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4 / 10Stock Comparison
MAPS vs GRWG vs HYFM vs IIPR
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
Agricultural - Machinery
REIT - Industrial
MAPS vs GRWG vs HYFM vs IIPR — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Software - Application | Specialty Retail | Agricultural - Machinery | REIT - Industrial |
| Market Cap | $18M | $85M | $5M | $1.62B |
| Revenue (TTM) | $175M | $162M | $146M | $263M |
| Net Income (TTM) | $2M | $-24M | $-65M | $120M |
| Gross Margin | 94.9% | 26.8% | 10.2% | 60.3% |
| Operating Margin | 0.4% | -15.7% | -35.8% | 46.7% |
| Forward P/E | 18.7x | — | — | 13.2x |
| Total Debt | $27M | $29M | $170M | $394M |
| Cash & Equiv. | $62M | $30M | $26M | $48M |
MAPS vs GRWG vs HYFM vs IIPR — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Dec 20 | Apr 26 | Return |
|---|---|---|---|
| WM Technology, Inc. (MAPS) | 100 | 2.9 | -97.1% |
| GrowGeneration Corp. (GRWG) | 100 | 2.7 | -97.3% |
| Hydrofarm Holdings … (HYFM) | 100 | 0.2 | -99.8% |
| Innovative Industri… (IIPR) | 100 | 27.4 | -72.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MAPS vs GRWG vs HYFM vs IIPR
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MAPS is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.
- Dividend streak 2 yrs, beta 0.57
- Rev growth -5.3%, EPS growth -74.6%, 3Y rev CAGR -6.8%
- Lower volatility, beta 0.57, Low D/E 20.1%, current ratio 2.34x
- Beta 0.57, current ratio 2.34x
GRWG is the clearest fit if your priority is momentum.
- +25.7% vs HYFM's -75.4%
HYFM lags the leaders in this set but could rank higher in a more targeted comparison.
IIPR carries the broadest edge in this set and is the clearest fit for long-term compounding.
- 436.4% 10Y total return vs GRWG's -75.7%
- Better valuation composite
- 45.6% margin vs HYFM's -44.5%
- 13.5% yield; 9-year raise streak; the other 3 pay no meaningful dividend
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | -5.3% revenue growth vs HYFM's -16.0% | |
| Value | Better valuation composite | |
| Quality / Margins | 45.6% margin vs HYFM's -44.5% | |
| Stability / Safety | Beta 0.57 vs GRWG's 1.27, lower leverage | |
| Dividends | 13.5% yield; 9-year raise streak; the other 3 pay no meaningful dividend | |
| Momentum (1Y) | +25.7% vs HYFM's -75.4% | |
| Efficiency (ROA) | 5.1% ROA vs HYFM's -16.3%, ROIC 4.3% vs -9.6% |
MAPS vs GRWG vs HYFM vs IIPR — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
MAPS vs GRWG vs HYFM vs IIPR — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
IIPR leads in 4 of 6 categories
MAPS leads 0 • GRWG leads 0 • HYFM leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
IIPR leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
IIPR is the larger business by revenue, generating $263M annually — 1.8x HYFM's $146M. IIPR is the more profitable business, keeping 45.6% of every revenue dollar as net income compared to HYFM's -44.5%. On growth, GRWG holds the edge at +1.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $175M | $162M | $146M | $263M |
| EBITDAEarnings before interest/tax | $14M | -$14M | -$23M | $197M |
| Net IncomeAfter-tax profit | $2M | -$24M | -$65M | $120M |
| Free Cash FlowCash after capex | $14M | -$10M | -$8M | $144M |
| Gross MarginGross profit ÷ Revenue | +94.9% | +26.8% | +10.2% | +60.3% |
| Operating MarginEBIT ÷ Revenue | +0.4% | -15.7% | -35.8% | +46.7% |
| Net MarginNet income ÷ Revenue | +1.1% | -14.9% | -44.5% | +45.6% |
| FCF MarginFCF ÷ Revenue | +7.9% | -6.2% | -5.7% | +54.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | -9.7% | +1.0% | -33.3% | -3.8% |
| EPS Growth (YoY)Latest quarter vs prior year | -2.3% | +69.2% | -22.7% | -1.0% |
Valuation Metrics
Evenly matched — MAPS and HYFM each lead in 2 of 5 comparable metrics.
Valuation Metrics
At 14.4x trailing earnings, IIPR trades at a 23% valuation discount to MAPS's 18.7x P/E.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $18M | $85M | $5M | $1.6B |
| Enterprise ValueMkt cap + debt − cash | -$18M | $84M | $148M | $2.0B |
| Trailing P/EPrice ÷ TTM EPS | 18.69x | -3.55x | -0.07x | 14.40x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — | — | 13.17x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | 3.85x |
| EV / EBITDAEnterprise value multiple | -1.27x | — | — | 9.91x |
| Price / SalesMarket cap ÷ Revenue | 0.10x | 0.53x | 0.03x | 6.08x |
| Price / BookPrice ÷ Book value/share | 0.31x | 0.87x | 0.02x | 0.87x |
| Price / FCFMarket cap ÷ FCF | 0.68x | — | — | 9.26x |
Profitability & Efficiency
IIPR leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
IIPR delivers a 6.4% return on equity — every $100 of shareholder capital generates $6 in annual profit, vs $-32 for HYFM. MAPS carries lower financial leverage with a 0.20x debt-to-equity ratio, signaling a more conservative balance sheet compared to HYFM's 0.76x. On the Piotroski fundamental quality scale (0–9), GRWG scores 6/9 vs HYFM's 3/9, reflecting solid financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +1.5% | -22.9% | -32.3% | +6.4% |
| ROA (TTM)Return on assets | +1.0% | -15.2% | -16.3% | +5.1% |
| ROICReturn on invested capital | +0.6% | -16.9% | -9.6% | +4.3% |
| ROCEReturn on capital employed | +0.5% | -18.8% | -12.1% | +5.8% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 | 3 | 4 |
| Debt / EquityFinancial leverage | 0.20x | 0.30x | 0.76x | 0.21x |
| Net DebtTotal debt minus cash | -$36M | -$929,000 | $143M | $346M |
| Cash & Equiv.Liquid assets | $62M | $30M | $26M | $48M |
| Total DebtShort + long-term debt | $27M | $29M | $170M | $394M |
| Interest CoverageEBIT ÷ Interest expense | — | — | -3.77x | 6.67x |
Total Returns (Dividends Reinvested)
IIPR leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in IIPR five years ago would be worth $4,999 today (with dividends reinvested), compared to $16 for HYFM. Over the past 12 months, GRWG leads with a +25.7% total return vs HYFM's -75.4%. The 3-year compound annual growth rate (CAGR) favors IIPR at 4.5% vs HYFM's -56.8% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -55.7% | -7.8% | -35.0% | +18.3% |
| 1-Year ReturnPast 12 months | -66.9% | +25.7% | -75.4% | +20.3% |
| 3-Year ReturnCumulative with dividends | -52.8% | -62.0% | -91.9% | +14.1% |
| 5-Year ReturnCumulative with dividends | -97.7% | -96.7% | -99.8% | -50.0% |
| 10-Year ReturnCumulative with dividends | -96.2% | -75.7% | -99.8% | +436.4% |
| CAGR (3Y)Annualised 3-year return | -22.1% | -27.6% | -56.8% | +4.5% |
Risk & Volatility
Evenly matched — MAPS and IIPR each lead in 1 of 2 comparable metrics.
Risk & Volatility
MAPS is the less volatile stock with a 0.57 beta — it tends to amplify market swings less than GRWG's 1.27 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. IIPR currently trades 92.2% from its 52-week high vs HYFM's 21.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.57x | 1.27x | 0.91x | 0.92x |
| 52-Week HighHighest price in past year | $1.36 | $2.40 | $4.78 | $61.40 |
| 52-Week LowLowest price in past year | $0.32 | $0.87 | $0.81 | $44.58 |
| % of 52W HighCurrent price vs 52-week peak | +27.5% | +59.2% | +21.8% | +92.2% |
| RSI (14)Momentum oscillator 0–100 | 36.9 | 63.2 | 54.8 | 59.3 |
| Avg Volume (50D)Average daily shares traded | 3.0M | 476K | 41K | 303K |
Analyst Outlook
IIPR leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
IIPR is the only dividend payer here at 13.46% yield — a key consideration for income-focused portfolios.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | — | — | Hold |
| Price TargetConsensus 12-month target | — | — | — | $44.00 |
| # AnalystsCovering analysts | — | — | — | 11 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | +13.5% |
| Dividend StreakConsecutive years of raises | 2 | — | 1 | 9 |
| Dividend / ShareAnnual DPS | — | — | — | $7.62 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | 0.0% | +1.2% |
IIPR leads in 4 of 6 categories — strongest in Income & Cash Flow and Profitability & Efficiency. 2 categories are tied.
MAPS vs GRWG vs HYFM vs IIPR: Key Questions Answered
9 questions · data-driven answers · updated daily
01Is MAPS or GRWG or HYFM or IIPR a better buy right now?
For growth investors, WM Technology, Inc.
(MAPS) is the stronger pick with -5. 3% revenue growth year-over-year, versus -16. 0% for Hydrofarm Holdings Group, Inc. (HYFM). Innovative Industrial Properties, Inc. (IIPR) offers the better valuation at 14. 4x trailing P/E (13. 2x forward), making it the more compelling value choice. Analysts rate Innovative Industrial Properties, Inc. (IIPR) a "Hold" — based on 11 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MAPS or GRWG or HYFM or IIPR?
On trailing P/E, Innovative Industrial Properties, Inc.
(IIPR) is the cheapest at 14. 4x versus WM Technology, Inc. at 18. 7x.
03Which is the better long-term investment — MAPS or GRWG or HYFM or IIPR?
Over the past 5 years, Innovative Industrial Properties, Inc.
(IIPR) delivered a total return of -50. 0%, compared to -99. 8% for Hydrofarm Holdings Group, Inc. (HYFM). Over 10 years, the gap is even starker: IIPR returned +436. 4% versus HYFM's -99. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MAPS or GRWG or HYFM or IIPR?
By beta (market sensitivity over 5 years), WM Technology, Inc.
(MAPS) is the lower-risk stock at 0. 57β versus GrowGeneration Corp. 's 1. 27β — meaning GRWG is approximately 124% more volatile than MAPS relative to the S&P 500. On balance sheet safety, WM Technology, Inc. (MAPS) carries a lower debt/equity ratio of 20% versus 76% for Hydrofarm Holdings Group, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — MAPS or GRWG or HYFM or IIPR?
By revenue growth (latest reported year), WM Technology, Inc.
(MAPS) is pulling ahead at -5. 3% versus -16. 0% for Hydrofarm Holdings Group, Inc. (HYFM). On earnings-per-share growth, the picture is similar: GrowGeneration Corp. grew EPS 51. 2% year-over-year, compared to -74. 6% for WM Technology, Inc.. Over a 3-year CAGR, IIPR leads at -1. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MAPS or GRWG or HYFM or IIPR?
Innovative Industrial Properties, Inc.
(IIPR) is the more profitable company, earning 43. 0% net margin versus -35. 1% for Hydrofarm Holdings Group, Inc. — meaning it keeps 43. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: IIPR leads at 46. 7% versus -27. 4% for HYFM. At the gross margin level — before operating expenses — MAPS leads at 94. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Which pays a better dividend — MAPS or GRWG or HYFM or IIPR?
In this comparison, IIPR (13.
5% yield) pays a dividend. MAPS, GRWG, HYFM do not pay a meaningful dividend and should not be held primarily for income.
08Is MAPS or GRWG or HYFM or IIPR better for a retirement portfolio?
For long-horizon retirement investors, Innovative Industrial Properties, Inc.
(IIPR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 92), 13. 5% yield, +436. 4% 10Y return). Both have compounded well over 10 years (IIPR: +436. 4%, GRWG: -75. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between MAPS and GRWG and HYFM and IIPR?
These companies operate in different sectors (MAPS (Technology) and GRWG (Consumer Cyclical) and HYFM (Industrials) and IIPR (Real Estate)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: MAPS is a small-cap quality compounder stock; GRWG is a small-cap quality compounder stock; HYFM is a small-cap quality compounder stock; IIPR is a small-cap deep-value stock. IIPR pays a dividend while MAPS, GRWG, HYFM do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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