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Stock Comparison

MOGU vs JD

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MOGU
MOGU Inc.

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$19M
5Y Perf.-85.9%
JD
JD.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • CN
Market Cap$46.46B
5Y Perf.-44.4%

MOGU vs JD — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MOGU logoMOGU
JD logoJD
IndustrySpecialty RetailSpecialty Retail
Market Cap$19M$46.46B
Revenue (TTM)$141M$1.30T
Net Income (TTM)$-63M$32.20B
Gross Margin40.0%12.7%
Operating Margin-71.6%1.3%
Forward P/E1.4x
Total Debt$972K$89.77B
Cash & Equiv.$82M$108.35B

MOGU vs JDLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MOGU
JD
StockMay 20May 26Return
MOGU Inc. (MOGU)10014.1-85.9%
JD.com, Inc. (JD)10055.6-44.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: MOGU vs JD

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: JD leads in 4 of 6 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. MOGU Inc. is the stronger pick specifically for capital preservation and lower volatility and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
MOGU
MOGU Inc.
The Income Pick

MOGU is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • beta 0.67
  • Lower volatility, beta 0.67, Low D/E 0.2%, current ratio 1.51x
  • Beta 0.67, current ratio 1.51x
Best for: income & stability and sleep-well-at-night
JD
JD.com, Inc.
The Growth Play

JD carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 6.8%, EPS growth 76.5%, 3Y rev CAGR 6.8%
  • 48.7% 10Y total return vs MOGU's -98.7%
  • 6.8% revenue growth vs MOGU's -11.9%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthJD logoJD6.8% revenue growth vs MOGU's -11.9%
Quality / MarginsJD logoJD2.5% margin vs MOGU's -44.3%
Stability / SafetyMOGU logoMOGUBeta 0.67 vs JD's 1.06, lower leverage
DividendsJD logoJD2.6% yield; 1-year raise streak; the other pay no meaningful dividend
Momentum (1Y)MOGU logoMOGU+4.7% vs JD's -7.7%
Efficiency (ROA)JD logoJD4.6% ROA vs MOGU's -7.3%, ROIC 9.9% vs -21.2%

MOGU vs JD — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MOGUMOGU Inc.
FY 2025
Commissions
83.0%$75M
Financing Solutions
8.8%$8M
Other Revenues
8.2%$7M
JDJD.com, Inc.
FY 2024
Electronics And Home Appliance Products
48.8%$565.0B
General Merchandise Products
31.3%$363.0B
Logistics And Other Services
12.1%$140.7B
online marketplace and marketing services
7.8%$90.1B

MOGU vs JD — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLJDLAGGINGMOGU

Income & Cash Flow (Last 12 Months)

JD leads this category, winning 5 of 6 comparable metrics.

JD is the larger business by revenue, generating $1.30T annually — 9231.5x MOGU's $141M. JD is the more profitable business, keeping 2.5% of every revenue dollar as net income compared to MOGU's -44.3%. On growth, JD holds the edge at +14.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMOGU logoMOGUMOGU Inc.JD logoJDJD.com, Inc.
RevenueTrailing 12 months$141M$1.30T
EBITDAEarnings before interest/tax-$90M$23.8B
Net IncomeAfter-tax profit-$63M$32.2B
Free Cash FlowCash after capex-$78M$9.1B
Gross MarginGross profit ÷ Revenue+40.0%+12.7%
Operating MarginEBIT ÷ Revenue-71.6%+1.3%
Net MarginNet income ÷ Revenue-44.3%+2.5%
FCF MarginFCF ÷ Revenue-55.2%+0.7%
Rev. Growth (YoY)Latest quarter vs prior year+3.0%+14.9%
EPS Growth (YoY)Latest quarter vs prior year-58.7%-56.3%
JD leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

MOGU leads this category, winning 2 of 3 comparable metrics.
MetricMOGU logoMOGUMOGU Inc.JD logoJDJD.com, Inc.
Market CapShares × price$19M$46.5B
Enterprise ValueMkt cap + debt − cash$8M$43.7B
Trailing P/EPrice ÷ TTM EPS-2.12x7.64x
Forward P/EPrice ÷ next-FY EPS est.1.43x
PEG RatioP/E ÷ EPS growth rate0.29x
EV / EBITDAEnterprise value multiple6.40x
Price / SalesMarket cap ÷ Revenue0.94x0.27x
Price / BookPrice ÷ Book value/share0.25x1.01x
Price / FCFMarket cap ÷ FCF7.14x
MOGU leads this category, winning 2 of 3 comparable metrics.

Profitability & Efficiency

JD leads this category, winning 7 of 9 comparable metrics.

JD delivers a 10.5% return on equity — every $100 of shareholder capital generates $11 in annual profit, vs $-12 for MOGU. MOGU carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to JD's 0.29x. On the Piotroski fundamental quality scale (0–9), JD scores 6/9 vs MOGU's 1/9, reflecting solid financial health.

MetricMOGU logoMOGUMOGU Inc.JD logoJDJD.com, Inc.
ROE (TTM)Return on equity-11.6%+10.5%
ROA (TTM)Return on assets-7.3%+4.6%
ROICReturn on invested capital-21.2%+9.9%
ROCEReturn on capital employed-17.5%+10.2%
Piotroski ScoreFundamental quality 0–916
Debt / EquityFinancial leverage0.00x0.29x
Net DebtTotal debt minus cash-$81M-$18.6B
Cash & Equiv.Liquid assets$82M$108.3B
Total DebtShort + long-term debt$972,000$89.8B
Interest CoverageEBIT ÷ Interest expense-101140.00x12.85x
JD leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JD leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in JD five years ago would be worth $4,615 today (with dividends reinvested), compared to $1,184 for MOGU. Over the past 12 months, MOGU leads with a +4.7% total return vs JD's -7.7%. The 3-year compound annual growth rate (CAGR) favors JD at -2.8% vs MOGU's -3.0% — a key indicator of consistent wealth creation.

MetricMOGU logoMOGUMOGU Inc.JD logoJDJD.com, Inc.
YTD ReturnYear-to-date+3.5%+5.7%
1-Year ReturnPast 12 months+4.7%-7.7%
3-Year ReturnCumulative with dividends-8.6%-8.2%
5-Year ReturnCumulative with dividends-88.2%-53.8%
10-Year ReturnCumulative with dividends-98.7%+48.7%
CAGR (3Y)Annualised 3-year return-3.0%-2.8%
JD leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MOGU and JD each lead in 1 of 2 comparable metrics.

MOGU is the less volatile stock with a 0.67 beta — it tends to amplify market swings less than JD's 1.06 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. JD currently trades 79.3% from its 52-week high vs MOGU's 27.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMOGU logoMOGUMOGU Inc.JD logoJDJD.com, Inc.
Beta (5Y)Sensitivity to S&P 5000.67x1.06x
52-Week HighHighest price in past year$8.10$38.08
52-Week LowLowest price in past year$1.83$24.51
% of 52W HighCurrent price vs 52-week peak+27.5%+79.3%
RSI (14)Momentum oscillator 0–10048.358.0
Avg Volume (50D)Average daily shares traded5K10.1M
Evenly matched — MOGU and JD each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates MOGU as "Buy" and JD as "Buy". JD is the only dividend payer here at 2.61% yield — a key consideration for income-focused portfolios.

MetricMOGU logoMOGUMOGU Inc.JD logoJDJD.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$32.86
# AnalystsCovering analysts345
Dividend YieldAnnual dividend ÷ price+2.6%
Dividend StreakConsecutive years of raises1
Dividend / ShareAnnual DPS$5.37
Buyback YieldShare repurchases ÷ mkt cap+0.6%+8.2%
Insufficient data to determine a leader in this category.
Key Takeaway

JD leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). MOGU leads in 1 (Valuation Metrics). 1 tied.

Best OverallJD.com, Inc. (JD)Leads 3 of 6 categories
Loading custom metrics...

MOGU vs JD: Frequently Asked Questions

8 questions · data-driven answers · updated daily

01

Is MOGU or JD a better buy right now?

For growth investors, JD.

com, Inc. (JD) is the stronger pick with 6. 8% revenue growth year-over-year, versus -11. 9% for MOGU Inc. (MOGU). JD. com, Inc. (JD) offers the better valuation at 7. 6x trailing P/E (1. 4x forward), making it the more compelling value choice. Analysts rate MOGU Inc. (MOGU) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — MOGU or JD?

Over the past 5 years, JD.

com, Inc. (JD) delivered a total return of -53. 8%, compared to -88. 2% for MOGU Inc. (MOGU). Over 10 years, the gap is even starker: JD returned +48. 7% versus MOGU's -98. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — MOGU or JD?

By beta (market sensitivity over 5 years), MOGU Inc.

(MOGU) is the lower-risk stock at 0. 67β versus JD. com, Inc. 's 1. 06β — meaning JD is approximately 58% more volatile than MOGU relative to the S&P 500. On balance sheet safety, MOGU Inc. (MOGU) carries a lower debt/equity ratio of 0% versus 29% for JD. com, Inc. — giving it more financial flexibility in a downturn.

04

Which is growing faster — MOGU or JD?

By revenue growth (latest reported year), JD.

com, Inc. (JD) is pulling ahead at 6. 8% versus -11. 9% for MOGU Inc. (MOGU). On earnings-per-share growth, the picture is similar: JD. com, Inc. grew EPS 76. 5% year-over-year, compared to -4. 8% for MOGU Inc.. Over a 3-year CAGR, JD leads at 6. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

05

Which has better profit margins — MOGU or JD?

JD.

com, Inc. (JD) is the more profitable company, earning 3. 6% net margin versus -44. 3% for MOGU Inc. — meaning it keeps 3. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: JD leads at 3. 3% versus -71. 6% for MOGU. At the gross margin level — before operating expenses — MOGU leads at 40. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Which pays a better dividend — MOGU or JD?

In this comparison, JD (2.

6% yield) pays a dividend. MOGU does not pay a meaningful dividend and should not be held primarily for income.

07

Is MOGU or JD better for a retirement portfolio?

For long-horizon retirement investors, JD.

com, Inc. (JD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 06), 2. 6% yield). Both have compounded well over 10 years (JD: +48. 7%, MOGU: -98. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

08

What are the main differences between MOGU and JD?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: MOGU is a small-cap quality compounder stock; JD is a mid-cap deep-value stock. JD pays a dividend while MOGU does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

MOGU

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 23%
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JD

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
  • Dividend Yield > 1.0%
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Revenue Growth>
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(MOGU: 3.0% · JD: 14.9%)

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