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MDLZ vs CPB vs HSY vs GIS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MDLZ
Mondelez International, Inc.

Food Confectioners

Consumer DefensiveNASDAQ • US
Market Cap$78.70B
5Y Perf.+17.6%
CPB
Campbell Soup Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$6.34B
5Y Perf.-58.3%
HSY
The Hershey Company

Food Confectioners

Consumer DefensiveNYSE • US
Market Cap$37.89B
5Y Perf.+37.8%
GIS
General Mills, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$19.05B
5Y Perf.-43.4%

MDLZ vs CPB vs HSY vs GIS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MDLZ logoMDLZ
CPB logoCPB
HSY logoHSY
GIS logoGIS
IndustryFood ConfectionersPackaged FoodsFood ConfectionersPackaged Foods
Market Cap$78.70B$6.34B$37.89B$19.05B
Revenue (TTM)$39.30B$10.04B$11.99B$18.37B
Net Income (TTM)$2.61B$550M$1.09B$2.21B
Gross Margin28.8%29.3%34.8%33.0%
Operating Margin9.4%12.1%14.1%19.1%
Forward P/E20.1x9.7x22.2x10.4x
Total Debt$22.40B$7.21B$5.40B$15.30B
Cash & Equiv.$2.13B$132M$926M$364M

MDLZ vs CPB vs HSY vs GISLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MDLZ
CPB
HSY
GIS
StockMay 20May 26Return
Mondelez Internatio… (MDLZ)100117.6+17.6%
Campbell Soup Compa… (CPB)10041.7-58.3%
The Hershey Company (HSY)100137.8+37.8%
General Mills, Inc. (GIS)10056.6-43.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: MDLZ vs CPB vs HSY vs GIS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CPB leads in 3 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. The Hershey Company is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. MDLZ and GIS also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
MDLZ
Mondelez International, Inc.
The Defensive Choice

MDLZ is the clearest fit if your priority is stability.

  • Lower D/E ratio (86.5% vs 184.7%)
Best for: stability
CPB
Campbell Soup Company
The Income Pick

CPB carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 1 yrs, beta -0.02, yield 7.2%
  • Rev growth 6.4%, EPS growth 6.3%, 3Y rev CAGR 6.2%
  • Beta -0.02, yield 7.2%, current ratio 0.77x
  • 6.4% revenue growth vs GIS's -1.9%
Best for: income & stability and growth exposure
HSY
The Hershey Company
The Long-Run Compounder

HSY is the #2 pick in this set and the best alternative if long-term compounding and sleep-well-at-night is your priority.

  • 142.6% 10Y total return vs MDLZ's 68.4%
  • Lower volatility, beta -0.03, current ratio 1.19x
  • +14.1% vs CPB's -35.4%
  • 8.0% ROA vs CPB's 3.7%, ROIC 11.5% vs 9.1%
Best for: long-term compounding and sleep-well-at-night
GIS
General Mills, Inc.
The Quality Compounder

GIS is the clearest fit if your priority is quality.

  • 12.1% margin vs CPB's 5.5%
Best for: quality
See the full category breakdown
CategoryWinnerWhy
GrowthCPB logoCPB6.4% revenue growth vs GIS's -1.9%
ValueCPB logoCPBLower P/E (9.7x vs 22.2x)
Quality / MarginsGIS logoGIS12.1% margin vs CPB's 5.5%
Stability / SafetyMDLZ logoMDLZLower D/E ratio (86.5% vs 184.7%)
DividendsCPB logoCPB7.2% yield, 1-year raise streak, vs HSY's 2.9%
Momentum (1Y)HSY logoHSY+14.1% vs CPB's -35.4%
Efficiency (ROA)HSY logoHSY8.0% ROA vs CPB's 3.7%, ROIC 11.5% vs 9.1%

MDLZ vs CPB vs HSY vs GIS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MDLZMondelez International, Inc.
FY 2025
Biscuits
47.7%$18.4B
Chocolate
32.9%$12.7B
Gum and Candy
10.5%$4.1B
Cheese and Grocery
6.2%$2.4B
Beverages
2.6%$1.0B
CPBCampbell Soup Company
FY 2025
Baked Snacks
43.2%$4.4B
Beverages
29.7%$3.0B
Soups
27.1%$2.8B
HSYThe Hershey Company
FY 2025
North America Confectionery Segment
88.2%$9.5B
North America Salty Snacks Segment
11.8%$1.3B
GISGeneral Mills, Inc.
FY 2025
Snacks
21.5%$4.2B
Cereal
15.8%$3.1B
Convenient meals
14.5%$2.8B
Pet Segment
13.3%$2.6B
Dough
12.2%$2.4B
Baking mixes and ingredients
10.0%$1.9B
Yogurt
7.1%$1.4B
Other (2)
5.7%$1.1B

MDLZ vs CPB vs HSY vs GIS — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHSYLAGGINGGIS

Income & Cash Flow (Last 12 Months)

HSY leads this category, winning 4 of 6 comparable metrics.

MDLZ is the larger business by revenue, generating $39.3B annually — 3.9x CPB's $10.0B. GIS is the more profitable business, keeping 12.1% of every revenue dollar as net income compared to CPB's 5.5%. On growth, HSY holds the edge at +10.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMDLZ logoMDLZMondelez Internat…CPB logoCPBCampbell Soup Com…HSY logoHSYThe Hershey Compa…GIS logoGISGeneral Mills, In…
RevenueTrailing 12 months$39.3B$10.0B$12.0B$18.4B
EBITDAEarnings before interest/tax$4.9B$1.6B$2.0B$3.9B
Net IncomeAfter-tax profit$2.6B$550M$1.1B$2.2B
Free Cash FlowCash after capex$2.6B$919M$2.2B$1.7B
Gross MarginGross profit ÷ Revenue+28.8%+29.3%+34.8%+33.0%
Operating MarginEBIT ÷ Revenue+9.4%+12.1%+14.1%+19.1%
Net MarginNet income ÷ Revenue+6.6%+5.5%+9.1%+12.1%
FCF MarginFCF ÷ Revenue+6.6%+9.2%+18.1%+9.0%
Rev. Growth (YoY)Latest quarter vs prior year+8.2%-4.5%+10.6%-8.4%
EPS Growth (YoY)Latest quarter vs prior year+38.7%-17.2%+93.6%-50.0%
HSY leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

CPB leads this category, winning 4 of 6 comparable metrics.

At 8.7x trailing earnings, GIS trades at a 80% valuation discount to HSY's 43.1x P/E. On an enterprise value basis, CPB's 7.5x EV/EBITDA is more attractive than HSY's 29.2x.

MetricMDLZ logoMDLZMondelez Internat…CPB logoCPBCampbell Soup Com…HSY logoHSYThe Hershey Compa…GIS logoGISGeneral Mills, In…
Market CapShares × price$78.7B$6.3B$37.9B$19.1B
Enterprise ValueMkt cap + debt − cash$99.0B$13.4B$42.4B$34.0B
Trailing P/EPrice ÷ TTM EPS32.44x10.57x43.07x8.71x
Forward P/EPrice ÷ next-FY EPS est.20.06x9.74x22.23x10.43x
PEG RatioP/E ÷ EPS growth rate3.04x
EV / EBITDAEnterprise value multiple19.88x7.51x29.24x8.84x
Price / SalesMarket cap ÷ Revenue2.04x0.62x3.24x0.98x
Price / BookPrice ÷ Book value/share3.07x1.63x8.19x2.16x
Price / FCFMarket cap ÷ FCF24.33x8.99x21.66x8.31x
CPB leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

HSY leads this category, winning 6 of 9 comparable metrics.

HSY delivers a 23.7% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $10 for MDLZ. MDLZ carries lower financial leverage with a 0.87x debt-to-equity ratio, signaling a more conservative balance sheet compared to CPB's 1.85x. On the Piotroski fundamental quality scale (0–9), CPB scores 7/9 vs GIS's 5/9, reflecting strong financial health.

MetricMDLZ logoMDLZMondelez Internat…CPB logoCPBCampbell Soup Com…HSY logoHSYThe Hershey Compa…GIS logoGISGeneral Mills, In…
ROE (TTM)Return on equity+10.0%+14.0%+23.7%+23.7%
ROA (TTM)Return on assets+3.7%+3.7%+8.0%+6.8%
ROICReturn on invested capital+6.0%+9.1%+11.5%+10.6%
ROCEReturn on capital employed+7.3%+11.4%+14.4%+13.3%
Piotroski ScoreFundamental quality 0–95765
Debt / EquityFinancial leverage0.87x1.85x1.17x1.66x
Net DebtTotal debt minus cash$20.3B$7.1B$4.5B$14.9B
Cash & Equiv.Liquid assets$2.1B$132M$926M$364M
Total DebtShort + long-term debt$22.4B$7.2B$5.4B$15.3B
Interest CoverageEBIT ÷ Interest expense10.01x3.14x7.99x5.01x
HSY leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — MDLZ and HSY each lead in 3 of 6 comparable metrics.

A $10,000 investment in HSY five years ago would be worth $12,480 today (with dividends reinvested), compared to $5,806 for CPB. Over the past 12 months, HSY leads with a +14.1% total return vs CPB's -35.4%. The 3-year compound annual growth rate (CAGR) favors MDLZ at -5.1% vs CPB's -22.0% — a key indicator of consistent wealth creation.

MetricMDLZ logoMDLZMondelez Internat…CPB logoCPBCampbell Soup Com…HSY logoHSYThe Hershey Compa…GIS logoGISGeneral Mills, In…
YTD ReturnYear-to-date+15.2%-20.5%+3.3%-19.2%
1-Year ReturnPast 12 months-5.8%-35.4%+14.1%-29.9%
3-Year ReturnCumulative with dividends-14.5%-52.6%-26.2%-52.3%
5-Year ReturnCumulative with dividends+12.6%-41.9%+24.8%-25.3%
10-Year ReturnCumulative with dividends+68.4%-44.9%+142.6%-9.2%
CAGR (3Y)Annualised 3-year return-5.1%-22.0%-9.6%-21.8%
Evenly matched — MDLZ and HSY each lead in 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MDLZ and GIS each lead in 1 of 2 comparable metrics.

GIS is the less volatile stock with a -0.04 beta — it tends to amplify market swings less than MDLZ's 0.06 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MDLZ currently trades 86.2% from its 52-week high vs CPB's 58.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMDLZ logoMDLZMondelez Internat…CPB logoCPBCampbell Soup Com…HSY logoHSYThe Hershey Compa…GIS logoGISGeneral Mills, In…
Beta (5Y)Sensitivity to S&P 5000.06x-0.02x-0.03x-0.04x
52-Week HighHighest price in past year$71.15$36.16$239.48$55.35
52-Week LowLowest price in past year$51.20$19.76$150.04$33.58
% of 52W HighCurrent price vs 52-week peak+86.2%+58.8%+78.1%+64.5%
RSI (14)Momentum oscillator 0–10068.746.737.342.2
Avg Volume (50D)Average daily shares traded9.0M9.1M1.7M8.7M
Evenly matched — MDLZ and GIS each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — CPB and HSY each lead in 1 of 2 comparable metrics.

Analyst consensus: MDLZ as "Buy", CPB as "Hold", HSY as "Hold", GIS as "Hold". Consensus price targets imply 30.4% upside for GIS (target: $47) vs 9.3% for MDLZ (target: $67). For income investors, CPB offers the higher dividend yield at 7.20% vs HSY's 2.86%.

MetricMDLZ logoMDLZMondelez Internat…CPB logoCPBCampbell Soup Com…HSY logoHSYThe Hershey Compa…GIS logoGISGeneral Mills, In…
Analyst RatingConsensus buy/hold/sellBuyHoldHoldHold
Price TargetConsensus 12-month target$67.00$25.83$226.29$46.58
# AnalystsCovering analysts41293534
Dividend YieldAnnual dividend ÷ price+3.1%+7.2%+2.9%+6.7%
Dividend StreakConsecutive years of raises121345
Dividend / ShareAnnual DPS$1.92$1.53$5.34$2.40
Buyback YieldShare repurchases ÷ mkt cap+3.0%+1.0%0.0%+6.3%
Evenly matched — CPB and HSY each lead in 1 of 2 comparable metrics.
Key Takeaway

HSY leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CPB leads in 1 (Valuation Metrics). 3 tied.

Best OverallThe Hershey Company (HSY)Leads 2 of 6 categories
Loading custom metrics...

MDLZ vs CPB vs HSY vs GIS: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MDLZ or CPB or HSY or GIS a better buy right now?

For growth investors, Campbell Soup Company (CPB) is the stronger pick with 6.

4% revenue growth year-over-year, versus -1. 9% for General Mills, Inc. (GIS). General Mills, Inc. (GIS) offers the better valuation at 8. 7x trailing P/E (10. 4x forward), making it the more compelling value choice. Analysts rate Mondelez International, Inc. (MDLZ) a "Buy" — based on 41 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MDLZ or CPB or HSY or GIS?

On trailing P/E, General Mills, Inc.

(GIS) is the cheapest at 8. 7x versus The Hershey Company at 43. 1x. On forward P/E, Campbell Soup Company is actually cheaper at 9. 7x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — MDLZ or CPB or HSY or GIS?

Over the past 5 years, The Hershey Company (HSY) delivered a total return of +24.

8%, compared to -41. 9% for Campbell Soup Company (CPB). Over 10 years, the gap is even starker: HSY returned +142. 6% versus CPB's -44. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MDLZ or CPB or HSY or GIS?

By beta (market sensitivity over 5 years), General Mills, Inc.

(GIS) is the lower-risk stock at -0. 04β versus Mondelez International, Inc. 's 0. 06β — meaning MDLZ is approximately -267% more volatile than GIS relative to the S&P 500. On balance sheet safety, Mondelez International, Inc. (MDLZ) carries a lower debt/equity ratio of 87% versus 185% for Campbell Soup Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — MDLZ or CPB or HSY or GIS?

By revenue growth (latest reported year), Campbell Soup Company (CPB) is pulling ahead at 6.

4% versus -1. 9% for General Mills, Inc. (GIS). On earnings-per-share growth, the picture is similar: Campbell Soup Company grew EPS 6. 3% year-over-year, compared to -60. 3% for The Hershey Company. Over a 3-year CAGR, MDLZ leads at 7. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MDLZ or CPB or HSY or GIS?

General Mills, Inc.

(GIS) is the more profitable company, earning 11. 8% net margin versus 5. 9% for Campbell Soup Company — meaning it keeps 11. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GIS leads at 17. 0% versus 9. 4% for MDLZ. At the gross margin level — before operating expenses — GIS leads at 34. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MDLZ or CPB or HSY or GIS more undervalued right now?

On forward earnings alone, Campbell Soup Company (CPB) trades at 9.

7x forward P/E versus 22. 2x for The Hershey Company — 12. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GIS: 30. 4% to $46. 58.

08

Which pays a better dividend — MDLZ or CPB or HSY or GIS?

All stocks in this comparison pay dividends.

Campbell Soup Company (CPB) offers the highest yield at 7. 2%, versus 2. 9% for The Hershey Company (HSY).

09

Is MDLZ or CPB or HSY or GIS better for a retirement portfolio?

For long-horizon retirement investors, The Hershey Company (HSY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

03), 2. 9% yield, +142. 6% 10Y return). Both have compounded well over 10 years (HSY: +142. 6%, CPB: -44. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MDLZ and CPB and HSY and GIS?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: MDLZ is a mid-cap income-oriented stock; CPB is a small-cap deep-value stock; HSY is a mid-cap quality compounder stock; GIS is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MDLZ

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HSY

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  • Market Cap > $100B
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GIS

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 2.6%
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Beat Both

Find stocks that outperform MDLZ and CPB and HSY and GIS on the metrics below

Revenue Growth>
%
(MDLZ: 8.2% · CPB: -4.5%)
Net Margin>
%
(MDLZ: 6.6% · CPB: 5.5%)
P/E Ratio<
x
(MDLZ: 32.4x · CPB: 10.6x)

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