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Stock Comparison

MOGU vs BABA

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MOGU
MOGU Inc.

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$19M
5Y Perf.-85.9%
BABA
Alibaba Group Holding Limited

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$340.44B
5Y Perf.-32.0%

MOGU vs BABA — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MOGU logoMOGU
BABA logoBABA
IndustrySpecialty RetailSpecialty Retail
Market Cap$19M$340.44B
Revenue (TTM)$141M$1.01T
Net Income (TTM)$-63M$123.35B
Gross Margin40.0%41.2%
Operating Margin-71.6%10.9%
Forward P/E4.1x
Total Debt$972K$248.49B
Cash & Equiv.$82M$181.73B

MOGU vs BABALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MOGU
BABA
StockMay 20May 26Return
MOGU Inc. (MOGU)10014.1-85.9%
Alibaba Group Holdi… (BABA)10068.0-32.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: MOGU vs BABA

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: BABA leads in 5 of 6 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. MOGU Inc. is the stronger pick specifically for capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
MOGU
MOGU Inc.
The Income Pick

MOGU is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • beta 0.67
  • Lower volatility, beta 0.67, Low D/E 0.2%, current ratio 1.51x
  • Beta 0.67, current ratio 1.51x
Best for: income & stability and sleep-well-at-night
BABA
Alibaba Group Holding Limited
The Growth Play

BABA carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 5.9%, EPS growth 70.9%, 3Y rev CAGR 5.3%
  • 83.4% 10Y total return vs MOGU's -98.7%
  • 5.9% revenue growth vs MOGU's -11.9%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthBABA logoBABA5.9% revenue growth vs MOGU's -11.9%
Quality / MarginsBABA logoBABA12.2% margin vs MOGU's -44.3%
Stability / SafetyMOGU logoMOGUBeta 0.67 vs BABA's 1.21, lower leverage
DividendsBABA logoBABA1.3% yield; 2-year raise streak; the other pay no meaningful dividend
Momentum (1Y)BABA logoBABA+16.0% vs MOGU's +4.7%
Efficiency (ROA)BABA logoBABA6.7% ROA vs MOGU's -7.3%, ROIC 9.6% vs -21.2%

MOGU vs BABA — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MOGUMOGU Inc.
FY 2025
Commissions
83.0%$75M
Financing Solutions
8.8%$8M
Other Revenues
8.2%$7M
BABAAlibaba Group Holding Limited
FY 2025
Customer Management Services
42.6%$424.9B
Sales Of Goods
27.5%$274.3B
Logistics Services
12.4%$123.4B
Cloud Services
8.5%$84.5B
Membership Fees and Value Added Services
4.7%$46.6B
Product and Service, Other
4.3%$42.7B

MOGU vs BABA — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLBABALAGGINGMOGU

Income & Cash Flow (Last 12 Months)

BABA leads this category, winning 6 of 6 comparable metrics.

BABA is the larger business by revenue, generating $1.01T annually — 7165.9x MOGU's $141M. BABA is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to MOGU's -44.3%.

MetricMOGU logoMOGUMOGU Inc.BABA logoBABAAlibaba Group Hol…
RevenueTrailing 12 months$141M$1.01T
EBITDAEarnings before interest/tax-$90M$114.6B
Net IncomeAfter-tax profit-$63M$123.4B
Free Cash FlowCash after capex-$78M$2.6B
Gross MarginGross profit ÷ Revenue+40.0%+41.2%
Operating MarginEBIT ÷ Revenue-71.6%+10.9%
Net MarginNet income ÷ Revenue-44.3%+12.2%
FCF MarginFCF ÷ Revenue-55.2%+0.3%
Rev. Growth (YoY)Latest quarter vs prior year+3.0%+4.8%
EPS Growth (YoY)Latest quarter vs prior year-58.7%-52.0%
BABA leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

MOGU leads this category, winning 3 of 3 comparable metrics.
MetricMOGU logoMOGUMOGU Inc.BABA logoBABAAlibaba Group Hol…
Market CapShares × price$19M$340.4B
Enterprise ValueMkt cap + debt − cash$8M$350.3B
Trailing P/EPrice ÷ TTM EPS-2.12x17.90x
Forward P/EPrice ÷ next-FY EPS est.4.13x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple13.55x
Price / SalesMarket cap ÷ Revenue0.94x2.33x
Price / BookPrice ÷ Book value/share0.25x2.12x
Price / FCFMarket cap ÷ FCF29.64x
MOGU leads this category, winning 3 of 3 comparable metrics.

Profitability & Efficiency

BABA leads this category, winning 6 of 9 comparable metrics.

BABA delivers a 11.2% return on equity — every $100 of shareholder capital generates $11 in annual profit, vs $-12 for MOGU. MOGU carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to BABA's 0.23x. On the Piotroski fundamental quality scale (0–9), BABA scores 7/9 vs MOGU's 1/9, reflecting strong financial health.

MetricMOGU logoMOGUMOGU Inc.BABA logoBABAAlibaba Group Hol…
ROE (TTM)Return on equity-11.6%+11.2%
ROA (TTM)Return on assets-7.3%+6.7%
ROICReturn on invested capital-21.2%+9.6%
ROCEReturn on capital employed-17.5%+10.4%
Piotroski ScoreFundamental quality 0–917
Debt / EquityFinancial leverage0.00x0.23x
Net DebtTotal debt minus cash-$81M$66.8B
Cash & Equiv.Liquid assets$82M$181.7B
Total DebtShort + long-term debt$972,000$248.5B
Interest CoverageEBIT ÷ Interest expense-101140.00x15.74x
BABA leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

BABA leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in BABA five years ago would be worth $6,463 today (with dividends reinvested), compared to $1,184 for MOGU. Over the past 12 months, BABA leads with a +16.0% total return vs MOGU's +4.7%. The 3-year compound annual growth rate (CAGR) favors BABA at 20.5% vs MOGU's -3.0% — a key indicator of consistent wealth creation.

MetricMOGU logoMOGUMOGU Inc.BABA logoBABAAlibaba Group Hol…
YTD ReturnYear-to-date+3.5%-9.5%
1-Year ReturnPast 12 months+4.7%+16.0%
3-Year ReturnCumulative with dividends-8.6%+74.8%
5-Year ReturnCumulative with dividends-88.2%-35.4%
10-Year ReturnCumulative with dividends-98.7%+83.4%
CAGR (3Y)Annualised 3-year return-3.0%+20.5%
BABA leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MOGU and BABA each lead in 1 of 2 comparable metrics.

MOGU is the less volatile stock with a 0.67 beta — it tends to amplify market swings less than BABA's 1.21 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BABA currently trades 73.2% from its 52-week high vs MOGU's 27.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMOGU logoMOGUMOGU Inc.BABA logoBABAAlibaba Group Hol…
Beta (5Y)Sensitivity to S&P 5000.67x1.21x
52-Week HighHighest price in past year$8.10$192.67
52-Week LowLowest price in past year$1.83$103.71
% of 52W HighCurrent price vs 52-week peak+27.5%+73.2%
RSI (14)Momentum oscillator 0–10048.361.8
Avg Volume (50D)Average daily shares traded5K10.4M
Evenly matched — MOGU and BABA each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates MOGU as "Buy" and BABA as "Buy". BABA is the only dividend payer here at 1.27% yield — a key consideration for income-focused portfolios.

MetricMOGU logoMOGUMOGU Inc.BABA logoBABAAlibaba Group Hol…
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$194.23
# AnalystsCovering analysts359
Dividend YieldAnnual dividend ÷ price+1.3%
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS$12.14
Buyback YieldShare repurchases ÷ mkt cap+0.6%+3.8%
Insufficient data to determine a leader in this category.
Key Takeaway

BABA leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). MOGU leads in 1 (Valuation Metrics). 1 tied.

Best OverallAlibaba Group Holding Limit… (BABA)Leads 3 of 6 categories
Loading custom metrics...

MOGU vs BABA: Frequently Asked Questions

8 questions · data-driven answers · updated daily

01

Is MOGU or BABA a better buy right now?

For growth investors, Alibaba Group Holding Limited (BABA) is the stronger pick with 5.

9% revenue growth year-over-year, versus -11. 9% for MOGU Inc. (MOGU). Alibaba Group Holding Limited (BABA) offers the better valuation at 17. 9x trailing P/E (4. 1x forward), making it the more compelling value choice. Analysts rate MOGU Inc. (MOGU) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — MOGU or BABA?

Over the past 5 years, Alibaba Group Holding Limited (BABA) delivered a total return of -35.

4%, compared to -88. 2% for MOGU Inc. (MOGU). Over 10 years, the gap is even starker: BABA returned +83. 4% versus MOGU's -98. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — MOGU or BABA?

By beta (market sensitivity over 5 years), MOGU Inc.

(MOGU) is the lower-risk stock at 0. 67β versus Alibaba Group Holding Limited's 1. 21β — meaning BABA is approximately 80% more volatile than MOGU relative to the S&P 500. On balance sheet safety, MOGU Inc. (MOGU) carries a lower debt/equity ratio of 0% versus 23% for Alibaba Group Holding Limited — giving it more financial flexibility in a downturn.

04

Which is growing faster — MOGU or BABA?

By revenue growth (latest reported year), Alibaba Group Holding Limited (BABA) is pulling ahead at 5.

9% versus -11. 9% for MOGU Inc. (MOGU). On earnings-per-share growth, the picture is similar: Alibaba Group Holding Limited grew EPS 70. 9% year-over-year, compared to -4. 8% for MOGU Inc.. Over a 3-year CAGR, BABA leads at 5. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

05

Which has better profit margins — MOGU or BABA?

Alibaba Group Holding Limited (BABA) is the more profitable company, earning 13.

1% net margin versus -44. 3% for MOGU Inc. — meaning it keeps 13. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BABA leads at 14. 1% versus -71. 6% for MOGU. At the gross margin level — before operating expenses — MOGU leads at 40. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Which pays a better dividend — MOGU or BABA?

In this comparison, BABA (1.

3% yield) pays a dividend. MOGU does not pay a meaningful dividend and should not be held primarily for income.

07

Is MOGU or BABA better for a retirement portfolio?

For long-horizon retirement investors, Alibaba Group Holding Limited (BABA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.

21), 1. 3% yield). Both have compounded well over 10 years (BABA: +83. 4%, MOGU: -98. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

08

What are the main differences between MOGU and BABA?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: MOGU is a small-cap quality compounder stock; BABA is a large-cap deep-value stock. BABA pays a dividend while MOGU does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

MOGU

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 23%
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Stocks Like

BABA

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 0.5%
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Beat Both

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Revenue Growth>
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(MOGU: 3.0% · BABA: 4.8%)

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