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LUCK vs DKNG
Revenue, margins, valuation, and 5-year total return — side by side.
Gambling, Resorts & Casinos
LUCK vs DKNG — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Leisure | Gambling, Resorts & Casinos |
| Market Cap | $1.04B | $12.50B |
| Revenue (TTM) | $1.24B | $6.05B |
| Net Income (TTM) | $-88M | $4M |
| Gross Margin | 21.4% | 41.3% |
| Operating Margin | 11.7% | -0.2% |
| Forward P/E | 1496.0x | 99.1x |
| Total Debt | $2.63B | $1.93B |
| Cash & Equiv. | $60M | $1.60B |
LUCK vs DKNG — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Apr 21 | May 26 | Return |
|---|---|---|---|
| Lucky Strike Entert… (LUCK) | 100 | 76.7 | -23.3% |
| DraftKings Inc. (DKNG) | 100 | 44.5 | -55.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: LUCK vs DKNG
Each card shows where this stock fits in a portfolio — not just who wins on paper.
LUCK is the clearest fit if your priority is dividends and momentum.
- 3.2% yield; 2-year raise streak; the other pay no meaningful dividend
- -19.4% vs DKNG's -27.3%
DKNG carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- beta 1.12
- Rev growth 27.0%, EPS growth 99.2%, 3Y rev CAGR 39.3%
- 157.3% 10Y total return vs LUCK's -17.7%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 27.0% revenue growth vs LUCK's 4.0% | |
| Value | Lower P/E (99.1x vs 1496.0x) | |
| Quality / Margins | 0.1% margin vs LUCK's -7.1% | |
| Stability / Safety | Beta 1.12 vs LUCK's 1.33 | |
| Dividends | 3.2% yield; 2-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | -19.4% vs DKNG's -27.3% | |
| Efficiency (ROA) | 0.1% ROA vs LUCK's -2.7%, ROIC -0.9% vs 4.4% |
LUCK vs DKNG — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
LUCK vs DKNG — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
DKNG leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
DKNG is the larger business by revenue, generating $6.1B annually — 4.9x LUCK's $1.2B. DKNG is the more profitable business, keeping 0.1% of every revenue dollar as net income compared to LUCK's -7.1%. On growth, DKNG holds the edge at +42.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $1.2B | $6.1B |
| EBITDAEarnings before interest/tax | $281M | $266M |
| Net IncomeAfter-tax profit | -$88M | $4M |
| Free Cash FlowCash after capex | $25M | $612M |
| Gross MarginGross profit ÷ Revenue | +21.4% | +41.3% |
| Operating MarginEBIT ÷ Revenue | +11.7% | -0.2% |
| Net MarginNet income ÷ Revenue | -7.1% | +0.1% |
| FCF MarginFCF ÷ Revenue | +2.0% | +10.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +0.7% | +42.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +43.7% | +192.9% |
Valuation Metrics
DKNG leads this category, winning 3 of 5 comparable metrics.
Valuation Metrics
On an enterprise value basis, LUCK's 12.3x EV/EBITDA is more attractive than DKNG's 49.4x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $1.0B | $12.5B |
| Enterprise ValueMkt cap + debt − cash | $3.6B | $12.8B |
| Trailing P/EPrice ÷ TTM EPS | -57.54x | -3113.58x |
| Forward P/EPrice ÷ next-FY EPS est. | 1496.00x | 99.14x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 12.29x | 49.42x |
| Price / SalesMarket cap ÷ Revenue | 0.87x | 2.06x |
| Price / BookPrice ÷ Book value/share | — | 19.81x |
| Price / FCFMarket cap ÷ FCF | 28.75x | 19.31x |
Profitability & Efficiency
DKNG leads this category, winning 5 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), DKNG scores 7/9 vs LUCK's 6/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | — | +0.5% |
| ROA (TTM)Return on assets | -2.7% | +0.1% |
| ROICReturn on invested capital | +4.4% | -0.9% |
| ROCEReturn on capital employed | +4.7% | -0.6% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 |
| Debt / EquityFinancial leverage | — | 3.06x |
| Net DebtTotal debt minus cash | $2.6B | $330M |
| Cash & Equiv.Liquid assets | $60M | $1.6B |
| Total DebtShort + long-term debt | $2.6B | $1.9B |
| Interest CoverageEBIT ÷ Interest expense | 0.54x | 1.92x |
Total Returns (Dividends Reinvested)
Evenly matched — LUCK and DKNG each lead in 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in LUCK five years ago would be worth $8,148 today (with dividends reinvested), compared to $5,209 for DKNG. Over the past 12 months, LUCK leads with a -19.4% total return vs DKNG's -27.3%. The 3-year compound annual growth rate (CAGR) favors DKNG at 1.4% vs LUCK's -17.4% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -11.2% | -29.3% |
| 1-Year ReturnPast 12 months | -19.4% | -27.3% |
| 3-Year ReturnCumulative with dividends | -43.7% | +4.3% |
| 5-Year ReturnCumulative with dividends | -18.5% | -47.9% |
| 10-Year ReturnCumulative with dividends | -17.7% | +157.3% |
| CAGR (3Y)Annualised 3-year return | -17.4% | +1.4% |
Risk & Volatility
Evenly matched — LUCK and DKNG each lead in 1 of 2 comparable metrics.
Risk & Volatility
DKNG is the less volatile stock with a 1.12 beta — it tends to amplify market swings less than LUCK's 1.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. LUCK currently trades 64.4% from its 52-week high vs DKNG's 51.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.33x | 1.12x |
| 52-Week HighHighest price in past year | $11.61 | $48.78 |
| 52-Week LowLowest price in past year | $5.71 | $20.46 |
| % of 52W HighCurrent price vs 52-week peak | +64.4% | +51.7% |
| RSI (14)Momentum oscillator 0–100 | 43.1 | 55.1 |
| Avg Volume (50D)Average daily shares traded | 78K | 12.9M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates LUCK as "Buy" and DKNG as "Buy". Consensus price targets imply 71.5% upside for LUCK (target: $13) vs 46.2% for DKNG (target: $37). LUCK is the only dividend payer here at 3.20% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $12.83 | $36.88 |
| # AnalystsCovering analysts | 6 | 48 |
| Dividend YieldAnnual dividend ÷ price | +3.2% | — |
| Dividend StreakConsecutive years of raises | 2 | — |
| Dividend / ShareAnnual DPS | $0.24 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +6.9% | +6.6% |
DKNG leads in 3 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 2 categories are tied.
LUCK vs DKNG: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is LUCK or DKNG a better buy right now?
For growth investors, DraftKings Inc.
(DKNG) is the stronger pick with 27. 0% revenue growth year-over-year, versus 4. 0% for Lucky Strike Entertainment Corporation (LUCK). Analysts rate Lucky Strike Entertainment Corporation (LUCK) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — LUCK or DKNG?
Over the past 5 years, Lucky Strike Entertainment Corporation (LUCK) delivered a total return of -18.
5%, compared to -47. 9% for DraftKings Inc. (DKNG). Over 10 years, the gap is even starker: DKNG returned +157. 3% versus LUCK's -17. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — LUCK or DKNG?
By beta (market sensitivity over 5 years), DraftKings Inc.
(DKNG) is the lower-risk stock at 1. 12β versus Lucky Strike Entertainment Corporation's 1. 33β — meaning LUCK is approximately 19% more volatile than DKNG relative to the S&P 500.
04Which is growing faster — LUCK or DKNG?
By revenue growth (latest reported year), DraftKings Inc.
(DKNG) is pulling ahead at 27. 0% versus 4. 0% for Lucky Strike Entertainment Corporation (LUCK). On earnings-per-share growth, the picture is similar: DraftKings Inc. grew EPS 99. 2% year-over-year, compared to 78. 7% for Lucky Strike Entertainment Corporation. Over a 3-year CAGR, DKNG leads at 39. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — LUCK or DKNG?
DraftKings Inc.
(DKNG) is the more profitable company, earning 0. 1% net margin versus -0. 8% for Lucky Strike Entertainment Corporation — meaning it keeps 0. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LUCK leads at 11. 4% versus -0. 3% for DKNG. At the gross margin level — before operating expenses — DKNG leads at 41. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is LUCK or DKNG more undervalued right now?
On forward earnings alone, DraftKings Inc.
(DKNG) trades at 99. 1x forward P/E versus 1496. 0x for Lucky Strike Entertainment Corporation — 1396. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LUCK: 71. 5% to $12. 83.
07Which pays a better dividend — LUCK or DKNG?
In this comparison, LUCK (3.
2% yield) pays a dividend. DKNG does not pay a meaningful dividend and should not be held primarily for income.
08Is LUCK or DKNG better for a retirement portfolio?
For long-horizon retirement investors, Lucky Strike Entertainment Corporation (LUCK) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (3.
2% yield). Both have compounded well over 10 years (LUCK: -17. 7%, DKNG: +157. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between LUCK and DKNG?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: LUCK is a small-cap income-oriented stock; DKNG is a mid-cap high-growth stock. LUCK pays a dividend while DKNG does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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