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MCHX vs KXIN vs CANG vs INUV vs MGNI
Revenue, margins, valuation, and 5-year total return — side by side.
Auto - Dealerships
Auto - Dealerships
Advertising Agencies
Advertising Agencies
MCHX vs KXIN vs CANG vs INUV vs MGNI — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Advertising Agencies | Auto - Dealerships | Auto - Dealerships | Advertising Agencies | Advertising Agencies |
| Market Cap | $63M | $5M | $250M | $27M | $2.01B |
| Revenue (TTM) | $46M | $95K | $3.46B | $86M | $723M |
| Net Income (TTM) | $-5M | $-66M | $-178M | $-5M | $159M |
| Gross Margin | 63.7% | -20.4% | 13.6% | 74.5% | 63.4% |
| Operating Margin | -10.6% | -303.1% | 7.3% | -7.8% | 14.8% |
| Forward P/E | — | — | 5.7x | — | 13.4x |
| Total Debt | $1M | $1M | $170M | $738.00B | $279M |
| Cash & Equiv. | $13M | $2M | $1.29B | $3M | $553M |
MCHX vs KXIN vs CANG vs INUV vs MGNI — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Marchex, Inc. (MCHX) | 100 | 101.9 | +1.9% |
| Kaixin Auto Holdings (KXIN) | 100 | 0.0 | -100.0% |
| Cango Inc. (CANG) | 100 | 27.2 | -72.8% |
| Inuvo, Inc. (INUV) | 100 | 43.0 | -57.0% |
| Magnite, Inc. (MGNI) | 100 | 225.4 | +125.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MCHX vs KXIN vs CANG vs INUV vs MGNI
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MCHX is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.
- Dividend streak 1 yrs, beta 0.87
- Lower volatility, beta 0.87, Low D/E 3.7%, current ratio 2.40x
- Beta 0.87, current ratio 2.40x
- Beta 0.87 vs CANG's 2.25, lower leverage
KXIN lags the leaders in this set but could rank higher in a more targeted comparison.
CANG ranks third and is worth considering specifically for long-term compounding.
- -44.9% 10Y total return vs MGNI's -4.7%
- Lower P/E (5.7x vs 13.4x)
Among these 5 stocks, INUV doesn't own a clear edge in any measured category.
MGNI carries the broadest edge in this set and is the clearest fit for growth exposure.
- Rev growth 6.9%, EPS growth 493.8%, 3Y rev CAGR 7.4%
- 6.9% revenue growth vs KXIN's -100.0%
- 22.0% margin vs KXIN's -694.9%
- 5.3% ROA vs KXIN's -317.8%, ROIC 9.5% vs -36.0%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 6.9% revenue growth vs KXIN's -100.0% | |
| Value | Lower P/E (5.7x vs 13.4x) | |
| Quality / Margins | 22.0% margin vs KXIN's -694.9% | |
| Stability / Safety | Beta 0.87 vs CANG's 2.25, lower leverage | |
| Dividends | Tie | None of these 5 stocks pay a meaningful dividend |
| Momentum (1Y) | +13.5% vs KXIN's -98.8% | |
| Efficiency (ROA) | 5.3% ROA vs KXIN's -317.8%, ROIC 9.5% vs -36.0% |
MCHX vs KXIN vs CANG vs INUV vs MGNI — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
MCHX vs KXIN vs CANG vs INUV vs MGNI — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MGNI leads in 3 of 6 categories
MCHX leads 1 • CANG leads 1 • KXIN leads 0 • INUV leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MGNI leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
CANG is the larger business by revenue, generating $3.5B annually — 36417.5x KXIN's $95,000. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to KXIN's -694.9%. On growth, CANG holds the edge at +58.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $46M | $95,000 | $3.5B | $86M | $723M |
| EBITDAEarnings before interest/tax | -$3M | -$24M | $333M | -$7M | $145M |
| Net IncomeAfter-tax profit | -$5M | -$66M | -$178M | -$5M | $159M |
| Free Cash FlowCash after capex | -$850,000 | -$3M | $0 | -$1.79T | $44M |
| Gross MarginGross profit ÷ Revenue | +63.7% | -20.4% | +13.6% | +74.5% | +63.4% |
| Operating MarginEBIT ÷ Revenue | -10.6% | -303.1% | +7.3% | -7.8% | +14.8% |
| Net MarginNet income ÷ Revenue | -10.4% | -694.9% | -5.2% | -5.9% | +22.0% |
| FCF MarginFCF ÷ Revenue | -1.8% | -32.4% | -154.0% | -20720.5% | +6.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | -8.3% | — | +58.3% | -45.6% | +5.5% |
| EPS Growth (YoY)Latest quarter vs prior year | -4.2% | +88.7% | +3.6% | -5.0% | +142.9% |
Valuation Metrics
Evenly matched — MCHX and KXIN and CANG and INUV each lead in 1 of 4 comparable metrics.
Valuation Metrics
At 5.7x trailing earnings, CANG trades at a 62% valuation discount to MGNI's 14.7x P/E. On an enterprise value basis, CANG's 3.1x EV/EBITDA is more attractive than MGNI's 11.4x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $63M | $5M | $250M | $27M | $2.0B |
| Enterprise ValueMkt cap + debt − cash | $51M | $4M | $85M | $738.0B | $1.7B |
| Trailing P/EPrice ÷ TTM EPS | -14.55x | -0.10x | 5.66x | -6.61x | 14.74x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — | — | — | 13.45x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — | — |
| EV / EBITDAEnterprise value multiple | — | — | 3.13x | — | 11.43x |
| Price / SalesMarket cap ÷ Revenue | 1.30x | — | 2.12x | 0.32x | 2.81x |
| Price / BookPrice ÷ Book value/share | 2.12x | 0.30x | 0.42x | 2.70x | 2.33x |
| Price / FCFMarket cap ÷ FCF | — | — | — | — | 12.11x |
Profitability & Efficiency
MGNI leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $-6 for KXIN. MCHX carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to INUV's 73631.03x. On the Piotroski fundamental quality scale (0–9), MGNI scores 6/9 vs INUV's 1/9, reflecting solid financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -15.1% | -5.9% | -4.1% | -44.3% | +18.6% |
| ROA (TTM)Return on assets | -11.6% | -3.2% | -2.3% | -17.7% | +5.3% |
| ROICReturn on invested capital | -15.0% | -36.0% | +4.6% | -0.0% | +9.5% |
| ROCEReturn on capital employed | -12.4% | -44.5% | +4.5% | -53.8% | +7.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 3 | 4 | 1 | 6 |
| Debt / EquityFinancial leverage | 0.04x | 0.08x | 0.04x | 73631.03x | 0.30x |
| Net DebtTotal debt minus cash | -$12M | -$1M | -$1.1B | $738.0B | -$275M |
| Cash & Equiv.Liquid assets | $13M | $2M | $1.3B | $3M | $553M |
| Total DebtShort + long-term debt | $1M | $1M | $170M | $738.0B | $279M |
| Interest CoverageEBIT ÷ Interest expense | -46.24x | -88.45x | -1.87x | -30.49x | 4.03x |
Total Returns (Dividends Reinvested)
MGNI leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in CANG five years ago would be worth $8,579 today (with dividends reinvested), compared to $0 for KXIN. Over the past 12 months, MCHX leads with a +13.5% total return vs KXIN's -98.8%. The 3-year compound annual growth rate (CAGR) favors MGNI at 16.7% vs KXIN's -96.7% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -4.8% | -95.0% | -62.0% | -29.9% | -12.8% |
| 1-Year ReturnPast 12 months | +13.5% | -98.8% | -73.7% | -53.6% | +12.6% |
| 3-Year ReturnCumulative with dividends | -12.1% | -100.0% | +1.2% | -45.3% | +58.7% |
| 5-Year ReturnCumulative with dividends | -42.9% | -100.0% | -14.2% | -74.2% | -60.9% |
| 10-Year ReturnCumulative with dividends | -45.5% | -100.0% | -44.9% | -89.7% | -4.7% |
| CAGR (3Y)Annualised 3-year return | -4.2% | -96.7% | +0.4% | -18.2% | +16.7% |
Risk & Volatility
MCHX leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
MCHX is the less volatile stock with a 0.87 beta — it tends to amplify market swings less than CANG's 2.25 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MCHX currently trades 69.3% from its 52-week high vs KXIN's 0.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.73x | 2.13x | 2.49x | 1.70x | 1.54x |
| 52-Week HighHighest price in past year | $2.31 | $832.50 | $2.88 | $6.27 | $26.65 |
| 52-Week LowLowest price in past year | $1.32 | $4.10 | $0.33 | $1.62 | $10.82 |
| % of 52W HighCurrent price vs 52-week peak | +69.3% | +0.5% | +18.6% | +29.5% | +52.5% |
| RSI (14)Momentum oscillator 0–100 | 48.9 | 33.0 | 58.6 | 39.4 | 55.4 |
| Avg Volume (50D)Average daily shares traded | 13K | 38K | 1.3M | 296K | 2.1M |
Analyst Outlook
CANG leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: CANG as "Buy", MGNI as "Buy". Consensus price targets imply 459.2% upside for CANG (target: $3) vs 28.6% for MGNI (target: $18).
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | — | Buy | — | Buy |
| Price TargetConsensus 12-month target | — | — | $3.00 | — | $18.00 |
| # AnalystsCovering analysts | — | — | 2 | — | 31 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | — | — |
| Dividend StreakConsecutive years of raises | 1 | — | 5 | 0 | — |
| Dividend / ShareAnnual DPS | — | — | — | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | +5.3% | 0.0% | +2.3% |
MGNI leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). MCHX leads in 1 (Risk & Volatility). 1 tied.
MCHX vs KXIN vs CANG vs INUV vs MGNI: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is MCHX or KXIN or CANG or INUV or MGNI a better buy right now?
For growth investors, Magnite, Inc.
(MGNI) is the stronger pick with 6. 9% revenue growth year-over-year, versus -100. 0% for Kaixin Auto Holdings (KXIN). Cango Inc. (CANG) offers the better valuation at 5. 7x trailing P/E, making it the more compelling value choice. Analysts rate Cango Inc. (CANG) a "Buy" — based on 2 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MCHX or KXIN or CANG or INUV or MGNI?
On trailing P/E, Cango Inc.
(CANG) is the cheapest at 5. 7x versus Magnite, Inc. at 14. 7x.
03Which is the better long-term investment — MCHX or KXIN or CANG or INUV or MGNI?
Over the past 5 years, Cango Inc.
(CANG) delivered a total return of -14. 2%, compared to -100. 0% for Kaixin Auto Holdings (KXIN). Over 10 years, the gap is even starker: MGNI returned -3. 8% versus KXIN's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MCHX or KXIN or CANG or INUV or MGNI?
By beta (market sensitivity over 5 years), Marchex, Inc.
(MCHX) is the lower-risk stock at 0. 73β versus Cango Inc. 's 2. 49β — meaning CANG is approximately 243% more volatile than MCHX relative to the S&P 500. On balance sheet safety, Marchex, Inc. (MCHX) carries a lower debt/equity ratio of 4% versus 73631% for Inuvo, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — MCHX or KXIN or CANG or INUV or MGNI?
By revenue growth (latest reported year), Magnite, Inc.
(MGNI) is pulling ahead at 6. 9% versus -100. 0% for Kaixin Auto Holdings (KXIN). On earnings-per-share growth, the picture is similar: Cango Inc. grew EPS 960. 0% year-over-year, compared to 31. 7% for Inuvo, Inc.. Over a 3-year CAGR, MGNI leads at 7. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MCHX or KXIN or CANG or INUV or MGNI?
Cango Inc.
(CANG) is the more profitable company, earning 37. 3% net margin versus -694. 9% for Kaixin Auto Holdings — meaning it keeps 37. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CANG leads at 22. 2% versus -303. 1% for KXIN. At the gross margin level — before operating expenses — INUV leads at 74. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MCHX or KXIN or CANG or INUV or MGNI more undervalued right now?
Analyst consensus price targets imply the most upside for CANG: 459.
2% to $3. 00.
08Which pays a better dividend — MCHX or KXIN or CANG or INUV or MGNI?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is MCHX or KXIN or CANG or INUV or MGNI better for a retirement portfolio?
For long-horizon retirement investors, Marchex, Inc.
(MCHX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 73)). Kaixin Auto Holdings (KXIN) carries a higher beta of 2. 13 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MCHX: -46. 0%, KXIN: -100. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MCHX and KXIN and CANG and INUV and MGNI?
These companies operate in different sectors (MCHX (Communication Services) and KXIN (Consumer Cyclical) and CANG (Consumer Cyclical) and INUV (Communication Services) and MGNI (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: MCHX is a small-cap quality compounder stock; KXIN is a small-cap quality compounder stock; CANG is a small-cap deep-value stock; INUV is a small-cap quality compounder stock; MGNI is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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