Software - Infrastructure
Compare Stocks
5 / 10Stock Comparison
MSFT vs AAPL vs GOOGL vs AMZN vs META
Revenue, margins, valuation, and 5-year total return — side by side.
Consumer Electronics
Internet Content & Information
Specialty Retail
Internet Content & Information
MSFT vs AAPL vs GOOGL vs AMZN vs META — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Software - Infrastructure | Consumer Electronics | Internet Content & Information | Specialty Retail | Internet Content & Information |
| Market Cap | $3.06T | $4.17T | $4.70T | $2.94T | $1.53T |
| Revenue (TTM) | $318.27B | $451.44B | $422.57B | $742.78B | $214.96B |
| Net Income (TTM) | $125.22B | $122.58B | $160.21B | $90.80B | $70.59B |
| Gross Margin | 68.3% | 47.9% | 60.4% | 50.6% | 81.9% |
| Operating Margin | 46.8% | 32.6% | 32.7% | 11.5% | 41.2% |
| Forward P/E | 24.8x | 33.4x | 28.9x | 35.1x | 20.0x |
| Total Debt | $112.18B | $112.38B | $59.29B | $152.99B | $83.90B |
| Cash & Equiv. | $30.24B | $35.93B | $30.71B | $86.81B | $35.87B |
MSFT vs AAPL vs GOOGL vs AMZN vs META — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Microsoft Corporati… (MSFT) | 100 | 224.5 | +124.5% |
| Apple Inc. (AAPL) | 100 | 357.5 | +257.5% |
| Alphabet Inc. (GOOGL) | 100 | 542.0 | +442.0% |
| Amazon.com, Inc. (AMZN) | 100 | 224.0 | +124.0% |
| Meta Platforms, Inc. (META) | 100 | 268.8 | +168.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MSFT vs AAPL vs GOOGL vs AMZN vs META
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MSFT carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 19 yrs, beta 0.89, yield 0.8%
- Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
- Beta 0.89, yield 0.8%, current ratio 1.35x
- 39.3% margin vs AMZN's 12.2%
AAPL ranks third and is worth considering specifically for long-term compounding.
- 11.5% 10Y total return vs GOOGL's 9.9%
- 34.0% ROA vs AMZN's 11.5%, ROIC 67.4% vs 14.7%
GOOGL is the clearest fit if your priority is growth exposure and valuation efficiency.
- Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
- PEG 0.97 vs AAPL's 1.87
- +137.1% vs MSFT's -4.9%
Among these 5 stocks, AMZN doesn't own a clear edge in any measured category.
META is the #2 pick in this set and the best alternative if growth and value is your priority.
- 22.2% revenue growth vs AAPL's 6.4%
- Lower P/E (20.0x vs 35.1x), PEG 1.08 vs 1.25
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 22.2% revenue growth vs AAPL's 6.4% | |
| Value | Lower P/E (20.0x vs 35.1x), PEG 1.08 vs 1.25 | |
| Quality / Margins | 39.3% margin vs AMZN's 12.2% | |
| Stability / Safety | Beta 0.89 vs META's 1.59, lower leverage | |
| Dividends | 0.8% yield, 19-year raise streak, vs AAPL's 0.4%, (1 stock pays no dividend) | |
| Momentum (1Y) | +137.1% vs MSFT's -4.9% | |
| Efficiency (ROA) | 34.0% ROA vs AMZN's 11.5%, ROIC 67.4% vs 14.7% |
MSFT vs AAPL vs GOOGL vs AMZN vs META — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
MSFT vs AAPL vs GOOGL vs AMZN vs META — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
META leads in 1 of 6 categories
AAPL leads 1 • GOOGL leads 1 • MSFT leads 1 • AMZN leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
Evenly matched — MSFT and META each lead in 2 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 3.5x META's $215.0B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to AMZN's 12.2%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $318.3B | $451.4B | $422.6B | $742.8B | $215.0B |
| EBITDAEarnings before interest/tax | $192.6B | $160.0B | $161.3B | $155.9B | $109.3B |
| Net IncomeAfter-tax profit | $125.2B | $122.6B | $160.2B | $90.8B | $70.6B |
| Free Cash FlowCash after capex | $72.9B | $129.2B | $73.3B | -$2.5B | $48.3B |
| Gross MarginGross profit ÷ Revenue | +68.3% | +47.9% | +60.4% | +50.6% | +81.9% |
| Operating MarginEBIT ÷ Revenue | +46.8% | +32.6% | +32.7% | +11.5% | +41.2% |
| Net MarginNet income ÷ Revenue | +39.3% | +27.2% | +37.9% | +12.2% | +32.8% |
| FCF MarginFCF ÷ Revenue | +22.9% | +28.6% | +17.3% | -0.3% | +22.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | +18.3% | +16.6% | +21.8% | +16.6% | +33.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +23.4% | +21.8% | +81.9% | +74.8% | +62.4% |
Valuation Metrics
META leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 25.8x trailing earnings, META trades at a 32% valuation discount to AMZN's 38.1x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.20x vs AAPL's 2.13x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $3.06T | $4.17T | $4.70T | $2.94T | $1.53T |
| Enterprise ValueMkt cap + debt − cash | $3.14T | $4.25T | $4.73T | $3.01T | $1.58T |
| Trailing P/EPrice ÷ TTM EPS | 30.16x | 38.09x | 35.94x | 38.15x | 25.75x |
| Forward P/EPrice ÷ next-FY EPS est. | 24.76x | 33.40x | 28.91x | 35.07x | 19.97x |
| PEG RatioP/E ÷ EPS growth rate | 1.60x | 2.13x | 1.20x | 1.36x | 1.40x |
| EV / EBITDAEnterprise value multiple | 19.29x | 29.35x | 31.46x | 20.64x | 15.52x |
| Price / SalesMarket cap ÷ Revenue | 10.85x | 10.03x | 11.66x | 4.10x | 7.63x |
| Price / BookPrice ÷ Book value/share | 8.94x | 57.83x | 11.44x | 7.20x | 7.17x |
| Price / FCFMarket cap ÷ FCF | 42.67x | 42.24x | 64.14x | 382.27x | 33.25x |
Profitability & Efficiency
AAPL leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $23 for AMZN. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs META's 5/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +33.1% | +146.7% | +39.0% | +23.3% | +33.2% |
| ROA (TTM)Return on assets | +19.2% | +34.0% | +27.4% | +11.5% | +20.8% |
| ROICReturn on invested capital | +24.9% | +67.4% | +25.1% | +14.7% | +27.6% |
| ROCEReturn on capital employed | +29.7% | +69.6% | +30.3% | +15.3% | +29.4% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 8 | 7 | 6 | 5 |
| Debt / EquityFinancial leverage | 0.33x | 1.52x | 0.14x | 0.37x | 0.39x |
| Net DebtTotal debt minus cash | $81.9B | $76.4B | $28.6B | $66.2B | $48.0B |
| Cash & Equiv.Liquid assets | $30.2B | $35.9B | $30.7B | $86.8B | $35.9B |
| Total DebtShort + long-term debt | $112.2B | $112.4B | $59.3B | $153.0B | $83.9B |
| Interest CoverageEBIT ÷ Interest expense | 55.65x | — | 392.15x | 39.96x | 78.84x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $33,706 today (with dividends reinvested), compared to $16,726 for AMZN. Over the past 12 months, GOOGL leads with a +137.1% total return vs MSFT's -4.9%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.6% vs MSFT's 10.6% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -12.8% | +5.0% | +23.3% | +20.8% | -6.9% |
| 1-Year ReturnPast 12 months | -4.9% | +43.4% | +137.1% | +46.8% | +1.3% |
| 3-Year ReturnCumulative with dividends | +35.5% | +65.5% | +269.5% | +158.9% | +161.9% |
| 5-Year ReturnCumulative with dividends | +72.8% | +125.6% | +237.1% | +67.3% | +93.5% |
| 10-Year ReturnCumulative with dividends | +770.8% | +1154.8% | +991.5% | +730.1% | +417.4% |
| CAGR (3Y)Annualised 3-year return | +10.6% | +18.3% | +54.6% | +37.3% | +37.8% |
Risk & Volatility
Evenly matched — MSFT and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than META's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 98.9% from its 52-week high vs MSFT's 74.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.89x | 0.99x | 1.26x | 1.51x | 1.59x |
| 52-Week HighHighest price in past year | $555.45 | $288.61 | $392.82 | $278.56 | $796.25 |
| 52-Week LowLowest price in past year | $356.28 | $193.25 | $147.84 | $183.85 | $520.26 |
| % of 52W HighCurrent price vs 52-week peak | +74.1% | +98.5% | +98.9% | +98.2% | +76.0% |
| RSI (14)Momentum oscillator 0–100 | 54.0 | 61.8 | 80.1 | 79.8 | 41.3 |
| Avg Volume (50D)Average daily shares traded | 32.9M | 39.4M | 28.3M | 45.6M | 15.5M |
Analyst Outlook
MSFT leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: MSFT as "Buy", AAPL as "Buy", GOOGL as "Buy", AMZN as "Buy", META as "Buy". Consensus price targets imply 35.8% upside for META (target: $822) vs 4.6% for GOOGL (target: $406). For income investors, MSFT offers the higher dividend yield at 0.78% vs GOOGL's 0.21%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $551.75 | $317.11 | $406.28 | $306.77 | $821.80 |
| # AnalystsCovering analysts | 81 | 110 | 82 | 94 | 60 |
| Dividend YieldAnnual dividend ÷ price | +0.8% | +0.4% | +0.2% | — | +0.3% |
| Dividend StreakConsecutive years of raises | 19 | 14 | 2 | — | 2 |
| Dividend / ShareAnnual DPS | $3.23 | $1.03 | $0.82 | — | $2.07 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.6% | +2.2% | +1.0% | 0.0% | +1.7% |
META leads in 1 of 6 categories (Valuation Metrics). AAPL leads in 1 (Profitability & Efficiency). 2 tied.
MSFT vs AAPL vs GOOGL vs AMZN vs META: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is MSFT or AAPL or GOOGL or AMZN or META a better buy right now?
For growth investors, Meta Platforms, Inc.
(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 6. 4% for Apple Inc. (AAPL). Meta Platforms, Inc. (META) offers the better valuation at 25. 8x trailing P/E (20. 0x forward), making it the more compelling value choice. Analysts rate Microsoft Corporation (MSFT) a "Buy" — based on 81 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MSFT or AAPL or GOOGL or AMZN or META?
On trailing P/E, Meta Platforms, Inc.
(META) is the cheapest at 25. 8x versus Amazon. com, Inc. at 38. 1x. On forward P/E, Meta Platforms, Inc. is actually cheaper at 20. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 97x versus Apple Inc. 's 1. 87x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — MSFT or AAPL or GOOGL or AMZN or META?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +237. 1%, compared to +67. 3% for Amazon. com, Inc. (AMZN). Over 10 years, the gap is even starker: AAPL returned +1155% versus META's +417. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MSFT or AAPL or GOOGL or AMZN or META?
By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.
89β versus Meta Platforms, Inc. 's 1. 59β — meaning META is approximately 80% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — MSFT or AAPL or GOOGL or AMZN or META?
By revenue growth (latest reported year), Meta Platforms, Inc.
(META) is pulling ahead at 22. 2% versus 6. 4% for Apple Inc. (AAPL). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MSFT or AAPL or GOOGL or AMZN or META?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus 10. 8% for Amazon. com, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MSFT or AAPL or GOOGL or AMZN or META more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 97x versus Apple Inc. 's 1. 87x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Meta Platforms, Inc. (META) trades at 20. 0x forward P/E versus 35. 1x for Amazon. com, Inc. — 15. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 35. 8% to $821. 80.
08Which pays a better dividend — MSFT or AAPL or GOOGL or AMZN or META?
In this comparison, MSFT (0.
8% yield), AAPL (0. 4% yield), META (0. 3% yield), GOOGL (0. 2% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.
09Is MSFT or AAPL or GOOGL or AMZN or META better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
89), 0. 8% yield, +770. 8% 10Y return). Meta Platforms, Inc. (META) carries a higher beta of 1. 59 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +770. 8%, META: +417. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MSFT and AAPL and GOOGL and AMZN and META?
These companies operate in different sectors (MSFT (Technology) and AAPL (Technology) and GOOGL (Communication Services) and AMZN (Consumer Cyclical) and META (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: MSFT is a mega-cap quality compounder stock; AAPL is a mega-cap quality compounder stock; GOOGL is a mega-cap high-growth stock; AMZN is a mega-cap quality compounder stock; META is a mega-cap high-growth stock. MSFT pays a dividend while AAPL, GOOGL, AMZN, META do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.
You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.