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Stock Comparison

MCHX vs INUV vs MGNI vs PERI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MCHX
Marchex, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$63M
5Y Perf.+3.2%
INUV
Inuvo, Inc.

Advertising Agencies

Communication ServicesAMEX • US
Market Cap$27M
5Y Perf.-56.8%
MGNI
Magnite, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$2.01B
5Y Perf.+123.3%
PERI
Perion Network Ltd.

Internet Content & Information

Communication ServicesNASDAQ • IL
Market Cap$483M
5Y Perf.+95.6%

MCHX vs INUV vs MGNI vs PERI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MCHX logoMCHX
INUV logoINUV
MGNI logoMGNI
PERI logoPERI
IndustryAdvertising AgenciesAdvertising AgenciesAdvertising AgenciesInternet Content & Information
Market Cap$63M$27M$2.01B$483M
Revenue (TTM)$46M$86M$723M$440M
Net Income (TTM)$-5M$-5M$159M$-8M
Gross Margin63.7%74.5%63.4%33.3%
Operating Margin-10.6%-7.8%14.8%-3.4%
Forward P/E13.4x8.9x
Total Debt$1M$738.00B$279M$42M
Cash & Equiv.$13M$3M$553M$91M

MCHX vs INUV vs MGNI vs PERILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MCHX
INUV
MGNI
PERI
StockMay 20May 26Return
Marchex, Inc. (MCHX)100103.2+3.2%
Inuvo, Inc. (INUV)10043.2-56.8%
Magnite, Inc. (MGNI)100223.3+123.3%
Perion Network Ltd. (PERI)100195.6+95.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: MCHX vs INUV vs MGNI vs PERI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MGNI leads in 3 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Perion Network Ltd. is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. MCHX also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
MCHX
Marchex, Inc.
The Income Pick

MCHX is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • Dividend streak 1 yrs, beta 0.87
  • Lower volatility, beta 0.87, Low D/E 3.7%, current ratio 2.40x
  • Beta 0.87, current ratio 2.40x
  • Beta 0.87 vs INUV's 1.66, lower leverage
Best for: income & stability and sleep-well-at-night
INUV
Inuvo, Inc.
The Secondary Option

INUV lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: communication services exposure
MGNI
Magnite, Inc.
The Growth Play

MGNI carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 6.9%, EPS growth 493.8%, 3Y rev CAGR 7.4%
  • 6.9% revenue growth vs PERI's -11.7%
  • 22.0% margin vs MCHX's -10.4%
  • 5.3% ROA vs INUV's -17.7%, ROIC 9.5% vs -0.0%
Best for: growth exposure
PERI
Perion Network Ltd.
The Long-Run Compounder

PERI is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 139.6% 10Y total return vs MGNI's -4.7%
  • Better valuation composite
  • +16.9% vs INUV's -53.6%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMGNI logoMGNI6.9% revenue growth vs PERI's -11.7%
ValuePERI logoPERIBetter valuation composite
Quality / MarginsMGNI logoMGNI22.0% margin vs MCHX's -10.4%
Stability / SafetyMCHX logoMCHXBeta 0.87 vs INUV's 1.66, lower leverage
DividendsTieNone of these 4 stocks pay a meaningful dividend
Momentum (1Y)PERI logoPERI+16.9% vs INUV's -53.6%
Efficiency (ROA)MGNI logoMGNI5.3% ROA vs INUV's -17.7%, ROIC 9.5% vs -0.0%

MCHX vs INUV vs MGNI vs PERI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MCHXMarchex, Inc.
FY 2019
Advertising
96.1%$102M
Service Other
3.9%$4M
INUVInuvo, Inc.
FY 2019
Mobile
60.3%$37M
Desktop
38.0%$23M
Other Revenue
1.6%$1M
MGNIMagnite, Inc.

Segment breakdown not available.

PERIPerion Network Ltd.
FY 2024
Display and Social Advertising
67.3%$336M
Search Advertising and other
32.7%$163M

MCHX vs INUV vs MGNI vs PERI — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMGNILAGGINGINUV

Income & Cash Flow (Last 12 Months)

MGNI leads this category, winning 3 of 6 comparable metrics.

MGNI is the larger business by revenue, generating $723M annually — 15.5x MCHX's $46M. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to MCHX's -10.4%. On growth, PERI holds the edge at +5.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMCHX logoMCHXMarchex, Inc.INUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.PERI logoPERIPerion Network Lt…
RevenueTrailing 12 months$46M$86M$723M$440M
EBITDAEarnings before interest/tax-$3M-$7M$145M$3M
Net IncomeAfter-tax profit-$5M-$5M$159M-$8M
Free Cash FlowCash after capex-$850,000-$1.79T$44M$39M
Gross MarginGross profit ÷ Revenue+63.7%+74.5%+63.4%+33.3%
Operating MarginEBIT ÷ Revenue-10.6%-7.8%+14.8%-3.4%
Net MarginNet income ÷ Revenue-10.4%-5.9%+22.0%-1.8%
FCF MarginFCF ÷ Revenue-1.8%-20720.5%+6.1%+8.9%
Rev. Growth (YoY)Latest quarter vs prior year-8.3%-45.6%+5.5%+5.8%
EPS Growth (YoY)Latest quarter vs prior year-4.2%-5.0%+142.9%+72.7%
MGNI leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

PERI leads this category, winning 3 of 6 comparable metrics.

On an enterprise value basis, MGNI's 11.4x EV/EBITDA is more attractive than PERI's 106.0x.

MetricMCHX logoMCHXMarchex, Inc.INUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.PERI logoPERIPerion Network Lt…
Market CapShares × price$63M$27M$2.0B$483M
Enterprise ValueMkt cap + debt − cash$51M$738.0B$1.7B$434M
Trailing P/EPrice ÷ TTM EPS-14.55x-6.61x14.74x-56.74x
Forward P/EPrice ÷ next-FY EPS est.13.45x8.89x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple11.43x106.04x
Price / SalesMarket cap ÷ Revenue1.30x0.32x2.81x1.10x
Price / BookPrice ÷ Book value/share2.12x2.70x2.33x0.67x
Price / FCFMarket cap ÷ FCF12.11x12.66x
PERI leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

MGNI leads this category, winning 7 of 9 comparable metrics.

MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $-44 for INUV. MCHX carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to INUV's 73631.03x. On the Piotroski fundamental quality scale (0–9), MGNI scores 6/9 vs INUV's 1/9, reflecting solid financial health.

MetricMCHX logoMCHXMarchex, Inc.INUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.PERI logoPERIPerion Network Lt…
ROE (TTM)Return on equity-15.1%-44.3%+18.6%-1.2%
ROA (TTM)Return on assets-11.6%-17.7%+5.3%-0.9%
ROICReturn on invested capital-15.0%-0.0%+9.5%-1.7%
ROCEReturn on capital employed-12.4%-53.8%+7.3%-1.8%
Piotroski ScoreFundamental quality 0–95163
Debt / EquityFinancial leverage0.04x73631.03x0.30x0.06x
Net DebtTotal debt minus cash-$12M$738.0B-$275M-$49M
Cash & Equiv.Liquid assets$13M$3M$553M$91M
Total DebtShort + long-term debt$1M$738.0B$279M$42M
Interest CoverageEBIT ÷ Interest expense-46.24x-30.49x4.03x
MGNI leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

PERI leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in PERI five years ago would be worth $6,282 today (with dividends reinvested), compared to $2,580 for INUV. Over the past 12 months, PERI leads with a +16.9% total return vs INUV's -53.6%. The 3-year compound annual growth rate (CAGR) favors MGNI at 16.7% vs PERI's -31.6% — a key indicator of consistent wealth creation.

MetricMCHX logoMCHXMarchex, Inc.INUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.PERI logoPERIPerion Network Lt…
YTD ReturnYear-to-date-4.8%-29.9%-12.8%+15.3%
1-Year ReturnPast 12 months+13.5%-53.6%+12.6%+16.9%
3-Year ReturnCumulative with dividends-12.1%-45.3%+58.7%-68.0%
5-Year ReturnCumulative with dividends-42.9%-74.2%-60.9%-37.2%
10-Year ReturnCumulative with dividends-45.5%-89.7%-4.7%+139.6%
CAGR (3Y)Annualised 3-year return-4.2%-18.2%+16.7%-31.6%
PERI leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MCHX and PERI each lead in 1 of 2 comparable metrics.

MCHX is the less volatile stock with a 0.87 beta — it tends to amplify market swings less than INUV's 1.66 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PERI currently trades 91.4% from its 52-week high vs INUV's 29.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMCHX logoMCHXMarchex, Inc.INUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.PERI logoPERIPerion Network Lt…
Beta (5Y)Sensitivity to S&P 5000.87x1.66x1.63x0.94x
52-Week HighHighest price in past year$2.31$6.27$26.65$11.79
52-Week LowLowest price in past year$1.32$1.62$10.82$8.07
% of 52W HighCurrent price vs 52-week peak+69.3%+29.5%+52.5%+91.4%
RSI (14)Momentum oscillator 0–10048.939.455.459.1
Avg Volume (50D)Average daily shares traded13K296K2.1M321K
Evenly matched — MCHX and PERI each lead in 1 of 2 comparable metrics.

Analyst Outlook

MCHX leads this category, winning 1 of 1 comparable metric.

Analyst consensus: MGNI as "Buy", PERI as "Buy". Consensus price targets imply 29.9% upside for PERI (target: $14) vs 28.6% for MGNI (target: $18).

MetricMCHX logoMCHXMarchex, Inc.INUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.PERI logoPERIPerion Network Lt…
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$18.00$14.00
# AnalystsCovering analysts3113
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises100
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+2.3%+14.7%
MCHX leads this category, winning 1 of 1 comparable metric.
Key Takeaway

MGNI leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). PERI leads in 2 (Valuation Metrics, Total Returns). 1 tied.

Best OverallMagnite, Inc. (MGNI)Leads 2 of 6 categories
Loading custom metrics...

MCHX vs INUV vs MGNI vs PERI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MCHX or INUV or MGNI or PERI a better buy right now?

For growth investors, Magnite, Inc.

(MGNI) is the stronger pick with 6. 9% revenue growth year-over-year, versus -11. 7% for Perion Network Ltd. (PERI). Magnite, Inc. (MGNI) offers the better valuation at 14. 7x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate Magnite, Inc. (MGNI) a "Buy" — based on 31 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MCHX or INUV or MGNI or PERI?

On forward P/E, Perion Network Ltd.

is actually cheaper at 8. 9x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — MCHX or INUV or MGNI or PERI?

Over the past 5 years, Perion Network Ltd.

(PERI) delivered a total return of -37. 2%, compared to -74. 2% for Inuvo, Inc. (INUV). Over 10 years, the gap is even starker: PERI returned +139. 6% versus INUV's -89. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MCHX or INUV or MGNI or PERI?

By beta (market sensitivity over 5 years), Marchex, Inc.

(MCHX) is the lower-risk stock at 0. 87β versus Inuvo, Inc. 's 1. 66β — meaning INUV is approximately 91% more volatile than MCHX relative to the S&P 500. On balance sheet safety, Marchex, Inc. (MCHX) carries a lower debt/equity ratio of 4% versus 73631% for Inuvo, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MCHX or INUV or MGNI or PERI?

By revenue growth (latest reported year), Magnite, Inc.

(MGNI) is pulling ahead at 6. 9% versus -11. 7% for Perion Network Ltd. (PERI). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to -176. 0% for Perion Network Ltd.. Over a 3-year CAGR, MGNI leads at 7. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MCHX or INUV or MGNI or PERI?

Magnite, Inc.

(MGNI) is the more profitable company, earning 20. 3% net margin versus -10. 3% for Marchex, Inc. — meaning it keeps 20. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MGNI leads at 13. 7% versus -9. 2% for MCHX. At the gross margin level — before operating expenses — INUV leads at 74. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MCHX or INUV or MGNI or PERI more undervalued right now?

On forward earnings alone, Perion Network Ltd.

(PERI) trades at 8. 9x forward P/E versus 13. 4x for Magnite, Inc. — 4. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PERI: 29. 9% to $14. 00.

08

Which pays a better dividend — MCHX or INUV or MGNI or PERI?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is MCHX or INUV or MGNI or PERI better for a retirement portfolio?

For long-horizon retirement investors, Perion Network Ltd.

(PERI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 94), +139. 6% 10Y return). Inuvo, Inc. (INUV) carries a higher beta of 1. 66 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PERI: +139. 6%, INUV: -89. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MCHX and INUV and MGNI and PERI?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: MCHX is a small-cap quality compounder stock; INUV is a small-cap quality compounder stock; MGNI is a small-cap deep-value stock; PERI is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

MCHX

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 38%
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INUV

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 44%
Run This Screen
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MGNI

Quality Mega-Cap Compounder

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 13%
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PERI

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 20%
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Beat Both

Find stocks that outperform MCHX and INUV and MGNI and PERI on the metrics below

Revenue Growth>
%
(MCHX: -8.3% · INUV: -45.6%)

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