAfter-tax profit-$88M$4M
Free Cash FlowCash after capex$25M$612M
Gross MarginGross profit ÷ Revenue+21.4%+41.3%
Operating MarginEBIT ÷ Revenue+11.7%-0.2%
Net MarginNet income ÷ Revenue-7.1%+0.1%
FCF MarginFCF ÷ Revenue+2.0%+10.1%
Rev. Growth (YoY)Latest quarter vs prior year+0.7%+42.8%
EPS Growth (YoY)Latest quarter vs prior year+43.7%+192.9%
DKNG leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

DKNG leads this category, winning 3 of 5 comparable metrics.

On an enterprise value basis, LUCK's 12.3x EV/EBITDA is more attractive than DKNG's 49.4x.

MetricLUCK logoLUCKLucky Strike Ente…DKNG logoDKNGDraftKings Inc.
Market CapShares × price$1.0B$12.5B
Enterprise ValueMkt cap + debt − cash$3.6B$12.8B
Trailing P/EPrice ÷ TTM EPS-57.54x-3113.58x
Forward P/EPrice ÷ next-FY EPS est.1496.00x99.14x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple12.29x49.42x
Price / SalesMarket cap ÷ Revenue0.87x2.06x
Price / BookPrice ÷ Book value/share19.81x
Price / FCFMarket cap ÷ FCF28.75x19.31x
DKNG leads this category, winning 3 of 5 comparable metrics.

Profitability & Efficiency

DKNG leads this category, winning 5 of 7 comparable metrics.

On the Piotroski fundamental quality scale (0–9), DKNG scores 7/9 vs LUCK's 6/9, reflecting strong financial health.

MetricLUCK logoLUCKLucky Strike Ente…DKNG logoDKNGDraftKings Inc.
ROE (TTM)Return on equity+0.5%
ROA (TTM)Return on assets-2.7%+0.1%
ROICReturn on invested capital+4.4%-0.9%
ROCEReturn on capital employed+4.7%-0.6%
Piotroski ScoreFundamental quality 0–967
Debt / EquityFinancial leverage3.06x
Net DebtTotal debt minus cash$2.6B$330M
Cash & Equiv.Liquid assets$60M$1.6B
Total DebtShort + long-term debt$2.6B$1.9B
Interest CoverageEBIT ÷ Interest expense0.54x1.92x
DKNG leads this category, winning 5 of 7 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — LUCK and DKNG each lead in 3 of 6 comparable metrics.

A $10,000 investment in LUCK five years ago would be worth $8,148 today (with dividends reinvested), compared to $5,209 for DKNG. Over the past 12 months, LUCK leads with a -19.4% total return vs DKNG's -27.3%. The 3-year compound annual growth rate (CAGR) favors DKNG at 1.4% vs LUCK's -17.4% — a key indicator of consistent wealth creation.

MetricLUCK logoLUCKLucky Strike Ente…DKNG logoDKNGDraftKings Inc.
YTD ReturnYear-to-date-11.2%-29.3%
1-Year ReturnPast 12 months-19.4%-27.3%
3-Year ReturnCumulative with dividends-43.7%+4.3%
5-Year ReturnCumulative with dividends-18.5%-47.9%
10-Year ReturnCumulative with dividends-17.7%+157.3%
CAGR (3Y)Annualised 3-year return-17.4%+1.4%
Evenly matched — LUCK and DKNG each lead in 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — LUCK and DKNG each lead in 1 of 2 comparable metrics.

DKNG is the less volatile stock with a 1.12 beta — it tends to amplify market swings less than LUCK's 1.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. LUCK currently trades 64.4% from its 52-week high vs DKNG's 51.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLUCK logoLUCKLucky Strike Ente…DKNG logoDKNGDraftKings Inc.
Beta (5Y)Sensitivity to S&P 5001.33x1.12x
52-Week HighHighest price in past year$11.61$48.78
52-Week LowLowest price in past year$5.71$20.46
% of 52W HighCurrent price vs 52-week peak+64.4%+51.7%
RSI (14)Momentum oscillator 0–10043.155.1
Avg Volume (50D)Average daily shares traded78K12.9M
Evenly matched — LUCK and DKNG each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates LUCK as "Buy" and DKNG as "Buy". Consensus price targets imply 71.5% upside for LUCK (target: $13) vs 46.2% for DKNG (target: $37). LUCK is the only dividend payer here at 3.20% yield — a key consideration for income-focused portfolios.

MetricLUCK logoLUCKLucky Strike Ente…DKNG logoDKNGDraftKings Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$12.83$36.88
# AnalystsCovering analysts648
Dividend YieldAnnual dividend ÷ price+3.2%
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS$0.24
Buyback YieldShare repurchases ÷ mkt cap+6.9%+6.6%
Insufficient data to determine a leader in this category.
Key Takeaway

DKNG leads in 3 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 2 categories are tied.

Best OverallDraftKings Inc. (DKNG)Leads 3 of 6 categories
Loading custom metrics...

LUCK vs DKNG: Frequently Asked Questions

9 questions · data-driven answers · updated daily

01

Is LUCK or DKNG a better buy right now?

For growth investors, DraftKings Inc.

(DKNG) is the stronger pick with 27. 0% revenue growth year-over-year, versus 4. 0% for Lucky Strike Entertainment Corporation (LUCK). Analysts rate Lucky Strike Entertainment Corporation (LUCK) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — LUCK or DKNG?

Over the past 5 years, Lucky Strike Entertainment Corporation (LUCK) delivered a total return of -18.

5%, compared to -47. 9% for DraftKings Inc. (DKNG). Over 10 years, the gap is even starker: DKNG returned +157. 3% versus LUCK's -17. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — LUCK or DKNG?

By beta (market sensitivity over 5 years), DraftKings Inc.

(DKNG) is the lower-risk stock at 1. 12β versus Lucky Strike Entertainment Corporation's 1. 33β — meaning LUCK is approximately 19% more volatile than DKNG relative to the S&P 500.

04

Which is growing faster — LUCK or DKNG?

By revenue growth (latest reported year), DraftKings Inc.

(DKNG) is pulling ahead at 27. 0% versus 4. 0% for Lucky Strike Entertainment Corporation (LUCK). On earnings-per-share growth, the picture is similar: DraftKings Inc. grew EPS 99. 2% year-over-year, compared to 78. 7% for Lucky Strike Entertainment Corporation. Over a 3-year CAGR, DKNG leads at 39. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

05

Which has better profit margins — LUCK or DKNG?

DraftKings Inc.

(DKNG) is the more profitable company, earning 0. 1% net margin versus -0. 8% for Lucky Strike Entertainment Corporation — meaning it keeps 0. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LUCK leads at 11. 4% versus -0. 3% for DKNG. At the gross margin level — before operating expenses — DKNG leads at 41. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Is LUCK or DKNG more undervalued right now?

On forward earnings alone, DraftKings Inc.

(DKNG) trades at 99. 1x forward P/E versus 1496. 0x for Lucky Strike Entertainment Corporation — 1396. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LUCK: 71. 5% to $12. 83.

07

Which pays a better dividend — LUCK or DKNG?

In this comparison, LUCK (3.

2% yield) pays a dividend. DKNG does not pay a meaningful dividend and should not be held primarily for income.

08

Is LUCK or DKNG better for a retirement portfolio?

For long-horizon retirement investors, Lucky Strike Entertainment Corporation (LUCK) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (3.

2% yield). Both have compounded well over 10 years (LUCK: -17. 7%, DKNG: +157. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

09

What are the main differences between LUCK and DKNG?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: LUCK is a small-cap income-oriented stock; DKNG is a mid-cap high-growth stock. LUCK pays a dividend while DKNG does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 12%
  • Dividend Yield > 1.2%
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High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 21%
  • Gross Margin > 24%
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