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5 / 10Stock Comparison
META vs SNAP vs GOOGL vs PINS vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
Internet Content & Information
Internet Content & Information
Specialty Retail
META vs SNAP vs GOOGL vs PINS vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Internet Content & Information | Internet Content & Information | Internet Content & Information | Internet Content & Information | Specialty Retail |
| Market Cap | $1.56T | $10.11B | $4.81T | $14.34B | $2.92T |
| Revenue (TTM) | $214.96B | $6.10B | $422.57B | $4.37B | $742.78B |
| Net Income (TTM) | $70.59B | $-410M | $160.21B | $334M | $90.80B |
| Gross Margin | 81.9% | 55.8% | 60.4% | 79.9% | 50.6% |
| Operating Margin | 41.2% | -6.8% | 32.7% | 6.3% | 11.5% |
| Forward P/E | 20.4x | — | 29.6x | 11.8x | 34.8x |
| Total Debt | $83.90B | $4.70B | $59.29B | $262M | $152.99B |
| Cash & Equiv. | $35.87B | $1.03B | $30.71B | $969M | $86.81B |
META vs SNAP vs GOOGL vs PINS vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Meta Platforms, Inc. (META) | 100 | 274.0 | +174.0% |
| Snap Inc. (SNAP) | 100 | 31.6 | -68.4% |
| Alphabet Inc. (GOOGL) | 100 | 555.2 | +455.2% |
| Pinterest, Inc. (PINS) | 100 | 106.3 | +6.3% |
| Amazon.com, Inc. (AMZN) | 100 | 222.1 | +122.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: META vs SNAP vs GOOGL vs PINS vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
META is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.
- Dividend streak 2 yrs, beta 1.59, yield 0.3%
- Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
- 22.2% revenue growth vs SNAP's 10.6%
- 0.3% yield, 2-year raise streak, vs GOOGL's 0.2%, (3 stocks pay no dividend)
SNAP lags the leaders in this set but could rank higher in a more targeted comparison.
GOOGL carries the broadest edge in this set and is the clearest fit for long-term compounding and valuation efficiency.
- 10.0% 10Y total return vs AMZN's 7.0%
- PEG 0.99 vs AMZN's 1.24
- Beta 1.26, yield 0.2%, current ratio 2.01x
- 37.9% margin vs SNAP's -6.7%
PINS ranks third and is worth considering specifically for sleep-well-at-night.
- Lower volatility, beta 1.27, Low D/E 5.5%, current ratio 7.64x
- Lower P/E (11.8x vs 34.8x)
Among these 5 stocks, AMZN doesn't own a clear edge in any measured category.
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 22.2% revenue growth vs SNAP's 10.6% | |
| Value | Lower P/E (11.8x vs 34.8x) | |
| Quality / Margins | 37.9% margin vs SNAP's -6.7% | |
| Stability / Safety | Beta 1.26 vs SNAP's 2.14, lower leverage | |
| Dividends | 0.3% yield, 2-year raise streak, vs GOOGL's 0.2%, (3 stocks pay no dividend) | |
| Momentum (1Y) | +163.5% vs SNAP's -26.4% | |
| Efficiency (ROA) | 27.4% ROA vs SNAP's -5.4%, ROIC 25.1% vs -6.9% |
META vs SNAP vs GOOGL vs PINS vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
META vs SNAP vs GOOGL vs PINS vs AMZN — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
GOOGL leads in 3 of 6 categories
META leads 2 • PINS leads 1 • SNAP leads 0 • AMZN leads 0
Explore the data ↓Income & Cash Flow (Last 12 Months)
META leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 169.8x PINS's $4.4B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to SNAP's -6.7%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $215.0B | $6.1B | $422.6B | $4.4B | $742.8B |
| EBITDAEarnings before interest/tax | $109.3B | -$291M | $161.3B | $294M | $155.9B |
| Net IncomeAfter-tax profit | $70.6B | -$410M | $160.2B | $334M | $90.8B |
| Free Cash FlowCash after capex | $48.3B | $609M | $73.3B | $1.2B | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +81.9% | +55.8% | +60.4% | +79.9% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +41.2% | -6.8% | +32.7% | +6.3% | +11.5% |
| Net MarginNet income ÷ Revenue | +32.8% | -6.7% | +37.9% | +7.6% | +12.2% |
| FCF MarginFCF ÷ Revenue | +22.4% | +10.0% | +17.3% | +27.6% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +33.1% | +12.1% | +21.8% | +17.8% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +62.4% | +39.2% | +81.9% | -10.3% | +74.8% |
Valuation Metrics
PINS leads this category, winning 3 of 7 comparable metrics.
Valuation Metrics
At 26.3x trailing earnings, META trades at a 31% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs META's 1.43x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $1.56T | $10.1B | $4.81T | $14.3B | $2.92T |
| Enterprise ValueMkt cap + debt − cash | $1.61T | $13.8B | $4.84T | $13.6B | $2.98T |
| Trailing P/EPrice ÷ TTM EPS | 26.26x | -22.17x | 36.82x | 35.37x | 37.82x |
| Forward P/EPrice ÷ next-FY EPS est. | 20.36x | — | 29.61x | 11.84x | 34.77x |
| PEG RatioP/E ÷ EPS growth rate | 1.43x | — | 1.23x | — | 1.35x |
| EV / EBITDAEnterprise value multiple | 15.81x | — | 32.22x | 39.51x | 20.47x |
| Price / SalesMarket cap ÷ Revenue | 7.78x | 1.70x | 11.95x | 3.40x | 4.07x |
| Price / BookPrice ÷ Book value/share | 7.31x | 4.51x | 11.72x | 3.13x | 7.14x |
| Price / FCFMarket cap ÷ FCF | 33.90x | 23.12x | 65.72x | 11.46x | 378.98x |
Profitability & Efficiency
GOOGL leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-19 for SNAP. PINS carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to SNAP's 2.06x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs SNAP's 5/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +33.2% | -18.9% | +39.0% | +7.8% | +23.3% |
| ROA (TTM)Return on assets | +20.8% | -5.4% | +27.4% | +6.3% | +11.5% |
| ROICReturn on invested capital | +27.6% | -6.9% | +25.1% | +6.1% | +14.7% |
| ROCEReturn on capital employed | +29.4% | -8.1% | +30.3% | +6.4% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 | 7 | 6 | 6 |
| Debt / EquityFinancial leverage | 0.39x | 2.06x | 0.14x | 0.06x | 0.37x |
| Net DebtTotal debt minus cash | $48.0B | $3.7B | $28.6B | -$707M | $66.2B |
| Cash & Equiv.Liquid assets | $35.9B | $1.0B | $30.7B | $969M | $86.8B |
| Total DebtShort + long-term debt | $83.9B | $4.7B | $59.3B | $262M | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 78.84x | -7.67x | 392.15x | 23.20x | 39.96x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $1,094 for SNAP. Over the past 12 months, GOOGL leads with a +163.5% total return vs SNAP's -26.4%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs SNAP's -10.8% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -5.1% | -26.4% | +26.4% | -18.8% | +19.7% |
| 1-Year ReturnPast 12 months | +3.7% | -26.4% | +163.5% | -21.1% | +43.7% |
| 3-Year ReturnCumulative with dividends | +166.4% | -28.9% | +270.8% | -0.1% | +156.2% |
| 5-Year ReturnCumulative with dividends | +94.8% | -89.1% | +239.8% | -64.0% | +64.8% |
| 10-Year ReturnCumulative with dividends | +421.2% | -75.6% | +996.1% | -11.6% | +697.8% |
| CAGR (3Y)Annualised 3-year return | +38.6% | -10.8% | +54.8% | -0.0% | +36.8% |
Risk & Volatility
GOOGL leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
GOOGL is the less volatile stock with a 1.26 beta — it tends to amplify market swings less than SNAP's 2.14 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs PINS's 54.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.59x | 2.14x | 1.26x | 1.27x | 1.51x |
| 52-Week HighHighest price in past year | $796.25 | $10.41 | $400.10 | $39.93 | $278.56 |
| 52-Week LowLowest price in past year | $520.26 | $3.81 | $147.84 | $13.84 | $185.01 |
| % of 52W HighCurrent price vs 52-week peak | +77.5% | +57.5% | +99.5% | +54.0% | +97.3% |
| RSI (14)Momentum oscillator 0–100 | 42.8 | 61.6 | 83.4 | 60.2 | 81.1 |
| Avg Volume (50D)Average daily shares traded | 15.6M | 49.1M | 28.3M | 16.1M | 45.5M |
Analyst Outlook
META leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: META as "Buy", SNAP as "Hold", GOOGL as "Buy", PINS as "Buy", AMZN as "Buy". Consensus price targets imply 33.2% upside for META (target: $822) vs 2.1% for GOOGL (target: $406). For income investors, META offers the higher dividend yield at 0.34% vs GOOGL's 0.21%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $821.80 | $7.89 | $406.28 | $25.36 | $306.77 |
| # AnalystsCovering analysts | 60 | 72 | 82 | 47 | 94 |
| Dividend YieldAnnual dividend ÷ price | +0.3% | — | +0.2% | — | — |
| Dividend StreakConsecutive years of raises | 2 | — | 2 | — | — |
| Dividend / ShareAnnual DPS | $2.07 | — | $0.82 | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +1.7% | +27.2% | +0.9% | +6.5% | 0.0% |
GOOGL leads in 3 of 6 categories (Profitability & Efficiency, Total Returns). META leads in 2 (Income & Cash Flow, Analyst Outlook).
META vs SNAP vs GOOGL vs PINS vs AMZN: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is META or SNAP or GOOGL or PINS or AMZN a better buy right now?
For growth investors, Meta Platforms, Inc.
(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 10. 6% for Snap Inc. (SNAP). Meta Platforms, Inc. (META) offers the better valuation at 26. 3x trailing P/E (20. 4x forward), making it the more compelling value choice. Analysts rate Meta Platforms, Inc. (META) a "Buy" — based on 60 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — META or SNAP or GOOGL or PINS or AMZN?
On trailing P/E, Meta Platforms, Inc.
(META) is the cheapest at 26. 3x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Pinterest, Inc. is actually cheaper at 11. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Amazon. com, Inc. 's 1. 24x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — META or SNAP or GOOGL or PINS or AMZN?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +239. 8%, compared to -89. 1% for Snap Inc. (SNAP). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus SNAP's -75. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — META or SNAP or GOOGL or PINS or AMZN?
By beta (market sensitivity over 5 years), Alphabet Inc.
(GOOGL) is the lower-risk stock at 1. 26β versus Snap Inc. 's 2. 14β — meaning SNAP is approximately 70% more volatile than GOOGL relative to the S&P 500. On balance sheet safety, Pinterest, Inc. (PINS) carries a lower debt/equity ratio of 6% versus 2% for Snap Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — META or SNAP or GOOGL or PINS or AMZN?
By revenue growth (latest reported year), Meta Platforms, Inc.
(META) is pulling ahead at 22. 2% versus 10. 6% for Snap Inc. (SNAP). On earnings-per-share growth, the picture is similar: Snap Inc. grew EPS 35. 7% year-over-year, compared to -77. 2% for Pinterest, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — META or SNAP or GOOGL or PINS or AMZN?
Alphabet Inc.
(GOOGL) is the more profitable company, earning 32. 8% net margin versus -7. 8% for Snap Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus -9. 0% for SNAP. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is META or SNAP or GOOGL or PINS or AMZN more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Amazon. com, Inc. 's 1. 24x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Pinterest, Inc. (PINS) trades at 11. 8x forward P/E versus 34. 8x for Amazon. com, Inc. — 22. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 33. 2% to $821. 80.
08Which pays a better dividend — META or SNAP or GOOGL or PINS or AMZN?
In this comparison, META (0.
3% yield), GOOGL (0. 2% yield) pay a dividend. SNAP, PINS, AMZN do not pay a meaningful dividend and should not be held primarily for income.
09Is META or SNAP or GOOGL or PINS or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Alphabet Inc.
(GOOGL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 26), +996. 1% 10Y return). Snap Inc. (SNAP) carries a higher beta of 2. 14 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GOOGL: +996. 1%, SNAP: -75. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between META and SNAP and GOOGL and PINS and AMZN?
These companies operate in different sectors (META (Communication Services) and SNAP (Unknown) and GOOGL (Communication Services) and PINS (Communication Services) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: META is a mega-cap high-growth stock; SNAP is a mid-cap quality compounder stock; GOOGL is a mega-cap high-growth stock; PINS is a mid-cap high-growth stock; AMZN is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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