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Stock Comparison

MKTW vs GOOGL vs META vs IAC vs TTD

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MKTW
MarketWise, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$44M
5Y Perf.-91.6%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+443.1%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.56T
5Y Perf.+135.5%
IAC
IAC InterActive Corp.

Internet Content & Information

TechnologyNASDAQ • US
Market Cap$3.21B
5Y Perf.-34.0%
TTD
The Trade Desk, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$11.18B
5Y Perf.-54.7%

MKTW vs GOOGL vs META vs IAC vs TTD — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MKTW logoMKTW
GOOGL logoGOOGL
META logoMETA
IAC logoIAC
TTD logoTTD
IndustrySoftware - ApplicationInternet Content & InformationInternet Content & InformationInternet Content & InformationSoftware - Application
Market Cap$44M$4.81T$1.56T$3.21B$11.18B
Revenue (TTM)$321M$422.57B$214.96B$2.25B$2.97B
Net Income (TTM)$4M$160.21B$70.59B$41M$433M
Gross Margin86.2%60.4%81.9%64.6%77.8%
Operating Margin14.1%32.7%41.2%1.5%20.3%
Forward P/E7.2x29.6x20.4x109.7x21.2x
Total Debt$6M$59.29B$83.90B$1.43B$436M
Cash & Equiv.$70M$30.71B$35.87B$960M$658M

MKTW vs GOOGL vs META vs IAC vs TTDLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MKTW
GOOGL
META
IAC
TTD
StockSep 20May 26Return
MarketWise, Inc. (MKTW)1008.4-91.6%
Alphabet Inc. (GOOGL)100543.1+443.1%
Meta Platforms, Inc. (META)100235.5+135.5%
IAC InterActive Cor… (IAC)10066.0-34.0%
The Trade Desk, Inc. (TTD)10045.3-54.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: MKTW vs GOOGL vs META vs IAC vs TTD

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MKTW and GOOGL are tied at the top with 3 categories each (5-stock set) — the right choice depends on your priorities. Alphabet Inc. is the stronger pick specifically for profitability and margin quality and recent price momentum and sentiment. META also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MKTW
MarketWise, Inc.
The Income Pick

MKTW carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 1 yrs, beta 0.37, yield 11.8%
  • Beta 0.37, yield 11.8%, current ratio 0.56x
  • Lower P/E (7.2x vs 21.2x)
  • Beta 0.37 vs META's 1.59
Best for: income & stability and defensive
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL is the #2 pick in this set and the best alternative if long-term compounding and valuation efficiency is your priority.

  • 10.0% 10Y total return vs TTD's 6.8%
  • PEG 0.99 vs TTD's 1.61
  • 37.9% margin vs MKTW's 1.3%
  • +163.5% vs TTD's -58.4%
Best for: long-term compounding and valuation efficiency
META
Meta Platforms, Inc.
The Growth Play

META ranks third and is worth considering specifically for growth exposure.

  • Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
  • 22.2% revenue growth vs IAC's -37.1%
Best for: growth exposure
IAC
IAC InterActive Corp.
The Technology Pick

IAC lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: technology exposure
TTD
The Trade Desk, Inc.
The Defensive Pick

TTD is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.06, Low D/E 17.6%, current ratio 1.61x
Best for: sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthMETA logoMETA22.2% revenue growth vs IAC's -37.1%
ValueMKTW logoMKTWLower P/E (7.2x vs 21.2x)
Quality / MarginsGOOGL logoGOOGL37.9% margin vs MKTW's 1.3%
Stability / SafetyMKTW logoMKTWBeta 0.37 vs META's 1.59
DividendsMKTW logoMKTW11.8% yield, 1-year raise streak, vs META's 0.3%, (2 stocks pay no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs TTD's -58.4%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs IAC's 0.6%, ROIC 25.1% vs -1.2%

MKTW vs GOOGL vs META vs IAC vs TTD — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MKTWMarketWise, Inc.
FY 2025
Subscription and Circulation
100.0%$323M
Advertising
0.0%$45,000
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B
IACIAC InterActive Corp.
FY 2025
People Inc.
73.6%$1.8B
Care.com
14.5%$347M
Search
8.9%$213M
Emerging & Other
3.0%$71M
Intersegment Eliminations
-0.0%$-145,000
TTDThe Trade Desk, Inc.

Segment breakdown not available.

MKTW vs GOOGL vs META vs IAC vs TTD — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGTTD

Income & Cash Flow (Last 12 Months)

Evenly matched — GOOGL and META each lead in 2 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 1316.4x MKTW's $321M. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to MKTW's 1.3%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMKTW logoMKTWMarketWise, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…IAC logoIACIAC InterActive C…TTD logoTTDThe Trade Desk, I…
RevenueTrailing 12 months$321M$422.6B$215.0B$2.2B$3.0B
EBITDAEarnings before interest/tax$47M$161.3B$109.3B$129M$693M
Net IncomeAfter-tax profit$4M$160.2B$70.6B$41M$433M
Free Cash FlowCash after capex$43M$73.3B$48.3B$60M$837M
Gross MarginGross profit ÷ Revenue+86.2%+60.4%+81.9%+64.6%+77.8%
Operating MarginEBIT ÷ Revenue+14.1%+32.7%+41.2%+1.5%+20.3%
Net MarginNet income ÷ Revenue+1.3%+37.9%+32.8%+1.8%+14.6%
FCF MarginFCF ÷ Revenue+13.3%+17.3%+22.4%+2.7%+28.2%
Rev. Growth (YoY)Latest quarter vs prior year-8.5%+21.8%+33.1%-25.9%+11.8%
EPS Growth (YoY)Latest quarter vs prior year-156.1%+81.9%+62.4%+64.8%-20.0%
Evenly matched — GOOGL and META each lead in 2 of 6 comparable metrics.

Valuation Metrics

MKTW leads this category, winning 3 of 7 comparable metrics.

At 7.2x trailing earnings, MKTW trades at a 80% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs TTD's 1.96x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMKTW logoMKTWMarketWise, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…IAC logoIACIAC InterActive C…TTD logoTTDThe Trade Desk, I…
Market CapShares × price$44M$4.81T$1.56T$3.2B$11.2B
Enterprise ValueMkt cap + debt − cash-$20M$4.84T$1.61T$3.7B$11.0B
Trailing P/EPrice ÷ TTM EPS7.20x36.82x26.26x-32.42x25.81x
Forward P/EPrice ÷ next-FY EPS est.29.61x20.36x109.69x21.21x
PEG RatioP/E ÷ EPS growth rate1.23x1.43x1.96x
EV / EBITDAEnterprise value multiple-0.31x32.22x15.81x14.30x15.54x
Price / SalesMarket cap ÷ Revenue0.13x11.95x7.78x1.34x3.86x
Price / BookPrice ÷ Book value/share11.72x7.31x0.70x4.56x
Price / FCFMarket cap ÷ FCF0.96x65.72x33.90x71.54x14.05x
MKTW leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 5 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $1 for IAC. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to META's 0.39x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs MKTW's 4/9, reflecting strong financial health.

MetricMKTW logoMKTWMarketWise, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…IAC logoIACIAC InterActive C…TTD logoTTDThe Trade Desk, I…
ROE (TTM)Return on equity+39.0%+33.2%+0.9%+16.9%
ROA (TTM)Return on assets+2.0%+27.4%+20.8%+0.6%+7.3%
ROICReturn on invested capital+25.1%+27.6%-1.2%+21.3%
ROCEReturn on capital employed+30.3%+29.4%-1.3%+19.2%
Piotroski ScoreFundamental quality 0–947556
Debt / EquityFinancial leverage0.14x0.39x0.30x0.18x
Net DebtTotal debt minus cash-$64M$28.6B$48.0B$466M-$222M
Cash & Equiv.Liquid assets$70M$30.7B$35.9B$960M$658M
Total DebtShort + long-term debt$6M$59.3B$83.9B$1.4B$436M
Interest CoverageEBIT ÷ Interest expense392.15x78.84x4.84x1591.47x
GOOGL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $1,170 for MKTW. Over the past 12 months, GOOGL leads with a +163.5% total return vs TTD's -58.4%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs TTD's -28.7% — a key indicator of consistent wealth creation.

MetricMKTW logoMKTWMarketWise, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…IAC logoIACIAC InterActive C…TTD logoTTDThe Trade Desk, I…
YTD ReturnYear-to-date+13.5%+26.4%-5.1%+10.5%-37.7%
1-Year ReturnPast 12 months+32.6%+163.5%+3.7%+22.1%-58.4%
3-Year ReturnCumulative with dividends-27.4%+270.8%+166.4%-2.9%-63.7%
5-Year ReturnCumulative with dividends-88.3%+239.8%+94.8%-67.3%-64.5%
10-Year ReturnCumulative with dividends-88.2%+996.1%+421.2%+347.8%+680.4%
CAGR (3Y)Annualised 3-year return-10.1%+54.8%+38.6%-1.0%-28.7%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MKTW and GOOGL each lead in 1 of 2 comparable metrics.

MKTW is the less volatile stock with a 0.37 beta — it tends to amplify market swings less than META's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs TTD's 25.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMKTW logoMKTWMarketWise, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…IAC logoIACIAC InterActive C…TTD logoTTDThe Trade Desk, I…
Beta (5Y)Sensitivity to S&P 5000.37x1.26x1.59x1.10x1.06x
52-Week HighHighest price in past year$21.74$400.10$796.25$45.78$91.45
52-Week LowLowest price in past year$13.37$147.84$520.26$29.56$19.74
% of 52W HighCurrent price vs 52-week peak+76.5%+99.5%+77.5%+94.2%+25.7%
RSI (14)Momentum oscillator 0–10048.183.442.848.152.8
Avg Volume (50D)Average daily shares traded26K28.3M15.6M1.1M20.4M
Evenly matched — MKTW and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — MKTW and GOOGL and META each lead in 1 of 2 comparable metrics.

Analyst consensus: MKTW as "Hold", GOOGL as "Buy", META as "Buy", IAC as "Buy", TTD as "Buy". Consensus price targets imply 58.0% upside for TTD (target: $37) vs -79.0% for MKTW (target: $4). For income investors, MKTW offers the higher dividend yield at 11.79% vs GOOGL's 0.21%.

MetricMKTW logoMKTWMarketWise, Inc.GOOGL logoGOOGLAlphabet Inc.META logoMETAMeta Platforms, I…IAC logoIACIAC InterActive C…TTD logoTTDThe Trade Desk, I…
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuyBuy
Price TargetConsensus 12-month target$3.50$406.28$821.80$49.17$37.12
# AnalystsCovering analysts782603346
Dividend YieldAnnual dividend ÷ price+11.8%+0.2%+0.3%
Dividend StreakConsecutive years of raises122
Dividend / ShareAnnual DPS$1.96$0.82$2.07
Buyback YieldShare repurchases ÷ mkt cap+7.7%+0.9%+1.7%+9.8%+12.3%
Evenly matched — MKTW and GOOGL and META each lead in 1 of 2 comparable metrics.
Key Takeaway

GOOGL leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). MKTW leads in 1 (Valuation Metrics). 3 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

MKTW vs GOOGL vs META vs IAC vs TTD: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MKTW or GOOGL or META or IAC or TTD a better buy right now?

For growth investors, Meta Platforms, Inc.

(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus -37. 1% for IAC InterActive Corp. (IAC). MarketWise, Inc. (MKTW) offers the better valuation at 7. 2x trailing P/E, making it the more compelling value choice. Analysts rate Alphabet Inc. (GOOGL) a "Buy" — based on 82 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MKTW or GOOGL or META or IAC or TTD?

On trailing P/E, MarketWise, Inc.

(MKTW) is the cheapest at 7. 2x versus Alphabet Inc. at 36. 8x. On forward P/E, Meta Platforms, Inc. is actually cheaper at 20. 4x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus The Trade Desk, Inc. 's 1. 61x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — MKTW or GOOGL or META or IAC or TTD?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -88. 3% for MarketWise, Inc. (MKTW). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus MKTW's -88. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MKTW or GOOGL or META or IAC or TTD?

By beta (market sensitivity over 5 years), MarketWise, Inc.

(MKTW) is the lower-risk stock at 0. 37β versus Meta Platforms, Inc. 's 1. 59β — meaning META is approximately 330% more volatile than MKTW relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 39% for Meta Platforms, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MKTW or GOOGL or META or IAC or TTD?

By revenue growth (latest reported year), Meta Platforms, Inc.

(META) is pulling ahead at 22. 2% versus -37. 1% for IAC InterActive Corp. (IAC). On earnings-per-share growth, the picture is similar: IAC InterActive Corp. grew EPS 79. 5% year-over-year, compared to -35. 3% for MarketWise, Inc.. Over a 3-year CAGR, TTD leads at 22. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MKTW or GOOGL or META or IAC or TTD?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus -4. 3% for IAC InterActive Corp. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus -4. 1% for IAC. At the gross margin level — before operating expenses — MKTW leads at 85. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MKTW or GOOGL or META or IAC or TTD more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus The Trade Desk, Inc. 's 1. 61x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Meta Platforms, Inc. (META) trades at 20. 4x forward P/E versus 109. 7x for IAC InterActive Corp. — 89. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TTD: 58. 0% to $37. 12.

08

Which pays a better dividend — MKTW or GOOGL or META or IAC or TTD?

In this comparison, MKTW (11.

8% yield), META (0. 3% yield), GOOGL (0. 2% yield) pay a dividend. IAC, TTD do not pay a meaningful dividend and should not be held primarily for income.

09

Is MKTW or GOOGL or META or IAC or TTD better for a retirement portfolio?

For long-horizon retirement investors, MarketWise, Inc.

(MKTW) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 37), 11. 8% yield). Meta Platforms, Inc. (META) carries a higher beta of 1. 59 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MKTW: -88. 2%, META: +421. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MKTW and GOOGL and META and IAC and TTD?

These companies operate in different sectors (MKTW (Technology) and GOOGL (Communication Services) and META (Communication Services) and IAC (Technology) and TTD (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MKTW is a small-cap deep-value stock; GOOGL is a mega-cap high-growth stock; META is a mega-cap high-growth stock; IAC is a small-cap quality compounder stock; TTD is a mid-cap high-growth stock. MKTW pays a dividend while GOOGL, META, IAC, TTD do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MKTW

Income & Dividend Stock

  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 51%
  • Dividend Yield > 4.7%
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GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
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META

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Net Margin > 19%
Run This Screen
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IAC

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 38%
Run This Screen
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TTD

Steady Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 8%
Run This Screen
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Beat Both

Find stocks that outperform MKTW and GOOGL and META and IAC and TTD on the metrics below

Revenue Growth>
%
(MKTW: -8.5% · GOOGL: 21.8%)
P/E Ratio<
x
(MKTW: 7.2x · GOOGL: 36.8x)

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