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MED vs HIMS vs NUS vs USNA vs RVLV

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MED
Medifast, Inc.

Personal Products & Services

Consumer CyclicalNYSE • US
Market Cap$141M
5Y Perf.-87.6%
HIMS
Hims & Hers Health, Inc.

Medical - Equipment & Services

HealthcareNYSE • US
Market Cap$6.63B
5Y Perf.+158.4%
NUS
Nu Skin Enterprises, Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$345M
5Y Perf.-81.1%
USNA
USANA Health Sciences, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$359M
5Y Perf.-77.0%
RVLV
Revolve Group, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$1.44B
5Y Perf.+43.9%

MED vs HIMS vs NUS vs USNA vs RVLV — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MED logoMED
HIMS logoHIMS
NUS logoNUS
USNA logoUSNA
RVLV logoRVLV
IndustryPersonal Products & ServicesMedical - Equipment & ServicesHousehold & Personal ProductsPackaged FoodsSpecialty Retail
Market Cap$141M$6.63B$345M$359M$1.44B
Revenue (TTM)$346M$2.35B$1.49B$925M$1.27B
Net Income (TTM)$-20M$128M$160M$11M$64M
Gross Margin70.1%69.7%69.4%76.6%53.6%
Operating Margin-4.7%4.6%4.4%5.5%5.9%
Forward P/E51.5x7.0x11.2x22.1x
Total Debt$17M$1.12B$364M$14M$32M
Cash & Equiv.$89M$229M$239M$158M$292M

MED vs HIMS vs NUS vs USNA vs RVLVLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MED
HIMS
NUS
USNA
RVLV
StockMay 20May 26Return
Medifast, Inc. (MED)10012.4-87.6%
Hims & Hers Health,… (HIMS)100258.4+158.4%
Nu Skin Enterprises… (NUS)10018.9-81.1%
USANA Health Scienc… (USNA)10023.0-77.0%
Revolve Group, Inc. (RVLV)100143.9+43.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: MED vs HIMS vs NUS vs USNA vs RVLV

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NUS leads in 5 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Medifast, Inc. is the stronger pick specifically for capital preservation and lower volatility. HIMS also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
MED
Medifast, Inc.
The Income Pick

MED is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 0 yrs, beta 0.94, yield 0.1%
  • Lower volatility, beta 0.94, Low D/E 8.4%, current ratio 4.69x
  • Beta 0.94, yield 0.1%, current ratio 4.69x
  • Beta 0.94 vs HIMS's 2.40, lower leverage
Best for: income & stability and sleep-well-at-night
HIMS
Hims & Hers Health, Inc.
The Growth Play

HIMS ranks third and is worth considering specifically for growth exposure and long-term compounding.

  • Rev growth 59.0%, EPS growth -3.8%, 3Y rev CAGR 64.5%
  • 161.9% 10Y total return vs RVLV's -40.5%
  • 59.0% revenue growth vs MED's -36.0%
Best for: growth exposure and long-term compounding
NUS
Nu Skin Enterprises, Inc.
The Value Play

NUS carries the broadest edge in this set and is the clearest fit for value and quality.

  • Lower P/E (7.0x vs 22.1x)
  • 10.8% margin vs MED's -5.8%
  • 3.4% yield, vs MED's 0.1%, (3 stocks pay no dividend)
  • +26.3% vs HIMS's -51.0%
Best for: value and quality
USNA
USANA Health Sciences, Inc.
The Value Angle

USNA lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer defensive exposure
RVLV
Revolve Group, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, RVLV doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthHIMS logoHIMS59.0% revenue growth vs MED's -36.0%
ValueNUS logoNUSLower P/E (7.0x vs 22.1x)
Quality / MarginsNUS logoNUS10.8% margin vs MED's -5.8%
Stability / SafetyMED logoMEDBeta 0.94 vs HIMS's 2.40, lower leverage
DividendsNUS logoNUS3.4% yield, vs MED's 0.1%, (3 stocks pay no dividend)
Momentum (1Y)NUS logoNUS+26.3% vs HIMS's -51.0%
Efficiency (ROA)NUS logoNUS11.3% ROA vs MED's -7.7%, ROIC 7.3% vs -8.1%

MED vs HIMS vs NUS vs USNA vs RVLV — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MEDMedifast, Inc.
FY 2017
Optavia
85.1%$257M
Medifast Direct
10.6%$32M
Franchise Weight Control Centers
4.0%$12M
Medifast Wholesale Physicans
0.3%$931,000
HIMSHims & Hers Health, Inc.

Segment breakdown not available.

NUSNu Skin Enterprises, Inc.
FY 2025
Manufacturing Segment
91.6%$206M
Rhyz Other Segment
7.9%$18M
Nu Skin
0.5%$1M
USNAUSANA Health Sciences, Inc.
FY 2025
All Other
100.0%$18M
RVLVRevolve Group, Inc.
FY 2020
Fashion Apparel
55.4%$321M
Dresses
22.5%$131M
Handbags Shoes And Accessories
16.4%$95M
Beauty
4.2%$24M
Manufactured Product Other
1.5%$9M

MED vs HIMS vs NUS vs USNA vs RVLV — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNUSLAGGINGRVLV

Income & Cash Flow (Last 12 Months)

Evenly matched — NUS and RVLV each lead in 2 of 6 comparable metrics.

HIMS is the larger business by revenue, generating $2.3B annually — 6.8x MED's $346M. NUS is the more profitable business, keeping 10.8% of every revenue dollar as net income compared to MED's -5.8%. On growth, HIMS holds the edge at +28.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…NUS logoNUSNu Skin Enterpris…USNA logoUSNAUSANA Health Scie…RVLV logoRVLVRevolve Group, In…
RevenueTrailing 12 months$346M$2.3B$1.5B$925M$1.3B
EBITDAEarnings before interest/tax-$5M$164M$118M$91M$79M
Net IncomeAfter-tax profit-$20M$128M$160M$11M$64M
Free Cash FlowCash after capex-$1M$73M$46M$9M$47M
Gross MarginGross profit ÷ Revenue+70.1%+69.7%+69.4%+76.6%+53.6%
Operating MarginEBIT ÷ Revenue-4.7%+4.6%+4.4%+5.5%+5.9%
Net MarginNet income ÷ Revenue-5.8%+5.5%+10.8%+1.2%+5.1%
FCF MarginFCF ÷ Revenue-0.4%+3.1%+3.1%+0.9%+3.7%
Rev. Growth (YoY)Latest quarter vs prior year-34.3%+28.4%-16.9%+5.9%+15.6%
EPS Growth (YoY)Latest quarter vs prior year-171.4%-27.3%+139.7%-142.2%+25.0%
Evenly matched — NUS and RVLV each lead in 2 of 6 comparable metrics.

Valuation Metrics

NUS leads this category, winning 4 of 6 comparable metrics.

At 2.2x trailing earnings, NUS trades at a 96% valuation discount to HIMS's 50.3x P/E. On an enterprise value basis, USNA's 2.4x EV/EBITDA is more attractive than HIMS's 42.7x.

MetricMED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…NUS logoNUSNu Skin Enterpris…USNA logoUSNAUSANA Health Scie…RVLV logoRVLVRevolve Group, In…
Market CapShares × price$141M$6.6B$345M$359M$1.4B
Enterprise ValueMkt cap + debt − cash$69M$7.5B$471M$215M$1.2B
Trailing P/EPrice ÷ TTM EPS-7.46x50.32x2.21x33.55x23.52x
Forward P/EPrice ÷ next-FY EPS est.51.51x7.02x11.18x22.08x
PEG RatioP/E ÷ EPS growth rate13.74x
EV / EBITDAEnterprise value multiple42.68x3.29x2.37x15.01x
Price / SalesMarket cap ÷ Revenue0.37x2.82x0.23x0.39x1.18x
Price / BookPrice ÷ Book value/share0.70x12.25x0.44x0.62x2.85x
Price / FCFMarket cap ÷ FCF112.97x89.61x7.50x42.13x30.08x
NUS leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

USNA leads this category, winning 4 of 9 comparable metrics.

HIMS delivers a 23.7% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $-10 for MED. USNA carries lower financial leverage with a 0.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to HIMS's 2.07x. On the Piotroski fundamental quality scale (0–9), USNA scores 7/9 vs MED's 3/9, reflecting strong financial health.

MetricMED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…NUS logoNUSNu Skin Enterpris…USNA logoUSNAUSANA Health Scie…RVLV logoRVLVRevolve Group, In…
ROE (TTM)Return on equity-9.7%+23.7%+20.4%+1.8%+12.8%
ROA (TTM)Return on assets-7.7%+6.0%+11.3%+1.5%+8.4%
ROICReturn on invested capital-8.1%+10.7%+7.3%+8.6%+23.5%
ROCEReturn on capital employed-6.5%+10.9%+7.9%+8.3%+14.8%
Piotroski ScoreFundamental quality 0–934675
Debt / EquityFinancial leverage0.08x2.07x0.45x0.02x0.06x
Net DebtTotal debt minus cash-$73M$892M$126M-$144M-$260M
Cash & Equiv.Liquid assets$89M$229M$239M$158M$292M
Total DebtShort + long-term debt$17M$1.1B$364M$14M$32M
Interest CoverageEBIT ÷ Interest expense15.14x50.32x
USNA leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

HIMS leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in HIMS five years ago would be worth $23,764 today (with dividends reinvested), compared to $1,023 for MED. Over the past 12 months, NUS leads with a +26.3% total return vs HIMS's -51.0%. The 3-year compound annual growth rate (CAGR) favors HIMS at 29.4% vs MED's -43.7% — a key indicator of consistent wealth creation.

MetricMED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…NUS logoNUSNu Skin Enterpris…USNA logoUSNAUSANA Health Scie…RVLV logoRVLVRevolve Group, In…
YTD ReturnYear-to-date+22.0%-23.2%-26.9%+0.1%-31.6%
1-Year ReturnPast 12 months-2.0%-51.0%+26.3%-31.4%+18.5%
3-Year ReturnCumulative with dividends-82.2%+116.6%-77.1%-70.7%+9.7%
5-Year ReturnCumulative with dividends-89.8%+137.6%-80.0%-80.0%-65.2%
10-Year ReturnCumulative with dividends+23.4%+161.9%-48.8%-68.7%-40.5%
CAGR (3Y)Annualised 3-year return-43.7%+29.4%-38.9%-33.6%+3.1%
HIMS leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

MED leads this category, winning 2 of 2 comparable metrics.

MED is the less volatile stock with a 0.94 beta — it tends to amplify market swings less than HIMS's 2.40 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MED currently trades 82.1% from its 52-week high vs HIMS's 36.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…NUS logoNUSNu Skin Enterpris…USNA logoUSNAUSANA Health Scie…RVLV logoRVLVRevolve Group, In…
Beta (5Y)Sensitivity to S&P 5000.94x2.40x1.49x1.34x1.81x
52-Week HighHighest price in past year$15.46$70.43$14.62$38.32$31.68
52-Week LowLowest price in past year$9.22$13.74$5.65$16.60$16.80
% of 52W HighCurrent price vs 52-week peak+82.1%+36.4%+48.0%+50.8%+63.9%
RSI (14)Momentum oscillator 0–10071.554.546.459.026.7
Avg Volume (50D)Average daily shares traded234K34.9M458K118K931K
MED leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

NUS leads this category, winning 1 of 1 comparable metric.

Analyst consensus: MED as "Hold", HIMS as "Hold", NUS as "Hold", USNA as "Hold", RVLV as "Buy". Consensus price targets imply 79.9% upside for USNA (target: $35) vs -5.4% for MED (target: $12). For income investors, NUS offers the higher dividend yield at 3.35% vs MED's 0.14%.

MetricMED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…NUS logoNUSNu Skin Enterpris…USNA logoUSNAUSANA Health Scie…RVLV logoRVLVRevolve Group, In…
Analyst RatingConsensus buy/hold/sellHoldHoldHoldHoldBuy
Price TargetConsensus 12-month target$12.00$29.67$11.00$35.00$29.10
# AnalystsCovering analysts121911830
Dividend YieldAnnual dividend ÷ price+0.1%+3.4%
Dividend StreakConsecutive years of raises00
Dividend / ShareAnnual DPS$0.02$0.24
Buyback YieldShare repurchases ÷ mkt cap+0.3%+1.4%+5.8%+7.7%+0.1%
NUS leads this category, winning 1 of 1 comparable metric.
Key Takeaway

NUS leads in 2 of 6 categories (Valuation Metrics, Analyst Outlook). USNA leads in 1 (Profitability & Efficiency). 1 tied.

Best OverallNu Skin Enterprises, Inc. (NUS)Leads 2 of 6 categories
Loading custom metrics...

MED vs HIMS vs NUS vs USNA vs RVLV: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MED or HIMS or NUS or USNA or RVLV a better buy right now?

For growth investors, Hims & Hers Health, Inc.

(HIMS) is the stronger pick with 59. 0% revenue growth year-over-year, versus -36. 0% for Medifast, Inc. (MED). Nu Skin Enterprises, Inc. (NUS) offers the better valuation at 2. 2x trailing P/E (7. 0x forward), making it the more compelling value choice. Analysts rate Revolve Group, Inc. (RVLV) a "Buy" — based on 30 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MED or HIMS or NUS or USNA or RVLV?

On trailing P/E, Nu Skin Enterprises, Inc.

(NUS) is the cheapest at 2. 2x versus Hims & Hers Health, Inc. at 50. 3x. On forward P/E, Nu Skin Enterprises, Inc. is actually cheaper at 7. 0x.

03

Which is the better long-term investment — MED or HIMS or NUS or USNA or RVLV?

Over the past 5 years, Hims & Hers Health, Inc.

(HIMS) delivered a total return of +137. 6%, compared to -89. 8% for Medifast, Inc. (MED). Over 10 years, the gap is even starker: HIMS returned +161. 9% versus USNA's -68. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MED or HIMS or NUS or USNA or RVLV?

By beta (market sensitivity over 5 years), Medifast, Inc.

(MED) is the lower-risk stock at 0. 94β versus Hims & Hers Health, Inc. 's 2. 40β — meaning HIMS is approximately 155% more volatile than MED relative to the S&P 500. On balance sheet safety, USANA Health Sciences, Inc. (USNA) carries a lower debt/equity ratio of 2% versus 2% for Hims & Hers Health, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MED or HIMS or NUS or USNA or RVLV?

By revenue growth (latest reported year), Hims & Hers Health, Inc.

(HIMS) is pulling ahead at 59. 0% versus -36. 0% for Medifast, Inc. (MED). On earnings-per-share growth, the picture is similar: Nu Skin Enterprises, Inc. grew EPS 207. 8% year-over-year, compared to -994. 7% for Medifast, Inc.. Over a 3-year CAGR, HIMS leads at 64. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MED or HIMS or NUS or USNA or RVLV?

Nu Skin Enterprises, Inc.

(NUS) is the more profitable company, earning 10. 8% net margin versus -4. 8% for Medifast, Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NUS leads at 6. 1% versus -3. 7% for MED. At the gross margin level — before operating expenses — USNA leads at 78. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MED or HIMS or NUS or USNA or RVLV more undervalued right now?

On forward earnings alone, Nu Skin Enterprises, Inc.

(NUS) trades at 7. 0x forward P/E versus 51. 5x for Hims & Hers Health, Inc. — 44. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for USNA: 79. 9% to $35. 00.

08

Which pays a better dividend — MED or HIMS or NUS or USNA or RVLV?

In this comparison, NUS (3.

4% yield), MED (0. 1% yield) pay a dividend. HIMS, USNA, RVLV do not pay a meaningful dividend and should not be held primarily for income.

09

Is MED or HIMS or NUS or USNA or RVLV better for a retirement portfolio?

For long-horizon retirement investors, Medifast, Inc.

(MED) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 94)). Hims & Hers Health, Inc. (HIMS) carries a higher beta of 2. 40 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MED: +23. 4%, HIMS: +161. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MED and HIMS and NUS and USNA and RVLV?

These companies operate in different sectors (MED (Consumer Cyclical) and HIMS (Healthcare) and NUS (Consumer Defensive) and USNA (Consumer Defensive) and RVLV (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MED is a small-cap quality compounder stock; HIMS is a small-cap high-growth stock; NUS is a small-cap deep-value stock; USNA is a small-cap quality compounder stock; RVLV is a small-cap quality compounder stock. NUS pays a dividend while MED, HIMS, USNA, RVLV do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Revenue Growth>
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(MED: -34.3% · HIMS: 28.4%)

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