MCFT
MasterCraft Boat Holdings, Inc.
Auto - Recreational Vehicles
Market Cap$417M
5Y Perf.+72.5%
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Stock Comparison
MCFT vs HZO vs BC vs ONEW
Revenue, margins, valuation, and 5-year total return — side by side.
HZO
MarineMax, Inc.
Specialty Retail
Market Cap$724M
5Y Perf.+72.7%
BC
Brunswick Corporation
Auto - Recreational Vehicles
Market Cap$5.26B
5Y Perf.+46.8%
ONEW
OneWater Marine Inc.
Auto - Recreational Vehicles
Market Cap$198M
5Y Perf.-19.1%
MCFT vs HZO vs BC vs ONEW — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | MCFT | HZO | BC | ONEW |
|---|---|---|---|---|
| Industry | Auto - Recreational Vehicles | Specialty Retail | Auto - Recreational Vehicles | Auto - Recreational Vehicles |
| Market Cap | $417M | $724M | $5.26B | $198M |
| Revenue (TTM) | $298M | $2.24B | $5.52B | $1.88B |
| Net Income (TTM) | $11M | $-64M | $-137M | $-110M |
| Gross Margin | 23.1% | 32.7% | 18.0% | 22.5% |
| Operating Margin | 3.7% | -0.6% | 5.2% | 3.4% |
| Forward P/E | 17.0x | 45.0x | 19.0x | 20.8x |
| Total Debt | $0.00 | $1.25B | $2.43B | $964M |
| Cash & Equiv. | $29M | $170M | $275M | $52M |
MCFT vs HZO vs BC vs ONEW — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
MCFT
HZO
BC
ONEW
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| MasterCraft Boat Ho… (MCFT) | 100 | 172.5 | +72.5% |
| MarineMax, Inc. (HZO) | 100 | 172.7 | +72.7% |
| Brunswick Corporati… (BC) | 100 | 146.8 | +46.8% |
| OneWater Marine Inc. (ONEW) | 100 | 80.9 | -19.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MCFT vs HZO vs BC vs ONEW
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: MCFT leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Brunswick Corporation is the stronger pick specifically for dividend income and shareholder returns and recent price momentum and sentiment. ONEW also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
MCFT
MasterCraft Boat Holdings, Inc.
The Long-Run Compounder
MCFT carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.
- 121.5% 10Y total return vs BC's 96.4%
- Lower volatility, beta 1.25, current ratio 1.86x
- Lower P/E (17.0x vs 19.0x)
- 3.7% margin vs ONEW's -5.9%
Best for: long-term compounding and sleep-well-at-night
HZO
MarineMax, Inc.
The Secondary Option
HZO lags the leaders in this set but could rank higher in a more targeted comparison.
Best for: consumer cyclical exposure
BC
Brunswick Corporation
The Income Pick
BC is the #2 pick in this set and the best alternative if income & stability and defensive is your priority.
- Dividend streak 13 yrs, beta 1.69, yield 2.1%
- Beta 1.69, yield 2.1%, current ratio 1.44x
- 2.1% yield, 13-year raise streak, vs ONEW's 0.1%, (2 stocks pay no dividend)
- +79.7% vs ONEW's -1.3%
Best for: income & stability and defensive
ONEW
OneWater Marine Inc.
The Growth Play
ONEW is the clearest fit if your priority is growth exposure.
- Rev growth 5.6%, EPS growth -17.5%, 3Y rev CAGR 2.4%
- 5.6% revenue growth vs MCFT's -22.5%
Best for: growth exposure
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | ONEW | 5.6% revenue growth vs MCFT's -22.5% |
| Value | MCFT | Lower P/E (17.0x vs 19.0x) |
| Quality / Margins | MCFT | 3.7% margin vs ONEW's -5.9% |
| Stability / Safety | MCFT | Beta 1.25 vs HZO's 2.09 |
| Dividends | BC | 2.1% yield, 13-year raise streak, vs ONEW's 0.1%, (2 stocks pay no dividend) |
| Momentum (1Y) | BC | +79.7% vs ONEW's -1.3% |
| Efficiency (ROA) | MCFT | 4.2% ROA vs ONEW's -7.3%, ROIC 4.4% vs 3.6% |
MCFT vs HZO vs BC vs ONEW — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
FY 2025
FY 2025
MCFT vs HZO vs BC vs ONEW — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLMCFTLAGGINGONEW
Who Leads Where
ONEW leads in 1 of 6 categories
MCFT leads 1 • HZO leads 1 • BC leads 1 • 2 tied
Explore the data ↓ONEWOneWater Marine Inc.
1leads
BCBrunswick Corporation
1leads
HZOMarineMax, Inc.
1leads
MCFTMasterCraft Boat Hold…
1leads
6 Total Categories
CATEGORYLEADERvs HZOvs BCMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
Tied
—
Valuation MetricsMultiples, price ratios, and targets
ONEW3/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
MCFT7/9
Total Returns1Y, 3Y, 5Y total returns with dividends
HZO3/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
BC2/2
Income & Cash Flow (Last 12 Months)
Evenly matched — MCFT and BC each lead in 2 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BC is the larger business by revenue, generating $5.5B annually — 18.5x MCFT's $298M. MCFT is the more profitable business, keeping 3.7% of every revenue dollar as net income compared to ONEW's -5.9%. On growth, BC holds the edge at +12.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | MCFTMasterCraft Boat … | HZOMarineMax, Inc. | BCBrunswick Corpora… | ONEWOneWater Marine I… |
|---|---|---|---|---|
| RevenueTrailing 12 months | $298M | $2.2B | $5.5B | $1.9B |
| EBITDAEarnings before interest/tax | $14M | $11M | $511M | $87M |
| Net IncomeAfter-tax profit | $11M | -$64M | -$137M | -$110M |
| Free Cash FlowCash after capex | $25M | $169M | $341M | $41M |
| Gross MarginGross profit ÷ Revenue | +23.1% | +32.7% | +18.0% | +22.5% |
| Operating MarginEBIT ÷ Revenue | +3.7% | -0.6% | +5.2% | +3.4% |
| Net MarginNet income ÷ Revenue | +3.7% | -2.8% | -2.5% | -5.9% |
| FCF MarginFCF ÷ Revenue | +8.5% | +7.6% | +6.2% | +2.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | +3.0% | -16.5% | +12.8% | +1.3% |
| EPS Growth (YoY)Latest quarter vs prior year | -2.6% | -185.7% | +6.7% | +42.0% |
Evenly matched — MCFT and BC each lead in 2 of 6 comparable metrics.
Valuation Metrics
ONEW leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
On an enterprise value basis, HZO's 11.8x EV/EBITDA is more attractive than BC's 29.3x.
| Metric | MCFTMasterCraft Boat … | HZOMarineMax, Inc. | BCBrunswick Corpora… | ONEWOneWater Marine I… |
|---|---|---|---|---|
| Market CapShares × price | $417M | $724M | $5.3B | $198M |
| Enterprise ValueMkt cap + debt − cash | $388M | $1.8B | $7.4B | $1.1B |
| Trailing P/EPrice ÷ TTM EPS | 59.63x | -22.98x | -38.82x | -1.65x |
| Forward P/EPrice ÷ next-FY EPS est. | 16.98x | 44.98x | 18.98x | 20.77x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — |
| EV / EBITDAEnterprise value multiple | 18.67x | 11.81x | 29.31x | 13.26x |
| Price / SalesMarket cap ÷ Revenue | 1.47x | 0.31x | 0.98x | 0.11x |
| Price / BookPrice ÷ Book value/share | 2.31x | 0.76x | 3.26x | 0.66x |
| Price / FCFMarket cap ÷ FCF | 15.81x | 60.62x | 13.27x | 2.51x |
ONEW leads this category, winning 3 of 6 comparable metrics.
Profitability & Efficiency
MCFT leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
MCFT delivers a 5.9% return on equity — every $100 of shareholder capital generates $6 in annual profit, vs $-33 for ONEW. HZO carries lower financial leverage with a 1.31x debt-to-equity ratio, signaling a more conservative balance sheet compared to ONEW's 3.38x. On the Piotroski fundamental quality scale (0–9), MCFT scores 6/9 vs ONEW's 3/9, reflecting solid financial health.
| Metric | MCFTMasterCraft Boat … | HZOMarineMax, Inc. | BCBrunswick Corpora… | ONEWOneWater Marine I… |
|---|---|---|---|---|
| ROE (TTM)Return on equity | +5.9% | -6.7% | -5.1% | -33.0% |
| ROA (TTM)Return on assets | +4.2% | -2.6% | -2.5% | -7.3% |
| ROICReturn on invested capital | +4.4% | +3.8% | -0.8% | +3.6% |
| ROCEReturn on capital employed | +5.2% | +6.8% | -1.0% | +7.1% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 5 | 4 | 3 |
| Debt / EquityFinancial leverage | — | 1.31x | 1.49x | 3.38x |
| Net DebtTotal debt minus cash | -$29M | $1.1B | $2.2B | $912M |
| Cash & Equiv.Liquid assets | $29M | $170M | $275M | $52M |
| Total DebtShort + long-term debt | $0 | $1.2B | $2.4B | $964M |
| Interest CoverageEBIT ÷ Interest expense | 100.99x | 0.71x | 4.34x | -1.63x |
MCFT leads this category, winning 7 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
HZO leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MCFT five years ago would be worth $8,619 today (with dividends reinvested), compared to $2,568 for ONEW. Over the past 12 months, BC leads with a +79.7% total return vs ONEW's -1.3%. The 3-year compound annual growth rate (CAGR) favors HZO at 4.6% vs ONEW's -24.7% — a key indicator of consistent wealth creation.
| Metric | MCFTMasterCraft Boat … | HZOMarineMax, Inc. | BCBrunswick Corpora… | ONEWOneWater Marine I… |
|---|---|---|---|---|
| YTD ReturnYear-to-date | +35.7% | +36.5% | +7.0% | +10.9% |
| 1-Year ReturnPast 12 months | +45.4% | +56.7% | +79.7% | -1.3% |
| 3-Year ReturnCumulative with dividends | -11.7% | +14.4% | +3.8% | -57.3% |
| 5-Year ReturnCumulative with dividends | -13.8% | -49.9% | -23.5% | -74.3% |
| 10-Year ReturnCumulative with dividends | +121.5% | +78.6% | +96.4% | -9.2% |
| CAGR (3Y)Annualised 3-year return | -4.1% | +4.6% | +1.2% | -24.7% |
HZO leads this category, winning 3 of 6 comparable metrics.
Risk & Volatility
Evenly matched — MCFT and HZO each lead in 1 of 2 comparable metrics.
Risk & Volatility
MCFT is the less volatile stock with a 1.25 beta — it tends to amplify market swings less than HZO's 2.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. HZO currently trades 99.1% from its 52-week high vs ONEW's 66.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | MCFTMasterCraft Boat … | HZOMarineMax, Inc. | BCBrunswick Corpora… | ONEWOneWater Marine I… |
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.25x | 2.09x | 1.69x | 1.98x |
| 52-Week HighHighest price in past year | $26.49 | $33.15 | $90.23 | $17.92 |
| 52-Week LowLowest price in past year | $16.46 | $20.52 | $45.52 | $8.12 |
| % of 52W HighCurrent price vs 52-week peak | +96.8% | +99.1% | +89.5% | +66.6% |
| RSI (14)Momentum oscillator 0–100 | 62.7 | 61.2 | 57.6 | 59.6 |
| Avg Volume (50D)Average daily shares traded | 146K | 344K | 886K | 147K |
Evenly matched — MCFT and HZO each lead in 1 of 2 comparable metrics.
Analyst Outlook
BC leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: MCFT as "Buy", HZO as "Buy", BC as "Buy", ONEW as "Buy". Consensus price targets imply 17.3% upside for ONEW (target: $14) vs -3.8% for MCFT (target: $25). For income investors, BC offers the higher dividend yield at 2.12% vs ONEW's 0.15%.
| Metric | MCFTMasterCraft Boat … | HZOMarineMax, Inc. | BCBrunswick Corpora… | ONEWOneWater Marine I… |
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $24.67 | $32.67 | $88.78 | $14.00 |
| # AnalystsCovering analysts | 10 | 17 | 31 | 9 |
| Dividend YieldAnnual dividend ÷ price | — | — | +2.1% | +0.1% |
| Dividend StreakConsecutive years of raises | 2 | 1 | 13 | 0 |
| Dividend / ShareAnnual DPS | — | — | $1.71 | $0.02 |
| Buyback YieldShare repurchases ÷ mkt cap | +2.3% | +3.8% | +1.5% | 0.0% |
BC leads this category, winning 2 of 2 comparable metrics.
Key Takeaway
ONEW leads in 1 of 6 categories (Valuation Metrics). MCFT leads in 1 (Profitability & Efficiency). 2 tied.
Best OverallMasterCraft Boat Holdings, … (MCFT)Leads 1 of 6 categories
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MCFT vs HZO vs BC vs ONEW: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is MCFT or HZO or BC or ONEW a better buy right now?
For growth investors, OneWater Marine Inc.
(ONEW) is the stronger pick with 5. 6% revenue growth year-over-year, versus -22. 5% for MasterCraft Boat Holdings, Inc. (MCFT). MasterCraft Boat Holdings, Inc. (MCFT) offers the better valuation at 59. 6x trailing P/E (17. 0x forward), making it the more compelling value choice. Analysts rate MasterCraft Boat Holdings, Inc. (MCFT) a "Buy" — based on 10 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MCFT or HZO or BC or ONEW?
On forward P/E, MasterCraft Boat Holdings, Inc.
is actually cheaper at 17. 0x.
03Which is the better long-term investment — MCFT or HZO or BC or ONEW?
Over the past 5 years, MasterCraft Boat Holdings, Inc.
(MCFT) delivered a total return of -13. 8%, compared to -74. 3% for OneWater Marine Inc. (ONEW). Over 10 years, the gap is even starker: MCFT returned +121. 5% versus ONEW's -9. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MCFT or HZO or BC or ONEW?
By beta (market sensitivity over 5 years), MasterCraft Boat Holdings, Inc.
(MCFT) is the lower-risk stock at 1. 25β versus MarineMax, Inc. 's 2. 09β — meaning HZO is approximately 67% more volatile than MCFT relative to the S&P 500. On balance sheet safety, MarineMax, Inc. (HZO) carries a lower debt/equity ratio of 131% versus 3% for OneWater Marine Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — MCFT or HZO or BC or ONEW?
By revenue growth (latest reported year), OneWater Marine Inc.
(ONEW) is pulling ahead at 5. 6% versus -22. 5% for MasterCraft Boat Holdings, Inc. (MCFT). On earnings-per-share growth, the picture is similar: MasterCraft Boat Holdings, Inc. grew EPS -6. 5% year-over-year, compared to -1751. 3% for OneWater Marine Inc.. Over a 3-year CAGR, ONEW leads at 2. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MCFT or HZO or BC or ONEW?
MasterCraft Boat Holdings, Inc.
(MCFT) is the more profitable company, earning 2. 5% net margin versus -6. 1% for OneWater Marine Inc. — meaning it keeps 2. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HZO leads at 4. 5% versus -0. 7% for BC. At the gross margin level — before operating expenses — HZO leads at 32. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MCFT or HZO or BC or ONEW more undervalued right now?
On forward earnings alone, MasterCraft Boat Holdings, Inc.
(MCFT) trades at 17. 0x forward P/E versus 45. 0x for MarineMax, Inc. — 28. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ONEW: 17. 3% to $14. 00.
08Which pays a better dividend — MCFT or HZO or BC or ONEW?
In this comparison, BC (2.
1% yield), ONEW (0. 1% yield) pay a dividend. MCFT, HZO do not pay a meaningful dividend and should not be held primarily for income.
09Is MCFT or HZO or BC or ONEW better for a retirement portfolio?
For long-horizon retirement investors, Brunswick Corporation (BC) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (2.
1% yield). OneWater Marine Inc. (ONEW) carries a higher beta of 1. 98 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (BC: +96. 4%, ONEW: -9. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MCFT and HZO and BC and ONEW?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
BC pays a dividend while MCFT, HZO, ONEW do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
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