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Stock Comparison

MAT vs HAS vs JAKK vs FNKO

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MAT
Mattel, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$4.53B
5Y Perf.+62.9%
HAS
Hasbro, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$13.70B
5Y Perf.+32.5%
JAKK
JAKKS Pacific, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$266M
5Y Perf.+288.0%
FNKO
Funko, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$249M
5Y Perf.-21.1%

MAT vs HAS vs JAKK vs FNKO — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MAT logoMAT
HAS logoHAS
JAKK logoJAKK
FNKO logoFNKO
IndustryLeisureLeisureLeisureLeisure
Market Cap$4.53B$13.70B$266M$249M
Revenue (TTM)$5.38B$4.70B$571M$918M
Net Income (TTM)$499M$-322M$10M$-58M
Gross Margin47.9%70.3%32.4%29.9%
Operating Margin10.0%22.5%2.5%-3.5%
Forward P/E11.5x16.8x7.4x
Total Debt$2.87B$3.40B$93M$292M
Cash & Equiv.$1.24B$777M$54M$42M

MAT vs HAS vs JAKK vs FNKOLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MAT
HAS
JAKK
FNKO
StockMay 20May 26Return
Mattel, Inc. (MAT)100162.9+62.9%
Hasbro, Inc. (HAS)100132.5+32.5%
JAKKS Pacific, Inc. (JAKK)100388.0+288.0%
Funko, Inc. (FNKO)10078.9-21.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: MAT vs HAS vs JAKK vs FNKO

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HAS leads in 3 of 7 categories, making it the strongest pick for growth and revenue expansion and capital preservation and lower volatility. Mattel, Inc. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. JAKK also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
MAT
Mattel, Inc.
The Growth Play

MAT is the #2 pick in this set and the best alternative if growth exposure and sleep-well-at-night is your priority.

  • Rev growth -0.6%, EPS growth -21.5%, 3Y rev CAGR -0.5%
  • Lower volatility, beta 1.24, current ratio 2.15x
  • 9.3% margin vs HAS's -6.9%
  • 7.7% ROA vs FNKO's -8.6%, ROIC 12.5% vs -7.6%
Best for: growth exposure and sleep-well-at-night
HAS
Hasbro, Inc.
The Income Pick

HAS carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 1 yrs, beta 1.16, yield 2.9%
  • 42.9% 10Y total return vs JAKK's -66.6%
  • 13.7% revenue growth vs JAKK's -17.4%
  • Beta 1.16 vs FNKO's 3.15
Best for: income & stability and long-term compounding
JAKK
JAKKS Pacific, Inc.
The Defensive Pick

JAKK is the clearest fit if your priority is defensive.

  • Beta 1.79, yield 4.2%, current ratio 1.82x
  • Better valuation composite
  • 4.2% yield, 1-year raise streak, vs HAS's 2.9%, (2 stocks pay no dividend)
Best for: defensive
FNKO
Funko, Inc.
The Secondary Option

FNKO lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthHAS logoHAS13.7% revenue growth vs JAKK's -17.4%
ValueJAKK logoJAKKBetter valuation composite
Quality / MarginsMAT logoMAT9.3% margin vs HAS's -6.9%
Stability / SafetyHAS logoHASBeta 1.16 vs FNKO's 3.15
DividendsJAKK logoJAKK4.2% yield, 1-year raise streak, vs HAS's 2.9%, (2 stocks pay no dividend)
Momentum (1Y)HAS logoHAS+63.1% vs MAT's -13.9%
Efficiency (ROA)MAT logoMAT7.7% ROA vs FNKO's -8.6%, ROIC 12.5% vs -7.6%

MAT vs HAS vs JAKK vs FNKO — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MATMattel, Inc.
FY 2025
International Segment
100.0%$2.3B
HASHasbro, Inc.
FY 2025
Consumer Products
90.3%$2.4B
Corporate, Non-Segment
6.8%$184M
Entertainment Segment
2.8%$77M
JAKKJAKKS Pacific, Inc.
FY 2021
ToysConsumerProductsMember
82.7%$514M
HalloweenMember
17.3%$108M
FNKOFunko, Inc.

Segment breakdown not available.

MAT vs HAS vs JAKK vs FNKO — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHASLAGGINGFNKO

Income & Cash Flow (Last 12 Months)

HAS leads this category, winning 5 of 6 comparable metrics.

MAT is the larger business by revenue, generating $5.4B annually — 9.4x JAKK's $571M. MAT is the more profitable business, keeping 9.3% of every revenue dollar as net income compared to HAS's -6.9%. On growth, HAS holds the edge at +31.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMAT logoMATMattel, Inc.HAS logoHASHasbro, Inc.JAKK logoJAKKJAKKS Pacific, In…FNKO logoFNKOFunko, Inc.
RevenueTrailing 12 months$5.4B$4.7B$571M$918M
EBITDAEarnings before interest/tax$726M$1.2B$24M$27M
Net IncomeAfter-tax profit$499M-$322M$10M-$58M
Free Cash FlowCash after capex$400M$830M-$1M-$7M
Gross MarginGross profit ÷ Revenue+47.9%+70.3%+32.4%+29.9%
Operating MarginEBIT ÷ Revenue+10.0%+22.5%+2.5%-3.5%
Net MarginNet income ÷ Revenue+9.3%-6.9%+1.7%-6.3%
FCF MarginFCF ÷ Revenue+7.4%+17.7%-0.2%-0.8%
Rev. Growth (YoY)Latest quarter vs prior year+4.3%+31.3%-2.8%+5.3%
EPS Growth (YoY)Latest quarter vs prior year+2.7%+6.6%+43.4%+36.5%
HAS leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

Evenly matched — MAT and JAKK each lead in 2 of 6 comparable metrics.

At 12.1x trailing earnings, MAT trades at a 55% valuation discount to JAKK's 27.1x P/E. On an enterprise value basis, MAT's 7.8x EV/EBITDA is more attractive than FNKO's 36.8x.

MetricMAT logoMATMattel, Inc.HAS logoHASHasbro, Inc.JAKK logoJAKKJAKKS Pacific, In…FNKO logoFNKOFunko, Inc.
Market CapShares × price$4.5B$13.7B$266M$249M
Enterprise ValueMkt cap + debt − cash$6.2B$16.3B$305M$499M
Trailing P/EPrice ÷ TTM EPS12.10x-42.34x27.07x-3.60x
Forward P/EPrice ÷ next-FY EPS est.11.45x16.79x7.41x
PEG RatioP/E ÷ EPS growth rate0.42x
EV / EBITDAEnterprise value multiple7.82x13.28x12.49x36.78x
Price / SalesMarket cap ÷ Revenue0.85x2.91x0.47x0.27x
Price / BookPrice ÷ Book value/share2.14x24.15x1.07x1.30x
Price / FCFMarket cap ÷ FCF11.02x16.51x
Evenly matched — MAT and JAKK each lead in 2 of 6 comparable metrics.

Profitability & Efficiency

JAKK leads this category, winning 4 of 9 comparable metrics.

MAT delivers a 22.7% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $-52 for HAS. JAKK carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to HAS's 6.01x. On the Piotroski fundamental quality scale (0–9), HAS scores 5/9 vs FNKO's 2/9, reflecting solid financial health.

MetricMAT logoMATMattel, Inc.HAS logoHASHasbro, Inc.JAKK logoJAKKJAKKS Pacific, In…FNKO logoFNKOFunko, Inc.
ROE (TTM)Return on equity+22.7%-52.3%+4.0%-32.1%
ROA (TTM)Return on assets+7.7%-5.8%+2.2%-8.6%
ROICReturn on invested capital+12.5%+22.4%+4.1%-7.6%
ROCEReturn on capital employed+11.9%+24.5%+4.8%-10.8%
Piotroski ScoreFundamental quality 0–94542
Debt / EquityFinancial leverage1.28x6.01x0.37x1.57x
Net DebtTotal debt minus cash$1.6B$2.6B$39M$250M
Cash & Equiv.Liquid assets$1.2B$777M$54M$42M
Total DebtShort + long-term debt$2.9B$3.4B$93M$292M
Interest CoverageEBIT ÷ Interest expense4.65x0.38x32.35x-1.06x
JAKK leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

HAS leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in JAKK five years ago would be worth $26,151 today (with dividends reinvested), compared to $1,752 for FNKO. Over the past 12 months, HAS leads with a +63.1% total return vs MAT's -13.9%. The 3-year compound annual growth rate (CAGR) favors HAS at 20.9% vs FNKO's -26.5% — a key indicator of consistent wealth creation.

MetricMAT logoMATMattel, Inc.HAS logoHASHasbro, Inc.JAKK logoJAKKJAKKS Pacific, In…FNKO logoFNKOFunko, Inc.
YTD ReturnYear-to-date-25.1%+18.2%+36.6%+32.7%
1-Year ReturnPast 12 months-13.9%+63.1%+30.0%+12.3%
3-Year ReturnCumulative with dividends-16.4%+76.7%+4.1%-60.3%
5-Year ReturnCumulative with dividends-31.4%+11.6%+161.5%-82.5%
10-Year ReturnCumulative with dividends-45.0%+42.9%-66.6%-36.9%
CAGR (3Y)Annualised 3-year return-5.8%+20.9%+1.3%-26.5%
HAS leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HAS and JAKK each lead in 1 of 2 comparable metrics.

HAS is the less volatile stock with a 1.16 beta — it tends to amplify market swings less than FNKO's 3.15 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. JAKK currently trades 94.7% from its 52-week high vs MAT's 66.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMAT logoMATMattel, Inc.HAS logoHASHasbro, Inc.JAKK logoJAKKJAKKS Pacific, In…FNKO logoFNKOFunko, Inc.
Beta (5Y)Sensitivity to S&P 5001.24x1.16x1.79x3.15x
52-Week HighHighest price in past year$22.48$106.98$24.57$6.04
52-Week LowLowest price in past year$14.10$60.64$14.87$2.22
% of 52W HighCurrent price vs 52-week peak+66.7%+91.0%+94.7%+73.8%
RSI (14)Momentum oscillator 0–10052.057.859.258.5
Avg Volume (50D)Average daily shares traded4.4M1.6M76K845K
Evenly matched — HAS and JAKK each lead in 1 of 2 comparable metrics.

Analyst Outlook

JAKK leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: MAT as "Buy", HAS as "Buy", JAKK as "Hold", FNKO as "Hold". Consensus price targets imply 79.0% upside for JAKK (target: $42) vs 14.7% for HAS (target: $112). For income investors, JAKK offers the higher dividend yield at 4.21% vs HAS's 2.87%.

MetricMAT logoMATMattel, Inc.HAS logoHASHasbro, Inc.JAKK logoJAKKJAKKS Pacific, In…FNKO logoFNKOFunko, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyHoldHold
Price TargetConsensus 12-month target$19.29$111.67$41.67$6.50
# AnalystsCovering analysts34331614
Dividend YieldAnnual dividend ÷ price+2.9%+4.2%
Dividend StreakConsecutive years of raises0110
Dividend / ShareAnnual DPS$2.80$0.98
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+2.1%0.0%
JAKK leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

HAS leads in 2 of 6 categories (Income & Cash Flow, Total Returns). JAKK leads in 2 (Profitability & Efficiency, Analyst Outlook). 2 tied.

Best OverallHasbro, Inc. (HAS)Leads 2 of 6 categories
Loading custom metrics...

MAT vs HAS vs JAKK vs FNKO: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MAT or HAS or JAKK or FNKO a better buy right now?

For growth investors, Hasbro, Inc.

(HAS) is the stronger pick with 13. 7% revenue growth year-over-year, versus -17. 4% for JAKKS Pacific, Inc. (JAKK). Mattel, Inc. (MAT) offers the better valuation at 12. 1x trailing P/E (11. 5x forward), making it the more compelling value choice. Analysts rate Mattel, Inc. (MAT) a "Buy" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MAT or HAS or JAKK or FNKO?

On trailing P/E, Mattel, Inc.

(MAT) is the cheapest at 12. 1x versus JAKKS Pacific, Inc. at 27. 1x. On forward P/E, JAKKS Pacific, Inc. is actually cheaper at 7. 4x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — MAT or HAS or JAKK or FNKO?

Over the past 5 years, JAKKS Pacific, Inc.

(JAKK) delivered a total return of +161. 5%, compared to -82. 5% for Funko, Inc. (FNKO). Over 10 years, the gap is even starker: HAS returned +42. 9% versus JAKK's -66. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MAT or HAS or JAKK or FNKO?

By beta (market sensitivity over 5 years), Hasbro, Inc.

(HAS) is the lower-risk stock at 1. 16β versus Funko, Inc. 's 3. 15β — meaning FNKO is approximately 171% more volatile than HAS relative to the S&P 500. On balance sheet safety, JAKKS Pacific, Inc. (JAKK) carries a lower debt/equity ratio of 37% versus 6% for Hasbro, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MAT or HAS or JAKK or FNKO?

By revenue growth (latest reported year), Hasbro, Inc.

(HAS) is pulling ahead at 13. 7% versus -17. 4% for JAKKS Pacific, Inc. (JAKK). On earnings-per-share growth, the picture is similar: Mattel, Inc. grew EPS -21. 5% year-over-year, compared to -342. 9% for Funko, Inc.. Over a 3-year CAGR, MAT leads at -0. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MAT or HAS or JAKK or FNKO?

Mattel, Inc.

(MAT) is the more profitable company, earning 7. 4% net margin versus -7. 4% for Funko, Inc. — meaning it keeps 7. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HAS leads at 22. 5% versus -5. 0% for FNKO. At the gross margin level — before operating expenses — HAS leads at 70. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MAT or HAS or JAKK or FNKO more undervalued right now?

On forward earnings alone, JAKKS Pacific, Inc.

(JAKK) trades at 7. 4x forward P/E versus 16. 8x for Hasbro, Inc. — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for JAKK: 79. 0% to $41. 67.

08

Which pays a better dividend — MAT or HAS or JAKK or FNKO?

In this comparison, JAKK (4.

2% yield), HAS (2. 9% yield) pay a dividend. MAT, FNKO do not pay a meaningful dividend and should not be held primarily for income.

09

Is MAT or HAS or JAKK or FNKO better for a retirement portfolio?

For long-horizon retirement investors, Hasbro, Inc.

(HAS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 16), 2. 9% yield). Funko, Inc. (FNKO) carries a higher beta of 3. 15 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HAS: +42. 9%, FNKO: -36. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MAT and HAS and JAKK and FNKO?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: MAT is a small-cap deep-value stock; HAS is a mid-cap quality compounder stock; JAKK is a small-cap income-oriented stock; FNKO is a small-cap quality compounder stock. HAS, JAKK pay a dividend while MAT, FNKO do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MAT

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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
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HAS

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 15%
  • Gross Margin > 42%
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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 19%
  • Dividend Yield > 1.6%
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FNKO

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 17%
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Beat Both

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Revenue Growth>
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(MAT: 4.3% · HAS: 31.3%)

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