Specialty Retail
Compare Stocks
2 / 10Stock Comparison
MOGU vs BABA
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
MOGU vs BABA — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Specialty Retail | Specialty Retail |
| Market Cap | $19M | $340.44B |
| Revenue (TTM) | $141M | $1.01T |
| Net Income (TTM) | $-63M | $123.35B |
| Gross Margin | 40.0% | 41.2% |
| Operating Margin | -71.6% | 10.9% |
| Forward P/E | — | 4.1x |
| Total Debt | $972K | $248.49B |
| Cash & Equiv. | $82M | $181.73B |
MOGU vs BABA — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| MOGU Inc. (MOGU) | 100 | 14.1 | -85.9% |
| Alibaba Group Holdi… (BABA) | 100 | 68.0 | -32.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MOGU vs BABA
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MOGU is the clearest fit if your priority is income & stability and sleep-well-at-night.
- beta 0.67
- Lower volatility, beta 0.67, Low D/E 0.2%, current ratio 1.51x
- Beta 0.67, current ratio 1.51x
BABA carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 5.9%, EPS growth 70.9%, 3Y rev CAGR 5.3%
- 83.4% 10Y total return vs MOGU's -98.7%
- 5.9% revenue growth vs MOGU's -11.9%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 5.9% revenue growth vs MOGU's -11.9% | |
| Quality / Margins | 12.2% margin vs MOGU's -44.3% | |
| Stability / Safety | Beta 0.67 vs BABA's 1.21, lower leverage | |
| Dividends | 1.3% yield; 2-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +16.0% vs MOGU's +4.7% | |
| Efficiency (ROA) | 6.7% ROA vs MOGU's -7.3%, ROIC 9.6% vs -21.2% |
MOGU vs BABA — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
MOGU vs BABA — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
BABA leads this category, winning 6 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BABA is the larger business by revenue, generating $1.01T annually — 7165.9x MOGU's $141M. BABA is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to MOGU's -44.3%.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $141M | $1.01T |
| EBITDAEarnings before interest/tax | -$90M | $114.6B |
| Net IncomeAfter-tax profit | -$63M | $123.4B |
| Free Cash FlowCash after capex | -$78M | $2.6B |
| Gross MarginGross profit ÷ Revenue | +40.0% | +41.2% |
| Operating MarginEBIT ÷ Revenue | -71.6% | +10.9% |
| Net MarginNet income ÷ Revenue | -44.3% | +12.2% |
| FCF MarginFCF ÷ Revenue | -55.2% | +0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +3.0% | +4.8% |
| EPS Growth (YoY)Latest quarter vs prior year | -58.7% | -52.0% |
Valuation Metrics
MOGU leads this category, winning 3 of 3 comparable metrics.
Valuation Metrics
| Metric | ||
|---|---|---|
| Market CapShares × price | $19M | $340.4B |
| Enterprise ValueMkt cap + debt − cash | $8M | $350.3B |
| Trailing P/EPrice ÷ TTM EPS | -2.12x | 17.90x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 4.13x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 13.55x |
| Price / SalesMarket cap ÷ Revenue | 0.94x | 2.33x |
| Price / BookPrice ÷ Book value/share | 0.25x | 2.12x |
| Price / FCFMarket cap ÷ FCF | — | 29.64x |
Profitability & Efficiency
BABA leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
BABA delivers a 11.2% return on equity — every $100 of shareholder capital generates $11 in annual profit, vs $-12 for MOGU. MOGU carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to BABA's 0.23x. On the Piotroski fundamental quality scale (0–9), BABA scores 7/9 vs MOGU's 1/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -11.6% | +11.2% |
| ROA (TTM)Return on assets | -7.3% | +6.7% |
| ROICReturn on invested capital | -21.2% | +9.6% |
| ROCEReturn on capital employed | -17.5% | +10.4% |
| Piotroski ScoreFundamental quality 0–9 | 1 | 7 |
| Debt / EquityFinancial leverage | 0.00x | 0.23x |
| Net DebtTotal debt minus cash | -$81M | $66.8B |
| Cash & Equiv.Liquid assets | $82M | $181.7B |
| Total DebtShort + long-term debt | $972,000 | $248.5B |
| Interest CoverageEBIT ÷ Interest expense | -101140.00x | 15.74x |
Total Returns (Dividends Reinvested)
BABA leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in BABA five years ago would be worth $6,463 today (with dividends reinvested), compared to $1,184 for MOGU. Over the past 12 months, BABA leads with a +16.0% total return vs MOGU's +4.7%. The 3-year compound annual growth rate (CAGR) favors BABA at 20.5% vs MOGU's -3.0% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +3.5% | -9.5% |
| 1-Year ReturnPast 12 months | +4.7% | +16.0% |
| 3-Year ReturnCumulative with dividends | -8.6% | +74.8% |
| 5-Year ReturnCumulative with dividends | -88.2% | -35.4% |
| 10-Year ReturnCumulative with dividends | -98.7% | +83.4% |
| CAGR (3Y)Annualised 3-year return | -3.0% | +20.5% |
Risk & Volatility
Evenly matched — MOGU and BABA each lead in 1 of 2 comparable metrics.
Risk & Volatility
MOGU is the less volatile stock with a 0.67 beta — it tends to amplify market swings less than BABA's 1.21 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BABA currently trades 73.2% from its 52-week high vs MOGU's 27.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.67x | 1.21x |
| 52-Week HighHighest price in past year | $8.10 | $192.67 |
| 52-Week LowLowest price in past year | $1.83 | $103.71 |
| % of 52W HighCurrent price vs 52-week peak | +27.5% | +73.2% |
| RSI (14)Momentum oscillator 0–100 | 48.3 | 61.8 |
| Avg Volume (50D)Average daily shares traded | 5K | 10.4M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates MOGU as "Buy" and BABA as "Buy". BABA is the only dividend payer here at 1.27% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | — | $194.23 |
| # AnalystsCovering analysts | 3 | 59 |
| Dividend YieldAnnual dividend ÷ price | — | +1.3% |
| Dividend StreakConsecutive years of raises | — | 2 |
| Dividend / ShareAnnual DPS | — | $12.14 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.6% | +3.8% |
BABA leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). MOGU leads in 1 (Valuation Metrics). 1 tied.
MOGU vs BABA: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is MOGU or BABA a better buy right now?
For growth investors, Alibaba Group Holding Limited (BABA) is the stronger pick with 5.
9% revenue growth year-over-year, versus -11. 9% for MOGU Inc. (MOGU). Alibaba Group Holding Limited (BABA) offers the better valuation at 17. 9x trailing P/E (4. 1x forward), making it the more compelling value choice. Analysts rate MOGU Inc. (MOGU) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — MOGU or BABA?
Over the past 5 years, Alibaba Group Holding Limited (BABA) delivered a total return of -35.
4%, compared to -88. 2% for MOGU Inc. (MOGU). Over 10 years, the gap is even starker: BABA returned +83. 4% versus MOGU's -98. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — MOGU or BABA?
By beta (market sensitivity over 5 years), MOGU Inc.
(MOGU) is the lower-risk stock at 0. 67β versus Alibaba Group Holding Limited's 1. 21β — meaning BABA is approximately 80% more volatile than MOGU relative to the S&P 500. On balance sheet safety, MOGU Inc. (MOGU) carries a lower debt/equity ratio of 0% versus 23% for Alibaba Group Holding Limited — giving it more financial flexibility in a downturn.
04Which is growing faster — MOGU or BABA?
By revenue growth (latest reported year), Alibaba Group Holding Limited (BABA) is pulling ahead at 5.
9% versus -11. 9% for MOGU Inc. (MOGU). On earnings-per-share growth, the picture is similar: Alibaba Group Holding Limited grew EPS 70. 9% year-over-year, compared to -4. 8% for MOGU Inc.. Over a 3-year CAGR, BABA leads at 5. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — MOGU or BABA?
Alibaba Group Holding Limited (BABA) is the more profitable company, earning 13.
1% net margin versus -44. 3% for MOGU Inc. — meaning it keeps 13. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BABA leads at 14. 1% versus -71. 6% for MOGU. At the gross margin level — before operating expenses — MOGU leads at 40. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — MOGU or BABA?
In this comparison, BABA (1.
3% yield) pays a dividend. MOGU does not pay a meaningful dividend and should not be held primarily for income.
07Is MOGU or BABA better for a retirement portfolio?
For long-horizon retirement investors, Alibaba Group Holding Limited (BABA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.
21), 1. 3% yield). Both have compounded well over 10 years (BABA: +83. 4%, MOGU: -98. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between MOGU and BABA?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: MOGU is a small-cap quality compounder stock; BABA is a large-cap deep-value stock. BABA pays a dividend while MOGU does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.
You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.