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Stock Comparison

MCHX vs KXIN vs CANG vs INUV vs MGNI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MCHX
Marchex, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$63M
5Y Perf.+1.9%
KXIN
Kaixin Auto Holdings

Auto - Dealerships

Consumer CyclicalNASDAQ • CN
Market Cap$5M
5Y Perf.-100.0%
CANG
Cango Inc.

Auto - Dealerships

Consumer CyclicalNYSE • CN
Market Cap$250M
5Y Perf.-72.8%
INUV
Inuvo, Inc.

Advertising Agencies

Communication ServicesAMEX • US
Market Cap$27M
5Y Perf.-57.0%
MGNI
Magnite, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$2.01B
5Y Perf.+125.4%

MCHX vs KXIN vs CANG vs INUV vs MGNI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MCHX logoMCHX
KXIN logoKXIN
CANG logoCANG
INUV logoINUV
MGNI logoMGNI
IndustryAdvertising AgenciesAuto - DealershipsAuto - DealershipsAdvertising AgenciesAdvertising Agencies
Market Cap$63M$5M$250M$27M$2.01B
Revenue (TTM)$46M$95K$3.46B$86M$723M
Net Income (TTM)$-5M$-66M$-178M$-5M$159M
Gross Margin63.7%-20.4%13.6%74.5%63.4%
Operating Margin-10.6%-303.1%7.3%-7.8%14.8%
Forward P/E5.7x13.4x
Total Debt$1M$1M$170M$738.00B$279M
Cash & Equiv.$13M$2M$1.29B$3M$553M

MCHX vs KXIN vs CANG vs INUV vs MGNILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MCHX
KXIN
CANG
INUV
MGNI
StockMay 20May 26Return
Marchex, Inc. (MCHX)100101.9+1.9%
Kaixin Auto Holdings (KXIN)1000.0-100.0%
Cango Inc. (CANG)10027.2-72.8%
Inuvo, Inc. (INUV)10043.0-57.0%
Magnite, Inc. (MGNI)100225.4+125.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: MCHX vs KXIN vs CANG vs INUV vs MGNI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MGNI leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Marchex, Inc. is the stronger pick specifically for capital preservation and lower volatility and recent price momentum and sentiment. CANG also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MCHX
Marchex, Inc.
The Income Pick

MCHX is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 1 yrs, beta 0.87
  • Lower volatility, beta 0.87, Low D/E 3.7%, current ratio 2.40x
  • Beta 0.87, current ratio 2.40x
  • Beta 0.87 vs CANG's 2.25, lower leverage
Best for: income & stability and sleep-well-at-night
KXIN
Kaixin Auto Holdings
The Consumer Cyclical Pick

KXIN lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
CANG
Cango Inc.
The Long-Run Compounder

CANG ranks third and is worth considering specifically for long-term compounding.

  • -44.9% 10Y total return vs MGNI's -4.7%
  • Lower P/E (5.7x vs 13.4x)
Best for: long-term compounding
INUV
Inuvo, Inc.
The Communication Services Pick

Among these 5 stocks, INUV doesn't own a clear edge in any measured category.

Best for: communication services exposure
MGNI
Magnite, Inc.
The Growth Play

MGNI carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 6.9%, EPS growth 493.8%, 3Y rev CAGR 7.4%
  • 6.9% revenue growth vs KXIN's -100.0%
  • 22.0% margin vs KXIN's -694.9%
  • 5.3% ROA vs KXIN's -317.8%, ROIC 9.5% vs -36.0%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMGNI logoMGNI6.9% revenue growth vs KXIN's -100.0%
ValueCANG logoCANGLower P/E (5.7x vs 13.4x)
Quality / MarginsMGNI logoMGNI22.0% margin vs KXIN's -694.9%
Stability / SafetyMCHX logoMCHXBeta 0.87 vs CANG's 2.25, lower leverage
DividendsTieNone of these 5 stocks pay a meaningful dividend
Momentum (1Y)MCHX logoMCHX+13.5% vs KXIN's -98.8%
Efficiency (ROA)MGNI logoMGNI5.3% ROA vs KXIN's -317.8%, ROIC 9.5% vs -36.0%

MCHX vs KXIN vs CANG vs INUV vs MGNI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MCHXMarchex, Inc.
FY 2019
Advertising
96.1%$102M
Service Other
3.9%$4M
KXINKaixin Auto Holdings
FY 2023
New-car wholesales
95.3%$30M
Used-car sales
4.5%$1M
Technology Service
0.2%$67,000
CANGCango Inc.
FY 2024
After-market Service Facilitation Service Income
62.9%$41M
Loan Facilitation Income And Other Related Income
24.1%$16M
Automobile trading income
9.6%$6M
Service, Other
3.4%$2M
INUVInuvo, Inc.
FY 2019
Mobile
60.3%$37M
Desktop
38.0%$23M
Other Revenue
1.6%$1M
MGNIMagnite, Inc.

Segment breakdown not available.

MCHX vs KXIN vs CANG vs INUV vs MGNI — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMGNILAGGINGINUV

Income & Cash Flow (Last 12 Months)

MGNI leads this category, winning 3 of 6 comparable metrics.

CANG is the larger business by revenue, generating $3.5B annually — 36417.5x KXIN's $95,000. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to KXIN's -694.9%. On growth, CANG holds the edge at +58.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMCHX logoMCHXMarchex, Inc.KXIN logoKXINKaixin Auto Holdi…CANG logoCANGCango Inc.INUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.
RevenueTrailing 12 months$46M$95,000$3.5B$86M$723M
EBITDAEarnings before interest/tax-$3M-$24M$333M-$7M$145M
Net IncomeAfter-tax profit-$5M-$66M-$178M-$5M$159M
Free Cash FlowCash after capex-$850,000-$3M$0-$1.79T$44M
Gross MarginGross profit ÷ Revenue+63.7%-20.4%+13.6%+74.5%+63.4%
Operating MarginEBIT ÷ Revenue-10.6%-303.1%+7.3%-7.8%+14.8%
Net MarginNet income ÷ Revenue-10.4%-694.9%-5.2%-5.9%+22.0%
FCF MarginFCF ÷ Revenue-1.8%-32.4%-154.0%-20720.5%+6.1%
Rev. Growth (YoY)Latest quarter vs prior year-8.3%+58.3%-45.6%+5.5%
EPS Growth (YoY)Latest quarter vs prior year-4.2%+88.7%+3.6%-5.0%+142.9%
MGNI leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — MCHX and KXIN and CANG and INUV each lead in 1 of 4 comparable metrics.

At 5.7x trailing earnings, CANG trades at a 62% valuation discount to MGNI's 14.7x P/E. On an enterprise value basis, CANG's 3.1x EV/EBITDA is more attractive than MGNI's 11.4x.

MetricMCHX logoMCHXMarchex, Inc.KXIN logoKXINKaixin Auto Holdi…CANG logoCANGCango Inc.INUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.
Market CapShares × price$63M$5M$250M$27M$2.0B
Enterprise ValueMkt cap + debt − cash$51M$4M$85M$738.0B$1.7B
Trailing P/EPrice ÷ TTM EPS-14.55x-0.10x5.66x-6.61x14.74x
Forward P/EPrice ÷ next-FY EPS est.13.45x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple3.13x11.43x
Price / SalesMarket cap ÷ Revenue1.30x2.12x0.32x2.81x
Price / BookPrice ÷ Book value/share2.12x0.30x0.42x2.70x2.33x
Price / FCFMarket cap ÷ FCF12.11x
Evenly matched — MCHX and KXIN and CANG and INUV each lead in 1 of 4 comparable metrics.

Profitability & Efficiency

MGNI leads this category, winning 6 of 9 comparable metrics.

MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $-6 for KXIN. MCHX carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to INUV's 73631.03x. On the Piotroski fundamental quality scale (0–9), MGNI scores 6/9 vs INUV's 1/9, reflecting solid financial health.

MetricMCHX logoMCHXMarchex, Inc.KXIN logoKXINKaixin Auto Holdi…CANG logoCANGCango Inc.INUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.
ROE (TTM)Return on equity-15.1%-5.9%-4.1%-44.3%+18.6%
ROA (TTM)Return on assets-11.6%-3.2%-2.3%-17.7%+5.3%
ROICReturn on invested capital-15.0%-36.0%+4.6%-0.0%+9.5%
ROCEReturn on capital employed-12.4%-44.5%+4.5%-53.8%+7.3%
Piotroski ScoreFundamental quality 0–953416
Debt / EquityFinancial leverage0.04x0.08x0.04x73631.03x0.30x
Net DebtTotal debt minus cash-$12M-$1M-$1.1B$738.0B-$275M
Cash & Equiv.Liquid assets$13M$2M$1.3B$3M$553M
Total DebtShort + long-term debt$1M$1M$170M$738.0B$279M
Interest CoverageEBIT ÷ Interest expense-46.24x-88.45x-1.87x-30.49x4.03x
MGNI leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MGNI leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in CANG five years ago would be worth $8,579 today (with dividends reinvested), compared to $0 for KXIN. Over the past 12 months, MCHX leads with a +13.5% total return vs KXIN's -98.8%. The 3-year compound annual growth rate (CAGR) favors MGNI at 16.7% vs KXIN's -96.7% — a key indicator of consistent wealth creation.

MetricMCHX logoMCHXMarchex, Inc.KXIN logoKXINKaixin Auto Holdi…CANG logoCANGCango Inc.INUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.
YTD ReturnYear-to-date-4.8%-95.0%-62.0%-29.9%-12.8%
1-Year ReturnPast 12 months+13.5%-98.8%-73.7%-53.6%+12.6%
3-Year ReturnCumulative with dividends-12.1%-100.0%+1.2%-45.3%+58.7%
5-Year ReturnCumulative with dividends-42.9%-100.0%-14.2%-74.2%-60.9%
10-Year ReturnCumulative with dividends-45.5%-100.0%-44.9%-89.7%-4.7%
CAGR (3Y)Annualised 3-year return-4.2%-96.7%+0.4%-18.2%+16.7%
MGNI leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

MCHX leads this category, winning 2 of 2 comparable metrics.

MCHX is the less volatile stock with a 0.87 beta — it tends to amplify market swings less than CANG's 2.25 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MCHX currently trades 69.3% from its 52-week high vs KXIN's 0.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMCHX logoMCHXMarchex, Inc.KXIN logoKXINKaixin Auto Holdi…CANG logoCANGCango Inc.INUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.
Beta (5Y)Sensitivity to S&P 5000.73x2.13x2.49x1.70x1.54x
52-Week HighHighest price in past year$2.31$832.50$2.88$6.27$26.65
52-Week LowLowest price in past year$1.32$4.10$0.33$1.62$10.82
% of 52W HighCurrent price vs 52-week peak+69.3%+0.5%+18.6%+29.5%+52.5%
RSI (14)Momentum oscillator 0–10048.933.058.639.455.4
Avg Volume (50D)Average daily shares traded13K38K1.3M296K2.1M
MCHX leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

CANG leads this category, winning 1 of 1 comparable metric.

Analyst consensus: CANG as "Buy", MGNI as "Buy". Consensus price targets imply 459.2% upside for CANG (target: $3) vs 28.6% for MGNI (target: $18).

MetricMCHX logoMCHXMarchex, Inc.KXIN logoKXINKaixin Auto Holdi…CANG logoCANGCango Inc.INUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$3.00$18.00
# AnalystsCovering analysts231
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises150
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+5.3%0.0%+2.3%
CANG leads this category, winning 1 of 1 comparable metric.
Key Takeaway

MGNI leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). MCHX leads in 1 (Risk & Volatility). 1 tied.

Best OverallMagnite, Inc. (MGNI)Leads 3 of 6 categories
Loading custom metrics...

MCHX vs KXIN vs CANG vs INUV vs MGNI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MCHX or KXIN or CANG or INUV or MGNI a better buy right now?

For growth investors, Magnite, Inc.

(MGNI) is the stronger pick with 6. 9% revenue growth year-over-year, versus -100. 0% for Kaixin Auto Holdings (KXIN). Cango Inc. (CANG) offers the better valuation at 5. 7x trailing P/E, making it the more compelling value choice. Analysts rate Cango Inc. (CANG) a "Buy" — based on 2 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MCHX or KXIN or CANG or INUV or MGNI?

On trailing P/E, Cango Inc.

(CANG) is the cheapest at 5. 7x versus Magnite, Inc. at 14. 7x.

03

Which is the better long-term investment — MCHX or KXIN or CANG or INUV or MGNI?

Over the past 5 years, Cango Inc.

(CANG) delivered a total return of -14. 2%, compared to -100. 0% for Kaixin Auto Holdings (KXIN). Over 10 years, the gap is even starker: MGNI returned -3. 8% versus KXIN's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MCHX or KXIN or CANG or INUV or MGNI?

By beta (market sensitivity over 5 years), Marchex, Inc.

(MCHX) is the lower-risk stock at 0. 73β versus Cango Inc. 's 2. 49β — meaning CANG is approximately 243% more volatile than MCHX relative to the S&P 500. On balance sheet safety, Marchex, Inc. (MCHX) carries a lower debt/equity ratio of 4% versus 73631% for Inuvo, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MCHX or KXIN or CANG or INUV or MGNI?

By revenue growth (latest reported year), Magnite, Inc.

(MGNI) is pulling ahead at 6. 9% versus -100. 0% for Kaixin Auto Holdings (KXIN). On earnings-per-share growth, the picture is similar: Cango Inc. grew EPS 960. 0% year-over-year, compared to 31. 7% for Inuvo, Inc.. Over a 3-year CAGR, MGNI leads at 7. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MCHX or KXIN or CANG or INUV or MGNI?

Cango Inc.

(CANG) is the more profitable company, earning 37. 3% net margin versus -694. 9% for Kaixin Auto Holdings — meaning it keeps 37. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CANG leads at 22. 2% versus -303. 1% for KXIN. At the gross margin level — before operating expenses — INUV leads at 74. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MCHX or KXIN or CANG or INUV or MGNI more undervalued right now?

Analyst consensus price targets imply the most upside for CANG: 459.

2% to $3. 00.

08

Which pays a better dividend — MCHX or KXIN or CANG or INUV or MGNI?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is MCHX or KXIN or CANG or INUV or MGNI better for a retirement portfolio?

For long-horizon retirement investors, Marchex, Inc.

(MCHX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 73)). Kaixin Auto Holdings (KXIN) carries a higher beta of 2. 13 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MCHX: -46. 0%, KXIN: -100. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MCHX and KXIN and CANG and INUV and MGNI?

These companies operate in different sectors (MCHX (Communication Services) and KXIN (Consumer Cyclical) and CANG (Consumer Cyclical) and INUV (Communication Services) and MGNI (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MCHX is a small-cap quality compounder stock; KXIN is a small-cap quality compounder stock; CANG is a small-cap deep-value stock; INUV is a small-cap quality compounder stock; MGNI is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

MCHX

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 38%
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KXIN

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
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CANG

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 2916%
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INUV

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 44%
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MGNI

Quality Mega-Cap Compounder

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 13%
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(MCHX: -8.3% · KXIN: -100.0%)

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