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MOGU logoMOGU Inc.(MOGU)Earnings, Financials & Key Ratios

MOGU•NYSE
$2.23
$19M mkt cap·Price updated May 7, 2026
SectorConsumer CyclicalIndustrySpecialty RetailSub-IndustryApparel and Fashion Retail
AboutMOGU Inc., through its subsidiaries, operates an online fashion and lifestyle platform in the People's Republic of China. The company offers fashion apparel and other lifestyle products, including beauty products and accessories provided by third party merchants, as well as personal care, beauty makeup, food, medical beauty, healthcare, and grocery products; and household supplies. It also provides online marketing, commission, financing, technology, and other services to merchants and users; and technology services to brand owners. The company offers its products through mobile applications, including flagship Mogujie app and mini programs on Weixin; and websites comprising Mogu.com, Mogujie.com, and Meilishuo.com. The company was formerly known as Meili Inc. and changed its name to MOGU Inc. in November 2018. MOGU Inc. was incorporated in 2011 and is headquartered in Hangzhou, the People's Republic of China.Show more
  • Revenue$141M-11.9%
  • EBITDA-$88M-34.6%
  • Net Income-$63M-5.5%
  • EPS (Diluted)-7.17-4.8%
  • Gross Margin39.98%-7.3%
  • EBITDA Margin-62.05%-52.9%
  • Operating Margin-71.61%-45.0%
  • Net Margin-44.29%-19.8%
  • ROE-10.87%-18.4%
  • ROIC-21.24%+6.4%
  • Debt/Equity0.00-58.2%
  • Interest Coverage-101140.00-24299.7%
Technical→

MOGU Key Insights

MOGU Inc. (MOGU) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓Company is almost debt free
  • ✓Trading at only 0.2x book value

✗Weaknesses

  • ✗Weak Piotroski F-Score: 1/9
  • ✗Negative free cash flow
  • ✗Sales declining 29.9% over 5 years
  • ✗Trading more than 30% below 52-week high
  • ✗Low asset turnover indicates capital-intensive operations

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

MOGU Price & Volume

MOGU Inc. (MOGU) stock price & volume — 10-year historical chart

Loading chart...

MOGU Growth Metrics

MOGU Inc. (MOGU) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-
5 Years-29.92%
3 Years-25.2%
TTM-11.92%

Profit CAGR

10 Years-
5 Years-
3 Years-
TTM-5.52%

EPS CAGR

10 Years-
5 Years-
3 Years-
TTM-3.78%

Return on Capital

10 Years-20.45%
5 Years-27.38%
3 Years-18.15%
Last Year-17.53%

MOGU Peer Comparison

MOGU Inc. (MOGU) competitors in Apparel and Fashion Retail — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
VIPS logoVIPSVipshop Holdings LimitedDirect Competitor7.85B14.576.91-3.93%6.53%16.84%0.08
REAL logoREALThe RealReal, Inc.Direct Competitor3.59B12.40-18.2415.38%-9.03%
JD logoJDJD.com, Inc.Product Competitor46.46B30.217.646.84%2.47%10.53%0.29
PDD logoPDDPDD Holdings Inc.Product Competitor150.15B101.519.0959.04%24.43%26.13%0.03
BABA logoBABAAlibaba Group Holding LimitedProduct Competitor340.44B140.9917.905.86%12.19%11.24%0.23
SE logoSESea LimitedProduct Competitor53.62B88.67121.4728.75%6.78%15.16%0.49
CPNG logoCPNGCoupang, Inc.Product Competitor30.91B17.22156.5514.09%-0.58%-3.67%1.00
META logoMETAMeta Platforms, Inc.Supply Chain1.56T616.8126.2622.17%32.84%33.22%0.39

Compare MOGU vs Peers

MOGU Inc. (MOGU) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs VIPS

Most directly comparable listed peer for MOGU.

Scale Benchmark

vs GOOGL

Larger-name benchmark to compare MOGU against a more recognizable public peer.

Peer Set

Compare Top 5

vs VIPS, REAL, JD, PDD

MOGU Income Statement

MOGU Inc. (MOGU) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
Line itemMar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Sales/Revenue1.11B973.21M1.07B835.31M482.39M337.47M232.08M160.34M141.23M
Revenue Growth %--12.31%10.39%-22.24%-42.25%-30.04%-31.23%-30.91%-11.92%
Cost of Goods Sold377.76M317.73M313.79M293.76M183.11M159.6M113.88M91.19M84.76M
COGS % of Revenue34.04%32.65%29.21%35.17%37.96%47.29%49.07%56.87%60.02%
Gross Profit
732.11M▲ 0%
655.48M▼ 10.5%
760.49M▲ 16.0%
541.56M▼ 28.8%
299.28M▼ 44.7%
177.87M▼ 40.6%
118.19M▼ 33.6%
69.15M▼ 41.5%
56.47M▼ 18.3%
Gross Margin %65.96%67.35%70.79%64.83%62.04%52.71%50.93%43.13%39.98%
Gross Profit Growth %--10.47%16.02%-28.79%-44.74%-40.57%-33.55%-41.49%-18.34%
Operating Expenses1.68B1.52B1.33B1.23B728.2M848.89M305.64M148.32M157.61M
OpEx % of Revenue150.96%156.47%124.24%147.52%150.96%251.55%131.7%92.5%111.6%
Selling, General & Admin816.15M848.03M912.11M741.34M332.81M227.59M131.15M122.54M114.63M
SG&A % of Revenue73.53%87.14%84.9%88.75%68.99%67.44%56.51%76.42%81.16%
Research & Development418.5M289.27M236.45M171.14M103.47M82.64M37.07M26.72M29.97M
R&D % of Revenue37.71%29.72%22.01%20.49%21.45%24.49%15.97%16.67%21.22%
Other Operating Expenses440.83M385.44M186.88M319.82M291.92M538.66M137.42M-938K13.02M
Operating Income
-1.07B▲ 0%
-847.42M▲ 20.9%
-574.18M▲ 32.2%
757.96M▲ 232.0%
-428.92M▼ 156.6%
-670.48M▼ 56.3%
-187.45M▲ 72.0%
-79.17M▲ 57.8%
-101.14M▼ 27.7%
Operating Margin %-96.53%-87.07%-53.45%90.74%-88.92%-198.68%-80.77%-49.38%-71.61%
Operating Income Growth %-20.9%32.24%232.01%-156.59%-56.32%72.04%57.76%-27.75%
EBITDA-534.89M-401.02M-379.31M1.1B-77.8M-336.93M-113.53M-65.09M-87.64M
EBITDA Margin %-48.19%-41.21%-35.31%131.26%-16.13%-99.84%-48.92%-40.6%-62.05%
EBITDA Growth %-25.03%5.41%389.06%-107.1%-333.1%66.3%42.66%-34.63%
D&A (Non-Cash Add-back)536.45M446.4M194.87M338.47M351.13M333.55M73.91M14.08M13.5M
EBIT-935.47M-867.27M-569.51M-688.57M-435.97M-656.35M-188.67M-65.5M-57.19M
Net Interest Income24.51M33.46M33.7M29.31M19.6M13.9M16.79M12.53M5.9M
Interest Income24.51M33.46M33.7M29.31M19.6M13.9M16.79M12.72M5.91M
Interest Expense0000000191K1K
Other Income/Expense24.51M200.7M64.94M-37.24M106.13M13.6M-941K10.6M41.41M
Pretax Income
-1.05B▲ 0%
-641.74M▲ 38.7%
-509.24M▲ 20.6%
-2.11B▼ 314.4%
-322.79M▲ 84.7%
-656.89M▼ 103.5%
-188.39M▲ 71.3%
-68.58M▲ 63.6%
-59.73M▲ 12.9%
Pretax Margin %-94.32%-65.94%-47.4%-252.61%-66.91%-194.65%-81.18%-42.77%-42.29%
Income Tax-107.69M-88.67M-17.22M-590K5.18M-14.51M-1.98M-1.62M839K
Effective Tax Rate %10.29%13.82%3.38%0.03%-1.61%2.21%1.05%2.36%-1.4%
Net Income
-939.14M▲ 0%
-558.17M▲ 40.6%
-486.27M▲ 12.9%
-2.22B▼ 357.3%
-328.01M▲ 85.2%
-639.8M▼ 95.1%
-177.98M▲ 72.2%
-59.28M▲ 66.7%
-62.56M▼ 5.5%
Net Margin %-84.62%-57.35%-45.27%-266.2%-68%-189.59%-76.69%-36.97%-44.29%
Net Income Growth %-40.57%12.88%-357.28%85.25%-95.06%72.18%66.69%-5.52%
Net Income (Continuing)-939.14M-558.05M-486.27M-2.22B-327.97M-642.37M-186.41M-66.96M-60.57M
Discontinued Operations000000000
Minority Interest-3K000042.42M34M26.06M28.05M
EPS (Diluted)
-511.48▲ 0%
-68.93▲ 86.5%
-54.54▲ 20.9%
-234.00▼ 329.0%
-36.00▲ 84.6%
-75.00▼ 108.3%
-21.00▲ 72.0%
-6.84▲ 67.4%
-7.17▼ 4.8%
EPS Growth %-86.52%20.88%-329.04%84.62%-108.33%72%67.43%-4.82%
EPS (Basic)-513.86-68.93-54.62-234.00-36.00-75.00-20.91-6.84-7.77
Diluted Shares Outstanding1.84M8.1M8.91M9.06M8.77M8.4M8.51M8.66M8.73M
Basic Shares Outstanding1.83M8.1M8.9M9.04M8.77M8.4M8.48M8.66M8.04M
Dividend Payout Ratio---------

MOGU Balance Sheet

MOGU Inc. (MOGU) balance sheet — assets, liabilities & shareholders' equity

Line itemMar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Total Current Assets2.48B1.66B1.78B1.31B987.07M718.91M665.61M507.81M485.56M
Cash & Short-Term Investments1.67B1.35B1.49B1.09B802.32M635.46M562.04M420.1M379.59M
Cash Only1.27B1.22B1.28B856.57M542.08M438.61M416.2M358.79M82.02M
Short-Term Investments400.58M130M212M238M260.25M196.85M145.84M61.31M297.57M
Accounts Receivable740.57M89.75M120.9M53.22M41.23M26.79M8.49M17.11M501K
Days Sales Outstanding243.5533.6641.0823.2531.228.9713.3538.951.29
Inventory4.1M110K5.04M2.93M240K79K144K98K11K
Days Inventory Outstanding3.960.135.863.640.480.180.460.390.05
Other Current Assets750.76M251.2M245.18M133.71M126.66M48.92M72.04M43.44M102.59M
Total Non-Current Assets2.21B1.92B2.83B1.13B852.78M448.07M345.54M430.55M372.67M
Property, Plant & Equipment99.69M16.51M11.97M14.11M10.78M7.7M200.03M302.32M282.22M
Fixed Asset Turnover11.13x58.94x89.71x59.20x44.75x43.82x1.16x0.53x0.50x
Goodwill1.57B1.57B1.57B186.5M186.5M63.46M000
Intangible Assets500.9M116.77M1B813.01M426M89.82M12.55M949K718K
Long-Term Investments10.94M201.04M241.72M102.37M66.38M72.12M69.32M81.81M49.97M
Other Non-Current Assets28.52M18.75M763K14.18M163.11M214.96M63.64M45.47M39.76M
Total Assets
4.68B▲ 0%
3.58B▼ 23.6%
4.6B▲ 28.7%
2.44B▼ 47.0%
1.84B▼ 24.6%
1.17B▼ 36.6%
1.01B▼ 13.4%
938.36M▼ 7.2%
858.23M▼ 8.5%
Asset Turnover0.24x0.27x0.23x0.34x0.26x0.29x0.23x0.17x0.16x
Asset Growth %--23.63%28.69%-46.98%-24.62%-36.57%-13.35%-7.2%-8.54%
Total Current Liabilities1.07B670.07M548.9M435.11M365.28M321.82M335.67M321.84M320.88M
Accounts Payable11.1M12.27M17.99M17.08M19.94M17.95M8.18M6.86M4.5M
Days Payables Outstanding10.7314.120.9221.2239.7441.0526.2127.4719.38
Short-Term Debt0000010.06M000
Deferred Revenue (Current)386.97M310.74M1.18M103K77K901K105.19M98.6M91.64M
Other Current Liabilities572.47M248.2M415.73M375.43M315.15M262.88M46.53M191.08M0
Current Ratio2.31x2.47x3.24x3.01x2.70x2.23x1.98x1.58x1.51x
Quick Ratio2.30x2.47x3.23x3.01x2.70x2.23x1.98x1.58x1.51x
Cash Conversion Cycle236.7819.6926.025.67-8.07-11.9-12.411.88-18.04
Total Non-Current Liabilities114.59M25.23M7.21M25.17M19.68M13M4.12M2.07M352K
Long-Term Debt000000000
Capital Lease Obligations000000753K773K352K
Deferred Tax Liabilities114.59M25.23M2.48M21.53M17.53M12.11M3.37M1.3M0
Other Non-Current Liabilities004.72M3.64M2.15M890K3.37M00
Total Liabilities1.19B695.31M556.11M460.28M384.96M334.82M339.79M323.91M321.23M
Total Debt0000010.06M3.41M2.66M972K
Net Debt-1.27B-1.22B-1.28B-856.57M-542.08M-428.54M-412.79M-356.13M-81.05M
Debt / Equity-----0.01x0.01x0.00x0.00x
Debt / EBITDA---------
Net Debt / EBITDA----0.78x-----
Interest Coverage--------414.51x-101140.00x
Total Equity
3.5B▲ 0%
2.88B▼ 17.6%
4.05B▲ 40.4%
1.98B▼ 51.1%
1.45B▼ 26.5%
832.15M▼ 42.8%
678.04M▼ 18.5%
614.45M▼ 9.4%
537M▼ 12.6%
Equity Growth %--17.55%40.44%-51.07%-26.54%-42.8%-18.52%-9.38%-12.61%
Book Value per Share1904.15355.99454.08218.53165.9399.0779.6370.9661.48
Total Shareholders' Equity3.5B2.88B4.05B1.98B1.45B789.74M644.04M588.39M508.95M
Common Stock140.29M140.29M177K180K181K181K181K181K181K
Retained Earnings-3.27B-4.5B-5.43B-7.65B-7.98B-8.62B-8.79B-8.86B-8.92B
Treasury Stock000-6.57M-126.42M-136.11M-137.45M-137.45M-138.27M
Accumulated OCI69.66M-1.67M80.27M204.43M100.48M72.35M85.73M92.9M79.38M
Minority Interest-3K000042.42M34M26.06M28.05M

MOGU Cash Flow Statement

MOGU Inc. (MOGU) cash flow — operating, investing & free cash flow history

Line itemMar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Cash from Operations-832.5M-314.86M-325.81M-311.79M-77.93M-114.41M-10.09M-40.46M-67.92M
Operating CF Margin %-75.01%-32.35%-30.33%-37.33%-16.16%-33.9%-4.35%-25.23%-48.09%
Operating CF Growth %-62.18%-3.48%4.3%75.01%-46.81%91.18%-301%-67.86%
Net Income-939.14M-558.17M-486.27M-2.22B-327.97M-639.8M-177.98M-59.28M-60.57M
Depreciation & Amortization536.45M446.4M206.38M338.47M351.13M333.55M73.91M14.08M13.5M
Stock-Based Compensation20.74M16.84M103.07M32.19M26.3M12.46M13.56M4.59M839K
Deferred Taxes0000000-1.75M0
Other Non-Cash Items-415K-258.4M-54.58M1.58B-94.53M216.22M94.85M-1.55M36.27M
Working Capital Changes-450.13M38.47M-94.41M-41.45M-32.85M-36.83M-14.43M3.47M-57.96M
Change in Receivables00000000-303K
Change in Inventory-2.77M3.99M-4.93M2.12M2.69M161K-64K46K84K
Change in Payables00000000-2.36M
Cash from Investing-541.64M340.46M-82.84M-113.15M-96.66M13.95M608K-19.77M-207.93M
Capital Expenditures-23.66M-5.17M-8.65M-10.43M-152.65M-55.14M-55.55M-94.16M-10.08M
CapEx % of Revenue2.13%0.53%0.8%1.25%31.64%16.34%23.94%58.72%7.14%
Acquisitions-69.22M0000-36.13M000
Investments---------
Other Investing-448.75M345.63M-74.19M-102.72M55.98M105.22M56.16M2.01M-51.55M
Cash from Financing194.96M7.14M414.87M-29.33M-119.25M450K-12.06M0-822K
Debt Issued (Net)003.93M0010.14M-10.73M00
Equity Issued (Net)1000K01000K-1000K-1000K-1000K-1000K0-822K
Dividends Paid000000000
Share Repurchases000-6.57M-119.86M-9.69M-1.33M0-822K
Other Financing2.82M7.14M21.59M-22.77M609K0000
Net Change in Cash
1.27B▲ 0%
-46.1M▼ 103.6%
52.32M▲ 213.5%
-420.34M▼ 903.4%
-314.49M▲ 25.2%
-103.47M▲ 67.1%
-22.41M▲ 78.3%
-57.71M▼ 157.6%
-276.77M▼ 379.6%
Free Cash Flow
-856.16M▲ 0%
-320.03M▲ 62.6%
-334.46M▼ 4.5%
-322.22M▲ 3.7%
-230.58M▲ 28.4%
-169.55M▲ 26.5%
-65.64M▲ 61.3%
-134.62M▼ 105.1%
-78M▲ 42.1%
FCF Margin %-77.14%-32.88%-31.13%-38.57%-47.8%-50.24%-28.28%-83.96%-55.23%
FCF Growth %-62.62%-4.51%3.66%28.44%26.47%61.29%-105.09%42.06%
FCF per Share-466.33-39.53-37.52-35.55-26.30-20.18-7.71-15.55-8.93
FCF Conversion (FCF/Net Income)0.89x0.56x0.67x0.14x0.24x0.18x0.06x0.68x1.09x
Interest Paid00000787K598K191K1K
Taxes Paid2.23M1.78M2.52M1.13M13.89M920K286K7.47M61K

MOGU Key Ratios

MOGU Inc. (MOGU) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric201720182019202020212022202320242025
Return on Equity (ROE)-26.86%-17.5%-14.03%-73.78%-19.1%-55.95%-23.57%-9.17%-10.87%
Return on Invested Capital (ROIC)-36.1%-32.73%-19.45%29.19%-31.59%-76.4%-42.04%-22.68%-21.24%
Gross Margin65.96%67.35%70.79%64.83%62.04%52.71%50.93%43.13%39.98%
Net Margin-84.62%-57.35%-45.27%-266.2%-68%-189.59%-76.69%-36.97%-44.29%
Debt / Equity-----0.01x0.01x0.00x0.00x
Interest Coverage--------414.51x-101140.00x
FCF Conversion0.89x0.56x0.67x0.14x0.24x0.18x0.06x0.68x1.09x
Revenue Growth--12.31%10.39%-22.24%-42.25%-30.04%-31.23%-30.91%-11.92%

MOGU Frequently Asked Questions

MOGU Inc. (MOGU) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

MOGU Inc. (MOGU) reported $141.2M in revenue for fiscal year 2025. This represents a 87% decrease from $1.11B in 2017.

MOGU Inc. (MOGU) saw revenue decline by 11.9% over the past year.

MOGU Inc. (MOGU) reported a net loss of $62.6M for fiscal year 2025.

Dividend & Returns

MOGU Inc. (MOGU) has a return on equity (ROE) of -10.9%. Negative ROE indicates the company is unprofitable.

MOGU Inc. (MOGU) had negative free cash flow of $78.0M in fiscal year 2025, likely due to heavy capital investments.

Explore More MOGU

MOGU Inc. (MOGU) financial analysis — history, returns, DCA and operating performance tools

Total Return Calculator

Historical returns with dividends reinvested

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DCA Calculator

Dollar cost averaging vs lump sum

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Dividend History

Yield, growth, payout safety & DRIP

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Earnings History

EPS trends, net income & profitability

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Price History

Long-term charts & historical price data

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Revenue History

Sales growth patterns & revenue breakdown

→

Financial Ratios

30 years of market, efficiency and balance-sheet ratios

→

Valuation

DCF intrinsic value, peer multiples & estimates

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